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Jochen Dreissigacker is probably the most talented wine maker in his generation. The manager magazin puplished a nice background story about Jochen, his brother Christian and their passion for wine.
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Get your glasses - it’s time for a
tasting! It’s exactly midday on
the Dreissigacker wine estate in
Bechtheim and – as every day at
this time – the family and staff
get together under the pergola in
the courtyard. There are pots
with steaming hot pumpkins,
potatoes and cauliflower. The
platter with breaded escalopes of
chicken is being passed around
the table. This could easily be a
scene directly out of the country
magazine “Landlust“.
And just as on every Thursday
Ma Dreissigacker fetches a bottle
from the shelf which has been
wrapped in paper and pours a
little bit of white wine into each
glass.
It’s lunchtime at the
Dreissigackers.
“It’s very important to cultivate
your taste buds“, explains
Jochen. Wine quizzes are just his
scene. This man is always striving
for improvement and perfection.
Jochen Dreissigacker, just 33
years old, is one of the young
German star wine-growers on his
way to gaining a worldwide
reputation. His Rieslings, Pinot
Blancs and Chardonnays are
served in the Adlon Hotel in
Berlin, in Tim Raue’s restaurants,
in the Sansibar restaurant on Sylt
and in the Burj al Arab Hotel in
Dubai. At last year’s state
banquet with Angela Merkel,
Barack Obama drank one of his
Pinot Noir wines. The famous
British wine critic Jancis Robinson
has described him as being nearly
a genius. Behind this success is
also Jochen’s brother, Christian
Dreissigacker. More than a
decade ago the pair of them
started wine-growing together
and then slowly went their
separate ways. Jochen became a
star with his high-class creations
whilst Christian is happy with
producing wines of a respectable
quality: the artist and the wine-
grower.
Today they each do their own
thing, but neither of them can do
without the other. Together they
trudge through Jochen‘s vineyard
in the Rosengarten. Sweet peas,
clover and herbs grow between
the vines. A light breeze chases
little puffs of cloud across the
late summer sky. Rows of vines
stretch over the lush green hills
towards the horizon. This is sheer
bliss! Jochen is highly
concentrated. Harvesting will
begin in three to four weeks. He
is under enormous pressure as
someone of his calibre has to
prove himself every year. This is
the most exciting time, he says.
The grapes have to be tasted
every day until it is exactly the
right time to harvest them. He
scrutinizes the heavens:
“If we don’t have any more rain
this could be a really great
vintage." Christian stands next to
him and as usual lets his brother
carry on talking. Suddenly he
finds some tumbleweed amongst
the vines. They then both start
weeding frantically and forget
everything around them.
NO MORE CHEMICAL HAMMERS
The two brothers could not be
more different. Jochen looks a bit
like a young Hugh Grant with his
narrow face and full head of dark
hair. His slender fingers never
stop moving when he talks about
his ambitious goal of creating the
ultimate wine.
Christian is two years older and a
head taller. He does not have
much hair and is a man of few
words. He has strong hands –
ideal for repairing harvesting
machines, bottling plants and
vine trimmers. One brother is the
man possessed and the other is
the born farmer.
Dreissigacker. Until a few years
ago this wine estate did not differ
from the many hundreds of other
wine estates in Rheinhessen. It
was founded in 1728 and passed
on from one generation to the
next.
On 14 hectares of land, the
Dreissigacker brothers’ parents
cultivated wines which appealed
to the local taste: a few red
wines, a few white wines –
“charming patio wines“- as their
mother calls them. The
customers picked their wine up
themselves, ate in the family‘s
“Straußwirtschaft“(seasonal wine
tavern) and stayed overnight in
the guestrooms. Good money
was earned and everything could
have continued in the same way.
Upon finishing his training as a
wine-grower, Christian, the elder
brother, started working in the
family business. Jochen was
supposed to learn something
sensible and became an
apprentice to a befriended tax
advisor. “When you’re 16 you
just don’t question the decision”
he says today. Whilst his friends
from the football club started
making their own wines, Jochen
was brooding over business
assessments and cost centres. It
was not his dream job but Jochen
is someone who stays the course
and grits on his teeth to finish
what he has started.
He got top marks in his final
exams which he wrote in
hospital. A few days earlier he
had had an accident and
fractured his thigh. The local
newspaper even wrote an article
about it.
“If Jochen were to ring me today,
I would re-employ him straight
away“, says his former boss.
However, just one year after
Jochen passed his exams the star
apprentice chucked his job. Only
24 hours later he had an
apprenticeship with two star wine-
growers in his pocket. Right from
the outset he wanted to be
successful beyond the realm of his
parents’ respectable vineyard. He
wanted to become famous and
achieve something really great.
Whilst studying oenology, he and
his fellow-students tasted their
way through the world’s Grand
Crus in the ,,Ratskeller" in
Heilbronn.
Each one of them put 50 Euros
into the kitty every week so that
they could buy top wines and
learn all about them. In the
evenings and at weekends he
started to completely restructure
his parents’ wine estate together
with his brother. Jochen started
to drive the rest of the family in
the direction of ecological wine-
growing, spontaneous
fermentation and allowing the
yeast to ferment for longer
periods.
No more chemical hammers –
the vines were only sprayed with
herbal teas. They hand-picked
the grapes in the first five
hectares of vineyards. “We
worked in the same way as
previous generations" Christian
explains. The “Straußwirtschaft”
and the guestrooms were done
away with. They got rid of the
mild red wines and sweeter
white wines. Jochen’s Motto:
“We only make wines that we
like“. He halved the number of
grapes on the vines so that the
flavours could concentrate in the
remaining fruit.
He left the must on the fine
yeast for as long as possible so
that the wines had a more
pronounced character. “My
father found these changes very
hard", says Jochen. From these
words you can only guess how
deep the conflict between the
two generations was. The
brothers were very happy with
their results, but not the
consumers. In the first year they
lost 70 per cent of their
customers.
You can tell that Jochen found all
of this a bit strange at the time.
“At that point in time I would
have asked my sons what on
earth they think they’re doing?"
But his parents, who at that time
were only in their mid-forties, let
their sons carry on. They knew
that sooner or later change was
inevitable and they also started
to believe in the new ideas.
This is because Jochen‘s ideas
came at just the right time.
German wines had fallen into
disrepute. Everywhere young
wine-growers like him appeared
and tried to help restore German
wines to their former glory. This
generation of wine-growers
focused on quality rather than on
quantity. A group of youngsters
in the locality founded a wine
club called “Message in a Bottle"
and exchanged their ideas.
Jochen and Christian also joined
the club.
The revolution on the
Dreissigacker estate could have
failed. However, suddenly the
Dreissigackers started being
successful. In 2004 Stuart Pigott,
the most important British wine
critic, praised Dreissigacker’s 03
vintage Hasensprung Riesling in
the “FAZ". Only three days later
the entire stock was sold out.
Accolades were awarded. The
Dreissigackers pursued their
course.
PROVIDENCE OR FOLLY?
The Dreissigackers pampered the
old vines and planted new wines.
They leased and bought land and
exchanged vineyards with other
wine-growers. Whatever did not
fit into the concept of “tasting
the wine from the soil” was
discarded. For example, they
exchanged a vineyard of
Dornfelder vines for an old
vineyard of Riesling vines in
Geyersberg which the owner
really wanted to get rid of as he
felt the yields were too low.
“The locals all thought that we
had gone mad“, laughs Jochen.
And would you believe it, the
grapes for the estate’s best and
most expensive wines are now
grown in this very vineyard. This
exchange endowed him with a
unique sales advantage: six
Riesling appellations. At
Dreissigackers you can buy a box
containing six bottles of Riesling
wine and each one will taste
different.
THE CELLAR AS A LABORATORY
Under Jochen’s management
wine-making on the estate has
become a long-term chemical
experiment. If it is too cool, he
heats the cellar up with gas
bottles in order to speed up the
fermentation process. If it is too
warm he opens up the air vents
to slow the fermentation process
down. He waits a long time
before adding sulphur -
sometimes too long and a barrel
of wine turns into vinegar. “How
can you make something
outstanding if you never take a
risk?" His expression reveals that
he never has to ask himself this
question. Connoisseurs describe
the wines created by the young
Dreissigacker as rich and
voluptuous and not simple and
acidic. Einzigacker, his legendary
Pinot Blanc is one of the few
German wines which can be
served with Asian food. Ina Finn,
who for a long time has been
sommeliere in Hamburg’s luxury
hotel Louis C. Jacob, can taste a
Dreissigacker wine straight away
“at every wine-tasting because of
its very individual stylistics“.
Many wine-growers have made
decent wines according to the
books. “But they have no soul.
You can tell that Dreissigacker
puts his whole heart into his
wines.”
If you talk about wine with
Jochen Dreissigacker you soon
notice that he is addicted to
taste. When talking about hints
of pear or acidity levels he just
bubbles over with excitement.
However, sometimes he simply
says “a tasty wine“. 2005 was a
fateful year for the
Dreissigackers. At the Pro Wein
trade fair they only handed out
three business cards. One of
them was given to Frank
Deutschmann, sommelier of the
supplier to the Adlon Hotel.
Jochen went to Berlin to present
his wines – the small wine-
grower from Rheinhessen
marched into the Adlon, self-
confident and ambitious. After
the presentation the luxury hotel
ordered thousands of bottles as
did some of Berlin’s top
restaurants. More importantly, a
few weeks later Jochen got to
know Tim Raue at a party held in
the restaurant Fischers Fritz. Tim
Raue was on his way to becoming
a real star of European cuisine.
There are two versions as to how
this came about. Raue claims to
have heard Jochen cheekily and
naively asking, who “that bloke” is.
“Sod you,” I thought, “who do you
think you are?“. Jochen
Dreissigacker recalls how at the
time he thought the man was
pretty arrogant.
“A few weeks later he rang and
asked where the wine was that I
was supposed to have sent to him
“. Whichever version is true, fact is
that since Dreissigacker and Raue
met everyone is talking about
Jochen’s wines. And Tim Raue,
who is not at all interested in the
“vines and all that stuff”, has
become his friend and is one of his
best customers.
When Jochen is in Berlin his chum
cooks for him. When Raue comes
to Bechtheim, Jochen gets his most
treasured wines out of the cellar.
“Jochen expresses his personality
in his wines", says Raue. “I try to
do the same when I cook."
Sometimes Jochen gets annoyed
that his wines are not prized
enough by the critics. But then
Raue consoles him: “It really
doesn’t matter. What’s important
is that you have sold out. “
The Dreissigacker Revolution
resulted in the brothers going in
different directions. Christian felt
that the new course was too
extreme: Picking grapes exclusively
by hand and without a conveyor
belt so that they do not get
bruised; up to 1000 working-hours
per hectare in the vineyard, which
is more than triple the time spent
by other wine estates; his
brother’s continual experimenting;
filling 200 barrels with grape juice,
only to spend the following
months constantly testing, mixing
and decanting in pursuit of
perfection. “I wanted to produce
light, sweet, easy-to-drink wines
for a change," says Christian.
There is no hint of anger or envy in
his voice.
He and his brother are just
“completely different“. End of
story.
The family does not let on if there
were ever any big arguments at
that time.
“I have always said that if one of
us has to leave, then it will be me,”
says Jochen. They all knew that the
wine estate could not support
everyone. This does not sound like
a conflict.
DETERMINATION IS MORE
IMPORTANT THAN EXPERIENCE
The brothers never allowed a rift
to develop between them. In 2006
they bought Dr.Koehler‘s
neighbouring wine estate for
Christian. Their parents were the
guarantors. This is a traditional
wine estate with a very old vaulted
cellar and a decent reputation. The
original heirs to the estate were
not interested in continuing the
business. Yet again the business
was restructured but this time in
accordance with Christian’s ideas.
Since then he has been producing
average-priced quality wines under
the brand name of Dr. Koehler for
the catering sector and mail order
business. These are produced
ecologically, just like the
Dreissigacker wines, but more
machinery is used in the
production process. Of the
600.000 bottles which the brothers
sell each year 400.000 bear the
Dr.Koehler label. However, the
Dreissigacker brand is more
profitable.
Jochen has pursued his
uncompromising course. In 2013
he took over the entire estate and
paid his brother out which made
his mother very proud. She is a
hands-on person in her late fifties
and a fantastic sales-woman.
Before you can say “Jack
Robinson” she has managed to sell
you three bottles of Beerenauslese
for 90 Euros a bottle („How about
buying a bottle for your mother
too“), even though they will
probably never be drunk. She talks
a lot about Jochen, his wines and
his great achievements. The new
tasting room has a huge French
oak table, Eames chairs and photos
on the walls depicting yachts and
private jets all of which have been
photo-shopped to bear the name
of Dreissigacker. These were given
to Jochen as a present by his
father-in-law.
Christian sits in the room as if he
was a visitor and reflects on his
relationship with his brother. ,,I
really don’t know what would have
happened if we had continued to
run the business together“ he says
“but nowadays we get on better
together than ever before.” Now
they share the responsibilities:
Christian looks after the machinery
and maintains the business. The
employees work on both estates.
Jochen is responsible for the
manual work and travels
throughout the country promoting
his wine. For example, last spring
he was in Tim Mälzer’s ,,Off Club"
in Hamburg eating Iberico pork ribs
and raving about his Rieslings and
his colourful troop of employees in
the vineyard: his foreman, a
Turkish car mechanic or the intern
from Hamburg, to whom he
immediately offered an
apprenticeship. Jochen‘s Motto:
“Determination is more important
than experience“.
Soon he has to go to Norway
which is the most important export
market together with the U.A.E. He
has just received the first order
from Bordeaux. He is repeatedly to
be seen sitting together with star
chefs and sommeliers throughout
the country and fighting to get his
wines listed. His top-quality wines
are regularly sold out. The 2013
vintage Einzigacker even had to be
rationed. Whoever ordered twelve
bottles only got three.
At home the brothers have
breakfast together every day and
discuss what has to be done on
that day. They only go their
separate ways during harvesting.
Then each one of them is in his
own vineyard. In the evenings
Jochen and Christian sit together in
the “Landhaus" which Wolfgang
Dubs, a veteran of Nouvelle-
Cuisine has just opened in the
neighbouring village of Osthofen.
There are not many good
restaurants in the local area.
Philipp Wittmann and Stefan
Winter join them. They are
comrades from the football club
and fellow-members of “Message
in a Bottle". And soon the four of
them are wrapped in discussions
about optimal fermentation times,
problems they are having with
their bottling plants, European
grape berry moths and fruit flies,
the latest local council meeting
and the wines which they drank on
Wittmann’s 40th birthday.
“We wine-growers don`t talk
rubbish,” says Jochen. “We used to
talk about mistakes which we had
made but nowadays we discuss
nuances.” They continue drinking
German white wine. Shortly before
midnight they leave. That’s enough
for today. Tomorrow space has to
be made in the cellars for the 2014
vintage.
(Original text in German) Christian Baulig
Translated by Liane Wagner