Management Information

System

NIGHTLIFE INDUSTRY

The industryOwning a nightclub can be a very

socially rewarding experience for outgoing, entertainment-minded people. However, it

takes more than a fully stocked bar and knowing how to party

to create a successful and profitable nightclub.

CLUB

Security Department

Systems Department

Public Relations Department

Food and Beverage Department

PUBLIC RELATIONS DEPARTMENT

• To maintain good relations with the customers• To maintain the reputation of the enterprise• To organize events on days such as New Year,

Friendship’s day etc

• Who all come to nightclubs ?• When do they come and how frequently ?• How can more of such people be informed

about the club ?• What offers and events are inducing for party-

lovers ?

How can MIS help in these ?

Data is to be collected about:

Events :• Days when people love to party (example new

years).• Average rates charged by competitive clubs

those days• Expectations from the events

Advertisement :• Media to which customers are exposed to (example :

word-of-mouth, radio, banners, internet etc)• Celebrities they identify with• Average price people are willing to pay

Consumer’s profile :• Age• Sex• Taste and Preferences• Occupation• Income level

SECURITY DEPARTMENT

1. To avoid theft, violence injury and fatigue.2. To avoid fire.3. To avoid any fights, theft or sexual

harassment that may result from intoxicated customers.

How can MIS help in these ?

• How many bouncers are to be appointed?• Where should they be appointed ? • When should they be appointed i.e. what are the

peak periods of such mis-happenings ?• What are the local fire ordinances ?• Where should the emergency exit gates be ?• How should the emergency exits be highlighted ?• What should be the maximum occupancy level ?

Data to be collected

Of the past mishappening:• What type of mishappening occurred ?

Was it a theft/ violence/ fire/ sexual harassment?

• When and where did it occur ?• What was the reason behind it ?• Could it be controlled ?

Security Staff:• The physical fitness of the staff• Cost of each security personnel• The requirement of a personnel per 10

persons.

FOOD AND BEVERAGE DEPARTMENT

1. To provide quality food and beverages.2. To avoid delays in making and serving orders.3. To obtain the liquor license and comply with

the terms required in obtaining them.

How can MIS help in these ?

• Which ingredients are required and in what quantity ?

• When are they required ?• How much can be stored in the given storage

space ?• How many chefs and waitress are to be

appointed according to the orders arriving ? • How to obtain liquor license ?

Data to be collected about:

Ingredients : • What are the ingredients needed ?• The quantity of the food required for each type

of day whether weekdays or weekends.• The number of days for which these ingredients

can be stocked• How much can be stocked in the given area.

Liquor license :• What are the clauses to be met with for

obtaining liquor license?• What are the charges of obtaining the liquor

license : direct and indirect charges. Staff appointment : • Requirement of staff in terms of quantity• The requirement in terms of quality• the cost of hiring a staff member

SYSTEMS DEPARTMENT

1. To place lights (disco and spot) for adequate visibility and complying with design

2. To play music suitable to the crowd’s preferences and ensure that local rules are complied with.

3. To avoid a sudden black out and to make provision for electric failures.

How can MIS help in these ?

• Which lights are required by the enterprise ?• What are the music systems required ?• How many staff members are required to

monitor these ?• How to comply with the local rules (example

relating to volume ) ?• What music is to be played ?• How can system failures be avoided ?

Data is to collected about:

Lights :• The type of lights available in the market• The cost of each light• The minimum number of lights required for

ensuring visibility Staff :• The qualification and training of staff to operate

these lights• The number of staff required

Music :• The genre preferred by the average crowd • A list of latest and old songs and artists • The maximum decibel level allowed System Failures :• The power requirements to ensure all systems

work • The cost of power• Alternatives for power generation in case of

failure of one.

Thank you