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MANAGING YO
UR PERSONAL
PRC
RE
W S
AN
DI E
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– F
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Presented by:
Teresa WarrenTW2 Marketing, Inc.
TODAY’S DISCUSSION
Managing your personal PR to increase your visibility to:
• Gain name recognition and credibility
• Attract new clients and potential employers
• Q&A
PR = Public Relations
Public = Those you want to be in front of
Visibility = Credibility
It’s about YOU, your skills, expertise and potential
WHAT PERSONAL PR IS
WHAT PERSONAL PR IS NOT…
Just getting your name in the papers
A replacement for being a good professional
Counter to your company’s branding and PR/media efforts
CAUTION!
Don’t work against corporate efforts
Don’t go around company policies and procedures
Always get the appropriate review/permission
IDEAS!
Just some suggestions
“Borrow” what others are doing
Try it and see what happens
SOCIAL MEDIA
Great potential to promote YOU!
Takes time and takes commitment
Still evolving
Biggest mistake – trying to do it all
SOCIAL MEDIA
LinkedInGreat for business visibility
Build your network
Join groups and post YOUR info
Post about others & have others post about you
Start a group
Read updates
Use consistently
SOCIAL MEDIA TwitterDon’t mix (too often) professional & personal messaging
Follow others who interest you, can influence your career track, companies that you want to work with/for, etc.
Use TweetDeck or similar program
Share interesting info
Use hash tags (‘#’)
Retweet
Use consistently
SOCIAL MEDIAHow to write a good Tweet
Something to grab attention + who + verb + what + link: Moving on up! My company just announced promotions & I’m on the list as a VP! (link)
Status + what your are doing:
Attending @CREWsandiego ‘s presentation today on #Commercialrealestate financeAnd when you RT – add your voice:
I’ll be there! RT @CREWsandiego Join us at our Feb meeting on CRE Finance (link)
SOCIAL MEDIAFACEBOOK
Always an option – but be careful
Don’t combine personal with professional (too much)
Personal & professional pages
Business page
SOCIAL MEDIA
AWARDS
Organizations/Media
Don’t nominate yourself
Quid pro quo
Don’t be nominated if you don’t meet the criteria
Hire a professional
AWARD WRITING
Start early
Follow directions
Write to the criteria
Be specific
Use language that creates excitement & interest
AWARD WRITING
Sarah is terrific.
Sarah is terrific because she volunteers with foster kids.
Sarah is terrific because she volunteers at Walden Family Services with foster kids who are in need of mentoring as they are transitioning out of the foster care system and going into the world on their own.
AWARD WRITING
Then keep adding MORE!
Facts & Figures: She has personally mentored 6 foster kids in the past 18 months.
Honors: Sarah was named the Walden Volunteer of the Year in 2011.
Quotes: Teresa Stivers, Walden’s ED, said “Sarah’s enthusiasm far exceeds even our greatest expectations.”
But don’t go over the word limit!
AWARD WINNERNow what?
Email/Constant Contact
Post (or be posted about) on LinkedIn
Tweet it
Facebook it
Talk to your company about a news release
JOIN AN ORGANIZATION(S)
Join a cross section
Go to meetings and make contacts
Target specific people
Lead an effort or start a new one
Education
Philanthropic
Cross venture with 2 groups
Smaller groups = more targeted pool
Tap into groups’ social media
ARTICLES
Organizations’ newsletters and opportunities
Mainstream media
Blogs
Have someone senior review
Recycle! (But be aware of copyrights)
SPEAKING
How to get started?
Internal presentations
Peer education
Create your own gig
Use social media to invite people and post-visibility (including YouTube)
QUESTIONS? COMMENTS!
CONTACT
Teresa Y. WarrenTW2 Marketing, Inc.
619-582-5750
@teresawarren
www.linkedin.com/in/teresawarren
www.facebook.com/tw2marketing
