Manish Sharma SIP

7/27/2019 Manish Sharma SIP

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IILM-AHL IILM Academy of Higher Learning

1

Summer Internships 2013

PGDM 2012-14

Summer Internship Project Report

on

A Study Of Distribution Channel Of Batteries For ExideIndustries Limited

Undertaken at

Jaipur

Exide Industries Limited

Prepared By:Manish Sharma

(Student Roll No. 12GM0)

Company Guide Faculty Guide

(Name) Rustam Borah

(Designation)


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CERTIFICATE

This is to certify that the Project Report entitledA study of distribution

channelof batteries for Exide Industries ltd is a record of project work done

byMr. Manish Sharma at Exide Industries ltd,Jaipur under my guidance and

supervision and that it has not previously formed the basis for the award of any

degree, fellowship or association with the same.

Date Faculty Guide


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DECLARATION

I hereby declare that this project report entitledA study of distribution

channel of batteries for Exide Industries ltd is a bona fide record of work done

by me during the course of Summer Internship Project atExide Industries

ltd,Jaipur and it has not previously formed the basis for the award to me for any

degree/diploma, association, fellowship or other similar title of any other institute

or society.

Date:

PGDM II (2012-14)

Enrollment No. 12GM0


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ACKNOWLEDGEMENT

This project has enabled me to acquire essential learnings, insights and

experiences which has led to a new surge of development. This is the result of

dedication of few people towards progress of the project to its conclusion.

I would like to extend my sincere gratitude to my Corporate Guide for

granting me the opportunity to work on this project which provided me an insight

into the various tools and techniques of distribution channel of exide Industries.

His valuable experience and constant guidance at every step has been instrumental

in successful completion of this project.

Also I would like to extend my appreciation to all the people at Exide Industries

Ltd., Jaipur for their warm welcome and acceptance. I also would like to thank

them for their continuous co-operation, support and sparing their precious time to

provide me valuable information about the working of various departments.

It is with deep sense of gratitude that I express my thanks to ,

HR Manager, Exide Industries, for his generosity in allowing me to do my

project, for his interest and for the encouragement rendered.

I would like to thank Mr..., Area Manager and Mr., Assistant Sales

Manager, Exide Industries, for this incisive and objective

guidance for entire project. I wish to thank all executives and staff of the company

fortheir support to the project.


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S.NO TITLE PAGE NO

1 INTRODUCTION 06

2 INDUSTRY PROFILE 07

3 COMPANY PROFILE 084 PRODUCT PROFILE 09

5 TYPE OF EXIDE INDUSTRIAL BATTERIES 09

6 ADVANTAGES OF DIFFERENT KINDS OF

PRODUCT

09

7 TYPE OF AUTOMOTIVE BATTERIES 11

8 PROJECT PERSPECTIVE 12

9 CHANNEL OF DISTRIBUTION 12

10 FUNCTIONS OF DISTRIBUTION CHANNEL 13

11 FUNCTIONS OF MIDDLE MEN 13

12 OBJECTIVE OF THE STUDY 14

13 OBJECTIVE 14

14 SCOPE OF THE STUDY 15

15 LIMITATIONS OF THE STUDY 15

16 METHODOLOGY 15

17 RESEARCH DESIGN 16

18 QUESTIONNAIRE DESIGN 17

19 DATA COLLECTION PROCEDURE 18

20 PERIOD OF STUDY 18

23 SAMPLING PROCEDURE 18

24 TOOLS USED 19

25 PILOT STUDY 20

26 DATA ANALYSIS AND INTERPRETATION 21

27 RESULTS 31

28 SUGGESTIONS AND RECOMMENDATIONS 33

29 CONCLUSION 34

APPENDICES 35

REFERENCES 37


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INTRODUCTION

Battery is the most commonly used item in the field of Automobiles,

IndustrialSectors, Power Stations, Railways, Submarines, etc. Battery plays a vital

role insupplying power where electricity could not be used. Industrial batteries are

used forUPS, Inverters, systems, power plants, Telecommunications, Motive power

drives anddifferent Railways applications. Automotive batteries are used for

vehicles for thepurpose of Horn, light, listening Music, watching picture, etc. Man

could not be dependon electricity in case of moving machines like vehicles, so in

that case Battery serves tobe good alternative.

Battery plays an important role when the electricity fails. Nowadays when

electricity fails, suddenly people are switched over to the Generator to make the

poweravailable at any time. When the person is working with the computer the

power isessential for the computer continuously, at that time they are using UPS

for the regularsupply of power to the computer even electricity fails. So like this

Industrial batteryplays an important role in many ways.

Though those batteries are efficiently made, there is no use if those manufactured

batteries are not properly distributed through correct channels.


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INDUSTRY PROFILE

Todays era where power is the major drive for development, Battery plays a

pivotalrole towards the development. Industrial Batteries are the backbone of any

system thatgenerates power, conditions power or processes power. Industrial

batteries are used forUPS, Inverters, systems, power plants, Telecommunications,

Motive power drives anddifferent Railways applications. Automotive batteries are

used for vehicles for thepurpose of Horn, light, listening Music, watching picture,

etc. With the global thrust onPower generations, Infrastructure development and

Information technology relateddevelopments; Lead acid battery has immense

potential for growth. Presently Indian battery industry is worth 2500 crores in

Indian Rupees. The Domestic market is growingat the rate of 20% per annum.

The Market share of Automotive Battery is 85% and the market share of

Industrial Battery is 50%. Further technological development in Lead Acid Battery

technology will cater the need of more efficient and compact battery systems,

ultimatelysatisfied the consumers.


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COMPANY PROFILE

Exide Industries Limited was started in the year 1947 by the name Associated

Battery Makers (Eastern) Ltd (ABMEL) at Shamnagar, West Bengal. ABMEL become a

public limited company in the year 1960. After that the second factory setup in

Chinchwad, pune. ABMEL was renamed as Chloride India Ltd in the year 1972. In 1976

R&D centre was established at Kolkata. In 1981 third factory was setup at Haldia, West

Bengal. After that Chloride India Ltd was again renamed as Chloride Industries Ltd. In

1995 Chloride Industries was renamed as Exide Industries Limited. In 1997 fourth was

setup at Hosur and Tamilnadu.

For over 74 years, Exide Industries Ltd has pioneered battery technology in

India.Formerly known as Chloride Industries Limited, the company was a part of the

chlorideGroup PLC UK. The leader in the packaged power technology. Exide is today

Indiaslargest storage battery company with global affiliations and internationally

reputedbrands having nine factories strategically located all over India.

VISION:

To win our customer, stakeholders and employees by transferring Quality into a

performance oriented business, which will secure market Leadership and profitable

growth through effective fulfillment of customer Needs.


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PRODUCT PROFILE

TYPES OF EXIDE INDUSTRIAL BATTERIES:

EXIDE PLANTE

EXIDE TUBULAR

EXIDE VRLA

EXIDE POWERSAFE

EXIDE EL TUBULAR

EXIDE LITE

EXIDE INVAKING 1500

EXIDE HSP CLASSIC

ADVANTAGES OF DIFFERENT KINDS OF PRODUCT:

The TUBULAR Battery has a very robust construction and canprovide 1200 to 1500 cycles of charge and discharge before its capacity

Degrades to 80% of its rated capacity and is fit for replacement.

The TUBULAR Battery provides a life of around 10 to 12 in Power

Stations if maintained properly.

In VRLA Battery there is no topping up with water required during

lifetime.


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In VRLA Battery there is no acid fume while charging the battery.

The VRLA Batteries are stackable and hence smaller floor area and

smaller floor area and smaller battery room.

The VRLA Batteries has very good high discharge performance and

hence smaller capacity VRLA Battery can do the same job as a larger

capacity tubular battery.

The PLANTE Batteries require water topping up only once in three

Years if the battery room is not too hot. Even in higher ambience, once in

two years topping up is quite adequate.

The PLANTE cells do not lose any capacity till the end of their life.

Hence, unlike TUBULAR and VRLA Battery, 20% margin need not be added to the

required PLANTE Battery capacity. This further reduces the cost differential between

PLANTE and other batteries.

TheEXIDE INVAKING 1500 has extra heavy duty plates as perexclusive EXIDE

design ensuring durability, resistance to corrosion and inbuilt margins

for high ambient temperature and vibrations.


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TYPES OF AUTOMOTIVE BATTERIES:

EXIDE ATB

EXIDE MAX

EXIDE FREEDOM

DAGENITE

INDEX

LUCAS

DYNEX

CONREX

STANDARD FURUKAWA (SF) SONIC

These are the different types of EXIDE Automotive batteries.


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PROJECT PERSPECTIVES

Channel of Distribution

A Distribution Channel consists of the set of people and firms involved in the

flow of title to a product as it moves from producer to ultimate consumer or business

user. A Marketing Channels are sets of interdependent organizations involved in the

process of making a product or service available for use or consumption. A Channel of

distribution always includes both the producer and the final customer for the product in

its present form as well as any middlemen such as retailers and wholesalers.

Definition:

Distribution Channel can be defined as The marketing channel performs the workof

moving goods from producers to consumers. It overcomes the time, place and

possession gaps that separate goods and services from those who need or want them. A

distribution system is a key external resource. Normally it takes years to build, and it is

not easily changed. It ranks in importance with key internal resources such as

manufacturing, research, engineering and field sales personnel and facilities.


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Functions of Distribution Channel:

1. Distribution Channel gather information about potential and current

Customers, competitors and other actors and forces in the marketing environment.

2. They develop and disseminate persuasive communications to

Stimulate purchasing.

3. They reach agreement on price and other terms so that transfer of

Ownership or possession can be affected.

4. They acquire the funds to finance inventories at different levels in the

Marketing channel.

5. They provide for the successive storage and movement of physical

Products.

Functions of Middle men (Wholesalers and Retailers):

1. Many producers do not have the resources to engage themselves in

direct marketing.

2. Distributors and Dealers reduce transactions to our optimum number.

3. Distributors and Dealers are capable of eliminating discrepancies in

Quantity that is distributed. This is done by breaking the bulk that is dividing a

lot into small fractions.

4. The producer can concentrate on the production function leaving the marketing

problem to middlemen who specialize in the line.

5. Selling intermediaries is to assemble the goods from many producers in such a

manner that a customer could effect purchase with ease.

6. Middlemen collect huge orders and purchase products in bulk from

the producers. This enables a manufacturer to undertake large-scale production.


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OBJECTIVE AND SCOPE OF THE STUDY

OBJECTIVE:

-To understand the effectiveness of the present distribution.

- To find out the market share of the Exide batteries using the sales made by thevarious dealers.

- To find out the Level of satisfaction of Distribution process of Exide.

- To find out the satisfied level of the customers through the preference of thedealers.

- To find out reasons behind dealers willingness to deal with different kinds ofBatteries based on some attributes.

- To take opinions and suggestions of dealers towards the batteries.

- To provide suggestions to company regarding channel effectiveness andexpectations of dealers for the Exide batteries to improve


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Scope of the Study:

The study on distribution system helps in finding at number of marketing

intermediates for taking the products to the user. The study also helps to improve the

effectiveness of present network system. The study also helps to improve the sales of the

Exide by supplying the Exide batteries to the competitors dealer also. So that Exide

Industries Limited can its position in the market.

Limitations of the Study:

Findings of the study are based on the assumption for some attributes since therespondents have not divulged correct information.

Personal bias is the other limitations of this study.

Market share was found through the average sales per month was disclosed

approximately by the dealers. (Since its not consistent for every month).

METHODOLOGY

The Study was conclusive and empirical in nature. The data was collected

basically by the Primary and Secondary data. The Primary data was collected by Survey

that is conducted by the use of Questionnaire. Secondary data was collected by the

Secondary Sources like the Company records, magazine and Newspapers.


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Research Design

Marketing research design specifies the procedure for concluding and controlling

the research project. The choice of particular research design follows for the problem.The following are the main elements of research design.

1. Types of Data

Type of the data is exploratory which gives major emphasis is on the discovery of

ideas. From this we can find out the factors of attributed used in a purchase decision the

way consumer influenced by communication and also establishes priorities for future

research.

2. Source of Data

The primary data for the research design has been collected by meeting the

potential customers in the various retail outlets in various parts of the Jaipur city.

3. Form of Data

Questionnaire, which has qualitative and quantitative data, has been used as a tool

to collect primary data.


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Questionnaire Design

A Questionnaire was developed to analysis the distribution network of Exide

Industries Limited. The questionnaire was constructed based on an in-depth interview

with the different battery dealers. The questionnaire made after gaining enough exposureon the company, product and market, which was made possible after discussion with

knowledgeable persons of the company. The questions are structured and direct so as to

make the respondent understand it easily.

All together about 10 questions were framed which took about 5 to 7 minutes to

answer. A model of this questionnaire is enclosed in the annexure. The questionnaire

elicited the following informations.

- Customer preference based on dealers opinion- Customer Response for various batteries- Customers opinion about price- Attributes towards customer preference- Type of Batteries having more sales- Reason for the preference of batteries by the customer opinion through

Dealers

- Order quantity per time by the dealer (month wise)- Sales of various type of batteries by the dealers- Sales turnover per month by the dealers- Dealers opinion about Exide- Retailer reference of Sales promotional activity- Media prefer for the advertisement


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Data Collection Procedure

The modified questionnaire was used it collecting the primary data from the

dealers. The dealers were asked each question and the information is noted by the

researcher in the answer sheets.

Initially before asking the questionnaires good co-operations were obtained fromthe

dealers while asking the questions to collect the data. The questions were asked in a

structured order. Any doubts that the dealer had were clarified so as to collect the right

answer from the dealers.

Period of Study

The fieldwork was carried out from 1st June 2013 to 20th July 2013; the secondary

data was taken through the company records, newspapers, and business magazines.

Secondary data consists of information that already exists, which was also taken for this

study purpose

Sampling Procedure

Survey was made with random sampling. From that 100 sample was taken by the

probability method.


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Tools Used

A questionnaire was developed to analysis the effective distribution network of

Exide Batteries. The questionnaire was constructed based on an in-depth interview with

Battery dealers. The questionnaire made after gaining enough exposure on the companyproduct and market, which was made possible after discussion with knowledgeable

persons of the company.

The questions or structured and direct so as to make the respondent understand it

easily. Rating scale was adapted to measuring the respondents. All together about the

question were formed which took about 5 to 7 minutes to answers. A model

questionnaire is enclosed in the Annexure the questionnaire elicited the following

information.

Customer preference based on dealers opinion

Customer Response for various batteries

Customers opinion about price

Attributes towards customer preference

Type of Batteries having more sales

Reason for the preference of batteries by the customer opinion through

dealers

Order quantity per time by the dealer (month wise)

Sales of various type of batteries by the dealers


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Pilot Study

A Pilot study was conducted to find out the feasibility of the questionnaire. The

sample of 10 dealers from Jaipur city was randomly selected and administered the

questionnaire. Any modification that the researcher felt essential was carried out so as to

make questionnaire easily understandable.


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DATA ANALYSIS AND INTERPRETATION

TABLE .1- RESPONSE FROM CONSUMERS

CUSTOMERS RESPONSE NO. OF RESPONDENTS PERCENTAGE(%)GOOD 54 54

BAD 46 46

TOTAL 100 100

BAR DIAGRAM SHOWING RESPONSE FROM CONSUMERS

.

INTERPRETATION:-

Shows the customer response level for Batteries based on sellers opinion.54 Respondents opinion is satisfied and 46 respondents is not satisfied. The company has

to utilize this attitude to achieve the companys goal

42

44

46

48

50

52

54

GOOD BAD

1


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SALES TURNOVER PER MONTH

TURNOVER PER MONTH NO. OF RESPONDENTS PERCENTAGE

(%)BELOW 50,000 12 12

50,000 1,00,000 44 441,00,000 5,00,000 39 39ABOVE 5,00,000 5 5

TOTAL 100 100

INTERPRETATION:-

Shows the distributors, dealers turnover per month, 12% of the

Respondents turnover per month is below 50,000, 44% of the respondents turnover per

month is 50,0001,00,000. 39% of the Respondents turnover per month is 1,00,0005,00,000 and 5% of the Respondents turnover per month is above 5,00,000.

From this finding the company can decide the credit limit, discount rate and fixing

the schemes.

BRAND PREFERENCE

0

5

10

15

20

25

30

35

40

45

BELOW

50,000

50,000

1,00,000

1,00,000

5,00,000

ABOVE

5,00,000

1


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BRAND NAME BRAND NAME PERCENTAGE(%)

Exide 56 56

AMARARAJA 17 17

AMCO 10 10

OTHER 7 7

DEPENDS UPON THE

VEHICLE

10 10

Total 100 100

INTERPRETATION:-

Shows the Brand prefer by customer based on sellers experience. The

Exide battery was preferred by 56% of the customer. To make the remaining 46% of the

customer to purchase Exide, the company need to reduce the cost and they need to give

discounts

COMPANIES DEALT BY DEALERS

0

10

20

30

40

50

60

1


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EXIDE 68 68

AMARARAJA 34 34

AMCO 22 22

OTHER 15 15

INTERPRETATION:

Shows the companies dealt by dealers, 68% of the dealers are dealing

Exide. To make the remaining dealers are to sell Exide, the company need to give more

margin for the dealers and to give more credit period for the dealers.

BUYERS PREFERENCE TOWARDS PURCHASE OFBATTERIES

EXIDE

AMARARAJA

AMCO

OTHER


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BUYERS PREFERENCE NO. OF RESPONDENTS PERCENTAGE(%)MANUFACTURER 57 57

DISTRIBUTOR 43 43

Total 100 100

INTERPRETATION

Shows the Buyers preference towards purchase of Batteries, 57% of the dealers

are purchase the product from the manufacturer and remaining 43% of the dealers

are purchase the product from the distributor

DURATION OF ORDERING THE PRODUCT

0

10

20

30

40

50

60

MANUFACTURER DISTRIBUTOR

1


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DURATION NO. OF RESPONDENTS PERCENTAGE(%)

Monthly 17 17

Weekly 10 10

Demandwise 73 73

Total 100 100

INTERPRETATION

Shows the duration of ordering the product by the dealers and distributors.17% of

the Respondents are ordering the product monthly, 10% of the respondents are

ordering the product weekly and remaining 73% of the respondents are ordering

the product according to the demand. To make the dealer for stock the product the

company needs to give more credit period for the dealers as well as for the

distributors.

ATTRIBUTES PREFERRED BY THE CONSUMERS ON EXIDE

(Based on dealers opinion)

0

10

20

30

40

50

60

70

80

Monthly Weekly Demandwise

1


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ATTRIBUTES NO. OF RESPONDENTS PERCENTAGE(%)

BRAND NAME 42 42

PRODUCT QUALITY 31 31

PRICE 20 20

MAINTENANCE 7 7

TOTAL 100 100

INTERPRETATION

Shows the attributes preferred by the consumers on Exide based on

dealers opinion. 42% of the respondents prefer Brand name, 31% of the

respondentsprefer Quality is needed. 20% of the respondents prefer the product

according to the costof the product, so the company needs to reduce the cost as

much as possible and givemore discount for the customers

CREDIT PERIOD FROM THE MANUFACTURER OR

DISTRIBUTOR

0

5

10

15

2025

30

35

40

45

1


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DURATION NO. OF RESPONDENTS PERCENTAGE(%)

< ONE MONTH 34 34

> ONE MONTH 40 40

CASH ON DELIVERY 26 26

TOTAL 100 100

INTERPRETATION

Shows the credit period given by the manufacturer or distributor to the

dealer. 34% of the respondents are getting less than one-month credit period from

themanufacturer or distributor. 40% of the respondents are getting more than one

monthcredit period from the manufacturer or dealer and remaining 26% of the

respondents arepurchase the product by ready cash

TYPE OF BATTERIES HAVING MORE SALES

0

5

10

15

20

25

30

35

40

< ONE MONTH > ONE MONTH CASH ON

DELIVERY

1


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BATTERY TYPE NO. OF RESPONDENTS PERCENTAGE(%)

AUTOMOTIVE 90 90

INDUSTRIAL 10 10

SUBMARINE 0 0

TOTAl 100 100

INTERPRETATION

Shows type of batteries having more sales. 90% of the respondents are

dealing automotive batteries and remaining 10% of the respondents are dealing

industrialbatteries. To improve the sales of industrial batteries the company needs

to give morecredit period for the industrial batteries and make the dealers to stock

the product

RETAILER PREFERENCE OF SALES PROMOTIONALACTIVITY

0

10

20

30

40

50

60

70

80

90

AUTOMOTIVE INDUSTRIAL SUBMARINE

1


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SALES PROMOTIONAL

ACTIVITY

NO. OF RESPONDENTS PERCENTAGE (%)

DISCOUNT 53 53

DISCOUNT 12 12

ADVERTISEMENT 22 22

GIFTS 13 13

TOTAL 100 100

INTERPRETATION

Shows the retailer preference of sales promotional activity. 53% of the

respondents choose the discount as a sales promotional activity, 12% of the

respondentsare responding coupon and 22% of the respondents are responding

Advertisement and13% for gifts as a sales promotional activity to improve the

sales of the product

From the table it is clear that Exide has scored highest points. So it Rank Number

one followed by Amco, Amararaja, Su-kam and Okaya.

0

10

2030

40

50

60

1


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RESULTS

On analysis of the primary data the following points were identified. The survey sample

size is 100.

1) Most of the dealers in the survey fall under the turnover of 50,0001,00,000 (44%).

2) The customer response for Batteries is good for 56% and 44% are poor based on

dealers opinion.

3) 57% of dealer purchase the product from the manufacturer and remaining 43% of

dealer purchase the product from the distributors.

4) 68% of the dealers are dealing Exide Batteries.

5) Customer preference for Exide Battery is 56% based on dealers experience.

6) The reason for recommending Exide is because of Good Brand name with 42%

respondents.

7) 31% of the respondents prefer Exide based on the Product Quality.

8) Only 7% of the respondents are satisfied with the price of Exide.

9) 20% of the dealers are satisfied with the Service provided by Exide.

10) Most of the dealers are dealing other brands because; the cost of Exide is very high

when compared to other brands.

11) According to the weighted average points, Exide is in the first place followed by

Amco, Amararaja, Su-kam and Okaya based on certain attributes like brand name,


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product quality, price and credit facilities.

12) 17% of the dealers are ordering the product monthly and 10% of the dealers are

ordering the product weekly.

13) 73% of the dealers are ordering the product according to the demand.

14) Apart from Exide, 32% of the dealers are dealing other Company batteries like

Amararaja, Amco, Okaya and Su-kam.

15) 34% of the respondents are getting less than one-month credit period from the

supplier and 40% of the respondents are getting more than one-month credit period from

the supplier.

16) 26% of the respondents are receiving cash discount from the supplier while they

purchase the product with cash on delivery (COD).

17) The sales percentage of Automotive battery is 90% and the Industrial battery is 10%.

18) For the requirement of sales promotional activity 53% of the respondents are

responding for Discounts followed by Advertisement 22%, Gifts 13% and for Coupons12%.

19) Advertising media preferred by the dealers to attract more customer is Television with

45%, Newspaper with 28% followed by Poster 12%, Magazine 10% and 5% of the

respondents prefer to advertise in Radio.

20) 58% of the respondents are satisfied with the suppliers delivery period and 42% of

the respondents are not satisfied with the delivery period.

SUGGESTIONS AND RECOMMENDATIONS

The company has to take necessary steps to regulate the Channels of distribution. Thesteps are as follows.


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1. If the credit period is extended to two months, the dealers can stock out products than

the other brands since most of the dealers are ordering the product according to the

demand.

2. The company has to take necessary steps to reduce the cost of the product.

3. The company need to take necessary steps by giving 2 months credit period and by

giving 6% discount for the dealers who are dealing other brands rather than Exide.

4. The company has to take necessary steps to motivate small dealers also, through

promotional activities and introduce new schemes.

5. Company representatives have to contact the distributors and dealers atleast twice a

month.

6. The percentage of the commission has to increased to motivate the dealer around 2% to

5%.

7. As the brand image is one of the creative features to influence the customers while they

are purchasing the battery, it can be done by effective advertisements through theTelevision media more than print media.

8. The company need to take necessary steps for quick delivery to avoid stock shortage.

They need to deliver the product as quick as possible, since most of the dealers are

ordering the product according to the demand wise.

9. The company still needs to take steps for the after sales service and the service need to

be quick as much as possible.

CONCLUSION


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An analytical study on distribution channel in Exide industries Limited has helped

in arriving at valuable conclusion through the analysis of primary data collected. The

study revealed that the company can improve the effectiveness of present network system

by motivate and encourage the dealers in terms of quick delivery in all areas, percentage

of commission, good advertisement support, quick after sales service and try to reduce

the cost of the product. With this strategy when they go for marketing plans, this Exide

Battery can still hold the position of leader in the market

APPENDICES

QUESTIONAIRE

Name of the Retailer:


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Address :

1. What are the Companies you are dealing?

Exide Amco Amararaja Su-kam Okaya All

2. How is the response from Consumers from the Batteries? Good Poor

3. What is the Consumers opinion about price? Low Moderate High

4. Which Brand do Customer Prefer more? Exide Amararaja Amco Su-kam Okaya Others Depends upon the vehicle

5. What are the attributes, which Customer prefer (based on your experience)? Brand name Product Quality Price Maintenance

6. If a Customer does not mention any brand, which brand do you suggest normally? Exide Amco Amararaja Su-kam


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Okaya others Depends upon the customer vehicle

7. What it is the reason for the preference? Brand Name Quality Price Margin Maintenance Service

8. How do the Manufacturer help in selling the product? Sending sales representative Giving Training

9. Where do you buy the Batteries? Manufacturer Distributor

10.How the Manufacturer/Distributor gets the order from you? Sales Representative Phone

11.Give me your Suggestions and Recommendations to Exide Industries Ltd?

THANK YOU

REFERENCES

Marketing Management - Philip kotler


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Statistical Methods - S P Gupta

Research Methodology - Uma sekaran

Research Methodology - C R Kothari

Documents

Manish Sharma SIP