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MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

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Page 1: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Don Hofstrand

Agricultural Economist

Co-director Agricultural Marketing Resource Center

Iowa State University Extension

Page 2: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Selecting a Consultant

• Why do I Need a Consultant

Page 3: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Selecting a Consultant

• Why do I Need a Consultant

• What is the Role of the Consultant

Page 4: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

What is the Role of the Consultant

“Consult -- to seek the opinion or advise of

another person for making a decision.”

“The consultant said it would work,

so it must be a good idea.”

Page 5: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Selecting a Consultant

• Why do I Need a Consultant

• What is the Role of the Consultant

• What is the Consultants Expertise

Page 6: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Expertise

• What is the Consultant’s Special Area of Expertise?

• What is the Consultant’s Knowledge of the Industry?

• Will the Consultant Provide an Independent Perspective?

• What are the Research Capabilities of the Consultant?

Page 7: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Selecting a Consultant

• Why do I Need a Consultant

• What is the Role of the Consultant

• What is the Consultants Expertise

• Interviewing Consultants

Page 8: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Interview

Personally Interview the Consultant

Pick a Consultant with whom you feel Comfortable

Choose a Consultant with whom you can Communicate

Page 9: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Selecting a Consultant

• Why do I Need a Consultant

• What is the Role of the Consultant

• What is the Consultants Expertise

• Interviewing Consultants

• Consultant References

Page 10: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

References

Ask for References Ask the Reference if They Were Satisfied

With the Consultant’s Work Ask the Reference In-Depth Questions About

the Consultant’s Work Check More Than One or Two References What is the Consultant’s “Track Record”?

Page 11: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Selecting a Consultant

• Why do I Need a Consultant

• What is the Role of the Consultant

• What is the Consultants Expertise

• Interviewing Consultants

• Consultant References

• The Contract

Page 12: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

The Contract

Ask Specifically for Everything You Want From the Consultant

Ask for Transparency

Develop a Specific Action Plan and Timeline

Page 13: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Selecting a Consultant

• Why do I Need a Consultant

• What is the Role of the Consultant

• What is the Consultants Expertise

• Interviewing Consultants

• Consultant References

• The Contract

• Cost

Page 14: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Cost

Negotiate Price

Consider the Consultant’s Value to You

Initial Deposit

Page 15: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Selecting a Consultant• Why do I Need a Consultant

• What is the Role of the Consultant

• What is the Consultants Expertise

• Interviewing Consultants

• Consultant References

• The Contract

• Cost

• Request for Proposals

Page 16: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Issue a Request for Proposals (RFP)

Request a Proposal From at Least Three Consultants.

Be Specific About What You Want the Consultant to Do.

Establish Criteria of How You Will Select the Consultant.

Provide a Timeline. Request a Specific Price

Page 17: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Selecting a Consultant• Why do I Need a Consultant• What is the Role of the Consultant• What is the Consultants Expertise• Interviewing Consultants• Consultant References• The Contract• Cost• Request for Proposals• Other Considerations

Page 18: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Other Considerations

How Can You Develop a Long-Term Relationship with Your Consultant?

Does the Consultant Understand Farmer-owned Projects?

Will the Consultant Work Closely with the Group?

Be Careful of Side-Referrals. Watch for Conflict of Interest

Page 19: MANAGING Tough Times Don Hofstrand Agricultural Economist Co-director Agricultural Marketing Resource Center Iowa State University Extension

MANAGING Tough Times

Thank You

Questions???

Don Hofstrand

[email protected]