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Design Issues: Volume 24, Number 1 Winter 2008 10 Managing as Designing: Lessons for Organization Leaders from the Design Practice of Frank O. Gehry Richard J. Boland, Jr., Fred Collopy , Kalle Lyytinen, and Youngjin Yoo In the summer of 2002, our school moved into its new home, the Peter B. Lewis Bu ilding, designed by Frank O. Gehry . (Figure 1) We are faculty members at the Weatherhead School who have become involved in studying Gehry’s unique design practices and their implications for managing and organization design. We had an inter- est in design and its importance for mana gement before encounter- ing Frank Gehry, 1  but our involvement with him took that interest to a new level of commitment. Learning from Frank Gehry Interacting with Frank Gehry and his colleagues reinforced our belief in the importance of design as a mode of cognition and as an orga- nizational practice. It also inspired us to explore the ways in which design could inform management by convening a workshop in June, 2002 on “Managing as Designing” (www.design.case.edu). The 1 See References on page 25. Figure 1 The Peter B. Lewis Building. Photos by Robert A. Muller. © 2007 Massachusetts Institute of Technology Design Issues: Volume 24, Number 1 Winter 2008

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