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Journal of Humanities, Language, Culture and Business (HLCB) Vol. 1: no. 3 (2017) page 108-120 | www.icohlcb.com | eISSN: 01268147 | 108 MAPPING OF TRADITIONAL MARKETPLACES IN BANDUNG, INDONESIA: PRESERVING THE LOCAL CULTURE, IDENTITY & HERITAGE Fajar S.A. Prabowo 1 , Dini Turipanam Alamanda 2 Yulinda Pancawuri 3 , & Raden Aswin Rahadi 4* 1,2,3 School of Economy & Business, Telkom University, Bandung, Indonesia 4* School of Maritime Business & Management, Universiti Malaysia Terengganu, Kuala Nerus, Malaysia (corresponding author) ( 1 [email protected], 2 [email protected]., 3 [email protected], 4* [email protected]) Abstract Traditional marketplaces are currently declining in numbers and state. Plenty of traditional marketplaces, particularly in Bandung area of Indonesia are closing or on the verge of bankruptcy due to poor management and diminishing numbers of visitors to the marketplaces. This study aims to address and lists all of the remaining traditional markets in Bandung, Indonesia along with the report of its current conditions. This study has managed to record and mapped 40 (forty) traditional marketplaces in Bandung, Indonesia. Documentation to most of the remaining traditional marketplaces on its current state are also being performed. The findings suggested that although the numbers of traditional marketplaces in Bandung, Indonesia are still plenty, with population vs. traditional marketplaces ratio of 60.000:1, with its current shape and order, the number of traditional marketplaces is prone to reduction and extinction in the future. Traditional marketplaces as one of the local culture and heritage identity of an area should be preserved. This study is among one of the pioneer studies to list and locate traditional marketplaces in Indonesia, particularly in Bandung area. In parallel with this study, the authors also have started to conduct analysis to identify the factors that affect the traditional marketplaces decay. It is expected that these research findings will be useful for the stakeholders to monitor and take precautionary or active actions to save traditional marketplaces in Bandung, Indonesia. Keywords: Traditional Marketplace; Community Based Tourism; Sustainable Tourism; Governance and Tourism; Indonesia. 2017 JHLCB 1. INTRODUCTION Marketplace in Indonesia originally was established because the society needs to obtain daily necessity goods. It began by bartering daily-use products with the sailors from China, the people started to sell their products, and along with the improvements on the transaction, the Chinese introduced the concept of currency. Marketplaces were initially scattered for their presence locations, however, during the Dutch occupation, traditional marketplaces were given proper place and appropriate buildings. It was assumed that the concept of the

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Journal of Humanities, Language, Culture and Business (HLCB)

Vol. 1: no. 3 (2017) page 108-120 | www.icohlcb.com | eISSN: 01268147 |

108

MAPPING OF TRADITIONAL MARKETPLACES IN

BANDUNG, INDONESIA: PRESERVING THE LOCAL

CULTURE, IDENTITY & HERITAGE

Fajar S.A. Prabowo1, Dini Turipanam Alamanda2 Yulinda Pancawuri3, & Raden

Aswin Rahadi4*

1,2,3 School of Economy & Business, Telkom University, Bandung, Indonesia

4* School of Maritime Business & Management, Universiti Malaysia Terengganu, Kuala

Nerus, Malaysia (corresponding author)

(1 [email protected], 2 [email protected].,3

[email protected], 4* [email protected])

Abstract

Traditional marketplaces are currently declining in numbers and state. Plenty of traditional

marketplaces, particularly in Bandung area of Indonesia are closing or on the verge of

bankruptcy due to poor management and diminishing numbers of visitors to the

marketplaces. This study aims to address and lists all of the remaining traditional markets

in Bandung, Indonesia along with the report of its current conditions. This study has

managed to record and mapped 40 (forty) traditional marketplaces in Bandung, Indonesia.

Documentation to most of the remaining traditional marketplaces on its current state are

also being performed. The findings suggested that although the numbers of traditional

marketplaces in Bandung, Indonesia are still plenty, with population vs. traditional

marketplaces ratio of 60.000:1, with its current shape and order, the number of traditional

marketplaces is prone to reduction and extinction in the future. Traditional marketplaces as

one of the local culture and heritage identity of an area should be preserved. This study is

among one of the pioneer studies to list and locate traditional marketplaces in Indonesia,

particularly in Bandung area. In parallel with this study, the authors also have started to

conduct analysis to identify the factors that affect the traditional marketplaces decay. It is

expected that these research findings will be useful for the stakeholders to monitor and take

precautionary or active actions to save traditional marketplaces in Bandung, Indonesia.

Keywords: Traditional Marketplace; Community Based Tourism; Sustainable Tourism;

Governance and Tourism; Indonesia.

2017 JHLCB

1. INTRODUCTION

Marketplace in Indonesia originally was established because the society needs to obtain daily

necessity goods. It began by bartering daily-use products with the sailors from China, the

people started to sell their products, and along with the improvements on the transaction, the

Chinese introduced the concept of currency. Marketplaces were initially scattered for their

presence locations, however, during the Dutch occupation, traditional marketplaces were

given proper place and appropriate buildings. It was assumed that the concept of the

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traditional marketplace has already introduced since the Kutai Kartanegara kingdom back in

the 5th century (Malano, 2011).

Since that time, traditional marketplaces continue to grow, up until now, where the number

of traditional marketplaces in Indonesia has reached the number of 13.450 as per 2016

(Hardum, 2016). According to the Indonesian Presidential Decree No. 122, 2007,

marketplace as an area for product transaction with the number of seller more than one can

be categorized as a mall, a traditional marketplace, shopping center, Plaza, trade center, or

other names (Peraturan Presiden (Perpres) RI No. 122, 2007).

Indonesian Trade Ministry stated that market in economic terms means a situation where

one or more consumers and producers or sellers conducting transaction after both parties

have agreed on the value and the numbers of the products being sold, with particular quality

that becomes the transaction objects. Both consumers and vendors gain benefits of the

transaction or market. The buyer would obtain the product that they required to fulfil their

needs, while the seller in return would get income that they can use to finance their activities

as economic, production, or trade participant (Indonesian Trade Ministry, 2013).

Based on the statement above, it can be concluded that a marketplace is a place where the

trade of services or products with vendors more than one, where interaction process of

negotiation between merchants and consumers happened, up until a specific amount of

products and price are agreed by both parties.

1.1 Function of Marketplace

From its service, marketplace acted as a place or vessel of public utilities. This definition

can be reviewed from different angles, including:

1. Economic Angles

Is a transaction vessel between producers and consumers that cater the supply and

demand needs for both parties.

2. Socio-culture Angles

Is a direct social contract that has become a tradition in society, where interaction

happened in the informal and formal sectors.

3. Architecture

Shows locality and local wisdom of each region with their respective buildings

physical shapes and artifacts.

1.2 Types of Marketplace

From its activities, the marketplace can be divided into two:

1. Traditional Marketplace

Is a place where vendors and consumers are met. Identified by the direct transaction

between vendors and sellers; buildings designed with kiosks, lots, and open spaces.

Products sold in traditional marketplace usually are the daily necessities products

such as fish, fruits, vegetables, eggs, meats, fabrics, electronics, local foods, local

delicacies, services, and others. The system in this particular marketplace is that

during the transaction process, consumers come to their vendor's kiosks or locations,

and conduct bargaining process to settle the price and volume of products sold. This

kind of marketplaces usually can be found near housing area.

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2. Modern Marketplace

Is a place where vendors and consumers are met. Identified by the complicated

transaction between vendors and sellers. Consumers choose the product by

themselves (self-service) from the already available shelves with product

descriptions and price. The price is fixed and cannot be bargained.

2. TRADITIONAL MARKETPLACES IN BANDUNG, INDONESIA

Traditional marketplaces as markets that are being built and maintained by the government,

municipal, private, government corporation, and/ or municipal corporation, include within a

cooperation between government and private sectors with business places defined as stores,

kiosks, lots, and open space area owned or maintained by small and medium class vendors,

with companies performed in small scale, little capital, and with transaction process via

bargain (Peraturan Presiden RI No. 112, 2007).

According to Malano (2011), a traditional marketplace is a place where vendors and

consumers are met, characterized by a direct transaction between both parties that involves

bargaining process. The marketplace building consisted of kiosks, shops, lots, and open

spaces for the parties to meet. Most of the vendors sell daily supplies products such as fish,

fruits, vegetables, eggs, meats, fabrics, and others. The items sold in the traditional

marketplace usually local products with free quality control. From the quantity of product

being sold, the number of articles is not much, so consumers will have the freedom to look

for the products in other vendors/ stores. Traditional marketplace market segment is middle

to low. Their chain of distributions consisted of producers > distributors > sub-distributors

> retailers/ vendors > consumers.

In Indonesia, traditional marketplace commonly can be found in each district or Kecamatan.

Sometimes one Kecamatan can have more than two traditional marketplaces. In Bandung

city itself, at least there are 40 traditional marketplaces run by either by the government or

private companies. The location and characteristics of those traditional marketplaces can be

seen in the following table and figure:

Table 1. Traditional Marketplace Locations in Bandung

No. Market

(Pasar) Name Address No.

Market

(Pasar) Name Address

1. Pasar

Gegerkalong

Jl. Gegerkalong

Tengah/ Kec.

Sukasari

21. Pasar Cihapit

Jl. Cihapit, Kel.

Cihapit / Kec.

Bandung Wetan

2. Pasar Sarijadi

Jl. Sari Asih, Kel.

Sarijadi / Kec.

Sukasari

22. Pasar Cikaso

Jl. Citamiang, Kel.

Cicadas / Kec.

Cibeunying Kaler

3. Pasar

Sederhana

Jl. Jurang No. 1,

Pasteur, Sukajadi 23. Pasar Cicadas

Jl. Ibrahim Adjie,

Kel. Babakan

Surabaya / Kec.

Kiaracondong

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4. Pasar Dago

Jl. Ir, H, Juanda /

Sub Terminal Dago

Kel. Dago / Kec.

Coblong

24. Pasar

Cicaheum

Jl. Kaum,

Kiaracondong,

Padasuka

5. Pasar Simpang

Jl Ir. H. Djuanda,

Lebak Gede,

Coblong

25. Pasar

Kiaracondong

Jl. Kebon Jayanti/

Kec.

Kiaracondong

6. Pasar Sadang

Serang

Jl. Sadang Serang,

Kel. Sadang Serang

/ Kec. Coblong

26. Pasar Saeuran

Jl. Gatot Subroto,

Kel. Binong / Kec.

Batununggal

7. Pasar Balubur

Jl. Tamansari,

Tamansari,

Bandung Wetan

27. Pasar Palasari

Jl. Palasari, Kel.

Turangga / Kec.

Lengkong

8. Pasar Puyuh

Jl. Puyuh, Kel.

Lebak Gede / Kec.

Coblong

28. Pasar

Kosambi Jl. Kosambi

9. Pasar

Cihaurgeulis

Jl. Surapati,

Sukaluyu,

Cibeunying Kale

29. Pasar Baru

Jl. Otto

Iskandardinata

No. 70,

Kecamatan Andir

Kota Bandung

10. Pasar Gempol

Jl. Gempol, Kel.

Citarum / Kec.

Bandung Wetan

30. Pasar Kota

Kembang

Jl Asia Afrika,

Kel. Balong Gede

/ Kec. Regol

11. Pasar Jatayu

Jl. Komodor

Supadio, Kel.

Husein Sastranegara

/ Kec. Cicendo

31. Pasar Banceuy

Jl. Banceuy, Kel.

Braga / Kec.

Sumur Bandung

12. Pasar

Pamoyanan

Jl. Dursasana, Kel.

Padjadjaran/Kec.

Cicendo

32. Pasar

Cikapundung

Jl. ABC, Braga,

Sumur Bandung

13. Pasar Ciroyom

Jl. Ciroyom, Kel.

Ciroyom / Kec.

Andir

33. Pasar Anyar

Jl. Astanaanyar,

Nyengseret,

Astanaanyar

14. Pasar Andir

Jl. Waringin

Kelurahan

Ciroyom,

Kecamatan Andir

34. Pasar Moh.

Toha (ITC)

Jl. Dewi Sartika –

Jl. Moh. Toha Kel.

Pungkur Kec.

Regol Kota

Bandung

15. Pasar Pagarsih

Jl. Pagarsih, Kel.

Cibadak / Kec.

Astranaanyar

35. Pasar

Leuwipanjang Jl. Leuwi Panjang

16. Pasar Gang

Saleh

Jl. Kesatrian/ Gang

Saleh, Kel. Arjuna /

Kec. Cicendo

36. Pasar Buah

Batu

Jl. Puskesma RT.

05 / Rw. 01 Kel.

Kujangsari / Kec.

Bandung Kidul

17. Pasar Sukahaji

Jl. Petam, Kel 19

Suka Asih, Kec

Bojongloa Kaler

37. Pasar Ciwastra

Darwati,

Mekarjaya,

Rancasari

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18. Pasar Cijerah Jl. Cijerah,

Bandung Kulon 38.

Pasar

Gedebage

Jl. Soekarno -

Hatta, Kel.

Mekarmulya /

Kec. Panyileukan

19. Pasar

Wastukancana

Jl. Wastukancana,

Tamansari,

Bandung Wetan

39. Pasar

Ujungberung

Jl. A.H. Nasution,

Pasirwangi,

Ujungberung

20. Pasar Kebon

Sirih

Jl. Kebon Sirih,

Kel. Merdeka / Kec.

Sumur Bandung

40. Pasar

Karapitan Jl. Moch. Ramdan

Source: PD Pasar Bermartabat Kota Bandung (2017)

Based on the locational information above, the authors have able to map the whole major

traditional marketplaces available in Bandung, as seen in Figure 1 below:

Figure 1. Locational Mapping of Major Traditional Marketplaces in Bandung

Source: PD Pasar Bermartabat Kota Bandung (2017) & Authors’ Interpretation. Base map

is retrieved using Google Maps (2017).

Most of the traditional marketplaces open in a temporary time or with limited services.

However, there are several traditional marketplaces with 24 hours opening time. These

marketplaces condition are under maintained, dirty, tarnished, and congested. Some

examples of the conditions of Buah Batu traditional marketplace and Sederhana traditional

marketplace can be found in Figure 2.

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Figure 2. Examples of Conditions of Buah Batu Traditional Marketplace and Sederhana

Traditional Marketplace in Bandung Source: Author’s Documentation (2016)

3. TRADITIONAL MARKETPLACES CLASSIFICATIONS IN BANDUNG,

INDONESIA

A marketplace as a local company can be categorized into two categories: based on their

activities and based on their management.

Based on their operations, the marketplace can be classified into three types:

1. Local marketplace, where there are supplies and demands for products in local form.

2. Wholesale marketplace, where there are supplies and demands for products to a great

quantity.

3. Central marketplace, with larger, are than the wholesale marketplace. It is the

location where all of the comestibles products are being stored centrally before

distributed to the wholesale marketplaces and other marketplaces

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Based on information that the authors can gather, in Bandung, there are two traditional

central marketplaces: Gedebage and Caringin Traditional Marketplaces.

Based on management status, the traditional marketplace can be categorised into two

categories:

1. Government Traditional Marketplace, where the mayor office provides space for

their citizens to sell items or services. This type of traditional marketplace is usually

being run and managed by the central or municipal government.

2. Private Traditional Marketplace, where a private company that has been given

permission by the mayor office to provide space for their citizens to sell items or

services.

Based on the information that the authors can gather, in Bandung, there are 9 (nine)

traditional marketplaces that are being managed by private companies. The rest (thirty-one

traditional marketplaces) are being run and administered by the government. Below is the

division of each traditional marketplace in Bandung, categorised by their management:

Table 2. Classification of Traditional Marketplaces in Bandung, Based on their

Management Status

No.

Market

(Pasar)

Name

No. Market

(Pasar) Name No.

Market

(Pasar)

Name

No. Market

(Pasar) Name

1. Pasar

Gegerkalong 11. Pasar Jatayu 21. Pasar Cihapit 31.

Pasar

Banceuy

2. Pasar

Sarijadi 12.

Pasar

Pamoyanan 22. Pasar Cikaso 32.

Pasar

Cikapundung

3. Pasar

Sederhana 13.

Pasar

Ciroyom 23.

Pasar

Cicadas 33. Pasar Anyar

4. Pasar Dago 14. Pasar Andir 24. Pasar

Cicaheum 34.

Pasar Moh.

Toha (ITC)

5. Pasar

Simpang 15. Pasar Pagarsih 25.

Pasar

Kiaracondong 35.

Pasar

Leuwipanjang

6.

Pasar

Sadang

Serang

16. Pasar Gang

Saleh 26. Pasar Saeuran 36.

Pasar Buah

Batu

7. Pasar

Balubur 17. Pasar Sukahaji 27. Pasar Palasari 37.

Pasar

Ciwastra

8. Pasar Puyuh 18. Pasar Cijerah 28. Pasar

Kosambi 38.

Pasar

Gedebage

9. Pasar

Cihaurgeulis 19.

Pasar

Wastukancana 29. Pasar Baru 39.

Pasar

Ujungberung

10. Pasar

Gempol 20.

Pasar Kebon

Sirih 30.

Pasar Kota

Kembang 40.

Pasar

Karapitan

Note: Traditional Marketplaces with Highlighted and Bold Color are the ones Managed by

Private Companies.

Source: PD Pasar Bermartabat Kota Bandung (2017)

Traditional marketplaces based on their Classes can be categorised into three different

categories, according to the Bandung Municipal Decree No. 20, the year 2001 about

Marketplace Retribution. The classes are:

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1. 1st Class.

It is characterised by basic land size minimum of 2000 sqm. If it is located in protocol

road, it must have more than 235 kiosks with vendors more than 250 people.

Alternatively, it can be located not on in protocol road but must have more than 475

stalls with vendors more than 500 people.

2. 2nd Class.

It is characterised by basic land size minimum of 1500 sqm. If it is located in protocol

road, it must have less than 235 kiosks with vendors less than 250 people. If it is not

located in protocol road, it must have less than 475 stalls with vendors less than 500

people.

3. 3rd Class.

Traditional marketplaces with basic land size minimum of 1000 sqm. All traditional

marketplaces that are not included nor categorised in the first and second classes.

Based on the categorization above, the authors can group and map the current traditional

marketplaces in Bandung area as follows:

Table 3. Traditional Marketplaces Classifications in Bandung, Based on their Classes

Table 3. Traditional Marketplaces Classifications in Bandung, Based on their Classes

1st Class 2nd Class 3rd Class

Pasar Balubur

Pasar Ciroyom

Pasar Andir

Pasar Cicadas

Pasar Kiaracondong

Pasar Kosambi

Pasar Baru

Pasar Anyar

Pasar Gedebage

Pasar Ujungberung

Pasar Karapitan

Pasar Gegerkalong

Pasar Sederhana

Pasar Simpang

Pasar Sadang Serang

Pasar Cihaurgeulis

Pasar Jatayu

Pasar Pamoyanan

Pasar Pagarsih

Pasar Sukahaji

Pasar Cijerah

Pasar Wastukancana

Pasar Cihapit

Pasar Cicaheum

Pasar Palasari

Pasar Banceuy

Pasar Cikapundung

Pasar Moh. Toha (ITC)

Pasar Leuwipanjang

Pasar Ciwastra

Pasar Sarijadi

Pasar Dago

Pasar Puyuh

Pasar Gempol

Pasar Gang Saleh

Pasar Kebon

Sirih

Pasar Cikaso

Pasar Saeuran

Pasar Kota

Kembang

Pasar Kordon

Source: PD. Pasar Bermartabat Kota Bandung (2017)

4. DISCUSSIONS

Traditional marketplaces are the real example on how Indonesian performed their national

motto of Bhinneka Tunggal Ika (Unity in Diversity), where it has become a cultural thing in

Indonesia. There are plenty of tribes and characters meet and compete within the

marketplace. The golden age of traditional marketplaces in Indonesia only runs between

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1960-1970s. Right now, it is usually associated with dirty, chaotic, and tarnished images.

With all of its weaknesses, the traditional marketplace offers plenty of things compared with

their contemporaries. Besides their relative cheaper price, they also offer freshness and

unique traits of availability of bargain. This condition is very suitable for Indonesian,

particularly for the ones with middle to low income, who always looked for products and

daily necessities with the lowest price, although with lower quality, compared with

supermarkets or malls (Malano, 2011).

The phenomenon of decreasing attendance in traditional marketplaces occurs due to the

more sophisticated era, with increased global economic conditions. The improved income

level also somewhat improve the customer's’ lifestyle. A society with modern lifestyle

prefers to go to marketplaces with modern management, easy, clean, comfortable, and offers

plenty of options (Malano, 2011). This condition worsened when the PD Pasar Bermartabat

Bandung mentioned that from the overall available 40 traditional marketplaces in Bandung,

only twenty-one or 52.5% of the traditional marketplaces could be considered in good

condition. Fifteen of them are under maintained, and four of them and inadequate (PD Pasar

Bermartabat Kota Bandung, 2017).

The most recent exemplar is the condition happened in Caringin traditional marketplace in

Bandung, where nearby a new modern marketplace was being built. Consumers are quickly

leaving the Caringin traditional marketplace and shop in the modern marketplace, as it offers

more facilities and comforts of a modern marketplace (Ramdani, 2012).

The introduction of the modern marketplace does improve the consumers; however, it will

become threats to the existence of traditional marketplaces. Statistically, it can be seen based

on the available data in 2008, which shows that the modern marketplace was growing for

31.4% yearly, while the traditional marketplace is decreasing up to 8.1% yearly (Malano,

2011).

In the year of 2009, the Sederhana traditional marketplace, located in Sukajadi area of

Bandung is the most sought up traditional marketplace by their consumers. Because of that,

plenty of vendors fight for the remaining lots and kiosks to rent. However, as nearby, a new

shopping mall and modern marketplace are being introduced there, they are offer threats to

the existing vendors. According to the PD Pasar Bermartabat data, in the year 2014, only

76% vendor is remaining from all of the available kiosks and stalls in Sederhana traditional

marketplace (Nugraha, 2015).

The composition depicting erosion of traditional marketplaces numbers by the introduction

of modern marketplaces can be found in Figure 3 below:

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Figure 3. Market Share Composition of Traditional Marketplaces vs. Supermarkets vs.

Minimarkets in Bandung Source: Prabowo & Rahadi, 2015.

As seen in Figure 3, the market share of the traditional marketplace is gradually decreasing,

while the market share for supermarkets and minimarkets are growing. Despite the best

efforts that have been conducted by the vendors with marketing strategies such as discounts,

it does not affect much on the livelihood of traditional marketplaces, with the shrinking

number of the traditional marketplace over time (Prabowo and Rahadi, 2015).

For traditional marketplaces to exist and grow in this cutthroat competition, they have to

understand wholly about their consumers demand. According to Malano (2011), reputation,

easiness, security, and price are the most important points that influence the consumer's

perception in shopping.

Prabowo and Rahadi in 2015 hypothesized that store image with attributes of accessibility;

merchandising; reputation; store atmosphere; in-store service; public facilities; price; and

security are the important attributes influencing the consumer's perception.

The authors have conducted a simple interview with twenty respondents who are familiar

with traditional marketplaces in Bandung. Based on the interview, the authors have come up

with influencing factors for consumers’ perception, as seen in the following images:

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Figure 4. Influencing Attributes for Consumers Perceptions Towards Traditional

Marketplace Store Images in Bandung

Source: Authors’ Analysis

In the above figure, the authors can see the attributes influencing traditional marketplace

store images. Expanding the previous research by Prabowo and Rahadi (2015), the authors

know that there is a new attribute emerging: promotion.

Outlets design and layout in a traditional marketplace are usually scattered and crowded. As

seen in the Figure below, the vendors to market their products are using even public facilities.

This action worsens the accessibility of the traditional marketplaces. Small and not

functioning drainage systems tarnished the traditional marketplace condition, particularly

during raining season, are making traditional marketplace looked dirtier.

Figure 5. The Condition of Cicadas Traditional Marketplace

Source: Authors Documentation

For this preliminary study, based on interview results towards eleven respondents, most of

them agreed that the prices offered in traditional marketplaces are still lower compared with

modern marketplaces. However, they stated that although the price in traditional marketplace

is lower, factoring the miserable condition of traditional marketplace, consumers choose to

shop in the modern marketplace rather than in the traditional marketplace.

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We have performed a separate interview with thirteen respondents, as a preliminary study,

where the results of the interview suggested that they prefer to shop in modern, clean,

comfortable modern marketplace with a higher price compared than to shop in the traditional

marketplace.

Figure 5. Shopping Choice Between Traditional Marketplace vs. Modern Marketplace in

Bandung.

Source: Authors Analysis

As seen in Figure 5, sixty-five percent of the respondents choose to shop in the modern

marketplace, compared with the traditional marketplace.

5. CONCLUSIONS

This study is one of the first studies that mapped the traditional marketplaces in Indonesia.

Starting from Bandung city, it is hoped that the research would gain speed and can be

applied to other cities all around Indonesia. This study mainly contributes to the

sustainability of traditional marketplace in Indonesia.

The main contribution of this study is the mapping of traditional marketplaces in Bandung,

Indonesia. The authors can see that traditional marketplaces in Bandung, Indonesia,

although still exist in a number, however, their conditions are degrading over the years.

The findings suggest that with worsening conditions and declining numbers of traditional

marketplaces in Bandung, Indonesia, the government should act fast to halt and rejuvenate

those traditional marketplaces, as it is already becoming a part of Indonesian culture,

identity, and heritage that should be maintained for future generations.

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REFERENCES

Bandung Municipal Decree No. 20. 2001. Retribusi Pasar. Retreived from: https://static-

portal.bandung.go.id/storage/arsip/2006/01/08/Ky4m-20.tahun_2001.pdf Accessed on

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