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Brand Manual Ecko
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Spring / Summer 2004© 2004 Ecko.Complex LLC. All rights reserved.
INTRODUCTION IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.01
ID STANDARDS
The ID STANDARDS book is a guideline to help provide the consistency needed to represent a clear and concise brand message. It is specificallydesigned for corporate needs and is not intended for product or to be used as PRODUCT TRIM art.These guidelines should be used for: corporateidentity, signage, retail, corporate events, printedmaterials, advertising, outdoor postings, eventmarketing, and p.o.p.
These guidelines will insure a consistent brand image.From license groups to international distributors ourbrand will have a consistent presentation. Pleasereview this guideline and update all of your corporatecollateral with the correct branding. Moving forward,please keep these guidelines in mind.
HOW TO USE THIS GUIDE IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.02
Please reference the printed matrix provided to find the particular logomark needed, then locate the file name above. Once you find the name,the folder number will be to the left of it. The CD directory is organized byfolders that correlate to this system.
All logos are in Adobe Illustrator 8.0, and all letters have been converted to paths to alleviate any font issues.
BLACKPANTONE 426c
BRIGHTWHITE
RHINO GREYPANTONE 430c
Brand Colors
Please note that colors shown in this laser print should not be used for matching. The logo on this page uses coated colors. All other applications can be found in the color conversion chart provided. Please refer to the universal Pantone color matching system. All logos on this page are built with spot color and need to be converted for process printing.
NOTE: Please do not change the color, proportions or any elements of the following logo. Please refer to ID STANDARDS GUIDE for correct usage.
02 ECKO UNLTD. LOGO : eu.eps
ECKO REDPANTONE 200c
REPRESENTATIVE SAMPLE: THIS PRINT IS A SAMPLE OFWHAT EACH LOGO FILE CONTAINS. WHEN IMPORTEDINTO A PAGE LAYOUT FILE, ONLY THE LOGO WILL IMPORT.
FOLDER NUMBER.
LOGO NAME
FILE NAME
COLOR STANDARDS
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.03
The Eckø Unltd. color standards must be followed in order to retain theintegrity of the brand. Six different scenarios with notes have been provided below, with their corresponding ink breakdowns.
ECKO REDPANTONE 200c
CMYK VALUES:CYAN 0%MAGENTA 100%YELLOW 68%BLACK 8%
RGB VALUES:RED 212GREEN 0BLUE 38
HEX VALUE:#D41426
UNCOATED:PANTONE 200u
UNCOATED:PANTONE 426u
UNCOATED:WHITE
UNCOATED:PANTONE 430u
BLACKPANTONE 426c
CMYK VALUES:CYAN 0%MAGENTA 0%YELLOW 0%BLACK 100%
RGB VALUES:RED 0GREEN 0BLUE 0
HEX VALUE:#000000
BRIGHTWHITE
CMYK VALUES:CYAN 0%MAGENTA 0%YELLOW 0%BLACK 0%
RGB VALUES:RED 255GREEN 255BLUE 255
HEX VALUE:#FFFFFF
RHINO GREYPANTONE 430c
CMYK VALUES:CYAN 6%MAGENTA 0%YELLOW 0%BLACK 47%
RGB VALUES:RED 131GREEN 131BLUE 131
HEX VALUE:#838383
01. Coated PapersPlease note that the colors in this chart should notbe used for matching. Please refer to the universal Pantone color matching system.
02. Uncoated PapersPlease note that the colors in this chart should notbe used for matching. Please refer to the universal Pantone color matching system.
03. Process ColorPlease note that the colors in this chart should notbe used for matching.
04. RGB ValuesPlease note that the colors in this chart should notbe used for matching.
05. HEX ValuesPlease note that the colors in this chart should notbe used for matching.
ORIGIN OF THE RHINO
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.04
TODAYSpring 1997Spring 1993 Spring 1995Spring 1993
WHY THE RHINO?
The rhino has a certain “clumsy poise.”
The rhino looks docile but can take off at 35 mph and blow your mind.
The rhino’s a survivor.
The rhino’s fiercely loyal.
Most important, the rhino’s the only four-legged animal that doesn’t movebackward. It’s only concerned withmoving forward and looking ahead (not unlike our approach to fashion).Strong roots, fierce loyalty, understatedpower and forward vision. Marc found atruly unique symbol for a truly uniquecompany. The rhino represents EckøUnltd. to the fullest.
CORPORATE LOGO DOs and DONT’S IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.05
Do Not Use The Word ECKˆ Alone Or With Only A Design Or Symbol (Rhino Logo, 72, Etc.)
NOT PERMITTED: PERMITTED:
In Neck Labels, Hang Tags And Packaging, The Non-Eckø Word(s) In The Trademark Shall Be As Big Or Bigger Than Eckø.
NOT PERMITTED: PERMITTED:
In Clothing Design Do Not Use Eckø Alone. The Non ECKˆ Word Must Be Easily Seen And Recognized.
NOT PERMITTED: PERMITTED:
CORPORATE LOGO LIMITATIONS IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.06
Limitation On Use Of Eckø-Containing Marks RETAIL STORES/CATALOGS
LIMITATION:
Limitation On Use Of Eckø-Containing Marks ADVERTISEMENTS
LIMITATION:
Limitation On Use Of Eckø-Containing Marks DOMAIN NAME/WEBSITE
All Advertisements and or Marketing Materials that containwww.ecko.com must also prominently display another permittedEckø-Containing mark, e.g. Eckø Unlimited, Eckøred, EckøFunction, etc. If no such containing mark is included in theadvertisement or marketing material the website must Bereferred to as www.eckøunltd.com, www.eckøred.com,www.eckøfunction.com, etc.
All restrictions listed on previous pages apply to Advertising Materials.
Examples: Do not use ECKˆ alone or with only a design or symbol, but no other word with advertising, marketing or distributionoffers for sale of any products or services.
The non-ECKˆ word(s) in the marks shall be substantiallythe same or greater prominence as the ECKˆ word, however,pictures of clothing in ads have the same restrictions as theclothing itself
In Naming Retail Stores or Outlet Stores do NOT use “ECKˆ”alone, or with only a design or symbol (whether or not thestores are owned by Ecko Unlimited or by its Licensees)
May use an “ECKˆ-Containing” name if the non-ECKˆ word is of equal or greater size than the ECKˆ portion of the name
The name must not include the words DESIGN, GROUP, SOFTHOME, SIGNATURE, KNITS, RUNWAY, CLUB 7, PATTERNS, MAN, WOMEN, RAIN or ORIGINS
All products in the store must comply with above restrictions are branded (if usual and customary in the industry)
LIMITATION:
CORPORATE LOGO REGISTER “R” LIMITATIONS IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.07
®
RHINO #057" REG "R": 20pt
®
RHINO #043" REG "R": 17pt
®
REG "R": 8ptRHINO #03
2.5"
®
REG "R": 8pt
RHINO #021"
®
RHINO #01.5"
REG "R": 8pt
NOTE: When box is 7" or larger Reg. "R" must be scaled up in proportion with this size.Font: Helvetica Neue Roman
When box is 3" to 7" wide, Reg. "R" must be 17 pts. in size.Font: Helvetica Neue Roman
When box is between .5" and 3" wide, Reg. "R" must be 8pts. in size. Font: Helvetica Neue Roman
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artworkor Eckø Unltd. logos provided must adhere to the following guidelines:
ECKˆ MEN’S BRANDING IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.08
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
Men’s Apparel and Hats
Men’s Formalwear
Men’s Underwear and Loungewear
Boy’s/Baby Apparel
Boy’s Outerwear
Boy’s Underwear and Loungewear
ECKˆ UNLTD. LOGO:
USAGE
Men’s Eyewear
Men’s Watches
BY MARC ECKˆ LOGO:
USAGE
Men’s Outerwear
ECKˆ FUNCTION LOGO:
USAGE
Men’s Sunglasses and Optical
Men’s Belts and Small Leather Goods
Men’s Bags and Luggage
Men’s Jewelry
Men’s Cold Weather Gear
(scarves, hats and gloves)
Men’s Footwear
Boy’s Belts
Boy’s Bags
Boy’s Cold Weather Gear
Boy’s Footwear
Boy’s Optical
[RHINO] UNLTD. LOGO:
USAGE
These marks should be used in all applications where an Eckø Unltd. logo is to be used.
Please see logo usage parameters below.
CORPORATE LOGO IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.09
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
DESIGN CONSIDERATIONS
The relationship and the spacing of graphic elements is fixed and shouldnever be altered. The height to width proportions must be maintained tomaintain the highest level of quality and consistency.
The protected area, determined by the distance between the RhinoBorder and the edge of the rectangle (marked “b”), designates the zonein which no other graphic element (text, line, geometric form, etc) mayappear. This zone helps to avoid problems of legibility and/or recognitionof the logo.
®
b.
b.
b.
b.
b.
When box is 3" to 7" wide, Reg. "R" must be 17 pts.Font: Helvetica Neue Roman
RHINO LOGOFILENAME: rhino.epsLarger than 1/2”
RHINˆ LOGOFILENAME: rhino.epsLarger than 1/2”
RHINˆ SMALL LOGOFILENAME: rhinosmall.eps3/8” to 1/2”.The smallest theRhino should be used is 3/8”
RHINˆ SMALL LOGOFILENAME: rhinosmall.eps3/8” to 1/2”.The smallest theRhino should be used is 3/8”
01 RHINO LOGO:
RHINO LOGO ALWAYS FACES TO THE LEFT
MEN’S CORPORATE LOGO / Primary
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.10
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
The Eckø Unltd. logo may be used on any corporate identity, publicrelations, P.O.P. or event marketing whenever Eckø Unltd. is present. The logo below is the primary use of the Eckø Unltd. logo. The secondary (stacked) version was developed in the event the primary EckøUnltd. logo does not work based on design considerations.
DESIGN CONSIDERATIONS
The relationship and the spacing of letters is fixed and should never bealtered. The height to width proportions must be maintained to maintainthe highest level of quality and consistency.
The protected area, determined by the height of the lowercase “n” in thelogo (marked “b”), designates the zone in which no other graphic element(text, line, geometric form, etc) may appear. This zone helps to avoidproblems of legibility and/or recognition of the logo.
Please do not change color combinations. The provided color optionsshould meet all your needs.
BaselineBottom of Rhino Borderlines up with type descenders
a.
b.
b.
b.
b.
b.
When box is less than 3" wide, Reg. "R" must be 8 pts.Font: Helvetica Neue Roman
ECKˆ UNLTD. LOGOFILENAME: eu.eps
ECKˆ UNLTD. WHITE LOGOFILENAME: euwhite.eps
ECKˆ UNLTD. POSITIVE LOGOFILENAME: eupos.eps
ECKˆ UNLTD. NEGATIVE LOGOFILENAME: euneg.eps
2a ECKˆ UNLTD. LOGO:
KID’S LICENSE LOGOS / Primary (MALE) IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.11
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
These marks should be used in all applications where an Eckø Unltd. logo is to be used.
DESIGN CONSIDERATIONS
Please do not change color combinations. The provided color options should meet all your needs.
ECKˆ UNLTD. BABY LOGOFILENAME: euy.eps
ECKˆ UNLTD. BABYWHITE LOGO
FILENAME: euywhite.eps
ECKˆ UNLTD. BABYPOSITIVE LOGO
FILENAME: euypos.eps
ECKˆ UNLTD. BABYNEGATIVE LOGO
FILENAME: euyneg.eps
2c ECKˆ UNLTD. BABY LOGO:
ECKˆ UNLTD. BOYS LOGOFILENAME: eub.eps
ECKˆ UNLTD. BOYSWHITE LOGOFILENAME: eubwhite.eps
ECKˆ UNLTD. BOYS POSITIVE LOGOFILENAME: eubpos.eps
ECKˆ UNLTD. BOYS NEGATIVE LOGOFILENAME: eubneg.eps
2b ECKˆ UNLTD. BOYS LOGO:
MEN’S LICENSE LOGOS / Primary (MALE) IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.12
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
These marks should be used in all applications where an Eckø Unltd. logo is to be used.
DESIGN CONSIDERATIONS
Please do not change color combinations. The provided color options should meet all your needs.
ECKˆ UNLTD. FORMALWEARLOGOFILENAME: euf.eps
ECKˆ UNLTD. FORMALWEARWHITE LOGOFILENAME: eufwhite.eps
ECKˆ UNLTD. FORMALWEAR POSITIVE LOGOFILENAME: eufpos.eps
ECKˆ UNLTD. FORMALWEAR NEGATIVE LOGOFILENAME: eufneg.eps
2d ECKˆ UNLTD. FORMALWEAR LOGO:
MEN’S LICENSE LOGOS / Primary IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.13
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
These marks should be used in all applications where a [Rhino] Unltd. logo is to be used.
DESIGN CONSIDERATIONS
Please do not change color combinations. The provided color options should meet all your needs.
ECKˆ RHINO UNLTD. LOGOFILENAME: ru.eps
ECKˆ RHINO UNLTD. WHITE LOGOFILENAME: ruwhite.eps
ECKˆ RHINO UNLTD.POSITIVE LOGOFILENAME: rupos.eps
ECKˆ RHINO UNLTD. NEGATIVE LOGOFILENAME: runeg.eps
2e [RHINO] UNLTD. LOGO:
MEN’S CORPORATE LOGO / Secondary IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.14
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
The Eckø Unltd. logo may be used on any corporate identity, publicrelations, P.O.P. or event marketing whenever Eckø Unltd. is present. Thelogo below is the secondary Eckø Unltd. logo and was developed in theevent the primary Eckø Unltd. logo does not work based on designconsiderations.
DESIGN CONSIDERATIONS
The relationship and the spacing of letters is fixed and should never bealtered. The height to width proportions must be maintained to maintainthe highest level of quality and consistency.
The protected area, determined by the height of the lowercase “n” in thelogo (marked “b”), designates the zone in which no other graphic element(text, line, geometric form, etc) may appear. This zone helps to avoidproblems of legibility and/or recognition of the logo.
Please do not change color combinations. The provided color optionsshould meet all your needs.
b.
b.
b.
b.
b.
ECKˆ UNLTD. STACKED LOGOFILENAME: eustacked.eps
ECKˆ UNLTD. STACKED WHITELOGOFILENAME: eustackedwhite.eps
ECKˆ UNLTD. STACKED POSITIVE LOGOFILENAME: eustackedpos.eps
ECKˆ UNLTD. STACKED NEGATIVE LOGOFILENAME: eustackedneg.eps
3a ECKˆ UNLTD. STACKED LOGO:
KID’S LICENSE LOGOS / Secondary (MALE) IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.15
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
These marks should be used in all applications where an Eckø Unltd. logo is to be used.
DESIGN CONSIDERATIONS
Please do not change color combinations. The provided color options should meet all your needs.
ECKˆ UNLTD. BABYSTACKED LOGOFILENAME: euystacked.eps
ECKˆ UNLTD. BABYSTACKED WHITE LOGOFILENAME: euystackedwhite.eps
ECKˆ UNLTD. BABYSTACKED POSITIVE LOGOFILENAME: euystackedpos.eps
ECKˆ UNLTD. BABYSTACKED NEGATIVE LOGOFILENAME: euystackedneg.eps
3c ECKˆ UNLTD. BABY STACKED LOGO:
ECKˆ UNLTD. BOYSSTACKED LOGOFILENAME: eubstacked.eps
ECKˆ UNLTD. BOYSSTACKED WHITE LOGOFILENAME: eubstackedwhite.eps
ECKˆ UNLTD. BOYSSTACKED POSITIVE LOGOFILENAME: eubstackedpos.eps
ECKˆ UNLTD. BOYSSTACKED NEGATIVE LOGOFILENAME: eubstackedneg.eps
3b ECKˆ UNLTD. BOYS STACKED LOGO:
MEN’S LICENSE LOGOS / Primary (MALE) IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.16
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
These marks should be used in all applications where an Eckø Unltd. logo is to be used.
DESIGN CONSIDERATIONS
Please do not change color combinations. The provided color options should meet all your needs.
ECKˆ UNLTD. FORMALWEARLOGOFILENAME: euf.eps
ECKˆ UNLTD. FORMALWEARWHITE LOGOFILENAME: eufwhite.eps
ECKˆ UNLTD. FORMALWEAR POSITIVE LOGOFILENAME: eufpos.eps
ECKˆ UNLTD. FORMALWEAR NEGATIVE LOGOFILENAME: eufneg.eps
3d ECKˆ UNLTD. FORMALWEAR LOGO:
MEN’S LICENSE LOGOS / Primary IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.17
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
These marks should be used in all applications where a [Rhino] Unltd. logo is to be used.
DESIGN CONSIDERATIONS
Please do not change color combinations. The provided color options should meet all your needs.
ECKˆ RHINO UNLTD. STACKED LOGOFILENAME: rustacked.eps
ECKˆ RHINO UNLTD. STACKED LOGOFILENAME: rustackedwhite.eps
ECKˆ RHINO UNLTD. STACKED LOGOFILENAME: rustackedpos.eps
ECKˆ RHINO UNLTD. STACKED LOGOFILENAME: rustackedneg.eps
3e [RHINO] UNLTD. STACKED LOGO:
ECKˆ WOMEN’S BRANDING IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.18
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
Junior Sportswear
Junior Outerwear
Junior Swimwear
Junior Underwear and Loungewear
Junior Socks
Girl’s/Baby Sportswear
Girl’s/Baby Outerwear
Girl’s/Baby Swimwear
Girl’s Underwear and Loungewear
Girl’s Socks
ECKˆRED LOGO:
USAGE
Women’s Sunglasses and Optical
Women’s Belts and Small Leather Goods
Women’s Bags and Luggage
Women’s Jewelry
Women’s Cold Weather Gear(scarves, hats and gloves)
Women’s Footwear
Women’s Watches
Women’s Hats
Girl’s Optical
Girl’s Hats
Girl’s/Baby Belts
Girl’s/Baby Bags
Girl’s/Baby Footwear
Girl’s/Baby Cold Weather Gear
[RHINO] RED LOGO:
USAGE
These marks should be used in all applications where an Eckøred logo is to be used.
USAGE
Women’s Eyewear
Women’s Watches
BY MARC ECKˆ LOGO:
JUNIOR’S LOGO / Primary (FEMALE) IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.19
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
The Eckøred logo may be used on any corporate identity, public relations,P.O.P. or event marketing whenever Eckøred is present. The logo below is the primary use of the Eckøred logo. The secondary (stacked) logo was developed in the event the Eckøred logodoes not work based on design considerations.
DESIGN CONSIDERATIONS
The relationship and the spacing of letters is fixed and should never bealtered. The height to width proportions must be maintained to maintainthe highest level of quality and consistency.
The protected area, determined by the height of the lowercase “r” in thelogo (marked “b”), designates the zone in which no other graphic element(text, line, geometric form, etc) may appear. This zone helps to avoidproblems of legibility and/or recognition of the logo.
Please do not change color combinations. The provided color optionsshould meet all your needs.
x-height = b.
Top of Rhino Rectangle lines upwith the long mark over the O.
The top of the Rhino border lines upwith the x-height. The bottom of the
Rhino border lines up on the baseline
b.
b.
b.
b.
b.
ECKˆ RED LOGOFILENAME: er.eps
ECKˆ RED WHITE LOGOFILENAME: erwhite.eps
ECKˆ RED POSITIVE LOGOFILENAME: erpos.eps
ECKˆ RED NEGATIVE LOGOFILENAME: erneg.eps
6a ECKˆRED LOGO:
JUNIOR’S LICENSE LOGOS / Primary (FEMALE) IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.20
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
These marks should be used in all applications
where an Eckøred logo is to be used.
DESIGN CONSIDERATIONS
Please do not change color combinations. The provided color options should meet all your needs.
ECKˆ RED BABY LOGOFILENAME: erb.eps
ECKˆ RED BABYWHITE LOGOFILENAME: erbwhite.eps
ECKˆ RED BABYPOSITIVE LOGOFILENAME: erbpos.eps
ECKˆ RED BABYNEGATIVE LOGOFILENAME: erbneg.eps
6c ECKˆRED BABY LOGO:
ECKˆ RED GIRLS LOGOFILENAME: erg.eps
ECKˆ RED GIRLS WHITE LOGOFILENAME: ergwhite.eps
ECKˆ RED GIRLS POSITIVE LOGOFILENAME: ergpos.eps
ECKˆ RED GIRLS NEGATIVE LOGOFILENAME: ergneg.eps
6b ECKˆRED GIRLS LOGO:
JUNIOR’S LICENSE LOGOS / Primary (FEMALE) IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.21
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
These marks should be used in all applications where a [Rhino] Redlogo is to be used.
DESIGN CONSIDERATIONS
Please do not change color combinations. The provided color options should meet all your needs.
RHINO RED LOGOFILENAME: ra_silo.eps
RHINO RED WHITE LOGOFILENAME: ra_silo_white.eps
RHINO RED POSITIVE LOGOFILENAME: ra_silo_pos.eps
RHINO REDNEGATIVE LOGOFILENAME: ra_silo_neg.eps
6d [RHINO] RED LOGO:
JUNIOR’S LOGO / Secondary (FEMALE) IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.22
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
The Eckøred logo may be used on any corporate identity, public relations,P.O.P. or event marketing whenever Eckøred is present. The logo belowis the secondary Eckøred logo and was developed in the event theprimary Eckøred logo does not work based on design considerations.
DESIGN CONSIDERATIONS
The relationship and the spacing of letters is fixed and should never bealtered. The height to width proportions must be maintained to maintainthe highest level of quality and consistency.
The protected area, determined by the height of the lowercase “r” in thelogo (marked “b”), designates the zone in which no other graphic element(text, line, geometric form, etc) may appear. This zone helps to avoidproblems of legibility and/or recognition of the logo.
Please do not change color combinations. The provided color optionsshould meet all your needs.
b.
b.
b.
b.
b.
ECKˆ RED STACKED LOGOFILENAME: erstacked.eps
ECKˆ RED STACKED WHITE LOGOFILENAME: erstackedwhite.eps
ECKˆ RED STACKEDPOSITIVE LOGOFILENAME: erstackedpos.eps
ECKˆ RED STACKEDNEGATIVE LOGOFILENAME: erstackedneg.eps
7a ECKˆRED STACKED LOGO:
JUNIOR’S LICENSE LOGOS / Secondary (FEMALE) IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.23
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
These marks should be used in all applications
where an Eckøred logo is to be used.
DESIGN CONSIDERATIONS
Please do not change color combinations. The provided color options should meet all your needs.
ECKˆ RED BABYSTACKED LOGOFILENAME: erbstacked.eps
ECKˆ RED BABYSTACKED WHITE LOGOFILENAME: erbstackedwhite.eps
ECKˆ RED BABYSTACKED POSITIVE LOGOFILENAME: erbstackedpos.eps
ECKˆ RED BABYSTACKED NEGATIVE LOGOFILENAME: erbstackedneg.eps
7c ECKˆRED BABY STACKED LOGO:
ECKˆ RED GIRLSSTACKED LOGOFILENAME: ergstacked.eps
ECKˆ RED GIRLS STACKED WHITE LOGOFILENAME: ergstackedwhite.eps
ECKˆ RED GIRLS STACKED POSITIVE LOGOFILENAME: ergstackedpos.eps
ECKˆ RED GIRLSSTACKED NEGATIVE LOGO
FILENAME: ergstackedneg.eps
7b ECKˆRED GIRLS STACKED LOGO:
JUNIOR’S LICENSE LOGOS / Primary (FEMALE) IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.24
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
These marks should be used in all applications where a [Rhino] Red logo is to be used.
DESIGN CONSIDERATIONS
Please do not change color combinations. The provided color options should meet all your needs.
RHINO RED STACKED LOGOFILENAME: ra_silo_stacked.eps
RHINO RED STACKED WHITE LOGOFILENAME: ra_silo_stackedwhite.eps
RHINO RED STACKED POSITIVE LOGOFILENAME: ra_silo_stackedpos.eps
RHINO RED STACKED NEGATIVE LOGOFILENAME: ra_silo_stackedneg.eps
7d [RHINO] RED STACKED LOGO:
BY MARC ECKˆ LOGO (Male / Female Eyewear and Watches)
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.25
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
The Eckø Unltd. logo may be used on any corporate identity, publicrelations, P.O.P. or event marketing whenever Eckø Unltd. is present. The logo below is the primary use of the Eckø Unltd. logo. The secondary (stacked) version was developed in the event the primary EckøUnltd. logo does not work based on design considerations.
DESIGN CONSIDERATIONS
The relationship and the spacing of letters is fixed and should never bealtered. The height to width proportions must be maintained to maintainthe highest level of quality and consistency.
The protected area, determined by the height of the lowercase “n” in thelogo (marked “b”), designates the zone in which no other graphic element(text, line, geometric form, etc) may appear. This zone helps to avoidproblems of legibility and/or recognition of the logo.
Please do not change color combinations. The provided color optionsshould meet all your needs.
BaselineBottom of Rhino Borderlines up with type descenders
a.
b.
b.
b.
b.
b.
When box is less than 3" wide, Reg. "R" must be 8 pts.Font: Helvetica Neue Roman
BY MARC ECKˆ LOGOFILENAME: me_ew.eps
BY MARC ECKˆ LOGO WHITE LOGOFILENAME: me_ew_white.eps
BY MARC ECKˆ LOGOPOSITIVE LOGOFILENAME: me_ew_pos.eps
BY MARC ECKˆ LOGONEGATIVE LOGOFILENAME: me_ew_neg.eps
9a BY MARC ECKˆ LOGO:
BY MARC ECKˆ STACKED LOGO (Male / Female Eyewear and Watches)
IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.26
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
The Eckø Unltd. logo may be used on any corporate identity, publicrelations, P.O.P. or event marketing whenever Eckø Unltd. is present. Thelogo below is the secondary Eckø Unltd. logo and was developed in theevent the primary Eckø Unltd. logo does not work based on designconsiderations.
DESIGN CONSIDERATIONS
The relationship and the spacing of letters is fixed and should never bealtered. The height to width proportions must be maintained to maintainthe highest level of quality and consistency.
The protected area, determined by the height of the lowercase “n” in thelogo (marked “b”), designates the zone in which no other graphic element(text, line, geometric form, etc) may appear. This zone helps to avoidproblems of legibility and/or recognition of the logo.
Please do not change color combinations. The provided color optionsshould meet all your needs.
b.
b.
b.
b.
b.
BY MARC ECKˆSTACKED LOGOFILENAME: me_ew_stacked.eps
BY MARC ECKˆ STACKEDWHITE LOGOFILENAME: me_ew_stackedwhite.eps
BY MARC ECKˆ STACKEDPOSITIVE LOGOFILENAME: me_ew_stackedpos.eps
BY MARC ECKˆ STACKED NEGATIVE LOGOFILENAME: me_ew_stackedneg.eps
10a BY MARC ECKˆ STACKED LOGO:
ECKˆ FUNCTION IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.27
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
The Eckø Function logo may be used on any corporate identity, public relations, P.O.P. or event marketing whenever Eckø Function is present.
DESIGN CONSIDERATIONS
The relationship and the spacing of letters is fixed and should never bealtered. The height to width proportions must be maintained to maintainthe highest level of quality and consistency.
The protected area, determined by the height of the lowercase “n” in thelogo (marked “b”), designates the zone in which no other graphic element(text, line, geometric form, etc) may appear. This zone helps to avoidproblems of legibility and/or recognition of the logo.
Please do not change color combinations. The provided color optionsshould meet all your needs.
b.
b.
b.
b.
b.
ECKˆFUNCTION LOGOFILENAME: ef.eps
ECKˆFUNCTION WHITE LOGOFILENAME: efwhite.eps
ECKˆFUNCTION POSITIVE LOGOFILENAME: efpos.eps
ECKˆFUNCTION NEGATIVE LOGOFILENAME: efneg.eps
11a ECKˆ FUNCTION LOGO:
MARC ECKˆ ENTERPRISES LOGOS (CORPORATE USE) IDENTITY STANDARDSSpring / Summer 2004
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.28
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
USAGE
These marks should only be used for internal applications where a Marc Eckø logo is to be used.
DESIGN CONSIDERATIONS
Please do not change color combinations. The provided color options should meet all your needs.
MARC ECKˆ ENTERPRISESLOGOFILENAME: meered.eps
MARC ECKˆ ENTERPRISES NEGATIVE LOGOFILENAME: meeneg.eps
MARC ECKˆ ENTERPRISES POSITIVE LOGOFILENAME: meepos.eps
10a MARC ECKˆ ENTERPRISES LOGO: This logo is for internal use only.
DO’s AND DONT’S
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.29
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
DON’T SQUOOSH DON’T STRETCH OR SKEW NO LONELY RHINOS DON’T CHANGE THE SHAPE
DON’T MIX COLOR COMBOS MARC ECKO’S SIGNATURE IS FOR PRODUCT USE ONLY DON’T
KEEP TRIMS ON PRODUCT NO OLD LOGOS DON’T STROKE THE RHINO TRIPPY DUDE
FOR PETE’S SAKENO STROKING
STEADY ON THEDROP SHADOWS
ECKˆ UNLTD. BUSINESS CARD
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.30
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
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TradeGothic Bold No. 2 7pt.
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FPO ONLY
STA ECKˆ UNLTD. BUSINESS CARD
ECKˆ UNLTD. LETTERHEAD
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.31
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
STA ECKˆ UNLTD. LETTERHEAD
ECKˆ UNLTD. ENVELOPE & LABEL
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.32
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
STA ECKˆ UNLTD. ENVELOPE & LABEL
ECK ̂RED LETTERHEAD
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.33
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
STA ECKˆRED LETTERHEAD
ECK ̂RED ENVELOPE & LABEL
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.34
DISCLAIMER: Due to sizing restrictions, Eckø Unltd. logos displayed in this document are to be used strictly for viewers reference only. Any artwork or Eckø Unltd. logos provided must adhere to the guidelines provided on page 7.
STA ECKˆRED ENVELOPE & LABEL
FONTS STANDARDS
QUESTIONS? CONTACT CREATIVE SERVICES AT ECKˆ MINDLABS> 212.244.9220 E-MAIL: [email protected] p.35
Trade Gothic Bold Twenty
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHelvetica Regular Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Helvetica Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Stencil (Book)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Do Not Use Any Eckøø-Containing Mark In Any Copperplate FontCopperplate
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz