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[2] | Portugal Telecom | March 2005
Summary
>Why betting in the corporate sustainability?
>Sustainability goals
>Basis of the corporate sustainability for the PT Group
>Strategic guidelines
>Action methodology
>Work done so far
>The future
>Achievements
[3] | Portugal Telecom | March 2005
Why betting in the corporate sustainability?
“To keep creating value within the next 100 years”
> create value for the “stakeholders” in the long-term
> involve the “stakeholders” confidence in the PT Group
[4] | Portugal Telecom | March 2005
Sustainability goals General
To make Sustainability a core issue in the PT Group strategy, transversal to all its companies
To reinforce PT’s action whilst a sustainable company
To make it known.
Specific
> To create Added Value to the Shareholders
> To support and promote the economic development in countries where PT is present, namely in the context of IS
> To act effectively in the triple bottom line: economic, environmental and social dimensions
[5] | Portugal Telecom | March 2005
> The Sustainability Strategy is supported in the “triple bottom
line” approach
Basis of the corporate sustainability for the PT Group
SocialCorporate Citizenship
Digital inclusion/ ISHuman Resources
Management
EnvironmentalEnergy Efficiency
Environmental CertificationEnvironment Report
Resource Management Policy
Environmental impact reduction
EconomicGovernance model
Ethic CodeStakeholders relationships
[6] | Portugal Telecom | March 2005
Strategic Guidelines
>The Corporate Sustainability as a part of the business strategy and consistent with the core business
>Creation, divulgation and implementation of Transversal Policies on the “Triple Bottom Line” dimensions
>Transversal Strategy for Quality >Centralization of the Corporate Sustainability management >Monitoring and evaluation of the Sustainability strategy
implementation >Sustainability commitments should be assumed towards
stakeholders
[7] | Portugal Telecom | March 2005
Action methodology
Assumed the commitments, a plan of actions was defined for each target, according to 4 vectors:
Commitments Communication
Information
Training
Financial Community
Clients Society
Media Employees
Partners
Dialogue
[9] | Portugal Telecom | March 2005
Ethic Code >Set of principles, values and code of conduct applicable to all
employees and social bodies
>Available in the intranet & internet
>Environmental Chart, October 1996
>Sustainability Chart, March 2004
>PT joined, January 2004Signatory of ETNO Charts
Signatory of The Global Compact
[10] | Portugal Telecom | March 2005
Relation with stakeholders (feedback)
Financial Community
Clients
Employees
Media
> Investors Relations Direction> Annual Market and Perception studies > Investor Day and other events
> Quality analyses and Client satisfaction Direction> Inquiries of satisfaction and perception
> Inquiries of satisfaction> Events, general meetings > Feedback meetings> Employee Portal
Press cabinet
[11] | Portugal Telecom | March 2005
Relation with stakeholders (feedback) II
Regulator Bodies
ONG’s
Community
>Regulatory Affairs Dept.>Competition Policy Dept.
>Conferences - Participation and Support >PT Foundation
>Image studies (Perception)
[12] | Portugal Telecom | March 2005
Sustainability Report
>Goals: Communication and Transparency
>To be published soon (2Q 2005)
>Based in the GRI (Global Reporting Initiative) guidelines
>Target: All stakeholders
[14] | Portugal Telecom | March 2005
>PT promotes a culture of respect and pro-activity towards environment
Energy Efficiency
Use of more efficient technologies
Pollution prevention and reduction
CO2 emission reduction
Reduction of consumption: electricity, water and fuel
Other good practices
Use of recycled paper
Reduction of color prints
Promotion of formation and communication
Environmental management systemInternational norm ISO 14001
Building up of the environmental responsibility
Antennas impact
Electromagnetic radiations below the established limits
Control of the produced impacts
Efficient management of the residues
Selective collecting – “Ecopontos”
Mobile and cordless phones’ batteries handled in the shops
Certification of the Environmental management system
Our Environmental Commitment
[16] | Portugal Telecom | March 2005
Commitments with the community
>Strong intervention in the following areas:
- Social
- Cultural
- Information Society
>Creation of the PT Foundation, with the aim to coordinate and foster the social intervention and support to development
[17] | Portugal Telecom | March 2005
Social involvement
>Products & Services:
– Technological solutions for clients with special needs
>Donations:
– Support to social institutions
>Social volunteer initiatives:
– Aurora Project, Mão na Mão…
[18] | Portugal Telecom | March 2005
Cultural involvement
> PT has a continued Maecenas policy
– Portugal Telecom prize “Brazilian Literature”
– Exclusive maecenas, Teatro Nacional D. Maria II
– Involved in all big national projects: Expo 98, Porto2001 and
Euro 2004
[19] | Portugal Telecom | March 2005
Information Society
Adult training on use of info-communication technologies.
[21] | Portugal Telecom | March 2005
PT values Merit
To retain and
develop the
existing talent
High qualitytalent
selectivelycaption
Talent caption and retention as a lever to increase performance!
[22] | Portugal Telecom | March 2005
Market-oriented and best practices
PT promotes competences
personal and professional development
communication, impact and influence
strategic viewInnovation & creativity
analysis capability
organizational knowledgeclient-oriented
team and group spirit ethic and values [integrity]
leadership and development of teams
results-orientedleading change
courage, acerbity and credibility
[23] | Portugal Telecom | March 2005
PT’s HR management strategic model
recruit
fit
identify
evaluate
training
move
reward
fidelize
communicate
Social participation
Best company to work Top students recruitment (best universities) Cherry picking (talent)
Responsibility | know-how
Population segmentation
1 x year | Feed-back 2 x yearAnnual follow up, Executive Board [holding]
World class training E-learning | Technical training | Universities
International
MOVE | SWAP | International consulting
Fixed + variable
JEP program [Youth with High Potential]
Internal communication
Volunteer actions
[24] | Portugal Telecom | March 2005
The Future
> To keep working in the triple bottom line
> To swiftly adapt the strategies and management models
Competitive advantage
Shareholders value creation
[25] | Portugal Telecom | March 2005
Achievements
Some examples:
> PT Group’s Governance model considered one of the best in Europe
- Heidrick & Struggles
> Quality certification ISO 9001
> Environmental certification ISO 14001
> IR Magazine & IR Awards (Diário Económico/ Semanário Económico
Grand Prix for Best Overall Investor Relations
Best Use of the Internet for Investor Relations
> PricewaterhouseCoopers/ Financial Times
The most respected company in Portugal