March Marketing Tips Part 2 OPEN. SHARE. CREATE.

OPEN The best way to introduce Explorer to new and current customers is to purchase the products, unwrap the products and have them on display at your events. When customers hold them in their hands they can see the detail in the fishing lure on the album cover and the way the foil shimmers when rotated, the fun, outdoorsy designs on the stickers and how various papers in the paper pack could be used together. EXPLORER PRODUCTS & TOOLS TO OPEN & DISPLAY • 12x12 Cedar Explorer Album Cover • Explorer Paper Pack • Explorer Stickers

• Camouflage Paper Pack • Majestic Mountains Border Punch

SHARE Get ready to go on a wild adventure with the Explorer collection! Inspired by outdoor adventures and activities like camping, hunting and fishing, these scrapbook supplies evoke a warm, rustic feel that customers will love for time spent in nature, backpacking, canoeing, fishing, boys and masculine themes and more. Specific things to share about the collection:

o Album Cover – The Cedar brown bookcloth and fishing line and lure design in antique gold foil. o Paper Pack – Flip through the papers and point out the rugged plaid flannels, patterns inspired by campfire

blankets and bandanas, national park maps, lake-life designs and more in palette of olive green, retro blues, brick red and chocolate brown. Suggest papers that could go together.

o Stickers – Point out the outdoorsy icons like pinecones, animal tracks and branches, sayings like “Wild and Free,” “Flannel Fever” and “May the Forest be With You.” Show a layout without stickers first, then add stickers to show how they complete the layout.

o Camouflage Paper Pack – Flip through the papers and point out the assortment of traditional and desert sand camouflage, blue and brown Digi camo, multi leaf, birch bark and white tree camo. Show how the Camouflage Paper Pack complements the Explorer collection and suggest paper pairings between the two.

• Project themes to suggest: Masculine themes, boys, Father’s Day, day with dad or grandpa, nature, camping, fishing, hunting, canoeing, adventures in the woods and more.

• Coordinating products:

o Cardstock: Crimson, Orange, Leaf Green, Cloud, Navy o Bookcloth Album Covers: Chocolate, Cobalt, Ebony, Azure, Ruby o NEW Majestic Mountains Border Punch (pictured above)

• People to share it with: Anyone who loves the outdoors and recreational activities like camping, fishing or hunting, anyone with sons, nephews or grandsons, anyone who know someone who is in the military, anyone who loves things that are rustic and outdoorsy.

o Suggested verbiage for sharing: • “The Explorer collection just arrived, and I can’t wait to share it with you at my next event on [DATE].” • “I’ll be sharing the newest catalogue and 2019 collections at my upcoming event on [DATE]. Let me know

if you’re planning to stop by and you’re welcome to bring a friend and get a complimentary gift from me. We’ll have the latest collections on display and there will be make-and-take cards and borders using the latest tools.”

CREATE Creating a project allows customers to see, touch and feel the way the products in the collection work together, to try tools and ask questions about how to use them. It ignites creativity and gives customers something beautiful to leave with. It also gives you the opportunity to teach techniques that could be useful.

IDEAS FOR WHAT TO CREATE • Explorer Project Recipe™ • One-page layout using Explorer • Create a page with Explorer and the Camouflage

Paper Pack

• Make-and-take borders • Card class

MARCH EVENT IDEAS

• Explorer or Simply Sunshine Project Recipe™ Class – o Complete the Project Recipe™ for the Explorer and/or Simply Sunshine collection. Note: You'll want to pre-order

products to have ready to go for this class. • Card Class –

o Suggested verbiage: “I’m hosting a card class with the newest card kit and I want to invite you! You’re also welcome to bring a friend or your daughters.”

• Techniques Class – o Suggested verbiage: “I’m hosting a Technique Class where we'll work on borders using the new Majestic

Mountains Border Punch. You'll leave with several beautiful completed borders.” • Paper Sorting Class –

o Pre-order two packs of Power® Project Folders and bring your paper stash! This class will be super easy to get everything in order and ready for 2019 projects.

§ Suggested verbiage: “At this Paper Sorting Class, we're going to try something new… a ‘Recycle’ Paper Buffet™ where you can add 10 or 20 sheets from your paper stash and choose sheets that have been placed in recycle by others! Think ‘everything old is new again.’ Or you can choose to donate papers you no longer need or use, and we'll find a school or charity that would love to receive them.”

• Product Preview – o Suggested verbiage: “I am hosting a March Product Preview event and I can't wait to share everything with you on

[DATE]. You’ll get to see all the latest and greatest products. I’ll also have the newest Project Recipe™ to show you as well!”

§ “There’s no cost; let me know you're planning to stop by and you are welcome to bring a friend and receive a gift from me.”

§ “We'll have the latest collections on display and there will be make-and-take cards and borders using the latest tools. Your kids are welcome, too.”

§ “I'll have lots of ideas for thank-you gifts for teachers and coaches, from card kits to special pages and more.”

§ “You'll see the new join offer on display… it might be the right time to think about becoming an Advisor!”

• Monthly Meetup – o Prompts to help you on the phone:

§ “Can we get together and catch-up for a quick coffee this week?” § “I am here to help you figure out a plan to catch up and figure out new 2019 projects. Do you have time

this week? I'll bring a catalogue for you, along with newest products and my latest completed pages to share.”

For information on Advisor Events or to invite other Advisors in your area to your upcoming Advisor-and-Friends event, contact Sandra Northmore (SNorthmore@CreativeMemories.com).