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Map It: Using Geographic Information System (GIS) Mapping
in Tobacco Control
Donna R. Newton, Project Director & Carlene E. Henriques, CHES
In The Zone Tobacco-FREE Project, Corona, CA
Email: [email protected] or [email protected] ~ Funded by Prop. 99
What Is GIS Mapping-
Geographic Information Systems (GIS) is a computer-based tool that helps visualize information and see patterns and relationships that aren’t otherwise apparent in written data.
Provides a “birds eye” view of data including actual locations of retailers who were willing to sell tobacco to minors
Can be used for monitoring compliance, enforcement and evaluation
Tobacco Retailers in Corona, CA
How To Begin GIS Mapping for Tobacco Retailers in Your City
Obtain a list of businesses within your city from the city clerk, business license or finance department (this is usually in an Excel file)
Identify all tobacco retailers (by type of store, business name)
Call and/or visit each store to assess whether they do in fact sell tobacco
GIS Mapping Database
It’s easy to transfer data from an Excel file
Have the name of the retail store, store type, address, and zip code
For attempt-to-purchase tobacco or zoning activities, have the “sales rates” by store
What Other Information Can Be Added?
Locations of places where youth hang-out: 1. Recreational parks
2. Movie theatres
3. Skate parks
4. Fast food restaurants
5. Laser tag centers
6. Amusement parks
Schools (elementary, middle/junior high/high schools)
School bus stop locations (next to tobacco retailers)
Minority & low income neighborhoods
What You Can Do With GIS MappingAnything You Want…
Map density of tobacco and alcohol retailers (zoning)
Nutrition programs can map fast food locations in proximity to schools and youth hang-outs
Location of youth service programs Cities currently map location/type of trees Overlay multiple indicators: tobacco and/or
alcohol advertising by store type/location/ethnic areas, alcohol sales to minors, low socio-economic status neighborhoods
How We MAPPED IT! in Corona, California
Know Your Community:1. Demographics (population, ethnicity/race, # of
youth/children, income, commuters)
2. What is of interest to residents? Anything having to do with their children School and community service activities Issues that youth take the time to advocate for
3. Who can make or break an issue? (i.e. city council, city manager, chief of police, chamber of commerce, Corona-Norco American Cancer Society Board)
Recruitment Efforts
Identified active & well-respected youth groups from Corona & Norco:
1. American Cancer Society Youth Board (high school)
2. U.N.I.T.Y. Youth Council (junior high and high school)
Training Our Volunteers
Adult and youth volunteers were trained in Tobacco 101 Youth and adults were taught how to conduct youth
attempt-to-purchase tobacco surveys (using the next to the last worst protocol in California!)
Youth received media, spokesperson and policy advocacy training
Lastly, youth and adults were trained on why illegal sales of tobacco rates are still so high and how a licensing ordinance could reduce those rates
Completed the Midwest Academy Strategic Chart
Midwest Academy Strategy Chart
Goals Organizational Considerations
Constituents, Allies,
Opponents
Targets Tactics
© Midwest Academy, 28 E. Jackson Blvd. #605, Chicago, IL 60604, (312) 427-2304, [email protected], www.midwestacademy.com
Strategic Planning
Long-term goal: to pass a retail licensing ordinance for the City of Corona
Short-term goal: get support or neutral stance from critical organizations (law enforcement, chamber of commerce, city manager, store owners, etc.)
Who became allies: city manager, city council member (children on UNITY Youth Board), Corona-Norco PTA, ACS, ALA, Riverside County Community Health Agency, Parents
How Did We Demonstrate Community Support?
Community Opinion Surveys: – 300 people surveyed and 89% expressed support for
licensing tobacco retailers– 90% feel that licensing these retailers would reduce illegal
sales of tobacco to youth Petitions (collected over 2,000 petition signatures
from adults and youth in Corona) Cards to city council members Letters from youth to city council Attendance of youth and adult supporters at city
council meetings
Why Use GIS Mapping?
Because no one at city hall knew just how many retailers were selling tobacco in Corona
To provide a visual picture of how many merchants were illegally selling tobacco to minors and where they were located
Because “hell hath no fury like a woman’s scorn” (moms/parents hate it when their kids are being targeted or victimized)
Because a picture is worth a thousand words
Corona/Norco ACS Youth Board
Tracking Tobacco!
Sample of the Data
NAME of STORES SELLING TOBACCO Sales to Minors?
ADDRESS ZIP Store Type
6th St Market & Deli (ow ner smokes inside)* N 935 W 6th St # 101 92882 Small market
Arco Am Pm* N 3830 Magnolia (@ McKinley) 92879 Gas/ConvenienceArt's Liquor N 619 E 6th St 92879 Liquor storeBabes Sports Bar 90 W. Grand Blvd. #109 92882 BarCig City N 107 N McKinley St Ste 102 92879 Tobacco storeCigarette Depot Y 420 N McKinley St 101 92879 Tobacco storeCigarettes Cheaper (Quality Cigarettes) Y 1112 W 6th St 92882 Tobacco storeCigarettes USA N 301 W. 6th Street Ste 107 92882 Tobacco storeCircle K 13120 Magnolia Avenue 92879 Convenience w/gasCircle K Y 19570 Temescal Canyon Road 92881 Convenience w/gas
Circle K #5705* N 304 S Main St 92882 Convenience w/gasCorona Car Wash 1401 W 6th St 92882 Gas/ConvenienceCorona Cigar Company & Accessories 511 N. Main Street Ste 102 92880 Tobacco storeCorona Discount Place Y 685 E Grand Blvd 92879 Discount store
Corona Gas G & J Auto Sales* N 625 W 6th St 92882 Gas/ConvenienceCorona Market 502 S Sheridan St 92882 Small market
30% 200426% 2005
* sold in 12/2001 (5 of 19 = 26%)
* sold in 4/2002 (7 of 32 = 22%)
ACS Club Youth Speaking to the Corona City Council
Speaking to City Council Members
What Great ACS & UNITY Youth!
U Can Map It 2!
The following companies have mapping software:
www.esri.com www.gisportal.com www.agis.com (free) www.maptitude.com
