“ Since turning to Campaigner, we have increased our conversion rate by close to 150%. Additionally, we

have grown our database by 50% and have significantly expanded our subscriber detail.”

Industry: Furniture Manufacturing

Industry: Furniture Manufacturing Summary: Campaigner helps furniture manufacturer to build their database and target

promotional emails for increased conversions of 150%.

The ChallengeThis leader in alternative furniture manufactures unique products designed to provide optimal levels of

comfort. Dedicated to enhancing their customers’ relaxation, the company provides a two-lifetime guarantee

on their products and is constantly brainstorming for new product inventions. Before Campaigner, the

company used a home grown email platform that only sent broadcast messages. Without any personalization

or tracking capabilities, the company was forced to send the same message to all of their 20,000 subscribers.

Additionally, email deployment took up to three days making it a very time consuming process. With no way

to determine whether the entire list was successfully deployed or whether the campaign was effective, the

company saw little impact on their bottom line.

CAMPAIGNER - INDUSTRY: FURNITURE MANUFACTURING

The Solution

The company moved their current contact list over to Campaigner and began appending their contact data

and building their subscriber list. With Campaigner’s robust segmentation and reporting features, the

company easily targets their communications and tracks campaign progress.

Building and profiling their list The company’s original list was five years old, included email addresses and the occasional first name,

and needed to be cleaned. Using Campaigner’s reports, old contacts and those who consistently were

not responding, were removed and new contacts were added through custom registration forms. The

company also hosted contests to encourage new subscriptions and to learn more about current subscribers.

Contestants provided name, email, birthday, phone number, postal address, gender, and depending on the

prize, household income and family size information. Prizes ranged from T-shirts to pillow sacs, to a grand

prize sectional sofa worth over $2,000.

Targeting communicationsThe company sends out regular emails, including newsletters, promotions and upcoming events. Based on the

information collected, like contest registration or warranty purchases, contacts are segmented. These groups

make it easy for the company to create relevant content more likely to be `ead. Looking to the future, the

company hopes to incorporate geographical and past purchase data to further improve email relevance.

Improving campaign visibilityWith Campaigner reports, the company gauges the effectiveness of each campaign. With improved sender

reliability from their past platform, the company can judge their deliverability rate and more effectively

manage their list. Before using Campaigner, the company did not know who opened each email or who

clicked-through any of the links. After moving to Campaigner, the company was able to track subscribers as

they open, click, and purchase.

The Results

Since turning to Campaigner, the company has increased their conversion rate by close to 150%. Additionally,

the company has grown their database by 50% and significantly expanded subscriber detail.

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