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8/9/2019 Marbs Boards

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Danielle Muntyan OUGD603 Extended Practice Brief # 10 Lifestyle & Culture Supplement, Vol. 01.




The Brief

Design and produce a series of Lifestyle & Culture

supplements focusing on European destinations, in

order to attract a younger audience.

Brief Type

Self-Initiated.

Context & Target Audience

The target audience are those young, working Britains

who are going far and wide on holiday or travel

adventures, opposed to taking a luxury break to enjoy

pure relaxation, culture and a dierent lifestyle.

All the photos featured, apart from the ‘Street Fashion’

images have been taken by myself on my own travels,

inspiring me to produce this supplement.

Considerations

Various elements need to be considered and thought

through before starting the design process, to ensure

a high-standard outcome. The following points are the

key considerations to keep in mind:

- Layout

- Typography

- Photography

- Cities and Location

- Body Copy and Content

- Adaptable Features/Articles

- Interchangeable Cover Design

Solution

To promote the European treasures of the world to those

looking to go abroad, a new magazine and newspaper

supplement has been designed and produced.

The supplement will be sent out once a month with the

arrival of a more up-market newspaper and/or lifestyle

magazine. With every months edition, a new city or

destination will be explored through photography,

imagery and relevant information.

Evaluation

I am really proud of this editorial project, and feel the

outcome looks of a high-standard, whilst being more

high-end in regards to design. I feel as a set the

supplements will work really well together, in terms of

aesthetic, content and photography.

1/9




Puerto Banus

Puerto José Banús, more commonly known as

Puerto Banús is a marina located in the area of Nueva

Andalucía, to the southwest of Marbella, Spain on the

Costa del Sol.

It was built in May 1970 by José Banús, a local property

developer, as a luxury marina and shopping complex.

It has since become one of the largest entertainment

centres in the Costa del Sol, with 5 million annual

visitors, and is popular with international celebrities.

Marbella Old Town

The Old Town is situated in Downtown Marbella,

oering a more traditional, and Spanish environment,

with local restaurants, cafes, independent boutiques

and architecture dating back to 1485.

Contextual Research

2/9




3/9

Inuence - Format

I really like the use of smaller with a combination of type

used for this supplement cover. I think the overall layout

using negative space and one colour only for the body

copy really gives a smart, sophisticated and up-market

aesthetic/tone, whilst being a good format to work with

and produce/distribute as a supplement.

Inuence - Photography

I selected this look book/magazine to its super clean

and fresh layout, as well as the use of simplistic sans

serif typefaces running throughout the body copy. I feel

this allows engagement with a younger audience, yet

takes away the quality and seriousness of the topic.

Aesthetic Infuence

Inuence - Layout

The use of overlaid imagery and type here is very

subtle yet elegant, whilst breaking up dense amounts

of body copy in a much more sophisticated and visually

pleasing






5/9

Layout

A full layout for the magazine was created consistently

yet using dierent double page spreads as and when

appropriate, as well as additional details such as

specic placement of numbers, titles, headers, images

and overlays.

Each layout varies on the feature, however remains

clear, legible, simple and minimal to the eye following

type hierarchies.

Outcome: Layout

Format

Portrait, 15 x 20cm.




6/9

Outcome: Features and Layout

Features

Many features have been made adaptable to

dierent issues, allowing for consistency across the

supplements.

- Luxury Living.

- Marbella: The Home of the Rich & Famous.

- Top 10 Things to do in Marbella.

- Old Town.

- Street Style.

- A Day in Marbella City Centre.

- Fighting Spirit.

- Top 10 Places to Eat and Drink.




7/9

Outcome: Layout




8/9

Outcome: Layout




9/9

Outcome: Close-Ups

Documents

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