11

March, 2008

22Summary

Purpose

Scope

Analysis

Conclusions / Recommendations

Establish/ Improve public awareness, through Auto Show exhibits, of capabilities & initiatives in the area of fuel efficient, eco-friendly technologies

Review opportunities for demonstrating capabilities & initiatives in most convincing & compelling ways at Auto Shows

• After a stagnant period in the 1990s, Environmental concerns are growing• All OEMs have adopted some level of ECO-strategy, with all Auto Shows now

featuring strong Environmental focus- Auto Show presentations include Corporate & Business as well as specific Product initiatives.

• Identified Eco-technologies expected to emerge in Short-, Mid-, Long-term, with Short-term technologies more evolutionary & Long-term more revolutionary

ECO-Strategy should be emphasized across all areas of corporate enterprise

BUSINESS/CORPORATE

MANUFACTURING

PRODUCT

NEAR-TERM(2009-2012)

LONG-TERM (2015- )

MID-TERM(2013-2015)

“GREEN” BEST PRACTICESPARTNERSHIPS

SPONSOR EDUCATIONCARBON OFFSET PROGRAM

“GREEN” FACILITIES

“GREEN” BEST PRACTICESISO 14001 CERTIFIED FACILITIES

IMPROVE PROCESSES

IMPROVE I.C.E. EFFICIENCY & EMISSIONSTRANSMISSIONS (MORE RATIOS & DCT)

NEXT GENERATION HEV & EVEFFICIENCY THROUGH AERO, WEIGHT

& ELECTRIFICATION

NEXT GEN. I.C.E. (HCCI, CAM-LESS, LEAN-BURN GDI & ALTERNATIVE FUELS)CONTINUED EVOLUTION OF HEV & EV

“GREEN” MATERIALS

COMMERCIALIZED FUEL CELL VEHICLES

33Index

1.Green History

2.OEM Strategies

3.Emerging Technologies

4.Recommendations

APPENDIX

441. Green History

Since 1950’s, awareness and action towards protecting the environment has increased• Regulatory actions have focused on Emissions and Efficiency• Driven by Cultural Events & Public Demand

• Cultural Events include increased “Smog Events” in major American cities in 1940’s, 1974 & 1980 Fuel Crises, Desert Storm War, Global Warming credibility, projected Peak Oil/ Oil Price Hikes, etc.

• Industrial actions driven primarily by Regulatory, though some Cultural Events were significant enough

1955Air Pollution Control Act$5M/ yr. for Research for 5 yrs.

1963Clean Air ActStudy setting Vehicle Emissions Stds.

1970Clean Air ActSet Vehicle Emissions Stds.

1990Clean Air ActUpdated Vehicle Emissions Stds.

SMOG becomes

serious issue in a number of American

cities

1974 Fuel Crisis results in

mass shortages &

price increases

1980 Fuel Crisis results in

sharp price increases

2004-2008 Oil Price

Hikes

Peak Oil happening

2007 Global Warming gains scientific

credenceAl Gore wins

Nobel Prize for Inconvenient

Truth

1992 Desert Storm

1962 Publication

of Silent Spring

by Rachel Carson

EPAformed

1979 Publication

of GAIA by James

Lovelock

1949 Publication

of A Sand County

Almanac by Aldo Leopold

Clean Air Act History

Global Energy

Demand soars due to

growth in Asia

(China & India)

CAFE History

= Amendments (Clean Air Act, etc.) = Key Dates (Standard Enactments, etc.)

CAFE estCar=18mpg

1975CAFE Truck=18mpgCar= 24mpg

1982

Japanese break

through

1984CFC’s linked

to stratospheric

ozone destruction

CAFE 19.5mpg27.5mpg

1985CAFE20mpg26.0mpg

1986CAFE20mpg27.5mpg

1990CAFE22.2mpg27.5mpg

2007

HEV’s take off

CFC’s phased out of A/C

refrigerants

CAFE stagnates

CAFÉ= 35mpg by 2020

Catalytic Convertors,

Electronic Engine Controls & Fuel Injection lead to

increases in efficiency & finer

control of emissions

PCV, EGR valves begin

management of vehicle

emissions

Smaller vehicles

introduced (Dart, Falcon,

Nova)

Compacts introduced

(Vega, Pinto, Gremlin)

Mass-produced High

Compression Engines

First mass-produced modern Electric Vehicles

551. Green History

Over past 30 years, there have been 5 distinct periods of Fuel Economy, Price & CAFE change• Passenger Car Average Fuel Economy relatively unchanged over past 20 years, despite Price & CAFE status• 5 distinct periods:

1.1979-1982: Fuel economy rose as price of fuel rose dramatically; 2.1984-1986: Fuel economy rose as CAFE standard rose;3.1986-1988: Fuel economy rose even as fuel price fell & CAFE relaxed (due to pressure from US OEMs);4.1988-2002: Fuel economy, fuel price & passenger car CAFE standard remained relatively stable (especially

after CAFE returned to 1986 levels in 1990);5.Since 2002: Fuel economy remained relatively unchanged while prices rose dramatically.

2. 5.1. 3. 4.5 distinct periods:

PASSENGER CARAverage Fuel Economy vs. CAFE vs. Fuel Price

SOURCE: Passenger Average Fuel Economy from NHTSA (Document 2006-24437-2)Fuel Price from Energy Information Administration

661. Green History

National Issues have resulted in accelerating Regulatory Trend• Alternative Fuels Development & Implementation targets Energy Security• Greenhouse Gas Control targets Global Warming• Fuel Economy targets all 3 (including High Oil Prices)All Regulatory Trends have potential benefit to addressing Energy Security, Global Warming & High Oil Prices

Energy Security Global Warming High Oil PricesA

lter

nar

ive

Fu

els

Gre

enh

ou

se

Gas

Co

ntr

ol

Fu

el

Eco

no

my

Key National IssuesR

eg

ula

tory

Tre

nd

s

Indirect or Potential Benefit

Direct or Definite Benefit

772. OEM Strategies

Long-term focusSince founding, Honda has focused on fuel efficiency & low emissions

• In ’90s, Honda developed a “baby-step” or incremental focus- Seemingly unrelated technologies developed concurrently, eventually combined to provid

e key advantage- Honda prepares to mass produce FCX Clarity, limited series product available in Californi

a

Diverse solutionsPrograms include Gasoline, near term Diesel, 2-mode HEV & Hydrogen I.C.E. technologies

• Emphasis of I.C.E. directions reflects historic “Dynamic”/ “Driver’s” focus of BMW products• BMW Corporate emphasis on sustainability beginning to be recognized

Efforts extend beyond ProductGreen manufacturing & facilities play key role alongside Technology & Product stories

• Historic perspective (Henry Ford’s early study of renewables & sustainable energy sources)• Leadership position in LEED (Leadership in Energy and Environmental Design) certified “Gre

en” facilities

PartnershipsWebsite link provides potential “carbon-offset” benefit, links to CarbonFund.org

• Donations used to establish “VW Forest” in Northeast Louisiana - 227,677 trees, offsetting annual emissions from 82,976 cars, 373,391 tons of carbon)

882. OEM Strategies

• Current target, since mid-’90s, is Fuel Cell Electric Vehicle • A long string of technical milestones, in some cases, seemingly unrelated• Each of the milestones contribute to final goal of “zero-impact” transportation

• Clean I.C.E. development since early ’70s (SULEV gasoline, AT-PZEV CNG & HEV and Tier 2 Bin 5 Diesel)• Aluminum construction (NSX) key to production of lightweight EV & HEV vehicles in same low-volume factory as NSX• EV development led to expertise in Battery technologies, Controllers & Actuators, Electric Motors, etc.; All vital for FCEV• HEV development led to expertise in more complex Controllers & Actuators in marrying 2 power systems• CNG development led to expertise in distribution, fueling, on-board storage & delivery (as well as increase public awareness)

of gaseous fuels; Vital for Hydrogen FCEV

Converging Technologies

Inte

rnal

Co

mb

ust

ion

E

ng

ines

(I.C

.E.)

No

n-

I.C.E

.

VEHICLE

Long-term Focus

99

Published 2007 Environmental Issue Brief: Creating Environmentally Responsible Mobility• “…Continuing its industry-leading efforts to address the environmental challenges of global warming,

emissions reduction and energy sustainability through a comprehensive approach that involves further improvements to gasoline engine fuel efficiency, the development of real-world alternatives to gasoline including natural gas and the hydrogen-powered fuel cell car, and technology for refueling those vehicles.”

Improving Fuel Efficiency Reducing Emissions Advanced Fuel Technologies Advanced Cleaner Energy ResearchAmerica's most fuel eff icient car company & leader

in development and application of technology tofurther improve gasoline engine fuel eff iciency

Lead all automakers in the introduction of virtuallyevery low emissions vehicle technology

requirement

Pace the industry in development & application ofhydrogen fuel cell technology & refueling

infrastructure required to take it to mass market

Beyond developing new vehicle technologies,Honda has focused its R&D resources on thecreation of new sources of cleaner pow er toprovide the energy required for future mobility.

1st automaker to establish voluntary fuel eff iciencytargets , aiming for 5% improvement in f leet

average fuel eff iciency from 2005 levels by 2010

Establish a pathw ay from gasoline to gaseous fuelalternatives w ith CNG-pow ered Civic & Phill™

refueling technology.

First LEV, ULEV, SULEV, and AT-PZEV vehiclesintroduced to U.S. consumers

World's f irst production fuel cell vehicle, FCX, inOctober 2002.

In 2005, retail sales of Civic CNG started inCalifornia. Expanded to New York in 2006.

New , more affordable, hybrid car positioned belowthe Civic Hybrid, to be introduced in 2009

For model year 2007, all new Honda and Acuravehicles meet stringent Tier 2 Bin 5 or higher U.S.

EPA emissions standards.

Honda's next-generation fuel cell vehicle, based onthe FCX Concept w ith Honda's breakthrough V

Flow stack, w ill be marketed to customers in theU.S. and Japan beginning in 2008

Honda-developed CIGS solar cells reduce energy& CO2 emissions involved in manufacture by 50%.

Sales began in March 2007; Mass production atKumamoto factory in Fall 2007. Cells utilized at HRAto reform w ater into hydrogen for refueling fuel cell

vehicle in completely carbon free energy cycle.

New 4-cylinder clean diesel engine technologyw ith performance equal to a gasoline engine (U.S.

EPA Tier 2 Bin 5 emissions standard), to beintroduced in the U.S and Canada w ithin 3-4 years.

Honda's pow er equipment line-up, including allgeneral purpose engines, is voluntarily meeting

new , more stringent, California emissionsrequirements in all 50 states.

Develop refueling infrastructure to support fuel cellvehicles, including 3rd-generation of experimental

Home Energy Station & solar cell technology topow er fuel cell vehicles in carbon-free energy

system.

New flexible fuel system enables operation onw ide range of ethanol-gasoline fuel mixtures, up toE100, available in Brazil in late 2006 on f lex-fuel Fit

& Civic sedan.

Research of a V6 clean diesel engine forapplication to larger vehicles and light trucks.

CNG Civic available through combination of f leet &retail dealers in all 50 states. Phill home refueling

appliance, developed by Honda & Fuelmaker Corp.,provides refueling alternative to gas-stations

Honda R&D & Research Institute of InnovativeTechnology for the Earth (RITE) developed

technology to produce ethanol from soft-biomass,renew able from plant-derived material.

More advanced & eff icient versions of Honda i-VTEC & VCM technology; 2nd-generation VCM

technology applied to MY08 Accord V6

Honda and FuelMaker Corporation lease Phillrefueling appliance to retail consumers through

Honda dealerships in California.

GOALS

History

Policy

ST

RA

TE

GY

/ TA

CT

ICS

CurrentInitiatives

(Future Product)

SOURCE: American Honda Motor Corporation, Public Relations 10/30/07

2. OEM Strategies Long-term Focus

1010

Published 3rd Annual North American Environment Report• Primarily covers the company's operations during the period April 1, 2006 to March 31, 2007 (2007FY) • Looks at the company’s Environmental performance (Products, Manufacturing & Corporate)

- Automobile, power sports and power equipment products- 14 major manufacturing plants in North America- Corporate activities of 15 Honda group companies in the region.

SOURCE: American Honda Motor Corporation, Public Relations 10/04/07

KEY HIGHLIGHTSAutomobile• America’s most fuel-efficient car company

- Industry-leading U.S. CAFE for 2006 (Honda/Acura Cars & Trucks= 29.1mpg) increasing 5% over 2005 by 2010MY• Every 2007MY automobile has achieved 90% or greater recyclability• Sales of CNG Civic & PHILL Home Refueling Appliance expanded beyond California• Introduce new more efficient & clean Gasoline, HEV & Clean Diesel technologies over next several years• 100% of 2007MY automobiles sold in U.S. met or exceed California & U.S. EPA’s Tier 2 Bin emission standards

Power Sports Products (Watercraft, Motorcycles)• Applied cleaner, quieter & more efficient 4-stroke technology across North American power sports lineup • Expanding use of programmable fuel injection (PGM-FI) for further improvements in emissions & fuel efficiency

Power Equipment• Applied cleaner, quieter & more efficient 4-stroke technology across North American power sports lineup • Applying more stringent California emissions standards to products sold in all 50 states

Manufacturing• 13 of 14 plants operating under ISO 14001.2004 Environmental Management standard• CO2 emissions per auto produced increased slightly from 2001FY (709kg) to 711kg but fell from 761kg in 2005FY

- Increase utilization of production capacity in region led to improvement in emissions levels• Energy used per auto produced fell 4.5% from 2001FY

- Ongoing efforts aimed at improving energy efficiency & more efficient utilization of production capacity• Volatile Organic Compounds emissions from paint operations dropped from 28.7 g/m2 in 2001FY to 15.6 in 2007FY• Auto-specific chemical releases (per auto) dropped 45% from 2000FY levels

- Total chemical release dropped 27% from 2000FY levels• Water usage per auto produced fell 7.6% from 2006FY• Waste to landfills per auto produced fell 66% from 2001FY

- 4 plants achieved “Zero Waste to Landfills”• “Green Purchasing” program resulted in 80% of 600 OEM suppliers certified to ISO 14001 standard

Corporate• 2 Facilities gained Leadership in Energy & Environmental Design (LLED) Gold from U.S. Green Building Council

- Honda R&D in Raymond, Ohio & American Honda’s Northwest Regional offices in Gresham, Oregon- 2 facilities expected to receive LEED Gold in 2008FY; Acura Design Studio & Midwest Consolication Center

• Studying ways to further reduce end-of-life impact of products, including HEV battery recycling- Reduce automobile shredder residue (ASR), improve catalytic converter recycling & end-of-life plastic gas tank treatment

• Reduce or eliminate lead in circuit boards, phase out PBDE usage & reduce PVC usage in interior & exterior parts

2. OEM Strategies Long-term Focus

1111

North American Launch of EfficientDynamics initiatives at NAIAS 2008• Corporate initiative to reduce Fuel Consumption, CO2 & other Emissions while enhancing driving dynamics • Corporate focus on sustainability extends to Vehicle Production, Distribution, Recycling

- Only OEM in last 8 years to gain high rankings in Dow Jones Sustainability Indexes (DJSI), with 3rd consecutive year as Automotive segment leader in 2007

KEY HIGHLIGHTS•BMW has contributed more than any other OEM* in the reduction of Fuel Consumption & CO2 emissions (-12.3% CO2 in 1990-2005 period)* Environmental Defense Report, an independent non-partisan U.S. organization

•Current Technologies primarily focused on Powertrain-Valvetronic fully variable valve control-High Precision Injection (gasoline direct injection)-Twin Turbocharging (high output from smaller displacement engines)-BluePerformance Diesel engines (All aluminum construction with highly accurate piezo high pressure fuel injectors)

-Electric Power Steering (greatly reduced parasitic power loss)-Highly efficient Automatic Transmissions-Lightweight metallurgy, such as Magnesium/aluminum crankcases

•Next Steps-Short term: Continued efficiency improvements on Gasoline/Diesel Engines, Engine Ancillaries, Aerodynamics, etc.

-Mid term: Ongoing electrification of drivetrain, including full hybridization, as shown through the Concept X6 ActiveHybrid (JV with GM for 2-mode Hybrid)

-Long term: Using Hydrogen from regenerative energy sources as fuel for I.C.E.

2. OEM Strategies Diverse Solutions

1212

Emerging Technologies include Powertrain, Transmission, Accessories and Aero & Rolling Resistance• In the Near Term, advances primarily to focus on conventional systems improvements with some new technologies such as GDI,

Automated Manual Transmissions applied to conventional vehicles & drivetrains;• Mid & Long Term, new technologies expected to move a larger % of vehicles to Electrified drivetrains

- Conventional Powertrains still in mix but with significant electrification (valvetrain, accessories, etc.) increasing efficiency

3. Emerging Technologies

Emerging Technologies Near Term (2009-2012) Mid Term (2013-2015) Long Term (2015-)Cam Phasing O Cam-less Valve ActuationVariable Valve Lift O Cam-less Valve ActuationForced Induction OCylinder Deactivation OVariable Charge Motion OVariable Compression Ratio OGDI Stoichiometric (GDI-S) Lean Burn Stratified (GDI-L)Diesel High Speed Direct Injection (HSDI) O Advanced Multi-Mode6+ Speed A/T O CVTAggressive A/T Shift Logic OEarly Torque Convertor Lock Up OAutomated Manual OElectric Power Steering OElectric Accessories O Electric Water PumpHigh Efficiency Alternator OVariable Displacement A/C Compressor O42V ISG O42V Motor Assist OModerate HEV OAdvanced HEV OAero Drag Coefficient OImproved Tire Rolling Resistance O

SOURCE: State of California, Air Resources Board- Draft Technology & Cost Assessment for Proposed Regulationsto Reduce Vehicle Climate Change Emissions (4/2004)Individual Technologies for Potential Reductions of Carbon Dioxide

1313

Gains expected to come from both development of conventional Drivetrain technology, as well as revolutionary Electrified Drivetrains

• By 2015, Advanced HEV expected to be major focus of advance in CO2 reduction• By 2012, conventional Drivetrain technologies expected to reduce CO2 emissions, on average (Small Cars), by as much as 26%

3. Emerging Technologies

SOURCE: Northeast States Center for a Clean Air Future (NESCCAF)Comprehensive Vehicle Modeling & Cost AnalysisParticipants: AVL List Gmbh, Martec, Meszler Engineering Services

Potential CO2 Emissions Reductions (Small Car)

138

217

204

229

215

284291.4

0

50

100

150

200

250

300

350

Long Term (2015-)Mid Term (2013-2015)Short Term (2009-2012)

CO

2 E

mis

sio

ns

(g

/ m

ile

)

AdvHEV HSDI, AdvHEV

ModHEV dHCCI, AMT, ISG, EPS, eACC

gHCCI, DVVL, ICP, AMT, ISG, EPS, eACC CVVL, DCP, AMT, ISG-SS, EPS, ImpAlt

gHCCI, DVVL, ICP, AMT, EPS ImpAlt GDI-S, DCP, Turbo, AMT, EPS, ImpAlt

DVVL, DCP, AMT, EPS, ImpAlt DCP, A6

DCP, A5, EPS, ImpAlt DCP, A4, EPS, ImpAlt

DCP, CVT, EPS, ImpAlt DVVL, DCP, A5 (2009 Baseline

2002 Baseline

GLOSSARYA4 Automatic Transmission- 4 Speed

A5 Automatic Transmission- 5 Speed

A6 Automatic Transmission- 6 Speed

AdvHEV Advanced HEV

AMT Automated Manual Transmission

CVT Continuously Variable Transmission

CVVL Continuous Variable Valve Lift

DCP Dual Cam Phasing

dHCCI Diesel HCCI

DVVL Discrete Variable Valve Lift

eACC Improved Electric Accessories

EPS Electric Power Steering

GDI-S Stoichiometric Gasoline Direct Injection

gHCCI Gasoline HCCI

HCCI Homogenous Charge Compression Ignition

HSDI High Speed Diesel Direct Injection

ICP Intake Cam Phase

ImpAlt Improved Efficiency Alternator

ISG Integrated Starter-Generator

ISG-SS ISG (above) with Start-Stop Operation

ModHEV Moderate HEV

Turbo Turbocharging

-76.4 g/mi-26%

1414

Create an Eco-Strategy built on 5 key attributes across Business, Manufacturing & Product pillars1.Consistency

- Over time- Across practices (business, manufacturing, product)- Across model line-up

2.Diverse Solutions- Multiple path tactics; Avoid making only one

solution the possible answer3.Leadership

- Follower mentality can limit perception4.Notable, memorable communication

- Practical- Representative- “Dramatic”, High Impact stories

5.Co-relationships- Build strong, repeated & credible messages by partnering with institutions, eco-focused organizations, other companies

5. Recommendations

BUSINESS/ CORPORATE

MANUFACTURING PRODUCT

Ove

r T

ime

Acr

oss

Pra

ctic

es

Acr

oss

Mo

de

l Lin

e-u

p

Mu

ltip

le P

ath

s

Em

ph

asi

ze L

ea

de

rhip

Pra

ctic

al

Re

pre

sen

tativ

e

"Dra

ma

tic"

Hig

h Im

pa

ct s

tori

es

Str

on

g, R

ep

ea

ted

& C

red

ible

Me

ssa

ge

s

Business/ Corporate A D D A A D D

Manufacturing A D A A A D D D

Product D D D D D D D D A

Co

nsi

sten

cy

Co

-rel

atio

nsh

ips

No

tab

le, m

emo

rab

le

Lea

der

ship

Div

erse

So

luti

on

s

= Potential or Peripheral Story= Definite or Main Story

15155. Recommendations

Develop a Comprehensive Message across Corporate/Business, Manufacturing & Product topics• As much as possible, create a perception of long-term consistency through historic reference & future projection• Develop a Near Term, Mid Term & Long Term vision with realistic but ambitious goals

"Gre

en"

Bes

t Pra

ctic

es

Par

tner

ship

s

"Gre

en"

Bes

t Pra

ctic

es

Fac

ilitie

s

Pro

cess

es

Alte

rnat

ive

Fue

ls

Pow

ertr

ain

Driv

etra

in

Effi

cien

cy M

easu

res

Mate

rials

"Green" Auto Show Display, made of "Green" materials with low-power demand D A ASponsor recycling service at Auto Show D A A AKiosk/ Press Conference powered by Fuel Cell vehicle D D A A A APublish Annual Sustainability Report D A A A A A A A AAnnounce official sponsorship of Eco-focused Organization D DIntroduce program to educate Owners on every-day"Green" practices (including Driving & Maintenence D AIntroduce Carbon Footprint Program, with donation to offset Journalists' Carbon Emissions for Show D A AIntroduce program to certify Corporate facilities LEED Gold D A A AIntroduce program to certify Manufacturing facilities ISO14001 D D D DHighlight current "Green" practices, emphasizing demontrable efficiency gains, resource conservation & emissions reduction D D D D AProvide detailed Case Study examples, including Eco & Business benefits D D D D APRODUCTION : High Efficiency/ Low Emissions I.C.E. Vehicles D A D D D A- Widely-offer Fuel Efficiency technologies on entire line-up (i.e. ISG, 6+ A/T, PZEV Certification, etc.), as Hyundai previously did with Safety technologies D A D D D A- Develop uniquely-badged "Eco" Trim Levels (i.e. Saturn Green Line), beyond "standard" level, featuring advanced tech such as DCT, Aero, Electric Accessories, etc. D A A A D D D D D- Detailed Technical overview of Hyundai-Kia pioneering advances in ECO-Technologies D A A A D D D D DCONCEPT: Next Generation of Hybrid or Electrified Propulsion (Including Range-extended Electric Vehicles & PHEV) D D D D A- Develop & Communicate comprehensive history of Hyundai-Kia Hybrid & Electric Vehicles D D D D D A- Develop detailed technical details demonstrating Hyundai-Kia competency D D D D D A- Announce timeline for introduction of Hybrid or Electrically-propelled Vehicles D D D D D ACONCEPT: Multi-Fuel powered Adventure Vehicle, featuring ultra-flexible HCCI Powertrain technology using Gasoline/Diesel/CNG/E85/Methanol/etc. D D D A A- Introduce launch of Clean Diesel production vehicle for 50-states D D D A- Develop comprehensive history of Diesel development at Hyundai, including advances & benefits D D D- Show prototype HCCI powertrain, as demonstrated in concept vehicle, with timeline for production D D D A ACONCEPT: High-efficiency platform, demonstrating combination of technologies that make ANY powered vehicle more efficient D A A D A D A- High Efficiency Accessory Drives (Electric vs. Mechanical), with detailed explanation of Efficiency & Emissions benefits D A D D- Vehicle Solar Panel for accessory load D A D- Aero-optimized bodywork D D- Low Drag Drivetrain technologies, including Tires D A D D A- Lightweight construction, using materials, methods & design that are producible but unique from current production D A A A A A D DCONCEPT: Advanced "Green" materials exploration, with explained link to actual Production or Development direction D A D A D A A A D- Emphasize "3-R" philosophy: Reduce, Re-use, Recycle D A D D D A A A D- Emphasize sustainable sources, not just low-impact D A D D D A A A DCONCEPT: Producible dedicated Fuel Cell Vehicle D D D D A A- Develop comprehensive history of Hyundai-Kia Fuel Cell development D A D D D- Announce production of demonstrator fleet of CONCEPT Fuel Cell Vehicle D A D D D- Release detailed Hyundai-Kia vision of Hydrogen Future, with announcement of intended mass production timing of FCEV D A A A D D D- Demonstrate Hydrogen storage, delivery & fueling technology on-site at Auto Show D A D D D- Feature Media Ride & Drives from site of Auto Show D D D D

Business/Corporate Manufacturing Product

NEAR-TERM

MID-TERM

LONG-TERM

= Potential or Peripheral Story= Definite or Main StoryRELATIVE

TIMING

AUTO SHOW TACTICS OR ANNOUNCEMENTS

AREAS OF EMPHASIS