Mann Deshi Foundation

Proposal for 1000 Deshi Entrepreneurs Program

Section A - Information Sheet

Name of the organization

Mann Deshi Foundation

Year of Registration and type of registration (whether society, trust, Sec.25 company or other). Mann Deshi Foundation, a not for profit organization is registered as Public Charity Trust under the Bombay Public Trust Act 1950 (29 Act of Bombay 1950) in Charity Commissionar Office, Satara Division, Satara (Public Trust Register Book No.4494), incorporated under section 21 of the Society Registration Act 1860, Registration Number Maharashtra/4523/Satara.

Name of the Chief Functionary of the Organization

Chetna Gala Sinha

Address of the Registered Office of the Organization Registered office at Post-Mhaswad, Tal. Mann, Dist. Satara 415 509

Address of the Administrative Office of the Organization (if different from registered address)As above

Contact details of the organization (including phone/fax number with STD Code and email id)

Mann Deshi Foundation, Tel No.+91 2373 270141, 270660, Fax No. +91 2373 270788

shinde.vanita@gmail.com, chetnavsinha@gmail.com

Geographical area of operation (present)Area of operation : All over India

Currently operating in Maharashtra and Karnataka

FCRA No. 083970038, Year of Reg. 2004

FCRA No. with year of FCRA registration (if applicable)

Tax Exemption details

PAN (Permanent Account No.) of the Organization

AABTM3571H

Number of staff (full-time equivalent) and active volunteers (give numbers for the last 2 years)35 Full Time Staff : 2011

28 Full Time Staff : 2010

Audited Reports /Accounts statement 2009-102008-092007-08Total Income

74,48,420.5160,74,003.6948,88,768.99Total Expenditure

74,48,420.5160,74,003.6948,88,768.99Deficit16,828.03

10,72,637.84

A.2. Existing Funders?

Name of the Funders

Duration

HSBC

Since 2006

Bonita Trust

Since 2009

British Asia Trust

Since 2009

Global Giving

Since 2008

Godfrey Phillips Bravery

Since 2010

A.3.Experience of the organization

Mann Deshi Foundations mission is to promote the development of poor and vulnerable women and their families. Our programs are designed to empower our women and improve their quality of life by promoting business skills and training, property rights, leadership and technology.

Mann Deshi has been able to create successful rural entrepreneurs. Vanita Pise one of successful Mann Deshi Entrepreneur says, After the award, I feel that if you do anything and work hard seriously, nothing goes in waste, you do get a reward and it can come in money or appreciation. I was always very much ready to do everything but after the award it was the first experience in my life that I could see the returns. I feel even now this is a dream that I got the award. I never could have imagined this would be the result of my struggle.

Mann Deshi aim to improve the lives of women holistically, by providing a unique and innovative combination of financial and non-financial services with its sister organization Mann Deshi Bank.

In the past, foundation has worked on property rights for women and conducted camps to assist women in becoming more informed and proactive in their own healthcare. Foundation offers garden umbrellas as loans to protect vendor health and bicycles to families so that girls can travel to school. MDF recently launched a community radio station which provides a platform for Foundations largest project, however, is Mann Deshi Udyogini, a business school that provides poor rural women with business skill with mentorship program and financial training. Providing courses such as computer literacy, fashion designing, agriculture workshops, and financial literacy has attracted nearly 27,000 students to business and mobile business schools. With these vocational skills, over 80% women have taken out new loans from Mann Deshi. Of these, over 60% have established new businesses and many others have expanded on already profitable enterprises.

Encouraging women to assume responsibility of household finances has proven beneficial for the families of many Mann Deshi clients. With women in control of household expenditures, more money is spent on the family. This means that families are eating more nutritious meals, more children are going to school for longer periods of time, more money is spent on healthcare, and houses are better maintained.

On a less measurable level, women and community attitudes and feelings are changing. Many clients report feeling a greater sense of self-worth. They feel more empowered and confident in asserting their opinions and in making decisions. These changes also extend beyond the individual. In a small impact assessment conducted in 2009, women reported feeling that their positions in both the family and in the community have improved.

In addition to improving the situations of women and families, Mann Deshi has a broader interest in impacting local communities. Because Mann Deshi supports many businesses through providing financial and nonfinancial services to businesswomen, Mann Deshi is also stimulating the development of local economies. Furthermore, Mann Deshi recruits staff locally, which both supports local employment and serves as a networking tool for branching out to new clients.

After considerable experience in microfinance, the team at Mann Deshi has launched E-card system with the support of HSBC and SIDBI, a more efficient, and accessible and secure means for Mann Deshis clients to deposit and withdraw money and view their transaction history.

The financial literacy course, offered by Mann Deshi Udyogini, is a key component to Mann Deshis successful operations. Completing the financial literacy course is a requirement for each of Mann Deshis loan clients. The course covers topics such as the importance of savings, timely loan repayment, and consulting the bank whenever financial hardships become an issue. Since making financial literacy compulsory for loan clients, loan default has decreased from 4% to less than 1%.

Section B - PROJECT DETAILSTitle of the proposed project

1000 Deshi Entrepreneurs Program

Theme(s) for the proposed projectThe Deshi Entrepreneurs initiative works to create business role models of promising rural women entrepreneurs by providing them with the guidance and training needed to aim and achieve significant business growth.

Focus areas Education and Livelihoods

Details of the proposed project (in following points)

Location of the proposed project

State(s)Maharashtra and Karnataka

District(s)Satara, Hubli and Dharwad

Block(s)Mhaswad and Hubli, Dharwad

Proposed coverage (whichever is applicable) annually

No. of villages/ wards/schools/slums196 villages

No. of householdsMore than 1000

No. of individuals/students1000

Proposed Duration of the Project (in years)On-going

Proposed communities SC

ST

Any specific religious group( Urban Poor

( Rural Other (please specify)

Proposed budget Please find attached budget

Cost per Beneficiary per year (in INR)Please find attached budget

Section C - Project Description

C.1Purpose of the proposed project (200 words) The Deshi Entrepreneurs initiative purpose is:

Identify 1,000 rural women entrepreneurs who have developed an innovative business with growth potential

Substantially scale up 1,000 chosen microenterprises through a formalized mentorship

Build 1,000 business role models to inspire and motivate other entrepreneurs to grow their microenterprises by utilizing the financial services and business management training provided by the Bank and Business School.C.1.1The goals and objectives of the proposed project

Project Goals:Short-term goals (pilot year):

Provide promising entrepreneurs with business management training and support to grow their existing businesses

Establish and foster a positive mentoring relationship between business mentors and Deshi entrepreneurs

Through the Business School, develop an innovative business basics training curriculum (MBA) that speaks to the unique needs of rural entrepreneurs Intermediate goals (first 2 years):

Establish collaborative partnerships with prominent members of the Indian business development community, including business schools, companies, women-managed businesses, institutions and other development related organizations with the aim to make the business curriculum (MBA) a perfect fit to the needs of rural entrepreneurs

Rapidly expand the program to reach the number of participants detailed in the three-year Projection sited under Growth Strategy

Increase the quality and scale of microenterprises in the areas where the Bank serves

Long-term goals:

Improve the economic status and of Deshi Entrepreneurs and empower them to continue to grow their businesses and contribute to the overall economic development of their local communities

Foster 1,000 role models who will inspire future clients of Mann Deshi to improve and grow their microenterprises by utilizing the services provided by the Bank and Business School

Diversify sources of income in largely agrarian areas and foster business expansion in more positively growing sectors of the economy

Build an extensive network with prominent members of the business community and rural entrepreneurs

C.1.2Description of the target communities, highlighting the problems and challenges that they face

To better understand the specific challenges and obstacles rural women entrepreneurs in Maharashtra and Karnataka face in running and expanding their businesses, Mann Deshi has

Conducted a Business Needs Assessment Survey to determine how best their problems can be served by business management training and mentoring. This was the first survey conducted by Mann Deshi Mahila Group to assess business needs. The survey was qualitative in nature in order to capture as much relevant information as possible in an open format. In total, 130 interviews were conducted of Mann Deshi clients managing small businesses in manufacturing, trading, and service and agriculture sectors. In the analysis of the data, entrepreneurs most frequently sited six major problem areas as obstacles to their business success and potential growth.1. Lack of capital needing more capital to invest in the maintenance and growth of their businesses

2. Market constraints limited demand due to the nature of business, competition, population size, or market economy

3. Supply chain inability to manage the supply of raw materials; lack of access to or knowledge of cheaper, better wholesalers for raw material

4. Labor & Production difficulty retaining, training, or finding employees; inability to manage or increase production

5. Cash Flow Management difficulty managing working capital 6. Marketing need for marketing strategy trainingThe results of this survey indicate that there is a need to educate rural entrepreneurs on general business management topics, similar to an MBA course, to enable them to better manage these key areas of their businesses. This has led to the development of a specific Deshi MBA program, which offers business management courses to target working capital, supply chain and marketing management through the Business School. This customized MBA course curriculum forms the training part of the Deshi Entrepreneurs program.

In addition, Deshi Entrepreneurs linked up with a local business mentor, to harness the local knowledge of the market economy to address problems relating to market constraints, connection to bigger markets and suppliers, and managing labor and production through the scaling-up process. These training and consulting services combined with financial capital supplied by Mann Deshi Bank aims to provide entrepreneurs the resources they need to achieve significant business growth.

In this way, Deshi Entrepreneur participants are serving as a flagship program for the Deshi MBA, demonstrating the value of these business management strategies to other businesswomen in the community and thus encouraging them to enroll in this training.C.1.3 A background about the geography and/ social and/economic and/political situation of the area.

Given the strong presence of the Business School in Maharashtra and Karnataka state through office locations in the towns of Vaduj, Dahiwadi, Mhaswad, Satara, Gondavale, Lonand and in Karnataka state through the Hubli office location, both these sites served as ideal testing grounds for the pilot year of Deshi Entrepreneurs. By selecting participants in Maharashtra and Karnataka, the Business School enabled to compare the success of the programs to understand how to adapt the structure of the program for future expansion to new geographic locations.C.1.4Key strategies proposed to address the problems?

Through Mann Deshis 13 years of experience in the villages of Maharashtra they have observed hundreds of female clients who possess the capacity and desire to expand their businesses. However, due to their remote location, they often lack the guidance and networking opportunities needed to take their businesses to the next level. For this reason, Mann Deshi has launched the Deshi Entrepreneurs initiative that aims specifically to support an underserved sector within India rural women entrepreneurs. The goal of the program is to educate 1,000 select rural women entrepreneurs on business management and give them access to local insight knowledge through a dedicated mentor relationship. As such, the project enables these women to grow their business to their own benefit and the benefit of the entire community.

D.1.Description of the project (800 words) D.1.1A brief description of key activities under the proposed themes to challenge the issues as stated above.

For the pilot year of the program, participants for the Deshi Entrepreneurs program were identified through the Business Needs Assessment Survey. Out of the 130 intensive interviews conducted by the Program Coordinator, 40 women entrepreneurs were chosen who possessed the right combination of managing small businesses with growth potential and possessing the personal drive to want to expand their business. After the initial screening through the survey interviews, second interviews were conducted by the Program Coordinator with select participants. After this screening process the Program Committee selected the first batch of 25 participants in western Maharashtra. In Hubli, Karnataka, the Karnataka Program Coordinator has undergone a similar process of indentifying and interviewing women entrepreneurs for selection of Batch 2.

For this year, Mann Deshi Foundation introduced an application process for interested participants, as well as continues to seek out entrepreneurs through their extensive network. Now Mann Deshi has also announced branch wise motivational award from Rs.7000 to 25000 for the women participant so that more women will take part in the workshop. The aggressive Marketing Strategy for Deshi Entrepreneurs will help with this process by promoting program applications. Once entrepreneurs have been indentified the Program Coordinator conducts the initial screening interviews to see if they possess the right criteria, after which second interviews is conducted on an as needed basis. The Program Committee selects the final participants. Once the batch has been formed, the Program Coordinator selects and matches appropriate Mentors.

At the start of the program participants is introduced to their Mentors, who stays in contact with them for 12 months. In addition to being linked to a Mentor in the first month, participants begin their Deshi MBA training through the Business School. The Deshi MBA is designed into 3-Modules (Working Capital, Cash Management and Marketing Management); each Module covers conceptual understanding and practical application of an essential business management strategy.

After 12 months a graduation ceremony is conducted. Deshi Entrepreneur Certificates, noting their completion of the Deshi MBA and Mentorship Program, is given too all participants. Mentors additionally receive Certificates of Community Service. In order to honor the successful achievements of those Deshi Entrepreneurs who have overcome the most given their individual challenges, three Achievement Awards is given.

D.1.2. The outcomes of the proposed intervention and what would be the clear indicators for measuring them?

In order to monitor the impact of the services provided through the Deshi Entrepreneurs program, two main indicators will be used to measure business growth for program participants:

Business Revenue is there an increase in revenue overtime

Loan activity is there a increase in the size of loans taken overtime This information, along with additional socio-economic data, will be collected through a Baseline Survey, conducted with all Deshi Entrepreneurs before the programs launch, and one Follow-Up Survey, conducted at the completion of the program after 12 months. The surveys will incorporate data from participants personal financial diaries to monitor monthly business growth; training on how to create and use a financial diary is given through Working Capital Management Module in the first month of the program. At this time, the top 5 batch participants, who have achieved significant business growth by utilizing the services provided, will be chosen to be monitored by two additional Follow-Up Surveys, administered at the 24th and 36th month mark.

D.2.Impact and sustainability (200 words) D.2.1.The expected long-term impact of the project.

Mann Deshi already has a presence in Maharashtra and Karnataka states and will soon be expanding to Gujarat and Jharkhand. This will allow the Deshi Entrepreneurs initiative to fulfill the Three-year Projection. While the ultimate goal of the program is to reach 1,000 rural entrepreneurs Deshi Mahila Group believes that through achieving this 3-year plan they will learn how to perfect the structure and implementation of the training and mentoring, as they increase batches and expand to new geographical sites. In 2013 the Mann Deshi will reevaluate how best to scale-up the program and achieve the remaining participants. D.2.2. The plan for sustainability of the proposed project?

The Deshi Entrepreneurs initiative will contribute to its own growth and sustainability, as well as the Mann Deshi Mahila Groups broader mission, through the following channels:

A growing network of business activity and information sharing will continue to improve the economic opportunities available to Deshi Entrepreneurs and Bank clients and increase exposure to potential Mentors and business partners

The business training curriculum will be taught to business school trainers and incorporated into Mann Deshi Udyogini course offerings

D.3. About this funding request

D.3.1. Use of Funding?The initial investment plan for Deshi Entrepreneurs initiative is made possible through grants and in-kind donations over 3 years. The Mann Deshi Group is contributing the staff, infrastructure and marketing to fulfill its part of the roles and responsibilities detailed below. An esteemed business school partner will donate the time, knowledge and skills to create the Deshi MBA curriculum and to train Business School teachers in how to deliver the material. Other valued partners and investors will contribute funding to cover the operational costs and functional areas listed below.

D.3.2. How this grant help us to achieve (a) in terms of strengthening the organization (b) in terms of helping beneficiaries?

(c)How many people will benefit because of the grant?The strength of the Deshi Entrepreneurs initiative is in its unique vision and reach. The majority of rural women entrepreneurs come from farming families, whose main source of income derives from the agricultural sector. By investing in individual women, funding partners will be able to nourish rural entrepreneurs and financial leaders, which are vital to the overall growth of their rural economies. They will help rural and agricultural families diversify their sources of income and pursue opportunities in growing economic sectors. Furthermore, partners will help to tackle systemic inequality by focusing on educating and training women who have been proved to deliver the greatest social return by reinvesting in their families and communities. In Indian villages women are often encouraged to start their own businesses to help increase their family income, however limited access to business knowledge and resources combined with lack of confidence in their ability to manage business growth, they often fall into a trap of business stagnancy. By building role models we are helping entrepreneurs break free from socio-economic barriers, allowing them to set an example for other women in the same position that thinking big and scaling-up is within their reach.

The strength of the Deshi Entrepreneurs initiative is also in its strong link with the local community, which we will see the immediate impact of in this initiative. We will be able to measure that effect Baseline and Follow-Up Surveys .

D.3.3. The success for this project.

Measurement of the success In order to increase the impact of the Deshi Entrepreneurs program and build participants into role models within their communities an aggressive promotion and marketing strategy is needed. Mann Deshi has allocated financial resources in the 3-year budget to help facilitate the implementation of our marketing campaign through the following channels:Mann Deshi Mahila Group

Bank Branch Coordinators and Mangers will market program and services through loan officers, field agents and Self Help Group leaders

Advertising through Business School Trainers and other Business School programs Visual advertisements, such as billboard pictures of the selected Deshi Entrepreneurs placed in all Bank branches

Broadcasts through Mann Deshi Tarang community radio station

Distribution of informational pamphlets during weekly markets Creation and distribution of booklet on the stories on Deshi Entrepreneurs and the individual business obstacles that they have overcome and success they have achieved

Formal Advertising Promotion through leading Indian radio, newspaper and television networksBy utilizing these marketing tools, the Deshi Entrepreneurs initiative will successfully motivate other entrepreneurs to utilize the services of the Bank and Business School as well as apply to become future Deshi Entrepreneur participants.Pre-Trainin g ActivitiesParticipant Selection Group Meeting will occur three months prior to launch of program at which time Deshi Entrepreneurs will be introduced to the program structure, what it means to be an entrepreneur and role model. They will sign a basic document stating that they are committed to participating in the program, attending all trainings and working with a mentor.

Mentor Selection Meeting will be conducted to introduce Local Mentors to the program, discuss their role and how they will be impacting their communities.

Baseline Survey will be conducted of all participants prior to start of Module 1

Post-Training Activities:

Build network among the first round of entrepreneurs through formal and information networking with alumni groups

Have former participants become mentors and/or attend workshops to speak about their experiences with new participants

Select specific entrepreneurs to be marketed as a role models for further roll out of the program as described in the Growth Strategy

E. Capacity Building

In Which areas we need external support

Anticipated functional areas of support include:

Business school partnerto design and implement business training curriculum for Training Workshop

Indian businesses and NGO partnersto provide or recommend business professionals for mentorship

Funding to cover operational costs (see comprehensive budget in Financial Plan section)

Media partnerto promote the initiative and attract dedicated Mentors and potential business partners to further the expansion of the program

Impact assessment by an independent consultant Honorary committeeto select Achievement Award winnersf. Other Information we would like to share:Details of Awards/Prizes/Recognition received earlier:

World Fellow 2002: Yale University, New Haven, Connecticut, USA.

http://www.yale.edu/worldfellows/fellows/alum_2002.htmlBridge Builder 2003: Harvard University, Cambridge, Massachusetts, USA.

http://www.hno.harvard.edu/gazette/2005/02.24/12-bridge.htmlAshoka Fellow: Ashoka Innovators for Social Entrepreneurship, Washington, DC, USA.

http://www.ashoka.org/node/3559Chetna Sinha has also recently been honored with the Jankidevi Bajaj Puraskar Award for Rural Entrepreneurship. This national award honors a woman who has made an outstanding contribution to the upliftment and welfare of women and children, particularly in rural areas. The award honors a woman who has promoted the advancement and empowerment of women in the fields of education, rights, and enhanced social status; Chetna has been a leading innovator in all of these fields.

Further awards Kusumtai Choudhari Smruti Puraskar, 2011 by Kusumtai Choudhari Mahila Kalyani, Mumbai

EdelGive Social Innovation Honors 2010 (Livelihood Category) award received by Edel Give Foundation on 4th March, 2010

Rajarshi Shahu Gaorav Puraskar 2010 received by Rajarshi Shahu Chatrapati Memorial Trust, Kolhapur

Rani Laxmiibai Puraskar on 7th March, 2009 from Cyclo Transmissions Ltd., Satara. This award is given to the women who have done outstanding work in various fields.

Smt. Sushiladevi Deshmukh Smruti Mahila Puraskar 2007 from Maharashtra State Co-operative Banks Association, Mumbai

Jankidevi Bajaj Puraskar Award for Rural Entrepreneurship in January 2006. This national award honors a woman who has made an outstanding contribution to the upliftment and welfare of women and children, particularly in rural areas. The award honors a woman who has promoted the advancement and empowerment of women in the fields of education, rights, enhanced social status; Chetna has been a leading innovator in all of these fields.

Ashoka Innovators for the Public: granted lifetime membership to Chetna Gala Sinha. Includes funding for 3 years and lifetime assistance and collaboration with the NGO and other Ashoka fellows.

Harvard University Bridge Builder 2003: recognized the work and innovation of Chetna Gala Sinha and Mann Deshi Mahila Bank.

Yale University World Fellowship Program 2002-2003: selected Chetna Gala Sinha, Chairperson and President, for the inaugural class.

Citizen Based Initiative Award 2001 of Ashoka Innovators and McKinsey & Co. for creation of women collectives and asset building with the mobilization of the local resources.

Shri Nanaji Deshamukh and the Rajiv Sheth Sabale Foundation Award 1999 sponsored by the Rajiv Sheth Sabale Foundation.presented for work completed with drought-affected women.

Shri Naganath Nayakawdi and Jyotiba Phule Samajik Sanskrutik Pratishthan Award, 1997 for work among Dalit women.

Governor of Maharashtra Shri P. C. Alexander Award 1994 for work in development. The award was sponsored by Vasantrao Naik Krishi Sansthan va Gramin Vikas Pratishthan.

Beti movement award received to Mann Deshi by Ninth GR8! Women Awards, 2010 to promote & further the beti movement yet again...

Public Awards Committee of our Club has selected Mann Deshi for the Rotary Club of Bombay's Anita Parikh Award for Empowerment of Women for the year 2009/10.

Received the first Godfrey Phillips Bravery Amodini Award 2009 in recognition of Mann Deshis special contribution to the benefit of women; particularly in the poorest areas in rural India; and for having transformed the lives of thousands of women through micro-financing and financial literacy.

Microfinance Process Excellence Award 2006, from by Planet Finance and ABN-AMRO Bank.

Mann Deshi won first prize in social sector of the International 2005 Ashoka Change Makers Innovation Award, which promotes market-based strategies that benefit low-income communities. The award drew applications from 128 institutions in 28 different countries, and popular online voting selected the award winners from among the finalists.

Microfinance Process Excellence Award 2005 finalist: by Planet Finance ABN-AMRO Bank.

15.Any other information which may be relevant:

Mann Deshi : Press Links

News SourceDateAuthorContactBBC28 December 2006

Harsh Kabra

harshkabra@gmail.com

The Times of India16 September 2007

Abhay Vaidya

abhay.vaidya@timesgroup.comThe Indian Express31 March 2007

Sunanda Mehta

sunandamehta@gmail.comThe Economist25 May 2007

N/A

N/A

India Education News7 May 2007

N/A

N/A

Business Week16 July 2007

Nandini Laxman

nalakshman@gmail.comIndia Together9 July 2007

Gagandeep Kaur

gagandeep_kaur@yahoo.comThe Economic Times (India)16 October 2007

Shubhashish

shubhashish86@gmail.com

CNN-IBN

Vineeta Rao

Vineeta.rao@tv18online.comBombay Business Week

Manjeet Kriplani

manjeet_kriplani@businessweek.comSome More links and Articles:

RBI working on 3 year financial inclusion plan:

http://www.financialexpress.com/news/rbi-working-on-3year-financial-inclusion-plan/616362/ A little womens bank shrinks the world:

http://www.mydigitalfc.com/enterprises/little-women%E2%80%99s-bank-shrinks-world-081 This B-school is India Shining:

http://www.mydigitalfc.com/entrepreneurship/b-school-india-shining-223 YouTube links:

http://www.tubaah.com/details.php?video_id=105240http://news.bbc.co.uk/1/hi/business/8017897.stmhttp://uk.youtube.com/watch?v=8i4XyCIbrbQ http://www.youtube.com/watch?v=doud5NHQGJA

SECTION - H

DETAILS ABOUT THE EXECUTIVE BOARD AND KEY STAFF MEMBERS S. No.DesignationName of the personGenderIn Brief, role in the Organization

1. PresidentChetna SinhaFemalePresident of Mann Deshi Foundation

Chair, Mann Deshi Bank

Founder, Mann Deshi Udyogini (B-School for rural women)

2. Managing TrusteeRekha KulkarniFemaleConducts Board Meeting

Runs Annual General Meeting

Monitor overall program of Mann Deshi Foundation

Communication with auditors, consultants

Look after Hubli branch operations

3. CEOJayashree NaraleFemaleAdministrative and strategic management of the business school

Managing and monitoring future expansion goals

Monitoring finances and expenditure of the business school

Marketing and promotion of the business school

Reporting and communicating with Funders

Working closely with Program Developer and Administrative Assistants at all five branchesSending Returns, Completion of Audit

4. CAOVanita ShindeFemaleProgram Director for financial literacy curriculum

Designed curriculums for business school programs for eg.financial literacy, budgeting, insurance and risk management, loan, and savings curriculum

Wrote annual reports and grant proposals for the Mann Deshi Foundation (NGO)

Played a significant role in acquiring the International Organization for Standardization for Mann DeshiProviding training to NGO coordinators on new financial literacy programs and proceduresManaged the correspondence between Mann Deshi Foundation (NGO)

Supported the Chairwomen and Chief Executive Officer when necessary with business tasks

Provide secretarial support to Chairwoman including scheduling appointments and meetings, correspondence, and email support

Answered general correspondence as directed by the Chairwomen and Chief Executive OfficerTook reasonable precautions to maintain office equipment and suppliesCoordinated and oversaw international interns, visitors, partners

Prepared and translated presentations, reports, and proposalsUpdated website and newsletter to reflect the foundations current status

5. Program DeveloperAnita AjanalkarFemaleMann Deshi Udyogini Program Developer (PD)Course research and curriculum design of Deshi MBA ModulesWork with curriculum development partners on Module creation

Create, distribute and monitor complete program calendar Monitor trainers and delivery of curriculum

Manage additional recruitment of trainers

Coordinate and manage Mann Deshi Udyogini Program Coordinators

Analyze results of Program Evaluations from M+E coordinator and design implementation strategy for how to address problems

6. Program CoordinatorPunam UbaleFemaleOversee entire operation of Deshi Entrepreneurs project

Manage interviews and selection of participants as well as selection and matching of mentors

Gather knowledge on manufacturing, trading, service and agriculture sectors and serve as business consultant to entrepreneurs in each of these sectors

Coordinate Mentor activity and monitor Mentor/Mentee relationship

Manage logistics of Deshi MBA training

Organize any additional support meetings or field trips for participants

Monitor program activities according to program calendar and timeline

7. Customized Workshops Program CoordinatorWill work through the Business School to design customized works shops for women entrepreneurs. Part of their job will entail working in the field, talking with women entrepreneurs to understand their industry specific challenges and organizing target workshops to address their needs by networking with Business professionals and trade specialist in larger cities to help lead information sessions. They will serve as a resource coordinator for the Deshi Entrepreneurs program, networking with bigger buyers, facilitating visits to wholesale markets and meetings with Expert Advisers in larger cities for participants.

8. Administrative Assistant and Resource PersonKirti KirtaneFemalewill provide administrative support and assist with implementation and operation of logistics for Deshi Entrepreneurs training and mentoring

9. Branch Coordinators based in all Bank Branches where Deshi Entrepreneurs program is operating will serve as Bank resource for Program Coordinator. They will additionally manage marketing of Deshi Entrepreneurs to Mann Deshi Clients through loan officers of pigmy agents

10. Business School Trainers will be used to deliver the Deshi MBA 3-Module courses. Curriculum development partners will provide trainer to Business Trainers on how to teach course material

11. Monitoring and Evaluation (M+E) Coordinator will work directly with Deshi Entrepreneurs Program Coordinator on conducting Baseline Surveys and Follow Up Surveys for all participants. They will be responsible for entering in all data and conducting analysis to measure business growth. Evaluation reports will be delivered to Program Coordinator and Program Developer.

12. Deshi Entrepreneurs Program Committee will consist of the Branch Managers, Business School Trainers, Program Developer, Program Coordinator, and upper management of the Mann Deshi Mahila Group. They will meet each month during the first year and quarterly thereafter to process feedback on the program, improve coordination, and review steps to achieve stated goals.

Annexure : I

Potential Risks/Challenges to Overcome

The following challenges are anticipated in running Deshi Entrepreneurs and the respective solutions have planned to address them:

ChallengeSolution

Ensuring a positive working relationship between Mentor and Mentee

By closely monitoring the program at its start to indentify any problems in the working relationship between Mentor and Mentee early on, and maintaining close contact with participants over the year, will ensure that their business consulting needs are being met

Hiring and retaining staff to manage operation of Mann Deshi Udyogini and the implementation of there programs, including Deshi Entrepreneurs. Given Mann Deshi Mahila Groups strong presence and network in the community they will be able to locate qualified individuals to fill CEO, Program Developer, M+E Coordinator and Administrative Assistant positions. Salary resources allocated in the budget as well as Mann Deshis reputation of maintaining a positive working environment will help to retain skilled labor.

To monitor whether participants businesses are achieving significant growth as a result of the programBy hiring an M+E Coordinator to implement and record results from the Baseline and Follow-Up surveys, Mann Deshi Mahila Group will be able to understand impact and business growth on different levels: (i) tracking revenue and loan size of participants will monitor their gradual business growth overtime while (ii) socio-economic questions built into in the surveys will evaluate impact on the entrepreneurs quality of life as well as her social status within her family and community

As Bank Branches and Business School Centers continue to expand together, it will be a challenge to ensure that the Bank continues to support and promote the Deshi Entrepreneur initiative to Mann Deshi clients

By appointing branch coordinators at all bank branches, Mann Deshi Mahila Group is building in a link between the banks operation and the business school programs. This will ensure that the bank is involved in marketing, promoting and referring Mann Deshi clients to Business School Programs, increasing student enrollment and the success of the microloans impact on building the businesses of rural entrepreneurs.

Competition with other local training institutes or government programs

The Deshi Entrepreneurs program provides a unique combination of services to its participants, business management training, at an affordable price, coupled with a business mentor to address entrepreneurs specific business growth needs. This will serve as the initiatives competitive edge over any local training or government programs.

BudgetBudget

Mann Deshi Foundation

Deshi Entrepreneurs Program (2011-12)

DiscriptionAmount

Salary

Coordinator60,000

Trainer (3)90,000

Administrator (2)72,000

Office

Office Material5,000

Utilities18,000

Courses & Trainings

Training of Master Trainers for Deshi MBA240,000

TOT Training for staff100,000

Print course material100,000

Deshi MBA Program

Introductory Workshop192,500

Working Capital Management185,500

Supply Chain Management185,500

Marketing Management325,500

Closing Workshop342,500

Marketing

Design, Translate Brochure10,000

Print Brochure50,000

Exhibition20,000

Village Visit25,000

Advertising25,000

Telephone Monitoring12,000

Impact Assessment20,000

Maintenance20,000

Total . 2,098,500