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MANAGING
YOUR O
NLINE
PROFIL
E
WHAT DOES THIS MEAN AND WHY SHOULD YOU CARE?
Sarah MorrisUT Libraries
YOUR ONLINE IDENTITY IS THE ONLINE VERSION OF YOU, BUT…
You don’t really own it
You can’t totally control it
You can’t choose who sees it
It can exist without your permission
SOCIAL MEDIA AND ONLINE REPUTATION
REPORTS BY THE PEW INTERNET AND AMERICAN LIFE PROJECT
A 2010 Pew Report indicates that 57% of internet users have searched for information on themselves online
As of 2010, 46% of internet users search online for info on people from their past, and 38% search on their current friends
A 2011 Pew Report indicates that 65% of all online adults use social networking sites.
WHAT IS IN YOUR ONLINE IDENTITY?
Think of as many pieces of information as you can…
DIGITAL DOSSIERhttp://www.youtube.com/watch?v=79IYZVYIVLA&feature=share&list=UUc5qMBRg6Uw21wum4jZLhPQ
WHAT CONSTITUTES YOUR ONLINE IDENTITY?
FacebookTwitterLinkedInGoogle+PinterestBlogsYouTubeAnything on the Web!Image courtesy http://pallino1021.files.wordpress.com/2010/12/social-media-2012.png
A recent Forbes article reports that 37% of companies admit to using social media profiles to help determine a candidate’s “character and personality” http://www.forbes.com/sites/meghancasserly/2012/06/14/social-media-and-the-job-hunt-sqeaky-clean-facebook-profiles/
Chart: Recruiters and HR professionals who have rejected candidates based on data found online vs. consumers who think online data affected their job search
WHY IS THIS RELEVANT TO ME?
http://www.microsoft.com/security/resources/research.aspx
HOW DO YOU/COULD YOU MANAGE YOUR ONLINE IDENTITY?
WHAT CAN YOU DO? Think twice Does this really belong on the web? Search engines make it easy to find information out of context
Tackle it at the source If you don’t like something, first try to remove it from the site at which it’s appearing
Proactively publish information Join the conversation Be your own advocate
Know your options Many sites have privacy controls, settings, and tools to help you manage your
personal information.
Learn more tips at Google’s Manage Your Online Reputation Portal
http://support.google.com/accounts/bin/answer.py?hl=en&answer=1228138
ONLINE IDENTITY CASE STUDY: BEYONCÉIn a recent GQ interview, Beyoncé spoke about her extensive
digital archive where she saves everything from published articles to emails, from recorded live performances to personal video diaries.
Beyoncé is doing two things here that you can adopt in your own digital life:
First, she’s making a conscious effort to save things. You produce a lot of digital content in your daily life, so it’s worthwhile to think about –
Where is this content? Where is it stored? Who has access to it? Can you get to it easily? Is your content stored securely?
Second, Beyoncé is consciously managing her image and her reputation by keeping her digital media stored safely and under her control.
Source: http://www.gq.com/women/photos/201301/beyonce-cover-story-interview-gq-february-2013
Images courtesy Vanity Fair and The Guardian
Also check
WebMii.com
Spokeo.com
Pipl.com
SEE WHAT’S OUT THERE! GOOGLE YOURSELF
FACEBOOK MANNERS
http://www.bestofyoutube.com/story.php?title=facebook-manners-and-you
USE PRIVACY SETTINGS
NY Times’ 3 Settings Every User Should Check
1. What Google can see
2.Who can see the things you share
3.Who can see your personal info
http://www.nytimes.com/external/readwriteweb/2010/01/20/20readwriteweb-the-3-facebook-settings-every-user-should-c-29287.html?em
PRIVACY ON FACEBOOK
The Huffington Post published 9 privacy settings you should monitor on Facebook. These include …
• Who sees your personal data• Who sees what information you share• Who sees photos you’re tagged in• Whether friends can check you into places• What data apps and other sites can access• What friends can share about you
http://www.huffingtonpost.com/2011/04/18/facebook-privacy-tips-settings-to-check_n_850495.html#s265432&title=If_Search_Engines
PRIVACY SETTINGS ON FACEBOOK
Visit Facebook’s privacy page for information on setting and managing your privacy settings.
http://www.facebook.com/help/privacy
RESOURCES TO HELP YOU MANAGE YOUR PRIVACY SimpleWash -- http://www.simplewa.sh/login
An app that helps you clean up your Facebook history (Twitter functionality coming soon).
PrivacyFix -- https://www.privacyfix.com/start
A browser plug-in (for Chrome and Firefox right now) monitors your privacy settings on Facebook, Google, and the Web and alerts you if your information is being made public in any way. PrivacyFix is working on Android and iOS apps now too.
SocioClean -- http://www.socioclean.com/
Scans your social media and alerts you when something is inappropriate
Image courtesy PrivacyFix.com
PRIVACY AND SOCIAL MEDIA
The Pew Internet and American Life project reports that more and more internet users are actively managing their privacy online.
http://pewinternet.org/Reports/2012/Privacy-management-on-social-media.aspx
Remember to …
• Be aware of the privacy settings for all of your social media accounts
• Stay up to date with changes to a site’s privacy policy
MOBILE APPS The Pew Internet and American Life Project’s Mobile Report (2012) reports that …45% of American adults own smartphones. 74% of Smartphone owners get real-time location-based data on their phone and 18% check in placesOver half of all smartphone users have not downloaded or have uninstalled apps due to privacy concerns
Smartphone apps can often
Sync with other social media accounts
Broadcast or use location-based data
Location-based apps can let the world know where you are
Image courtesy thenextweb.com
MOBILE APP SECURITY Tips for using Smartphone apps Research apps before downloading them Look at the app’s privacy policy Turn off the app’s GPS functionality except for essential apps Password protect your phone Clear cookies and history on your phone just like you would
on a computer With location-based apps, look at the type and specificity of
information being shared
Tips adapted from http://mashable.com/2012/06/04/settings-location-based-apps/ and http://adlerlaw.wordpress.com/2012/03/20/seven-basic-smartphone-privacy-tips-to-minimize-data-sharing-risks/
3 TIPS FOR MANAGING YOUR ONLINE REPUTATION
1. You are your network Your settings are private, but what about your
friends’? Own your username
2. If you can’t delete, compete
3. There’s a cottage industry around “Reputation Protection”
Google Alerts is a great, free tool for this! Sites like PrivacyFix, SocioClean, and SimpleWash
can help you clean up and monitor your social media. From Antony Mayfield via mashable.com
FURTHER RESOURCES
Social network aggregators• Ping.fm• FriendFeed
Help removing informationGoogle DashboardThe Data Liberation Front
For removing stored personal data from Google products
Calculate your digital footprinthttp://www.emc.com/digital_universe/downloads/web/personal-
ticker.htm#at
