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Stay Hungry. Stay Foolish.
Educational Qualification:
Grade Board Percentage Score 10th ICSE 81 Distinction
12th ISC 71.5 Distinction Graduation SIU 3.0 GPA
Skills:
1. Can network efficiently with people around as I am extrovert by nature.
2. Ability to take risks in order to go out of mainstream thinking and come up with something new to
implement and take forward.
3. Absolutely passion driven, if I am passionate about something I will put my heart and soul into it to
make it happen.
Life Experience:
I am a 20 year old student with experience in absolutely different kind of fields. From marketing a
startup restaurant to bringing Café partners for AIESEC to selling renewable energy to corporate
complexes. From everything I have done I have gained knowledge and from that knowledge I have
moved on to my next job role to learn something new. I started working for AIESEC which taught me
how to work with different people and deal with them so that personal ego’s never come in the way.
I even learnt how people are recruited and depending on what skills they have that we come to know
they are suitable for the job. One major achievement I got here is how I from scratch delivered a
corporate event on a close to a zero budget. I then moved to market a startup restaurant that was an
experience in itself I met people from the industry learnt the different process of food making and
selling, creating campaigns for marketing it. At the end of my term here and learning all that I could
get I moved on to a renewable energy firm. This term of mine inclined me towards environmental
issues and how important it is to deal with such things. I was working in the sales department of this
organization. I am currently the Vice President Business Development of AIESEC in Pune.
TRISHUL NAVALAKHA
BORN-22/04/95
BORN IN A HUMONGOUSLY BIG JOINT FAMILY.
HE STAYS IN PUNE BUT LOVES BRAZIL.
BELIEVES FOOD IS GOD.
OWNING A RESTAURANT HAS BEEN HIS DREAM SINCE HE WAS
A CHILD.
HAS BEEN A NATIONAL LEVEL SWIMMER.
EXTREMELY BRASH IN NATURE
POSSESS AN ENTRPRENIURAL NATURE
LOVES HOSTING AND DOING EVENTS
HIS LIFE REVOLVES AROUND 3 THINGS:
1. HIS PHONE
2. HIS FOOD
3. HIS MONEY
1. Present your AIESEC Experience (visually/graphically tabular) and list the three most
important experiences.
2. What have been your main achievements and non- achievements in AIESEC in the
past? (Mention a max of three each)
Achievements-
1. Raised Money for the biggest empower of AIESEC in Pune in 2014 In Q-4
2. Raised Radisson Blu as an In-Kind Partnership for Nexus 2015
3. Was able to host a Joint Board Meeting of The Board of Advisors of AIESEC in Pune after 4 years.
Non- Achievement’s:
1. Not Raised big amount of Money
2. Cash flow into the LC after JNC could be done better
3. Very low retention rate in your department.
TM Marketing
OC August Recruitemnt
Onsite OC RYLC
OCVP Marketing
Nexus
TM Business Development
TL Business Development VP BD
NST BD
EBC JNC
OCVP NEXUS
•This role was what really taught me why working for AIESEC is important me and how can it benefit me a
person.
TM BD •- First cash partnership struck, first event delivered.
EBC JNC
•Handled one of the biggest conferences of AIESEC India and try innovative things.
3. What are your three basic Learning’s/Values for life, which you have derived through
your AIESEC experience? (Answer objectively)
The learning’s that I have derived through my AIESEC experience are:
1. Leadership is the fundamental solution to any problem.
2. Value propositions are the only reason business deals happen
3. Being more solution oriented.
4. List the Local/ National/ International conferences you have attended and in what
capacity.
5. What aspect of your Executive Body term could you have significantly improved
upon? (personally and as a team)
Personally:
Focus on raising more hard cash for this LC and delivering the events that were promised.
Team:
Have more synergy so that there would only be one end responsible for every activity done in this LC.
RYLC:
1 – Onsite OC
Local Conferences:
2 – Delegate
2- EB Member
National
Conferences:
2- Delegate
1- EBC
1. What are your key strength and weakness? . How will they effect the role you are
applying for and what will be your unique contribution because of these strength and
weakness?
STRENGHTS
WEAKNESS
It’s better to play on your strengths than to let your weakness overpower you. By being passion
driven you need to make sure the energy of the LC should never dies out. An LCP should be an
excellent arbitrator in the way that his team should have minimum internal issues. The
Entrepreneurial Nature I possess I want every member under me to have them so that they can learn
the things they had come to learn in this organisation.
As a weakness, I have started working on my punctuality and impatience so that it does not come
between me and my work
Entreprenuiral Nature
Arbitrator
Passion Driven
Impatient
Punctuality
2. What is your Leadership style ? Explain with real stories from past leadership
experiences.
I believe my leadership style would be a style called situational leadership. In a dynamic organisation
like AIESEC, If you want to work with people one thing you have to realise is that you cannot have a
set style. If you do so your members may not relate to it. You have to assess your team carefully and
accordingly have a leadership type. It can be anything from autocratic to participative. When I was
JNC EBC I was a more Affiliative leader as in I promoted team harmony as that was more the need of
the hour. There were a lot of team clashes that occurred here, I made sure they were resolved so
that work does not get affected.
3. List the values you live by in your life and how you practice them in your day to day
life. What kind of values would you want in your EB and the LC.
I give a lot of importance to learning and constantly develop one self. As I believe every day is a new
day and should teach you something new. I make sure I follow certain Values to reach my goal.
Thus the values I live by and I would want my team to follow are:
1. Exploration
2. Fun 3. Accountability
4. Curiosity
5. Professionalism
4. What is driving you to continue in AIESEC? What makes you apply for President?
AIESEC for me has always been that place where I could fail and then learn again. As a 20 year old if
you take all your amateur steps in this organisation and then use it as a Launchpad for your future
endeavours.
I have worked under three Local Committee Presidents in this local chapter. All of them had diverse
leadership styles but all three of them impacted me in a certain way. A Local Committee President
has an extremely important role to play in this chapter. Any decision he/she makes can make or
break this Local Committee. The amount of responsibility it puts on the shoulder of a 20 year old is
what I want to experience.
5. How will you make sure you execute your plans as execution is the biggest problem in
all the leaders.
Execution is what differentiates you from a leader to a great leader. In AIESEC there a lot of people
who plan but are never able to execute it, the sole reason being we know where to go but we do not
have a concrete road map for it and no accountability towards the work allocated. As a LCP you have
to hold people accountable for things that are allocated to them and make sure they do it. A road
map which is step wise broken down and then done is easier to execute than a big project.
6. What is your year theme? Why?
My theme is ‘Stay Hungry Stay Foolish’. The reason I chose this as a theme because it showed how
simple it was to find your “WHY” and learn new things. Stay hungry for more, keep trying new things,
look at different avenues, innovate to the fullest and most importantly, to never be afraid of failing.
7. What is that one thing that you want to learn from this Leadership Role and the reason
for it.
I want learn how I can guide an LC like Pune to achieve its potential. Also to learn what decisions a
CEO needs run an organisation?. One major thing I want to learn is how can you achieve financial
sustainability in an organisation like AIESEC. Moreover, how you can lead a bunch of 150 people to
do exceptional things.
1. What is your Understanding of AIESEC 2020? Envision the year 2020 for AIESEC in
Pune in three statements as a leader of 2016.
AIESEC 2020 for me is the youth leadership movement AIESEC globally wants to become. It plans to
achieve these by setting 3 statements that steers them in this direction. Every statement relates to
how AIESEC wants to achieve its vision its BHAG (Engage and develop every young person in the
world).
AIESEC in Pune should be in their year 2020:
1. Best GCs in the national plenary
2. Creating LDM centric leaders and providing entrepreneurial experiences to the youth of Pune and
its expansions.
3. Delivering more than 800 experiences a year.
2. We are moving towards a more customer centric organisation. How will you in your
year make AIESEC a customer centric organisation? How will you increase each customer
experience in all the programs that we offer?
Customer is king. Any business works on the basis of client/customers. If we did want to create long
lasting partnerships, there are certain steps that have to be taken by our side to achieve these. A
customer centric organisation should be driven down as behaviour then only will it reap benefits. The
behaviour I refer to should be complete with-
1. Designing the right value propositions and also maintaining synergy with front and back office
2. Delivering value to the customer
3. Developing the capabilities to do it again and again
4. Make sure that every engagement with a customer is a personalized experience.
5. CRM tools for relationship management, information fed through feedback forms that include
response time and satisfaction of the client.
6. While initiating a deal with a client, Promise him things less than what you know when you
can deliver. While the actually delivery has to be done over achieve his expectations by
delivering much better than promised.
Customer experience is basically the amount of interactions the client has with AIESEC. The
customer’s depending how the experience of AIESEC has been at first will they want to work with you
again.
Programs Customer Experience
GCs 1. UR’s should convert to MDP’s for long term engagement 2. Assistance to EP’s in terms of using EXPA
3. Once registered on EXPA should receive a call in 24-48 Hours 4. Countries promised to EP should be possible to deliver.
5. Reintegration into the iLEAD programme should be the end goal of every EP.
6. Assistance with Thomas Cook and Matrix for Visa Processes and International
sim cards respectively.
GCo 1. Under promise while striking the deal and deliver at a much faster rate.
2. Correct Expectation setting done at the beginning with NGO as well as EP for a better and smoother customer experience
3. Compulsory meeting the NGO on the EP’s first day, in the middle of 6 weeks. 4. EP engagement framework prepared for 6 weeks prior to EP’s arrival
5. Tying up with cultural centres to enhance the experience of their visit
6. LEAD sessions given to EP’s 7. EP’s treated as alumnus once they go back to boost International Relations
and long term engagement. 8. AIESEC- EP engagement activity should happen every 2-3 weeks
9. Feedback forms for the NGO to understand our efficiency of delivery and
possibility of him referring us to someone else.
GTs 1. As process from raise to match extremely long. EP manager should be in constant touch with EP so that he is not left in the dark and think he is
forgotten
2. A student should not be raised unless strong IR’s are made and you are confident of matching him and delivering that experience.
3. Assistance to EP’s in terms of using EXPA 4. Assistance with Thomas Cook and Matrix for Visa Processes and International
sim cards respectively
GTo 1. Under promise while striking the deal and deliver at a much faster rate
2. Correct Expectation setting done at the beginning with corporate client as well as EP for a better and smoother customer experience
3. Compulsory meeting the company on the EP’s first day, in the middle of the
internship. 4. AIESEC- EP engagement activity should happen every 2-3 weeks
5. Tying up with cultural centres to enhance the experience of their visit 6. Filtering the forms prior to sending the clients to avoid clutter.
7. To be transparent with the client if you know you will not be able to deliver
in stipulated time. 8. Feedback forms for the corporate client to understand our efficiency of
delivery and possibility of him referring us to someone else.
3. Evaluate the new AIESEC way and LDM. How do you think they play an important role
in an AIESECers life? If given a chance, what changes do you suggest in both? (If any)
The new AIESEC way is easier to understand and is more relatable in the current global scenario. By
using the golden circle model in the AIESEC way now there is a certain path that is created through
which we can specifically understand the Why, How and What of AIESEC.
AIESEC always claimed to develop leaders, but the question that prompted LDM was what kind of
leaders are we developing. LDM shows us the type of leaders that AIESEC should create to promote
its vision and thus making leadership the fundamental solution of the issues the world is facing.
Both of these things including the inner outer journey play a huge role in an AIESECers life as they
provide a base to his journey and provide him with a set of values and frameworks which he works
towards.
Considering the AIESEC way has been altered continuously from its inception at an IPM at 1999
taking in mind what is going on in the world and how AIESEC has continuously evolved with time. I
think these things make sense for these times. Thus these would not require alteration at this time
but probably later.
4. What is your understanding of the AIESEC Customer flow compare it with a different
companies customer flow and suggest what changes and improvement can you get in
AIESEC Customer flow in Pune to achieve more results?
The AIESEC customer flow has been designed keeping in mind the inbound marketing strategy and
shows the process between a stranger and a promoter. There are multiple portals that use this kind
of strategy the things that stood out in them:
1. Tutorials to understand how to use their portal
2. Lesser steps to follow
A customer flow should be customised regionally to help your LC grow and focus points should be
chosen on the same, so it is easier to track their growth and not letting any customer leave in the
middle.
In the Attraction phase a focus point for Pune should be to attract the target the right market,
better marketing activities(Social Media Promotion) directing the stranger to register on the link
provided , on ground promotion in university that create a buzz about AIESEC and hosting events
that bring in ELD conversion. Sales pitch should be strong for the TN customer flow. All our big clients
showcasing videos to be made to show our credibility to externals. Strong JD’s should also be taken
for better understanding of the job so that no random people apply.
In the Consideration phase the focus points should shift to proper EP induction, better expectation
setting with the TN as well as EP, hosting EPIC, inducting them to the idea of AIESEC so that we can
reintegrate them. Alumni’s can also be looked at for LEAD sessions. Specific filters to be set before
sending the client CV’s.
In the Value Delivery phase start the live feed marketing campaign. Regular check-up with the
client to see if he is happy with the intern. EP engagement plan should be ready. Accommodation
partners should be ready to receive the intern. Have LEAD sessions for the interns so that the long
term goal of having them as alumni is fulfilled. Involve them in LC activities. Focus on keeping the
client happy so he re- raises from us.
In the Community phase we should be able to re integrate all the EP’s in to our organisation and
our clients should give us referrals and a feedback system should be initiated to understand the
quality of our exchanges. Feedback forms and referrals forms should be released. An EP summit held
to reintegrate exchange participants.
5. How will you use the 4DX model in you year. Explain each in detail.
To implement the 4DX model on a LC level we need to go from discipline to discipline:
1st Discipline- Setting Wildly Important Goal for every department with the respective which they then
drive down. A wildly important goal is that they dedicate 20% of their energy, every week to achieve
this goal. It can be a single thing but by making it your WIG, you are making sure that you are
working towards this idea every week
2nd Discipline- Act on the Lead Measures- Lead Measures are thing that you do to help you reach your
WIG. The lead Measures are broken down into projects and activities that drive you to achieve your
WIG.
Lets take GCs as an example. Your WIG would be to reach 130 exchanges by the end of the year.
Now your Lead Measure would be- Striking 12 UR partnerships and making a certain number of
induction calls. You will not get anything by focussing on your Lag measures as that is the result of
not working on your lead measures. But if you focus on the lead measures, they will help you reach
the WIG.
3rd Discipline-Keep a Compelling Scorecard- This is a fun way of keeping track as to where you are
right now and what your lag measure is. A team should understand it is winning or not by just
looking at the board once. Also it puts a sense of engagement in the team member and he knows
what he is working towards. So I want use this by making one wall in the office as huge score board
where the whole LC’s stats are static and constantly changing with every time they affect a lead
measure.
4th Discipline- Create a Cadence of Accountability. This basically means that people are accountable to
their WIG. This is a small 20 minutes meeting that I have with the EB to see if they are on track with
their WIG and what are the concrete action steps they are taking for it. They can even take a single
step every week but a planned commitment that they have made a week before, so I know they
stand accountable to themselves.
1. Analyse the trends of the past four years (including 2015) of AIESEC Pune’s strategic
direction (include performance & culture). How do you see the organisational direction of
AIESEC Pune shaping up in the coming two years? Also, give a SWOT analysis of the LC
for 2015.
AIESEC in Pune never had a culture per se. It kept changing its culture according to priorities. Some
places this proved good, some places it failed.
Year Performance Culture
2012 Good number of exchanges, membership engagement high,
GCo was focus point, Highest number of exchanges in GCo
A culture driven my meaning and learnt through self-
development through AIESEC.
2013 Good number of exchanges, no
membership engagement, GCs was focus point as market for
that is realised
More than culture, due to
different priorities, we had to focus on numbers, by an EB or
by the membership
2014 Fell drastically in number of exchanges, higher membership
engagement. Exchange support performed the best
Sustaining the LC from suffering in members from last year.
2015 Stabilising the number of
exchanges , higher member
Innovation culture, every
department was urged to try
Establishing organizational direction is the second step of strategic management process. So there
are two main indicators of the direction in which an organization is moving to- Its mission and its
objectives.
-
To be a pioneer in the AIESEC India network by doing its planned exchanges and providing its
members to go through a thought provoking and enterprising journey themselves and making sure
each and stakeholder of an organisation has an happy experience with us. In the long run help
AIESEC India achieve its objectives provide them with BCP’s that other LC’s can use.
1. We should have a much better market standing and our clients should trust us.
2. AIESEC In Pune pioneers into different way things are done
3. Member engagement and productivity should be high
4. Every program in AIESEC In Pune is sustainable as well as productive.
5. Identify the needs of its community and design products of AIESEC that help the community
grow
2. What is the stand you have for the Local chapter in the year 2016, what are the key
factors that will make AIESEC in Pune fulfil this stand and how?
Better CRM with clients, chance of re- raising high.
GCs has both Summer and Winter Cycle
Strong Board Support
Only LC to have IR with Japan
New recruitement model
No Long term financial sustainalbility
Members Recruited: Members Productive low
No event showcasing
Internal Department Synergy very low
Untapped GCs and GTo Market
LBoA
Exponential Growth in GCo
Alumni Engagement
Member Productivity
Over Confidence
Momentum dies down quickly
Running out of funds, if exchanges not done as
planned.
Quality Of EP engagement low
engagement and board
engagement
something new, extremely risk
taking
The stand I have for this Local Chapter is to become a pioneer in the AIESEC network it has before
and try new things and learn from them and grow in their exchanges. We need to use the untapped
market we have and i
Key Factors:
I see GC as the most important key factor and helping us achieve the stand. We have one of the
biggest student market in this entity and CSR wing of our boards clients supporting us.I do not think
why something should not be going wrong here.
Membership engagement both MB and GB is a key factor in achieving this growth. The MB is the
backbone of any LC. They are the ones who drive growth and I would like to empower them in this
process by teaching them different skills.
Better Investments in marketing so that it directly help our exchanges grow. I want to focus more on
content marketing that will increase our outreach and give us better RoI
Delivering what is promised.
3. What is your understanding of Lead and Lag Measures? Propose 3 lead and Lag
measures that you will incorporate in your year?
A lead measure is the thing that helps you achieve your WIG. A lag measure is your result that you
get when you do not work on your Lead Measures. If you work on your Lead Measures there are
more chances of you reaching your WIG rather than you focussing on the Lag. A lag is the result you
do not have the ability to change.
The Lead and Lag Measures for the year would be:
GCs:
Lead Measure-
12 UR’s - 130 exchanges
GTo:
300 Meetings- 60 Exchanges
GCo:
5 Projects Sold- 100 Exchanges
4. What according to you will be focus areas for AIESEC in Pune in 2016 and why?
Explain in details.
The focus areas I interpret for this LC in 2016 are:
1. GCs as a product as this is our most sellable and profitable product in the market and has
immense amount of potential.
Lag Measures
4 UR’s – 70 Exchanges
30 Meetings- 15 Exchanges
1 Project Sold- 20 Exchanges
2. GTo because the demand for Global Talent in the market is high at this point of time and we
have a lot of Untapped market. Referrals and LBoA engagement a must.
3. GCo Easiest way to achieve high number of experiences delivered. Board support crucial to
build the product.
4. Marketing- Has the potential to provide extremely good leads for all the departments and
then in turn building the product
5. Talent Management- Learning and Development focus so that we have highly trained
members to execute the desired number of exchanges.
5. Propose the organisational structure (for the Executive Body only) that you plan to
follow for the next year.
7. Propose a Governance & Accountability model for the LC for the year 2016.
Governance is the flow of operations and accountability is how you hold them accountable for the
work they have done.
VP X
Accountability:
- The LCP and the EB held accountable by the Board of Advisors
- Monthly EB review by the LCP
- Monthly review MBM
- Bi-yearly Board meeting to review the LC
- Auditing of budget and finances by National Auditor
- Weekly productivity tracking for the MB
- Members held accountable by defined Job Descriptions
8. According to you, what role will AIESEC play in the city of Pune as an International
Youth Organisation in 2016?
AIESEC as an organisation I believe is something that the youth really require today. In the way the
leadership experiences we provide or the enterprising young leaders we create. The world is now a
global hub and no one is limited to what their environment is. We as AIESEC can provide
International Exposure to our stakeholder’s through our exchange programs and provide them global
solutions to problems.
If you see a lot of start-up’s that have started in India have their markets across the globe. So, we as
AIESEC are providing them that extra edge and support to do business easily.
The youth of this Pune are the next leaders of the city. We as an organisation need to cultivate those
young leaders who are Self-Aware, Solution Driven, Global Citizens and believe in empowering others.
Local Board Of Advisors
LCP
EB
MB
GB
1. What according to you are going to be your five key synergy corners in the term? Why
are these going to be the most important? Suggest specific projects you will work on in
each corner for the exchange portfolios.
Synergy Corners Why is it Important Specific Projects Planned
GCs- Marketing This is to make our most sellable
product stronger. If we have to grow exponentially in this
program. Marketing’s support is
required the most A synergy is really important
as the flow of information should be tracked every 4
days.
1. Focussing on content marketing for social
media promotions 2. Partner with youth forums ranging from college
festivals to youth events.
3. Create an on ground buzz of AIESEC before entering a college.
4. Handling Campus ambassadors who are not iXP’s
5. Live showcasing of EP’s for better leads.
GTo- Marketing Organic growth can only be achieved through marketing
effectively using its channels. There is a lot of untapped
potential out there in the market
which can be achieved by cold calling. We need to start using
other sales channels to grow and grow strongly. Flow of
Information to be tracked
every week.
1. Facebook Marketing in start-up groups 2. B2B Marketing
3. Blog showcasing intern/client experience in India
4. Email Marketing
5. On ground brand presence by tying up with corporate forum’s.
6. Content marketing for corporates.
GCo- BD GCo is the best way to maximum
amount of exchanges and reach a big number and BD is helping
in achieving it with financial
sustainability. POC between the board and GCo.
1. Product Packaging
2. Making Innovative CSR projects for board to invest and other clients also
3. Financial Sustainability of the Project
BD- Marketing All the events that are delivered
in the LC through should be branded well and the delegates
are to be brought in Marketing. Using social media platforms to
effectively tell the market about the event as well as conveying
the brand of AIESEC to them.
1. Run Social media/ on ground marketing events
before the event 2. Brand Creation activities that bring delegates to
the event
TM- With all Departments
TM is a focus point for all departments. We should move
into the phase where our
members are more productive than retained and they are going
through the inner and outer journey at all points of time so
that they can develop themselves in AIESEC
1. Creating personalised engagement and productivity trackers of each department
2. Using the 4DX model to make scorecards
3. Identify gaps in every department and suggest strategies
4. Focus on training activities for the departments Operational or otherwise
2. What will be the changes that will leverage the volume of AIESEC in Pune ELD
Experiences in 2016? How are these connected with the external environment?
Program Evolution Top strategies Relevance With
External Market
GTo Customer
Experience Management and
Cross selling.
1. Use different sales channels with the
help of marketing(Email Marketing, LinkedIn page promotion/LinkedIn Mail)
2. Feedback forms and tracking every
interaction with client in a new AIESEC in Pune database.
3. Accommodation partners
Companies who are
looking to expand to different
countries are really
looking to recruit people from those
countries to understand the
market.
AIESEC can help them bridge this
gap effectively.
GTs Career Fair 1. Make IR’s in the beginning of the year, to showcase opportunities at the career fair.
2. Keep the EP engaged from the time he raises to the time he is matched.
3. Tap into more BA colleges
International Experience proves
to be very good on a candidates CV.
GCo Innovative CSR projects
1. Sell CSR projects to companies as a brand building activity, Customise the
CSR project according to cause run in the
company. 2. 6000 Rs. Per Intern in the CSR project.
To achieve high numbers while selling a project.
3. EP engagement plan ready before EP
comes
A lot of companies are using CSR as a
branding activity
Having International
Interns at their CSR activity would help
them brand better.
GCs International
Exchange Expo and the iLEAD
program
1. Redesigning an IS into an EXPO, where
we showcase our partner countries and have people share their experiences.
2. Every reintegrated EP becomes a part of
the iLEAD programme and promote GC in their colleges
3. Make a delivery timeline while striking a UR partnership
Market is
humongous. We only have to tap it
effectively.
2. Please give your (probable) targets for the next year. Please justify the same,
especially along the lines of:
a. Membership Volume & Experience
b. Logistical Management
c. Stakeholders Experience Delivery
d. International Relations
Program Target
GCs 130
GCo 80
GTs 17
GTo 85
Total 312
Membership Volume & Experience:
Aim on having 2 big recruitments- January End and July 1st week
Pocket recruitmentsto happen in May and December
MB will be made every quarter who will be responsible for membership experience, engagement and
productivity.
LC RnR campaigns to be for 6 months each- Jan to Jun, July- December for the membership to have
a good experience.
Alumni’s to give sessions on External Market trends at LC forums
Focus on operational and skill based LEADs for MB and GB
Public speaking training for MB as well as EB
Logistical Management
Office is well equipped to handle membership to achieve this number of exchanges.
Accommodation of all interns to be outsourced to externals (Zo Rooms, Oyo Rooms)
To partner with cab companies for subsidised travel.
Stakeholders Experience Delivery
Corporate Client EP(Incoming) EP(Outgoing) Membership Alumni
1. Right Expectation
setting 2. Under Promise
while striking deal
and deliver faster than promised.
3. Launch Quarterly Newsletters to
keep them
updated about AIESEC
4. Feedback forms to be released to
understand what
1. EP engagement
plan to be made before the EP
arrives
2. Assistance in accommodation
3. Once every two weeks AIESECers
should meet the
interns 4. Should be
treated as alumni of Pune after
they leave the
1. Should be
inducted into AIESEC
2. Assistance with
Visa and documentation
purposes 3. Focus should be
to reintegrate
them into the iLEAD program
4. Host EP summit to add them to
the iLEAD
1. Should have
developed one skill 2. VP TM takes care
of their
engagement and ways increases
their productivity. 3. Progress letters to
be sent to the
parents.
1. Should be
treated as a client.
2. Good delivery
should be maintained.
3. Take referrals to grow
exchanges.
can be improved
5. Lesser response time to deal with
complaints
city to boost IR.
5. Should be helped with travel
insurance and
forex
programme
International Relations:
For GTs plays a very important role. Key focus in the raising period as the only opportunities an
Indian Graduate can go for should only be showcased. We will only do a career fair when the
opportunities are ready to be showcased.
GCs will be requiring a lot of IR’s in the summer as we will have a lot of EP’s to be matched then.
Creating IR’s that can be given in transition should be a focus area here.
GTo as a product has a lot of demand in a city like Pune. We will only be able to deliver these
experiences; if we have strong IR’s which will with Guarantee supply us with interns.
Blog plays a major role in bringing in IR’s.
Hosting a CEED from Japan to help to GTs grow.
Make a theme for ICX that is used for internal Marketing
3. What action steps do you propose for a stronger quality of experiences delivered?
Propose Action steps for NEP, IGC, IGT, OGC and OGT.
NEP: - It should fall under iGT and shared as a dual job role with an MB member of that department.
They should be treated equally as an iGT intern. A defined POC from the LC should be the VP iGT
who has all the required trackers. As the payment model is very tricky, the focus should be on
accommodation the most as there is the place we can make the most amount of money.
Action Steps for others: - Please refer to Organisation Understand Q2 and Programs Q2 Stakeholders
Experience Delivery.
1. Propose key projects for BD in 2016 for Pune and Expansions also.
Event Timeline
YSF (Pune) February End
YSF(Nagpur) March 1st week
Nexus May End
Career Fair May 1st week(Or when GTs is ready with IR’s to
showcase opportunities)
Global Village July 1st week
YSF (Pune) October
Project Final Day (Last Day of CSR projects done
with board Members)
As and when project ends
Board Engagement: Our Board of advisors in Pune as well as Nagpur at this point of time are really
supportive about the idea of AIESEC after a long period of time. Now is the time we can effectively
use them for referrals and help them to guide us to be the entrepreneurial and global leaders we plan
to become. Add two more board members (One from the Markting/ PR sector preferably)
I plan to have two JBM’s one in May and one in December. So that they are up to date with what is
happening in the LC and how can we grow to become bigger. 2 JBM’s in Nagpur as well.
Alumni Engagement: - Engagement activities to be planned with the alumni board of advisors. Alumni
Board to be the bridge between the LC and the alumni’s. To host Alumni sessions at LC forums to
understand different external trends in the market and how can AIESEC benefit from them.
Assist GTo in finding accommodation through National Partners like AirBnB, Zo rooms, Oyo Rooms.
2. Evaluate the performance of BD in the year 2015 (for Pune)
1. Very Low financial contribution to the LC till October.
2. In-kind partners brought in (JNC, Nexus)
3. 1 event delivered till Q-2 End. (CSR summit) Not successful.
4. JBM delivered after 4 years. Increased board Engagement.
5. No CSR projects sold.
3. Give your (probable) BD target for the next year. Justify the same, considering the
ground realities faced in the LC in 2015 and 2014.
The BD target should be 3.5 lakhs:-
YSF- 1 lakh
Nexus- 1 Lakh
CSR- 1.5 lakhs worth project/projects sold.
The only reason we were not able to raise money was because we did not have any brand relevance
or past events to showcase in the market.
We now have Nexus that we do this year which can be showcased ahead. Also now with the board
support we can show our partners credibility. The board is also willing to help us with referrals who
we can convert to make more money.
There is also the start-up market that can be capitalised on. Here our alumnus comes into the picture
to introduce us to the start-ups looking to market themselves. We offer them packages like a
combination of taking interns from us and also investing in our events.
1. Define a financially sustainable LC. How do you envision AIESEC in Pune in 2016 with
respect to being financial profitable and investment-friendly?
A financially sustainable LC is that has its revenue higher than costs and does not require any
external financial support to run its day to day operations and invests in things that will bring it
returns.
AIESEC in Pune aims to be financially profitable when BD is able to make sure that all fixed costs of
the LC are taken care off and all our programs are being sold at prices above recon including money
that can be used to invest in different avenues that bring us returns.
GCs and GTo are two departments where I plan to make maximum money from and be able to
decrease the price of Recon by doing maximum exchanges in GCo.
Investments also pay a huge role in sustaining the LC in the way that investments that bring RoI
should only be made. Better use of FTF would help this issue. Investment training to be given to
the FTF rather than them making random decisions. (Use of Both the boards comes into the picture)
2. Attach an outline budget with respect to your ELD program targets, including BD
income from events, collaborations etc.
Please refer to the budget attached
3. Evaluate the performance of Finance in the year 2015.
1. Good Financial tracking
2. Mistake of depositing in houses undone
3. Heavy Investments that were meant to bring return didn’t work effectively
4. JNC did not prove that fruitful as things did not go according to budget.
5. New office that can accommodate big number of members
6. Lack of communication during CSR summit
1. What is your understanding of the distinction between TM as a function and TM as a
program? Evaluate the performance of both in 2015.
Function Program
1. More on the basis of HR activities
2. Creating induction modules for departments so the VP’s can focus on operations.
3. Focus on productivity & retention 4. Focussing on Member: Exchange ratio.
5. Understanding HR related problems faced by a
specific department and analysing past data to provide strategies to grow.
1. Pertains to TMP, TLP experiences.
2. Inner Outer Journey tracking 3. Activities focussed on LDM
4. Promoting iXP’s.
Performance in the year 2015:
1. Focus shifted to Productivity more than retention
2. New recruitment model used to attract the right kind of talent
3. Not much focus on L&D as leadership in this sector not stable
4. Negligible LC forum’s hosted other than LCong.
5. MB used to track experience of members thus lifting burden of the EB
6. Implementing a scorecard for productivity and engagement.
2. Analyse the recruitment conducted this year. What innovations do you propose in the
existing processes to make them even more effective for next year?
The recruitments this year were done in a more systematically and scientific way. We used the
Personality traits assessment to first understand the personalities of the members who we can
interview. People leave the leaders not the organisation. We now need to focus on the PI in the way
that the members who have time and can commit time to AIESEC are recruited. No engineers or
people who are not able to give time. Also even if their traits match the VP their interests should be
seen where can they placed.
The only flaw I saw in the system was that it personality test was for understanding If he is willing to
work but not that if he has the time to work. To understand that we need to incorporate that in our
forms and also the kind of colleges we go to.
3. Propose key projects for TM and L&D for the year 2016.
Projects:
1. iLEAD Programme
2. Productivity
3. Engagement
4. Retention
5. LEAD’s solely for the EB and MB
6. Right recruitment
7. Member: Exchange ratio
8. RnR campaigns
9. Driving down Inner- Outer Journey and LDM
10. iXP
11. LnD
4. How do you see LDM contributing to 2016 and customer experiences? Propose a model
for the same.
LDM plays a key role in building membership as we want to create leaders with the qualities in LDM.
In 2016 the right leaders will only be able to deliver as promised to the customer as they have to see
such qualities in us. When there is a problem a client is facing we need to be solution driven to
implement the right kind of activity.
Thus the focus really shifts how we can start implementing LDM in the different activities we do
rather than they being just a mere session at an LC forum.
LDM has to be a behaviour that is adopted by the EB then by the MB and finally the members. At this
point of time unknowingly AIESECers do follow the LDM but it needs to show professionally and an
output should be created. While taking Department Meets, the EB need to ask their members if they
have followed any of the qualities of the LDM in their department functioning and then once this
information created an RnR campaign can be released to see which department has adopted LDM
effectively and which has not.
1. What emphasis does Marketing as a function hold currently for AIESEC in Pune?
Critically analyse the same. Also evaluate its contribution to growth in all ELD programs,
including Global Leaders Program in 2015.
Marketing as a function holds immense amount of potential as it brings us SQL (Sales Qualified
Leads) which the exchange departments can effectively convert and grow in numbers. Marketing is
the department that portrays the brand of AIESEC to the outside world so that they take up our
programs. As mentioned in my manifesto marketing plays a very important role in our two most profit
making programs.
All promotional activities either on ground or social are executed by marketing to bring the required
SQL’s.
Marketing as a department was focussing more on GCs this year and was able to bring in a fair
amount of raises through its online campaigns that the members helped in promoting.
Marketing gave lesser contribution to GTo compared to GCs through our LinkedIn page and other
sources. More focus required.
Good Synergy with TM for on ground form selling and entering the right college. Better filters (or
right content) should be attached on online leads, to get the right crowd for recruitments.
2. How should Marketing evolve in the LC in 2016? How do you see it contributing to ELD
programs in 2016?
Marketing as a function should move into a phase where content is king. Our two most profit making
programs can only grow when we start getting Sales Qualified Leads than Marketing. This can only
happen when the customer understands the product and wants to read our content and understand it
and then only apply for it.
Marketing contributing to ELD programs
GCs GCo GTs GTo
1. Bring Campus
Ambassadors that
are not a part of iLEAD program.
2. Do buzz activities in colleges that
have AIESEC desk
3. Run Social Media campaigns with
rich content. 4. AIESEC Live!
5. Partner with youth centric activities in
the city.
6. EP showcasing videos to be shared
on the blog.
1. ICX to have a LC
theme on which
internal marketing is done.
2. Impact Showcasing videos and project
reports to be
shared on the blog 3. EP booklet to be
made for matching help
4. When they sell CSR projects to
corporates, go with
concrete marketing plan as well
1. To have one
marketing
campaign every raising season.
1. Email Marketing
with rich content.
2. LinkedIn Page promotion and
SEO’s 3. Client Showcasing
videos to be made
so that they can be used for raising as
well as matching 4. Stories showcased
on blogs 5. Tie up with
corporate as well
as start-up events in the city.
1. What are the various spheres in the LC in which Communication & Information
Management plays a huge role or can a play a huge role? Propose innovations for all of
the spheres.
All the spheres in the LC at this point of time require communication and information management.
There are times when we exceptionally do well in 1 portfolio and sometime later fail miserably at it.
Here information management comes into picture. It can be membership related, client related or for
that matter EP related.
At this point of time I believe we need to create resource hubs for all our TM related documents so
that every new EB does not need to create documents over and over again but they are available at
one place. Strategies tried by different EB’s and their outcomes are mentioned in the resource hub.
We should have a database of all our clients till the point of the last transaction with them and pick
up from right there. Rather than going through the process all over again.
A resource hub can be effectively made through a Google drive for all TM related documents.
There are a lot of Database Management Software’s available online which we should use for all our
clients.
Marketing as a portfolio also requires a lot of communication in the way that the trackers are sent out
on time and there is no communication gap while filling up trackers when leads are passed from
department to department. Having a synergy meet every week also helps clarity in the way ahead.
2. Comment on how you envision the role of Information Systems in the functioning and
administration of the local committee in 2016.
Information Systems are created for the LC’s benefit itself. People need to understand that, once they
understand that. Tracking has be to be driven down as a behaviour. First the EB, then the MB and
then finally the GB. For it to become a behaviour we have to lead by example and make sure we tack
every interaction with the client.
The functioning and administration then becomes smoother and faster. As soon as we put the
company’s name in the software we know what kind of interaction has happened where and then
clear action steps can be taken. This activity will boost our CRM and in turn benefit the LC in the long
run.
Dear Gorkey,
The first thing that comes to my mind about Trishul is that he chose to skip his 12th grade
Preliminary examinations for Swedish House Mafia Concert. He has always been that thrilled
and electrified man since the beginning. In May 2014 when I decided to join AIESEC, the first
person I saw when I entered office was Trishul Navlakha and I breathed a sigh of relief.
Trishul has played an important role in my AIESEC journey as a new member, I do not think
he is even aware of this. It was because of his persuasion that I applied for the Management
Body. There is something about this man that makes him give his 100% to complete a task,
let it be small or big. If he finds something that he wants, he will do whatever it takes to get
it. I've noticed that he's always on his toes, looking for something to give his best to. If one
door closes, he's already looking for the next opening. He is one of those people who
always thinks big and wins big successes. Never have I ever seen him settle for less.
Trishul’s journey through AIESEC has been long, diverse and vibrant. He has worked with
different people and seen the conditions of this LC grow and get better. He has given his
best as always in all the different departments that he has been a part of. He is responsible
for the success of Empower 2014 and JNC 2015. But most importantly he created the Board
of Advisors for our expansion city - Nagpur and managed the Board of Advisors of AIESEC in
Pune. This has been one of the major goals of AIESEC in Pune. His term from being a
member to a Vice President has been extremely eventful and full of new ideas.
Trishul believes in his capabilities but more than that he believes that if everyone can put in
effort, goals and success can surely meet. His presence in the room is always felt and after a
conversation he leaves a mark of greatness behind. From Junior college to now, Trishul has
never failed to surprise me. His passion to achieve only the best makes him apply for this
prestigious post. By this I, Ashwini Gowdara, proudly endorse his application for the position
of Local Committe President 2016 - 2017 of AIESEC in Pune, India.
Sincerely,
Ashwini Gowdara
Vice President - Marketing
AIESEC in Pune, India.
To
The President,
AIESEC In Pune
Subject: Seconder for Trishul Navlakhas’s application for the office of the Local Committee President
of AIESEC In Pune, India 2016-17
The one thing I have noticed about Trishul is that he is always driven by one common yet strong
aspect in anything he does which is “to make a difference”. He strongly believes that work is never
done. What this says is that a single person with a small team which has one common ambition can
achieve every dream which every generation dreamt of.
And that’s why Trishul Navalakha stands today for the post of LCP. He has always been stated as a
person who holds on to a singular dream or something that may not be possible but I now I realized
it’s his strong belief and passion in making that dream into reality which drives him.
I really got to know and understand Trishul’s potential to grow and his passion to help people, not
only to the person on his left or right, but how to make a massive difference to the society and that’s
why I think Business Development as a portfolio fits his adrenaline the best, a portfolio which he has
brought fundamental changes in the way it operates and should operate in the future.
Trishul’s approach to work is very efficient in a way many people want to work towards but are just
too lazy to do. It is to make the complex stuff simple by not breaking it down but to look it at from a
common man’s point of view
He is an individual that has taught me not only why I should chase my dream but to pursue it with
the right determination and also to be have fun along the way.
With this, it’s my absolute privilege to second Trishul Navalakha’s application to the office of Local
Committee President of AIESEC in Pune, India 2016-17
Yours Sincerely
Himmat Shaligram Vice President Global Talent Students AIESEC in Pune, India 2015-16