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Presentation done for MA Communication Design, Central Saint Martins. My MA project aims to investigate how communication design, namely information design, can be helpful in health communication. Dementia and Alzheimer’s disease were chosen for case study. The project tries to raise awareness about dementia and how it’s affecting and will affect more people. Moreover it seeks to support and help patients, their families and carers in an efficient way. I would also like to go further and attempt to find out if design can help to slow down the progression of dementia.
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RITAMALDONADO BRANCO
SHOULD INFORMATION DESIGN HAVE A MORE SIGNIFICANT ROLE IN HEALTH COMMUNICATION?
SHOULD INFORMATION DESIGN HAVE A MORE SIGNIFICANT ROLE IN HEALTH COMMUNICATION?
ALZHEIMER’S AND OTHER FORMS OF DEMENTIA STUDY CASE.
dementia Alzheimer’s
impact of dementia
personal reasons
areas of action
audiences outcomes
future
dementia Alzheimer’s
impact of dementia
personal reasons
areas of action
audiences outcomes
future
dementia Alzheimer’s
impact of dementia
personal reasons
areas of action
audiences outcomes
future
dementia Alzheimer’s
impact of dementia
personal reasons
areas of action
audiences outcomes
future
dementia Alzheimer’s
impact of dementia
personal reasons
areas of action
audiences outcomes
future
dementia Alzheimer’s
impact of dementia
personal reasons
areas of action
audiences outcomes
future
WHAT IS DEMENTIA?
A GROUP OF SYMPTOMSconfusion
memory loss
decreased judgment
communication problems
behaviour change
confusion
disorientation time and place
disturbed sleep
delusions
hallucinations
epileptic seizures
parkinson symptoms
movement disorders
trembling
disconnected speech
loss of speech
concentration problems
difficulty with familiar tasks
difficulty in solving problems/planning
demandingsuspicious
withdrawn
depression incontinencephysical weakness
paralysis
stroke symptoms
inappropriate behaviour
inhibition
change eating habits
loss of empathyrepetition
memory loss
decreased judgment
communication problems
behaviour change
source: Alzheimer’s Society, Alzheimer’s Association, NHS, Mayo Clinic
communication problems
behaviour change
violent
confusion
epileptic seizures
parkinson symptoms
movement disorders
trembling
disconnected speech
loss of speech physical weakness
paralysis
stroke symptoms
inappropriate behaviour
inhibition
change eating habits
loss of empathy
behaviour change
disorientation time and place
disturbed sleep
delusions
hallucinations
concentration problems
difficulty with familiar tasks
difficulty in solving problems/planning
demandingsuspicious
violent
withdrawn
depression incontinence
repetition
memory loss
decreased judgment
communication problems
Alzheimer’s Disease
source: Alzheimer’s Society, Alzheimer’s Association, NHS, Mayo Clinic
parkinson symptoms
movement disorders
trembling
disconnected speech
loss of speech
inappropriate behaviour
inhibition
change eating habits
loss of empathy
confusion
disorientation time and place
disturbed sleep
delusions
hallucinations
epileptic seizures
concentration problems
difficulty with familiar tasks
difficulty in solving problems/planning
demandingsuspicious
violent
withdrawn
depression incontinencephysical weakness
paralysis
stroke symptoms
repetition
memory loss
decreased judgment
communication problems
behaviour change
Vascular Dementia
source: Alzheimer’s Society, Alzheimer’s Association, NHS, Mayo Clinic
confusion
parkinson symptoms
movement disorders
trembling
disorientation time and place
disturbed sleep
delusions
hallucinations
epileptic seizures
concentration problems
difficulty with familiar tasks
difficulty in solving problems/planning
demandingsuspicious
violent
withdrawn
depression incontinencephysical weakness
paralysis
stroke symptoms
repetition
behaviour change
disconnected speech
loss of speech
inappropriate behaviour
inhibition
change eating habits
loss of empathy
memory loss
decreased judgment
communication problems
Fronto-temporal Dementia
source: Alzheimer’s Society, Alzheimer’s Association, NHS, Mayo Clinic
confusion
disorientation time and place
disturbed sleep
delusions
hallucinations
parkinson symptoms
movement disorders
trembling
concentration problems
repetition
memory loss
Dementia with Lewy bodies
epileptic seizures
disconnected speech
loss of speechdifficulty with familiar tasks
difficulty in solving problems/planning
demandingsuspicious
violent
withdrawn
depression incontinencephysical weakness
paralysis
stroke symptoms
inappropriate behaviour
change eating habits
loss of empathy
decreased judgment
communication problems
behaviour change
source: Alzheimer’s Society, Alzheimer’s Association, NHS, Mayo Clinic
confusion
disorientation time and place
disturbed sleep
delusions
hallucinations
epileptic seizures
parkinson symptoms
movement disorders
trembling
disconnected speech
loss of speech
concentration problems
difficulty with familiar tasks
difficulty in solving problems/planning
demandingsuspicious
violent
withdrawn
depression incontinencephysical weakness
paralysis
stroke symptoms
inappropriate behaviour
inhibition
change eating habits
loss of empathyrepetition
memory loss
decreased judgment
communication problems
behaviour change
Alzheimer’s DiseaseVascular DementiaFronto-temporal DementiaDementia with Lewy bodies
source: Alzheimer’s Society, Alzheimer’s Association, NHS, Mayo Clinic
WHAT IS ALZHEIMER’S?
Alzheimer’s Disease
confusion
disorientation time and place
disturbed sleep
delusions
hallucinations
concentration problems
difficulty with familiar tasks
difficulty in solving problems/planning
demandingsuspicious
violent
withdrawn
depression incontinence
repetition
MEMORY LOSS
decreased judgment
communication problems
behaviour change
source: Alzheimer’s Society, Alzheimer’s Association, NHS, Mayo Clinic
Alzheimer’s Disease
confusion
disorientation time and place
disturbed sleep
delusions
hallucinations
concentration problems
difficulty with familiar tasks
difficulty in solving problems/planning
demandingsuspicious
violent
withdrawn
depression incontinence
repetition
MEMORY LOSSCOMPLETE LOSS OF MEMORY
decreased judgment
communication problems
behaviour change
source: Alzheimer’s Society, Alzheimer’s Association, NHS, Mayo Clinic
ALZHEIMER’S IS THE MOST COMMON TYPE OF DEMENTIA
50-75% ALZHEIMER’S
source: World Alzheimer Report 2009. Wikipedia
ALZHEIMER’S IS THE MOST COMMON TYPE OF DEMENTIA
20-30% VASCULAR DEMENTIA
source: World Alzheimer Report 2009. Wikipedia
ALZHEIMER’S IS THE MOST COMMON TYPE OF DEMENTIA
5-10% FRONTO-TEMPORAL
source: World Alzheimer Report 2009. Wikipedia
ALZHEIMER’S IS THE MOST COMMON TYPE OF DEMENTIA
<5% LEWY
BODIES
source: World Alzheimer Report 2009. Wikipedia
ALZHEIMER’S IS THE MOST COMMON TYPE OF DEMENTIA
50-75% ALZHEIMER’S
20-30% VASCULAR DEMENTIA
5-10% FRONTO-TEMPORAL
<5% LEWY
BODIES
source: World Alzheimer Report 2009. Wikipedia
WHY IS IT IMPORTANT?
source: World Alzheimer Report 2009, Wikipedia
35,560,000ESTIMATED NUMBER OF PEOPLE WITH DEMENTIA IN THE WORLD
source: World Alzheimer Report 2009, Wikipedia
35,560,000ESTIMATED NUMBER OF PEOPLE WITH DEMENTIA IN THE WORLD
source: World Alzheimer Report 2009, Wikipedia
MORE THAN 4x POPULATION LONDON: 7,753,600
35,560,000ESTIMATED NUMBER OF PEOPLE WITH DEMENTIA IN THE WORLD
source: World Alzheimer Report 2009, Wikipedia
115,380,0002050:
ESTIMATED NUMBER OF PEOPLE WITH DEMENTIA IN THE WORLD
source: World Alzheimer Report 2009, Wikipedia
115,380,0002050:
ESTIMATED NUMBER OF PEOPLE WITH DEMENTIA IN THE WORLD
source: World Alzheimer Report 2009, Wikipedia
ALMOST 2x POPULATION UK:
62,041,708
115,380,0002050:
ESTIMATED NUMBER OF PEOPLE WITH DEMENTIA IN THE WORLD
THE COST OF DEMENTIA WORLDWIDE
source: World Alzheimer Report 2010, bp.com, google.co.uk, apple.com
dementia$604 bn
THE COST OF DEMENTIA WORLDWIDE
source: World Alzheimer Report 2010, bp.com, google.co.uk, apple.com
dementia$604 bn
BP$239 bn
THE COST OF DEMENTIA WORLDWIDE
source: World Alzheimer Report 2010, bp.com, google.co.uk, apple.com
dementia$604 bn
BP$239 bn
Tesco$62 bn
THE COST OF DEMENTIA WORLDWIDE
source: World Alzheimer Report 2010, bp.com, google.co.uk, apple.com
dementia$604 bn
BP$239 bn
Tesco$62 bn
Apple$20 bn
£27,647/year
THE COST OF DEMENTIA IN THE UK
source: Alzheimer’s Research Trust, 2010
average cost of care for patient
£27,647/year
£24,700/year
THE COST OF DEMENTIA IN THE UK
source: Alzheimer’s Research Trust, 2010
average cost of care for patient
UK median salary
WHY IS IT IMPORTANT PERSONALY?
Grandpa Vasco Grandma Elisa Grandpa Júlio Grandma Rita
Grandpa Vasco91 years old
Grandma Elisa89 years old
Grandpa Júlio88 years old
Grandma Rita89 years old
Grandpa VascoAlzheimer’s
Severe10 years ago
Grandma Elisa Grandpa JúlioFronto-temporal
dementiaMild
2 years ago
Grandma RitaAlzheimer’s
Moderate6 years ago
WHAT MUST BE DONE?
RAISING AWARENESS
common misunderstandings about dementia
having a healthy life can prevent dementia
understanding symptoms and progression
plan and adapt to new realities
RIGHT SUPPORT
MORE VISUAL?
MORE VISUAL?
MORE VISUAL?
TO WHOM?
2. CARERS
1. GENERAL PUBLIC
3.PATIENTS
Web-based information?Booklets?
How to prevent dementia.How to recognize it.
1. GENERAL PUBLIC
Understand dementia. How does it progresses.How to help.
Web-based information?Booklets?
2. CARERS
Data lossDesorientationCommunication Problems
3. PATIENTS
CAN WE HELP THIS?
Help to soften progression.Stimulus.
Interactive and participatory artefact
3. PATIENTS
FUTURE?
?
?
?graphic design
social design
THANKYOU
