March 16, 2006March 16, 2006Reginald (Reggie) HenryReginald (Reggie) HenryChief Technology OfficerChief Technology Officer

ASAE & The Center for Association LeadershipASAE & The Center for Association Leadership

Using Your Organization's Using Your Organization's Technology to Connect...Technology to Connect...

Safe Haven Policy

What we discuss here, stays here!

Questioning

Listening

PleaseRespect Different Learning Styles

Reflection

Discussion

People Learn Differently!

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ASAE & The Center for Association Leadership

As the quantity of unsolicited email has increased, fascination with the wonders of email have quickly changed to….

Frustration!!

Email Overload

The Current Environment

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ASAE & The Center for Association Leadership

In its whitepaper “Digital Workstyle: The New World of Work”, Microsoft estimates that workers spend 30% of their time searching for information!

30%!!!

We are now a nation of information workers.

The Current Environment

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ASAE & The Center for Association Leadership

Traditional Transaction InteractionsTraditional Transaction Interactions

Traditional vs. Web-based Interactions (monthly)Traditional vs. Web-based Interactions (monthly)

19961996 200520051K1K

100K100K

200K200K

50K50KWebsite InteractionsWebsite Interactions

What do we really know about these

people?

The increasing effect of the internet/web.

The Current Environment

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ASAE & The Center for Association Leadership

Two key questions. When constituents visit your site:

What do you want them to

do?

What do they want

to do?

How wide is the gap between the two?

Whose website is it anyway?

The Current Environment

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So what are the challenges in the current environment?

Language (taxonomy) – how you and your constituents talk about the products/services you offer

Reducing the amount of information you send to your constituents while increasing the quality/relevance of everything you send them

Knowing enough about your constituents to allow personalization

Implementing systems that allow your constituents to control their own experience

Business intelligence to keep you relevant, nimble, and flexible

Systems that manage both individuals and groups

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How do we deal with these issues?

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WHAT? as an organization, what are we uniquely responsible for?

WHO?

are we responsible to?

SYSTEMS?

Do we need?

We Need a Framework

Ask yourself these 3 questions…

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1. Taxonomy

Development

2. Resource

Classification/

Quantifying

3. Maintaining

Constituent

Needs/Interest

Database

4. Build Systems

around Matching

Needs with

Resources

A Knowledge Management Framework

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A Knowledge Management Framework

1. Taxonomy DevelopmentYour taxonomytaxonomy is the representation of the

knowledge domains you are responsible for in a language everyone can understand.

Too internal – constituents don’t understand it Too broad – need to be specific Not tied to the professions vocabulary Not tested before implementation Staff not prepared to use it

Problems folks have when

developing/implementing taxonomies

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2. Resource Classification/Quantifying

A Knowledge Management Framework

First of all, treat everything as a resource books, education sessions, articles,

whitepapers, people, other orgs, etc.

Develop a resource/services database and classify everything according to your taxonomy.

Be rigorous. Remember, your taxonomy represents what you are responsible for. Be honest about whether or not things that don’t fit your taxonomy are things you are truly responsible for.

3. Develop a method for acquiring and maintaining needs/interests.

Have you Have you considered considered maintaining maintaining an interest an interest inventory for inventory for your your constituents?constituents?

One that they One that they also have also have control of?control of?

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4. Build Systems around Matching Needs with Resources

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Let’s look at some demonstrations

Thank You for Your AttentionThank You for Your Attention

Questions?