Managing Change

Lecture 3

Strategic Development and Change Management

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Learning Objectives

• What is strategy?• Understand Prescriptive stream of strategy and

analytical stream of strategy• Understand the key difference between

Prescriptive strategy and analytical strategy• Understand the basic approaches to strategy

that organisations can adopt.• Identify the implications for organisational

change of both quantitiative and qualitative tools and techniques.

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The rise and fall of long range Planning

• American organisations which began to adopt long range planning techniques after Second World War (Page 208).

• Is Long Range Planning Relevant in today's Business Context? Why?

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(Strategy is controlled, intentional and prescriptive process, based on rational model)

(Understanding how organisationas actually formulate strategy rather than prescribing how they should formulate it?)

Refer Page 214)

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Refer page 221, exhibit 6.7

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