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Tour Guides Matter
Emily Welsh, Experience EvaluatorTrent Gilbert, CXO
Expectations-The Magic Bullet-The Importance
-Selection-Enabling Success
No Magic Bullet!!!
Motivating Factors1. Greed
2. Social Interaction3. Work-Life Balance
4. Recognition
TheImportance
The Research
The experience is higher education marketing
Eduventures 2007 Survey of 7,867 High school junior and seniors.Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
- 84% use the web most heavily in researching colleges- 71% say the campus visit is the most trusted source of information
“Effectiveness”
Noel-Levitz 2009
Read the St. Louis Post Dispatch Article
Tour Guides Matter
Expectations-The Magic Bullet-The Importance
-Selection-Enabling Success
Selection(not what you think)
1Can tell a story...and has a story to tell.
2Can command the audience
3Can talk with adults
4Exudes the ethos of the institution
5More than just tours
Enabling Success
1Set the expectation
2Remember that they are just
students
3Give them a space
4Train them
5Have Fun!
Expectations-The Magic Bullet-The Importance
-Selection-Enabling Success
“Demystifying CRM”
April 15thwww.targetx.com/webcasts
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