March24 Ppt Presentationv8

Welcome To:

SOCIAL MEDIA STRATEGIES

Tamara Bernadot Over 25 years of Retail Experience

Over 12 years on Internet Marketing Experience

Strategic Team Member of 3 successful Start-ups

Brand Manager & Social Media Consultant

Over 20 years in the IT Industry

Over 15 years of Internet Marketing Experience

Entrepreneur, Trainer, Speaker & Coach

Social & Digital Media Consultant

Catherine Tryon

What We Will Discuss Today

Why do I need a Social Media Strategy

How Social Media has changed the marketing landscape

How Social Media fits into your business model

Social Media Tools

Think BIG. Start SMALL. Take ACTION.

Many Companies Jump into Social Media

“My Customers Tell Me That I Need a Facebook Page….”

Creating a profile is NOT a strategy

Should I use Twitter, Facebook, or Youtube?

The Technology gets overwhelming

There are so many sites for me to join!

Tip: Don’t relegate social media to Gen Y just because they use it for personal use.

Social Media Isn’t a Strategy

You can “do” strategic things with social media tools

• 1. Publish– The more you publish, the more search engines

love you!

• 2. Share– You can promote your stuff, your customers,

and promote the places/things that you enjoy

• 3. Network– It’s all about relationships!

Few Companies Plan Properly

Why Do You Need a Strategy?

Having clear goals and realistic expectations can help you avoid:

– Wasted time

– Wasted effort

– Unintended backlash

– Social media fatigue

– Missed opportunities

Social Media can be a Black Hole…A Strategy Provides Focus!

Essential Questions:

- Who is your target? (Who is your best customer?)

- Where do they hang out online?

- What is your message to them?

- What problem(s) can you solve for them?

- What are they saying about your business or product?

- How do you know if your Social Media is working?

Social Media has given Customers a Platform to Express Themselves

Go where they are!– Online communities are thriving

– People read blogs and consume more user- generated content than ever before

– People participate in online conversations and are happy to communicate with brands

– Word of mouth is now on steroids

…And they told 2 friends,and so on…

How Does It All Connect?

It Connects Differently For Different Brands…But It Still Connects!

Source: blog.360i.com

4 Steps to Success with Social Media

1. Know your Business Goals & Objectives

2. Create a Strategy to meet those Goals

3. Action Plan- Outline the Steps to achieving your Goals

4. Implementation of Plan-Putting it all into Action

Dr. Kathleen Hartford:A CASE STUDY

Chiropractor for over 23 years. Just launched Fit, Fun & Fabulous at Any Age

Website

Books

Program for Sale

Products for Sale

1. Know Your Business Goals & Objectives

www.FitFunandFabulous.com

Get people to become a coach

Get people to find a coach

Sell books/products to people

Sign up for the newsletter

Follow me on social Media

2. Create a Strategy to Meet Those Goals

Continue to build Twitter Followers

Increase LIKES/FRIENDS on Facebook

Send out weekly newsletter promoting programs/products

Work with Hay House to promote books

Work with woman on List Building opportunity

Promote program locally in Pittsburgh

Work with LinkedIn Groups to make more connections

Messaging on LinkedIn

Use Power Plate relationship to find boutique to offer program

Consider doing 3 mail pieces(postcards) along with social media and email campaign

Create Google pages to "Listen" to what is going on in your industry

3. Action Plan- Outline the Steps to achieving your Goals

Create Social Media Calendar-monitor daily

Continue conversations with media folks

Start Book promotion

Contact Vendors

Create Email Calendar

Get books onto Amazon.com

Be sure all tracking is in place to show successes

4. Implementation:

Putting it all into Action

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Twitter Product Video Coach Quote Coach Fact Product

Question Question Question

Facebook Product Quote Video Coach Fact Product Coach

Question Question Question

LinkedIn Product Fact Question Coach

Newsletter Product/Info

Things to Do

Define your business Goals

Write out a Strategy

Create an Action Plan

Implement your Plan

Facebook For Business

Building a Facebook Strategy

4 Elements of a Successful Facebook Strategy

1. Setup

2. Create Activity

3. Build Your Fan Base

4. Track Your Results/Progress

1. Setup

Define your business objectiveIncrease product sales, recruit talent, educate customers, create community

Develop the social media voice for your businessBe consistent with your “offline” persona

Setup the page, attract 25 fans & register a custom URL for your business name.

Customize your facebook page by going to www.facebook.com/username

2. Create Activity

Invite feedback in your daily updates

Host contests and special promotions

Provide fans with exclusive content

Offer engaging and interactive content

Using Questions to create activity

3. Build Your Fan Base

Use Facebook Ads

Leverage an event or great PR idea

Cross promote the Facebook page in other advertising (website, twitter, radio, or TV)

Notice 9 of

my friends

like this page

When you create an

event, you can invite

your friends to attend.

They will get a

notification from your

page about the event.

4. Track Your Results/Progress

Pre-determine your benchmarks or Key Performance Indicators (KPIs) after drawing your starting line.

Use Facebook Insights to understand who your fans are and what they want.

Track new sales back to the interaction from Facebook

Facebook Engagement Calendar

Facebook Action Steps

Be human and admit your mistakes

Post more photos and videos

Ask questions and involve your “fans”

Watch your post frequency and timing

Diversify your content

Track the performance of your posts

I just don’t get thisTwitter Thingy.

TwitterWhat is twitter- Just turned 5 Years Old

Twitter strategies to suit your business

How to twitter

Do’s & Don’ts

Twitter tools

What is Twitter?

Real-time micro-blogging platform composed of 140 characters Include Links

Answers the question:

What are you doing?/Did you Know?

You can tweet by using: Mobile device

Twitter.com

Desktop applications

Twitter as a Business Tool

Customer Service

Product promotion and sales

Crisis management

Event activation

Issues advocacy

A 3 Step Approach

1. Create

2. Follow

3. Engage

1. Create

A twitter profile with clear personality

Industry tips

Helpful info to customers

Entertaining fun facts

2. Follow

People talking about your product/service

Search using search.twitter.com or tweetscan.com or Twellow.com

Use tools such as TweetDeck or HootSuite

3. Engage

Answer questions about your product/service

Respond to comments about you or your business

Send followers to your website

Use direct messages for specific issues

Twitter for Customer Service

Customer

complains

about cup

and 19

minutes

later the

brand

responds

with a

personal

message

that

everyone

can see.

Product or Service Promo

OFFER ENDS FRIDAY……

Flavor of the Day…..

STOP BY TODAY BETWEEN 1 and 3 FOR…..

The first 10 customers to show us this tweet get a free….

use 120 characters so others can retweet

Twitter Do’s

Have a plan

Integrate your Twitter efforts with other marketing initiatives

Monitor keywords and competitors

Do be friendly and helpful

Do share relevant content

Twitter Don’ts

Over promote

Get too personal or negative

Use corporate rhetoric or jargon

Use poor language, grammar or spelling

Be a showoff

Over tweet

Twitter Action Steps

Create Twitter Account-Upload Photo!

Start Following Like-Minded Tweople

Post messages and information on Twitter regularly

Link your Facebook to your Twitter account if you are messaging to similar groups

Local Business Search

How Can Customers Find You?

How do You Think Your Current Customers are Finding You?

People are using online search engines like Google more than any other media to find local listings.

Being Found Online = New Customers

37% or about 4 out of every 10 internet users in the US who conducted an online local business search ended up visiting the store in person.

A majority of consumers prefer to shop within 15 miles of their homes or places of employment.

Source: TMP Directional Marketing

What Internet Tools are People using to Search for My Business?

2. Local – Search sitesGoogle Local/Maps

Yahoo! Local

Bing Maps

CitySearch

MapQuest

1. General Search Sites

Google

Yahoo!

MSN/Bing

AOL

3. Internet Yellow Pages

Superpages.com

YP.com

Yellowbook.com

local.com

Local Search Business Directories

http://www.google.com/local/add

http://www.local.yahoo.com

http://bing.com/local

http://www.citysearch.com

TIP: Review your listings at: http://www.getlisted.org

Additional Business Directories

http://www.merchantcircle.com

http://www.yelp.com

http://www.local.com

http://www.showmelocal.com

TIP: Review your listings at: http://www.yexttags.com

Emerging Trend Social & Mobile Media Search (SoLoMo)

Local Search Action Steps

1. Ask your customers to provide online reviews and ratings

2. Monitor your reviews regularly and flag hot button keywords

3. Respond quickly to complaints and kudos from customers

4. See negative feedback in a positive light

5. Report inappropriate reviews

Email Marketing for Your Business

Why Email Marketing?It’s a Compliment to Your Marketing Plan

Easiest reach to large base of customers

They are opting in for information from you

They are likely already a paying customer

Social Media users are also high volume email users

Why use an Email Marketing Tool?

Permission Marketing-Reduces SPAM

Reports & Tracking

Professional Look & Feel-Templates

Integrate other features-Social Media, Events, Surveys

Do you have a list of customers?

Email List What format is your list in?

Create a spreadsheet with as much info as you have

First Name Last Name Email Address Phone # Address 1 Address 2 City State Zip

Tamara Bernadot [email protected] 608-320-5256 1920 Ward Avenue La Crosse WI 54601







Use this as your Master List for all of your marketing efforts Keep your list clean and up to date Easy to import into email service provider

Tools You Need

Logo- Brand building effort. Be consistent with all other marketing efforts

Images-Pictures get attention, keep it interesting

Content-Website, Blog, Videos, Podcasts, Links, Q&A, Social Media Sites

More Tools for Email Marketing

Email Marketing Tips

Videos get highest # of hits- Use YouTube if you don’t have your own videos

Link to Like-minded sites to give valuable information

Specials, Coupons, Announcements, Event Sign-up, One-Time offers. Make your customers feel special and wait for your next newsletter

Link to your social media sites too

Email Marketing Tips

Have A Theme or Consistent Message throughout Newsletter

Focus on One Item/Service or Related Group

List Events Prominently

Small text boxes with Links to more info

Email Marketing Action Steps

1. Start creating a list if you don’t have one

2. Organize your list in one place

3. Choose an Email Marketing tool

4. Choose a template and insert all of the info needed

5. Be professional with your look & feel-know your customers

6. Be consistent with sending your emails

Social Media Marketing - OMG!

Resources needed to run a campaign effectively

Reputation Management

Content Research

Technologist

ContentDevelopment

Strategist

Day to DayManagement

Practitioner ofSocial Media

CoordinationOf all corporateactivities

Measurement

Design Skills

How Green Gorilla Can Help You with Your Social Media Marketing

Hands-on Classes – Starting in April @ Baus Haus

Online Hands-on Classes – Starting in April

Coaching Programs – 3 months (includes training wheels)

Social Media Manager Program – 3 months

Hands-on Social Media ClassesApril - May

• Getting Started with Facebook

• Get Down to Business with Facebook Pages

• Promoting Your Business Facebook Page

• Getting Started with Email Marketing

• Build your Email List & Event Marketing

• Getting Started with LinkedIn

• Network for New Customers with LinkedIn

• Getting Started with Skype

• Local Search for Your Business

• Video Marketing for Your Business

Social Media Coaching Programs

• Starts with a Strategy Session

• Facebook page(s)

• Twitter account

• Google Places account

• Merchant Circle account

• Learn how to integrate your profiles

• Learn how to use the various profile management tools

• Learn how to create a Landing Page for you Facebook page(s)

• One on One consulting sessions

• Email Marketing Program

Social Media Manager Programs

• Adheres to the Social Media Best Practices and current trends

• Starts with a Strategy Session

• Update statuses on profiles

• Delete unwanted spam postings

• Respond to “Network/Friend Requests”

• Create Facebook Landing Page(s)

• Integrate profiles/blog/website

• Monitor web for mentions & buzz

• Build your followers, friends, Likes, Connections

• Weekly updates & Monthly statistics

• Email Marketing

Social Media Evaluation Special

Evaluation - $149 (March Special $49)We’ll evaluate your current web presence—from your website, blog and traffic solutions, to your use of social media, video marketing and email opt in choices—or lack thereof. We’ll have a one-on-one call where we will walk you through the results and give you honest feedback & recommendations! The purpose of the call is to show you how to consolidate your efforts and maximize your results!

Quick Setup - $249 (March Special upgrade from the Evaluation is $100)The Quick Set-up Package includes basic set up of up to three profiles of your choice and profile integration with other profiles, your blog or website. We’ll also show you how they work.

**Evaluation must be scheduled by March 31 but can be performed in April or May.

• Don’t have the interest or the time?– We can coach your staff or VA

– Let us do it for you

• Don’t fully understand the social media landscape and want help?– Take our classes

– Join our coaching program

You Don’t Have To Do This Alone!

Thank You for Coming!

Catherine Tryon Tamara Bernadot

Documents

March24 Ppt Presentationv8