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March / April 2012 | Vol. 23 No. 2
• Corporate Functions • Special Events• Two Ballrooms • Licensed Patio & Bar• Meeting Room • Personalized Menus
• Exceptional Service
◆ 905-864-8511 ◆121 Chisholm Dr., MiltonJust south of Hwy 401 off Hwy 25
www.teatrocentre.ca
Austen NobleI n s u r a n c e B r o k e r s L t d .
• Business Insurance • Commercial Auto• Personal Auto • House • Condo • Tenants Insurance
Monthly Payment Plans Availableestablished 1956
205 Main St. E., Milton • 905.878.7217
John Austenjohn@austeninsurancebrokers.comwww.austeninsurancebrokers.com
2012 Sports Celebrity Dinner & Auction
MAR-APR.indd 1 2/16/2012 11:27:10 AM
2012 BoArd of directors
ExEcutivEPresident
Melissa CoulsonMelissa L. Coulson Chartered Accountant
TreasurerDouglas Francis
Padgett Business Services
Executive Vice PresidentRichard Bolton
Centricity 360 Consulting
Vice PresidentLesley Mansfield
Prosperity ONE Credit Union
DirEctors Ryan Carson
Haber & Associates
John CavanMortgage Architects
Walter HeydenDufferin Aggregates
Romeo MitchellBOLD Academy International Inc.
Nick MocanC.F. Crozier & Associates Inc.
Heather RickardRBC Royal Bank
Rob RubinoRBC Dominion Securities
Rick MalboeufTown Council Representative
chambEr staff Sandy Martin
Executive Director
Krista LenardonCommunications Coordinator
Joanne BarrettAdministrative Assistant
Andrea BoyleAdvertising & Membership Coordinator
Barb CampbellSupport Services Coordinator
251 Main Street East, Suite 104Milton, Ontario
L9T 1P1
Telephone: 905.878.0581Facsimile: 905.878.4972
2 March / April 2012
PrEsiDEnt’s mEssagE
2012 off to a great start
Business News
Melissa CoulsonPresident
My second term as president started just like last year – with the exciting whirlwind of the sports celebrity dinner and Auction. this year marked the 10th anniversary of the event and it was every bit as memorable as the previous nine years. spectacular celebrities including curtis Joseph and Jesse Barfield, an entertaining master of ceremonies in Gord stellick and a wonderful evening put on by a committee of hard working volunteers. one of those volunteers has been a face around the chamber for many years and is now stepping down from his role of co-chair of the sports celebrity committee. Angelo deMedicis of Home Hardware Building centre here in Milton has served on this committee for 10 years and is also a past board member of the chamber. We thank Angelo for all his hard work and dedication over the years and wish him well in the future. The purpose of this fun filled evening is to raise funds for our scholarship Program which currently provides 6 Milton students with $1,000 to assist with their post secondary education. As our community grows and new high schools are added, we anticipate that the need for scholarship assistance will only increase and events like this, along with our Bacon-on-a-Bun cart that you see at the Farmers’ Market, help us get closer to our goal of achieving our target of having a self-sufficient fund. the sports celebrity dinner raised in excess of $18,000 for the scholarship program. As I write this update, the Mayor’s Breakfast is scheduled to take place in february and it is expected to bring together over 220 business leaders to
hear the continuing news about Milton successes. This year, I have been invited to be a panelist and speak to the audience to share the chambers views on pointed questions asked by Milton cAo Mario Belvedere. Milton has been given the dignified distinction again as the fastest growing community in canada and i am interested to see what kinds of questions Mario will pose to the panel this year. this event is always like a “state of the Union” address for Milton and i will be very interested in hearing what the next few years hold in store for our town. Last year at this time i was very excited about our upcoming trip to china. this year, the Milton Chamber is hosting a trip to china and i’m very excited for the 52 people who are planning on attending this trip in April. i know from my own experience that this trip will prove to be educational, enlightening and also exhausting. With the Prime Minister announcing new trade agreements with China just recently, its proving to be a very opportune time to visit the land of the rising sun. You never know where business will take you and expanding horizons can bring opportunity. Upcoming events include our community Awards Gala and Biz to Biz trade show. Make sure you come out for a night of excellent food and fanfare with many of Milton’s business leaders in April. see you at the next event!
@miltonchamber
Follow the Milton Chamber on
MAR-APR.indd 2 2/16/2012 11:27:11 AM
March / April 2012 3
uPcoming EvEnts
Upcoming events
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March Business After Hours Tuesday, March 27, 2012 5:00 PM - 7:00 PM Hosted by: Walkers fish Market 1185 Maple Avenue
March springboard Wednesday, March 28, 2012 8:30 AM - 9:30 AM Chamber Boardroom, 251 Main Street East speaker: romeo Mitchell Topic: Driving small business growth, through project management No charge for members / General public $10
2011 community Awards Gala Friday, April 13, 2012 Granite ridge Golf club Cocktails 6:00 PM / Dinner 7:30 PM tickets: $85 (Hst included) Join us in celebrating Milton’s finest. 6th Annual Biz-2-Biz trade showFEATuRiNg THE APRiL BuSiNESS AFTER HOuRS Tuesday, April 17, 2012 Country Heritage Park, Gambrel Barn 8560 tremaine road Show hours: 3:00 PM – 7:00 PM Business After Hours: 4:30 PM - 7:00 PM Booths now on sale! Join us for the chamber’s one day Biz-2-Biz tradeshow specially designed for business to business promotion.
chamber farmers’ Market opens Saturday, May 12, 2012 7:00 AM – 12:00 Noon on Main street between Martin street and James street come experience the farm fresh fun!
May Business After Hours Tuesday, May 22, 2012 5:00 PM - 7:00 PM Hosted by: torbram electric supply 2800 Highpoint Drive, Suite 101
23rd Annual chamber Golf tournament Tuesday, June 12, 2012 Granite ridge Golf club Join us for a day of fun, sun and networking! see page 23 for more details and look for the registration form in this newsletter.
aPril
may
JunE
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To register for any of the following Chamber events please visit www.miltonchamber.ca of call 905-878-0581
MAR-APR.indd 3 2/16/2012 11:27:12 AM
4 March / April 2012
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264 Main St. E., Milton L9T 1P2Tel: (905) 878-2841 • Fax: (905) 878-3937
E-mail: [email protected]
ExEcutivE DirEctor’s rEPort
customer service in a changing world … An article from the canadian champion from 1969 reads like this: Just thinking about attending the annual meeting of the Milton chamber of Commerce tonight, got me thinking about a piece i read somewhere which was apparently written by a disgruntled customer. I’d like to quote it, with a dedication to everyone involved in servicing customers in the town of Milton: “remember me? i’m the fellow who goes into a restaurant, sits down and patiently waits while the waitresses finish their visiting before taking my order.” “i’m the fellow who goes quietly into a department store and stands quietly while the clerks finish their little chit-chat.” “i’m the fellow who drives into a service station and never blows his horn, but lets the attendant take his time.” “You might say i’m the good guy. But do you know who else i am?” “i’m the fellow who never comes back.” “it amuses me to see business spending so much money every year to get me back … when I was there in the first place.” “And all they needed to do was give me some service, and extend a little courtesy.” Have things really changed that much in 2012? We all want to be appreciated by the business owner, and be treated with courtesy and respect by staff. Not ignored, not left standing, waiting for service. I ask you to reflect on the above article and ask yourself some hard questions: • What is the first impression given by your front-line staff? • Are your premises sparkling, inviting and customer friendly? • Do you keep customers waiting while conducting personal business? • Do you know what your clients want/ need/expect? Perhaps we all need to take a look at how we provide customer service to our clients, customers and members. Are we paying attention to their wants and fulfilling their expectations? Begin with a smile; follow the golden rule and listen to what customers want and try to answer their needs honestly and quickly. the world may be changing but excellent customer service will never go out of fashion. if we all train our staff to be friendly, courteous and attentive we will not
experience: “i’m the fellow who never comes back.” community awarDs sElEction ProcEss (briEf ovErviEw) every year i get asked how we determine the recipients of our community Awards Gala. the process we use has been revised and improved over the past 20 years and most significantly over the past six. In December, January and February we seek nominations for all the categories from the general public and business community.once we receive the nominations the co-chairs meet with me, and two committees are formed with 5 members on each. each committee is populated by 10 different individuals who are Chamber members, former recipients or staff. the purpose of two committees to ensure a transparent selection process is undertaken. committee 1 reviews the nominations and selects the top 3 based upon the information provided in the nomination. committee 2 then discusses the candidates and makes the final selection out of the three. committee 2 members then contact the nominees and ask if they will accept the nomination. in the business categories all three nominees are highlighted at the gala and the recipient is announced at the black tie event. committee 2 selects the Lifetime Achievement and citizen of the Year recipients and informs them they have been selected as recipients. once all the nominees and recipients have agreed to stand then they are interviewed for a video that will be played during the community Awards Gala. during the evening the recipients are announced and asked to say a few words to those gathered to pay tribute to success in our community.
Join us for an evening of celebration on Friday, April 13, 2012.
Sandy MartinExecutive Director
MAR-APR.indd 4 2/16/2012 11:27:13 AM
March / April 2012 5
Paul SmithMortgage Age
t 416.454.3823c 905.691.6796e [email protected] www.bemortgagefree.ca
ent
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11247 Second LineCampbellville, OntarioL0P 1B0
Phone: 905-854-8400Fax: 905-854-8401
www.arthurelectric.comECRA# 7001395
• Industrial• Commercial• Troubleshooting• Panel Building• Design Build
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Your Wills & Powers of Attorney are included with your membership.
town of milton
Move More, Milton! Month
Move, More, Milton! is a community-wide program that encourages Milton residents and employees to be more active, more often and as a result - healthier!
hEalthy living anD thE workPlacErecent Health canada research has shown that physical activity leads to increased productivity and reduced absenteeism in the workplace. ready to promote a culture of healthy, active living within your business? read on to discover how you can participate in Move More, Milton! month.
ParticiPatE in movE morE, month! Join the active revolution and get involved in Milton’s second annual Move More, Milton! month. try something new and plan an active event at your business for your staff and/or customers. it can be a simple walk or a more intensive activity if you like! Help us achieve our goal for all of Milton to reach 65,000 reported minutes of activity during the month of March. Set a positive example, increase workplace health and gain visibility within the community as a business that moves more by registering your group on our website at www.MoveMoreMilton.ca to report your progress. Participating groups will be featured on our Facebook page and e-newsletter, and will also receive special recognition on our website with: • Company name, logo and link to website • Participation commitment details • Tracked progress of accumulated minutes of activity
Promotions in thE workPlacE Visit our website to take advantage of articles, resources, templates and logos that will help you promote your active living initiatives and discover creative ways to be more active, more often.
ParticiPatE as a movE morE motivator or mobilizEr or morE! Get involved as a mobilizer (physical activity businesses) or a motivator (all businesses) to encourage those who live and work in Milton to be more active, more often. Brainstorm creative ways to promote the initiative by showcasing the Move More, Milton orange in your storefront window with decals or encouraging staff to wear orange while being active. Join the Move
More Managers’ group to participate in the administration and growth of this new community-wide initiative.
simPlE ways to movE morE at work in march anD bEyonD: • Schedule a walking meeting: Get the blood pumping and the creativity flowing as you take your meeting outside with a walk around the block or inside the facility. • Plan lunch time walking clubs: Find a staff team to promote fitness goals and start a walking club. Head outside for a daily walk or visit the walking/jogging track at the Milton sports centre during inclement weather. • Attend a free group fitness class: A variety of free group fitness/aquafit classes and cardio/weight room workouts will be offered during the month of March at town facilities. Visit the Milton sports centre on “Move it Mondays” and the Milton Leisure centre on “free fitness fridays.” for class schedules, visit www.MoveMoreMilton.ca. • Organize group stretch breaks: Stretch regularly throughout the day to keep the blood flowing and improve your focus. • Form an active living committee: Two heads - and more - are better than one! form a committee to generate creative ways to stay active and organize exciting events to keep the staff participating and on track. • Issue a staff challenge: Boost motivation by setting a group goal and working towards achieving it together to develop as a team and increase workplace health. • Get active before meetings: An active living break before a meeting will increase the energy and alertness of the group, allowing you to be more productive during your meetings. • Foster some friendly competition: Put out an active living challenge to other departments or branches within your organization, or neighbouring businesses to see who can be the most active during the month of March. • Challenge yourselves: Step outside of your daily routines with easy challenges to improve fitness, such as walking to work, parking in the farthest parking spot and skipping the elevator to take the stairs. For e-newsletter sign-up, promotional materials, templates and more details, visit www.MoveMoreMilton.ca or call 905-878-7252, ext. 2706. Join us on Facebook!
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6 March / April 2012
businEss aftEr hours
January Business After Hours
changes to the canada Pension Plan
the Milton district Hospital foundation was the host of the first Business After Hours of 2012. Over 70 Chamber members and guests attended the January Business After Hours at the Milton district Hospital. Attendees networked over yummy food and drinks. thank you to the Milton district Hospital foundation for a great evening.
As you may know, changes to the Canada Pension Plan (cPP) will continue to be introduced until 2016. However, many have come into effect on January 1, 2012.
what’s nEw? Here’s an overview of the cPP changes:1) individuals retiring before the age 65 will not have to stop working to begin receiving the cPP retirement pension.2) The new Post-Retirement Benefit came into effect on January 1, 2012, which means that: • If your members are under age 65 and working while receiving their cPP retirement pensions, both the members and their employers will have to make cPP contributions (these contributions will go toward the new Post-Retirement Benefit, which will be added to the members’ cPP retirement pensions). • If your members are at least 65 but under 70
and working while receiving their cPP retirement pensions, they will make CPP contributions that will go toward the Post-Retirement Benefit unless they elect not to contribute. • The monthly CPP retirement pension amount will increase by a larger percentage if taken after age 65. • The monthly CPP retirement pension amount will decrease by a larger percentage if taken before age 65. • The number of years of low or zero earnings that are automatically dropped from the calculation of the cPP retirement pension will increase.
Note: These changes do not apply to the Quebec Pension Plan.
canaDian chambEr of commErcE
MAR-APR.indd 6 2/16/2012 11:27:16 AM
Ted Chudleigh,M.P.P.Halton
CONSTITUENCY OFFICE:
174 Mill St., MiltonTel: 905 878-1729Fax: 905 878-5144 OntarioO t i
Tel: 905-878-1797388 Main Street EastMilton, L9T 1P8
59 Years of Trust and Tradition
www.slessormotorsmilton.com
Down to Business @ your library
We target the needs of small business & entrepreneurs:
• The Best of business books
• Free Wireless access
• Online Resources: • Business Databases: Search for articles from
journals, newspapers, magazines, encyclopedias and directories. Access from work, home or in the library.
• Downloadable eBooks and audiobooksFriendly, expert staff to assist you
Main Library: 1010 Main St. E.Beaty Branch: 945 Fourth Line
www.mpl.on.ca 905-875-2665
March / April 2012 7
nEw mEmbErs
Welcome New MembersWelcome to the following new Chamber Members. We invite you to participate in Chamber events and encourage you to take part in one or more of the Chamber committees.
acaDEmy for mathEmatics & English1155 Maple Avenue, Unit 6F1Milton, ON L9T 0A5Contact: Hamid Mohammadi, Directortel: 905-864-3300fax: 905-864-3310Academy provides tutoring in Math (kindergarten to Grade 12), English (K to Grade 9), Chemistry (Grade 11 & 12) and Physics (Grade 11 & 12).
awan Printing solutions inc.550 Tomken Road, Unit 7Mississauga, ON L4W 2Z4Contact: Mohammad Latif, CEOTel: 416-880-7647Printing of Real Estate signs, f lyers, business cards, post cards, calendars, magnetic cards, banners, roll-up banners, printed t-shirts, printed sweatshirts, printed hoodies etc.
bErco & DEluca orthoDontics6941 Derry Road, Suite 204Milton, ON L9T 7H5Contact: Daniela Biagi, Office ManagerTel: 905-878-0806Fax: 905-878-0201www.bdortho.comfull service orthodontic specialty practice serving Milton and surrounding areas, our mission is to provide you with an exceptional orthodontic experience. our team offers aesthetic treatment solutions, including clear ceramic braces, lingual braces, Invisalign and modern metal braces. Healthy smiles for children and adults! Book your complimentary consultation. evening and saturday appointments available.
bravatEch ltD.Milton, ON Contact: Michael Houlder, Directortel: 905-901-3661www.bravatech.comour mission is to introduce the professional systems, methodologies, and team approach from large it departments to small businesses and soHo. We are the alternative to the independent computer repair technician for small businesses. We provide professional ongoing technical computer support, emergency computer repair services, computer network support, computer network consulting services and computer project planning.
contEnt mEDiaMilton, ONContact: Tony Sasso, VPTel: 416-671-4436www.youtube.com/contentmediatvContent Media, uses breakthrough consumer insights to a holistic approach, integrating diverse channels (including Broadcast, radio, print, emerging and future technologies). our clients include ShareMastro, Herbal Magic, Canadian Tire, Canada Life and Cordoba Coffee. We connect businesses with clients and customers, unifying video, pay-per-click and social media
D.chaPski, cma consultantMilton, ONContact: Donald Chapski, CMAtel: 905-864-4889Dynamic Certified Management Accountant to serve individuals and businesses in bookkeeping, preparation of financial statements, tax returns and other accounting services.
3.5¢ per litre LESS for Chamber MembersLooking to cut fuel costs?
Contact Andrea Boyle at the Milton Chamber of Commerce at 905-878-0581 or
[email protected] for more informa on
MAR-APR.indd 7 2/16/2012 11:27:18 AM
nEw mEmbErs
8 March / April 2012
Welcome New Members.... CONTiNuEDWelcome to the following new Chamber Members. We invite you to participate in Chamber events and encourage you to take part in one or more of the Chamber committees.
E-horizons it solutions inc.Milton, ONContact: Andras Kovats, OwnerTel: 289-639-3737e-Horizons provides business intelligence solutions to mid and large sized companies. our key competency includes data warehousing and reporting on sales/finance data.
EDwarD JonEs – mark tourigny2348 Lakeshore rd. W.Oakville, ON L6L 1H5Contact: Mark Tourigny, Financial AdvisorTel: 905-465-1507Mark tourigny helps many Milton residents determine the best way to meet their financial goals by creating a plan which encompasses insurance, education, and retirement planning. He offers a complimentary consultation to review your current portfolio and recommend alternatives.
financial litEracy lEarning cEntrE inc.Oakville, ONContact: Desmond Jordan, Executive directortel: 905-828-1392www.fllc.cafLLc inc. is the sole provider of the canadian investors course. this is a six week night class providing unbiased investment education at a modest price.
kinwooD multimEDia inc. 2850 Argentia Rd., Unit 3Mississauga, ON L5N 8G4Contact: Shawna Atkins, Presidenttel: 905-812-9663fax: 905-812-9116www.kinwood.comCD/DVD duplication, silkscreen/thermal disc printing, plastic cards, packaging, USB printing. We provide multimedia duplication, printing & packaging for promotional materials, training manuals, digital catalogues.
liQuiD carbon shoPMilton, ONContact: Robert Winters, CEOtel: 416-452-2006Fax: 905-875-1414www.liquidcarbonshop.comHydrographics, the art of transferring any one of 1500 patterns to an object using water displacement. Prints to any material: Glass, wood, metals, fiberglass & plastics. It achieves to a full 360° of permanent coverage.
localiEz magazinEMilton, ONContact: Paul Sewitt, Sales ManagerTel: 416-788-8079www.localiez.comLocaliez Magazine is a high end, full colour entertainment Lifestyle Magazine that compiles stories and conducts local,
national and international interviews with talented individuals that are creating a name for themselves through New Multi-Media, Arts & Entertainment, Music, Fashion, Design, Technology and sports. Localiez Magazine is proudly distributed throughout Halton and the GtA.
millEr trEE8495 First Line, RR#2Campbellville, ON L0P1B0Contact: Douglas E. Miller, Certified Arboristtel: 905-854-9694Fax: 905-854-7102www.millertree.caWe provide all your tree services that included pruning and storm work, tree planning, tree and shrub removal, cabling and bracing deep root fertilizing stump removal line clearing and lot clearing. complete tree care with traditional service.
milton sPringErs gymnastics club 605 Santa Maria Blvd., Unit 1Milton, ON L9T 6J5Contact: Linda Massel, GMTel: 905-878-5030www.miltonspringers.cathe club’s mission is to be the leader in teaching gymnastics excellence by recognizing both effort and achievement. Founded in 1973, and the 6th largest in Ontario, we offer year round recreation programs for youth in gymnastics, trampoline and tumbling. competition programming is offered up to provincial level.
MAR-APR.indd 8 2/16/2012 11:27:18 AM
2300 Steeles Ave West, 4th Floor, Vaughan, ON L4K 5X6
Phone (905) 761-7500 • Fax (905) 761-7505
AggregatesDufferinA division of Holcim (Canada) Inc.
nEw mEmbErs
March / April 2012 9
moDErn mystEry schoolMilton, ONContact: Kathleen Petersen, OwnerTel: 905-876-5371www.mmscanadianhq.comthe Modern Mystery school teachings inspire the soul, train the mind, and hand down tools of personal empowerment that can be applied toward any practical success and fulfillment in your life.
Quantum wEalth managEmEnt420 Bronte st. s. ste 211Milton, ON L9T 0H9Contact: Stan Peirson, PresidentTel: 905-878-8059www.plan4success.caWe provide group benefits and group rsP plans for companies, and insurance and investment advice for individuals. Let us shop the market to get you the lowest cost solutions for your business or for yourself.
rachaEl mcDonalD - virtual businEss assistancEMilton, ONContact: Rachael McDonald, OwnerTel: 905-581-7482 fax: 1-800-581-3402www.rachaelMcdonald.comOffice Administration and Innovative Business Support Solutions customized to fit your needs. An alternative for entrepreneurs who don’t have the time or space for in-house staff. outsourcing your admin generates more time for your clients and for doing what you do best, ultimately maximizing your revenue and chances for success!
rJmsounDs DiscJockEy anD EntErtainmEnt sErvicEsMilton, ON Contact: Julian Willoughby, Ownertel: 416-451-9453www.rjmsounds.comRJMSounds is Ontario, Canada’s premier discjockey and entertainment company. Established in 1982, by the Willoughby Brothers, Julian Willoughby, president continues to thrill guests with his passion and love of music. rJMsounds is great for Weddings, Corporate, and Private events.
rockwErx canaDa400 Morobel Dr., Unit 5Milton, ON L9T 4N6Contact: Kyle Wilson, PresidentTel: 905-878-8902Fax: 905-878-8906www.rockwerxclimbing.carockwerx is the largest climbing wall manufacturer in North America. We hold the record for the most commercial climbing gym and best product for playground boulders.
stutzman ProPErtiEs inc. 1308 Arkell rdGuelph, ON N1H 6H8Contact: Joe Stutzman, Presidenttel: 1-519-856-2046fax: 1-519-856-4036www.firstlinetrainingcentre.comfirstline training centre is a premier standardbred racehorse training facility complete with 2 tracks and a year-round indoor horse pool and exerciser. since
2008 when the property was bought by Joe Stutzman there has been $1,000,000. in upgrades and additions. We rent out the 186 stalls at 13730 firstline to trainers.
triDEnt harD surfacE clEaning & rEstoration Milton, ONContact: Danna Wilson-Chuchmach, Administrative directorTel: 905-875-5161www.tridenthsr.caA fully licensed and insured company serving Milton and surrounding area, our goal is to provide our customers with astonishing service removing dirt, grime, grease and bacteria from ceramic tile, grout, natural stone, concrete and carpeted areas. experts in commercial and residential cleaning, our patented technology delivers 100% customer satisfaction: Guaranteed.
urban living mEDia inc.Milton, ONContact: Tanya Vakil, Presidenttel: 1-855-658-1666Fax: 289-275-2436www.livingmedia.caULM has introduced cost effective Advertising Magazines that assist business owners in targeting their audience through direct mail, all homes, apartments and business by city/town. our titles currently are Milton Living, Mississauga Living, Oakville Living, Mississauga Condo Living, Mississauga Business Pages etc. We also handle custom print and direct mail projects as well.
MAR-APR.indd 9 2/16/2012 11:27:19 AM
sPonsorshiP cornEr
10 March / April 2012
the following companies have generously supported the events of the Milton chamber of commerce.
Sports Celebrity Dinner & Auction PLATiNuM HOTSTOVE SPONSOR Gorman Auto Group of companies PLATiNuM ViP RECEPTiON SPONSOR Arthur electric inc. PLATiNuM AuTOgRAPH SPONSOR rBc royal Bank PLATiNuM MEDiA SPONSOR the canadian champion gOLD SPONSORS clubLink corporation Jackson events inc. roxul inc. td canada trust AuCTiON SPONSOR Budds’ BMW SiLVER SPONSORS impact Logistics Manulife investments Modern crane Newco industrial Ltd. shoeless Joe’s DESigN AND PRiNT SPONSOR safeguard Marketing solutions Ltd. FRiEND SPONSORS Milton Home Hardware Building centre robert (Pie) Lee insurance Agency HOTEL SPONSOR Best Western Plus Milton inn
Mayor’s Breakfast PRESENTiNg SPONSOR oLG
Biz-2-Biz trade show PLATiNuM SPONSORS Gordon food service touch Up in A flash inc. gOLD SPONSORS AM-PM Mobile signs inc. Andrews’ scenic Acres / scotch Block Winery Bell World - WPci Marble slab creamery Precision electric the Bistro on Main osso Bucco ristorante SiLVER SPONSORS Mohawk racetrack starbucks The Oakville, Milton and District Real Estate Board
small Business Week Business development Bank of canada dell
Halton region rBc royal Bank scotiabank town of Milton - economic development Golf tournament PRESENTiNg SPONSOR cogeco cable canada inc. DiNNER SPONSOR Arthur electric inc. HOLE-iN-ONE SPONSOR Wallace chevrolet Buick cadillac Ltd. PuTTiNg gREEN SPONSOR Youngs insurance Brokers - rob clarkson gOLF BALL SPONSOR rogers cable inc. LuNCHEON SPONSOR sargent farms Ltd. SPECiALTy BALL SPONSOR roxul inc. CART SPONSOR Heathwood Homes REFRESHMENT SPONSOR Milton toyota SCORECARD SPONSOR Miltowne insurance services inc.
community Awards Gala PLATiNuM SPONSOR the canadian champion gOLD SPONSORS cogeco cable canada inc. dufferin Aggregates Gavcom Media Productions inc. roxul inc. scotiabank SiLVER SPONSORS Kwik Kopy Design & Print Centre Prosperity oNe credit Union BRONzE SPONSORS Albatross restaurant at Granite ridge Golf club - Jimmy d. Halton region – small Business development FRiEND SPONSORS Business is Blooming danielle’s florals Granite ridge Golf club Karen’s Flower Shop Les Fleurs Kathleen Mccuaig insurance Limited Milton Greenhouses Flower & Gift Shop Miltowne insurance services inc. oceana Whispers floral Boutique raymond James Ltd. - tim Niblett robert (Pie) Lee insurance Agency
MAR-APR.indd 10 2/16/2012 11:27:19 AM
March / April 2012 11
Interior Design & Space Planning
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DEZIGN 1
mEmbEr rEnEwals
A special thank You...to thE following businEssEs for thEir continuED suPPort * Escarpment Country™ Partner
A Pathway to WellnessAirikka Passmore & Associates Ltd.Andrews’ scenic Acres / scotch Block Winery *At Your Service Computer & Network SolutionsAusten & Noble Insurance Brokers Ltd.Avtel Voice communicationsB.d.P. Weatherhead c. A. Professional corporationBahr saddlery Ltd.Balla investments Ltd.Basic Black BookkeepingBergsma’s Paint & DecorBill’s Auto Body shop (royal Atlantic inc.)Blue Heron farmBramdon renovations Ltd.Brookville Veterinary clinicC & R Engineered Solutions Inc.c.M. Morris design LimitedcBM Ltd.chudleigh’s Apple farm Ltd. * clem’s Paintingcogeco cablecollege of int’l Holistic studiescontinental cartage inc.countryGreen Homes inc.crawford’s country Gardens *creative Memorials Ltd.derek J. PresseDone-Right Roofing & Sheet Metal LtdDr. Rajesh H. Panchal, Optometristdufferin AggregatesECC Cosmetic & Laser Centre Inc.Elayne Tanner & Associates Inc.express employment Professionalsfood PortG.t.A. Business furnishingsGallery Upstairs @ Harrop Restaurant, TheGallinger ford LincolnGlobalaire Mechanical systems Ltd.Halton region - small Business centreHalton transmissionHassaan chernecki Law chambers Professional corporation
HearSay Speech & Hearing Centre Inc.High Point truck collisionHJM insurance and financial services Ltd.Horizon PackagingHorizon technology servicesHutchinson Thompson Henderson & Mottidrinkcoffee.comimpact Logistics inc.J. scott early funeral HomeJohn’s Truck & Car Service (Milton) Inc.Joyce scott real estate inc.Karen’s Flower ShopKaz Design WorksKoski GlassL.B. servicesLangholm NurseriesLaurier dental - dr. Larry tenaschuk and AssociatesM. durante enterprises Ltd.Marbro Group inc.Marilyn’s Windows & InteriorsMcKersie-Kocher Funeral HomeMcMarketing inc.Mervyn A. fonseca Professional corporationMilton diagnostic imagingMilton Heights campground *Milton Hydro distribution inc.Milton Mall *Milton Public Library - Main BranchMilton Welding Ltd.Miltown computer services Ltd.Miltowne insurance services inc.Minuteman Press MiltonMK Heating & Cooling Inc.Moncrieff Agri Business LimitedMorrison Hershfield LimitedMs society of canada - Halton chapterMTB Truck & Bus Collision Inc.MtJ transportMullin Micules szagala LLP chartered AccountantsOakville Milton & District Real Estate BoardoLG slots at Mohawk racetrack *
Padgett Business servicesPapillon canada inc.PcM industrial solutionsPhoenix Manufacturing Ltd.PhysiomedPiper’s Heath Golf clubPLs insoles inc.Proforma U-Want-oneProsperity oNe credit UnionrBc royal Bank - derry rd.rBc royal Bank - James snow ParkwayrBc royal Bank - Milton Business BankingrBc royal Bank - ontario st. s.re/Max real estate centre - Bill curriere:View Marketing inc.Reebok Crossfit FirePowerrobert Louis Mechanical inc.robert W. Lawrence investments Ltd.Rotary Club of Milton, TheroXUL inc.royal LePage Meadowtowne realty - Alan Mcdonaldsargent farms Ltd.Scannell Moving & Storage Inc.scotiabank - campbellvillescotiabank - Laurier Ave.scotiabank - Main st. e.scotiabank - scott Blvd.Scotiabank - Thompson & Mainsherwood Hume AuctionssHoot Photographicslessor Motorsspokes N’ slopesstate farm insurance Agency Ltd.structural inspections Limitedtd commercial Bankingted chudleigh MPPteine financialthe canadian champion The Darling Home for Kids the stonehouse of campbellville *the Willow foundationtown of Milton*troy’s diner Best Western Milton innVillage community churchWalker’s Living LightingWallace chevrolet Buick cadillac Ltd.Wilkinson trucking
MAR-APR.indd 11 2/16/2012 11:27:19 AM
sPorts cElEbrity DinnEr & auction
12 March / April 2012
the sports celebrity dinner celebrates it’s 10th Anniversary
The 10th Annual Sports Celebrity Dinner & Auction was a huge success this year. Baseball champion Jesse Barfield and hockey legend Curtis Joseph headlined the event on January 17 at rattlesnake Point Golf club. sports enthusiasts from all genres attended the event and were thrilled to meet Barfield and Joseph as well as Brad May, Stanley Cup Champion, Keith Acton, NHL Alumni, CFL legend and Toronto Argonauts Special Teams Coordinators Mike O’Shea, Jennifer Robinson, World Champion figure skater and the always entertaining, Master of Ceremonies Gord Stellick. throughout the night sports fans bid on fabulous silent auction items and were a part of the spirited live auction with fabulous items during a delicious dinner. At the end of the night the event raised over $18,000 for the Chamber Scholarship Fund. Thank you to everyone who helped make this event such a success. the proceeds of the event will be added to our growing scholarship Fund which with this addition is over $180,000. Special thanks are extended to all our sponsors and prize donors – your generosity is greatly appreciated.
thank you to the 2012 sports celebrity committee led by co-chairs Angelo deMedicis of Milton Home Hardware Building centre and Andrew Jackson of Jackson events inc. committee volunteers include: • Dennis Durante, Durante Group of Companies • Kim Mitchell, Robert (Pie) Lee Insurance Agency • Ian Hamilton, Newco Industrial Ltd. • Ian Barrie, Safeguard Marketing Solutions Ltd. • Debbie Koppejan, Canadian Champion • Jim Firth, C.F. Crozier & Associates Inc. • Heather Rickard, RBC Royal Bank • Bryson Forbes, Budds’ BMW • Shawn Jackson, Crush Strategy Inc.
this evening would not be possible without the support of our sponsors and community through their generous donations. the Sports Celebrity Dinner has raised the profile of the Chamber and of the sponsors involved. this evening showcased the chamber’s commitment to the education of youth - our business leaders of tomorrow.
The 10th Anniversary of the Milton Chamber of Commerce Sports Celebrity Dinner brings out a great roster of celebrities. From left to right: Keith Acton, Curtis Joseph, Mike O’Shea, Jesse Barfield, Brad May and Jennifer Robinson.
MAR-APR.indd 12 2/16/2012 11:27:21 AM
sPorts cElEbrity DinnEr & auction
March / April 2012 13
Brad May, Keith Acton, Jennifer Robinson and Mike O’Shea during the Hostove interview with gord Stellick,
thank you to our sPorts cElEbrity sPonsors
Platinum sPonsors
golD sPonsors
auction sPonsor
silvEr sPonsors
Print sPonsor
friEnD sPonsors
hotEl sPonsorBest Western Plus Milton inn
Platinum mEDia sPonsor
Sports Celebrity regular Mike O’Shea Winners of the green Egg, donated by Milton Home Hardware Building Centre, Steve Taylor (left) and Scott Mitchell (right) with Angelo DeMedicis (centre), Milton Home Hardware Building Centre, Committee Chair.
Curtis Joseph signs autographs.
av PartnEr
Milton Home HardwareBuilding centre
robert (Pie) Leeinsurance Agency
MAR-APR.indd 13 2/16/2012 11:27:29 AM
14 March / April 2012
fEaturED chambEr mEmbErs
rockwerx canada inc.
Rockwerx Canada Inc. is a small artificial rock climbing wall manufacturer with a big footprint in the canadian market. With climbing walls in almost every province, rockwerx is quickly becoming a well known competitor in the North American artificial climbing wall industry with clients ranging from School boards, Municipalities, YMCA, entrepreneurs and many others. Kyle Wilson, owner of Rockwerx canada started out as a sole-proprietor and consulted on several climbing walls in Canada and the USA. After Incorporating, Kyle Wilson increased sales from 60 k to 1.1 million in one year, which has provided canadians with a successful rock climbing
Celebrate with
Visit www.clublink.ca for more information and a complete list of venues.Birthdays • Graduations • Anniversaries • Retirement Parties • Family Reunions • And more !
What’s not to celebrate?Whether it’s a milestone birthday, retirement party or family reunion, we’ll work with you to create the perfect party and fondmemories that will last a lifetime.At all of our Clubs, we off er a beautiful space, mouth-watering food,spectacular staff and competitive pricing.
Greystone Golf Club9689 Dublin Line, Milton
905-875-3808Groups up to 120
Blue Springs Golf Club13448 Dublin Line, Acton
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wall manufacturer in a very fast growing independent sport. With three rockwerx climbing gyms currently in the GTA, Rockwerx is a business that creates business. rockwerx currently has 4 full time staff and is located at 400 Morobel dr. in Milton. Products consist of several different climbing wall panels that are great for schools and personal residents, playground boulders that are great for municipal or residential and our largest most popular product is a commercial seamless climbing wall structure as seen in the picture, called GymRock.
rockwerx is very happy to be a part of Milton and the chamber of commerce and we look forward to developing a strong relationship with many in the community.
fEaturED nEw mEmbEr
Miltown computer services Ltd. Miltown computer services Ltd. has been the leading computer sales and repair facility in the Milton area, since its conception in 1984 by Larry and Susan Green. 26 years later, Miltown still is operational and committed to an even greater level of service than ever. 2012 should prove to be another memorable year, with ownership of this family run business being handed over to Raymond Gordon, a long standing employee of the company. specializing in small business systems and software, Miltown is expanding the service offerings available to everyone by
leveraging the current cloud based solutions being introduced into the market today. In order to deliver and support integrated, end-to-end business solutions to help our clients quickly achieve measurable value, Miltown computer services remains committed to building strategic alliances with several leading enterprise it and computer product providers including: Hewlett Packard, Lenovo, IBM, Lexmark, Acer and Supercom. our goal is to be uniquely positioned as a family owned business providing personalized solutions with the agility,
stability and innovation that our clients would come to expect from a large boutique firm, but at an affordable small business price. Whatever your needs we are here to service you. time to switch on your own business!
fEaturED rEnEwing mEmbEr
MAR-APR.indd 14 2/16/2012 11:27:32 AM
March / April 2012 15
chambEr nEws
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communications clErk full-time position (Monday to friday) for college or university student either entering a post secondary institution or returning to full time studies in september. Position starts April 30, 2012. Successful applicant will be responsible for developing an accurate and comprehensive database of all businesses in Milton for use in various publications in the community and region. Database information received by fax, email and telephone. Visits to area businesses required.Required skills/responsibilities include: • Excellent computer skills with knowledge of database programs • Customer service oriented with strong communications skills • Experience dealing with public • Strong organizational skills • Pleasant telephone manner • Must have access to vehicle
farmErs’ markEt scholarshiP café summEr coorDinator Fast- paced, hands-on position requiring good communication, organizational, customer service and marketing skills. this position requires the successful applicant to work Wednesday to friday 8:30 am – 4:30 pm and saturday from 5:00 am – 1:00 pm. student must be either entering a post
secondary institution or returning to full time studies in september. Position starts April 30, 2012.Required skills/responsibilities include: • Responsible for the weekly set-up, opening and closing of the farmers’ Market and scholarship café located on Main street operated by the Milton chamber of commerce • Work with vendors and/or customers at the market to ensure a successful market and ensure adherence to market rules policies • Ensure visitors to market have a positive experience • Work alongside Scholarship Café staff to serve customers coffee & bacon-on-a-bun • Responsible for cash reconciliation at end of day • Must have access to a vehicle
farmErs’ markEt scholarshiP café assistants energetic and friendly individuals with good customer service skills are required for the position of a scholarship Café Assistant, for Friday afternoons and Saturday mornings, approximately 11 hours/week, from May 13 to October 6, 2012. duties will include assisting in the operation of the scholarship café. Heavy lifting is required.
MAR-APR.indd 15 2/16/2012 11:27:34 AM
Economic DEvEloPmEnt
#1 Chrysler Dealership in Canada for Customer Satisfaction905-877-8877 81 Ontario St. N., Milton
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INTRODUCING THE ALL NEW 2012 KIA RIO
16 March / April 2012
Milton rises to the top with “this Way Up” campaign
the town of Milton was the recipient of three national awards for its “Milton this Way Up” postcards at the 43rd Annual National economic developers Association of canada (edAc) conference in Peterborough in october 2011. the town of Milton’s economic Development Office was awarded with the following: • 1st Prize – Printed Collateral (Best of the Best) • Cup Contender – for “Best of Show” • EDAC Cup Winner – for “Best of show” the purpose of the postcards is to entice businesspeople visiting Milton to learn more about why Milton is the best place to invest. the catchy designs and themes encourage them to visit the website www.miltonthiswayup.ca or contact the Economic Development Office for more information on opportunities, features and benefits of the community. edAc’s 2011 Marketing canada Awards program attracted 206 submissions from across canada. the town of Milton is the second winner of the EDAC Cup, which was initiated in 2010. the 2010 winner was the city of calgary. edAc is canada’s national organization of economic development professionals, representing all provinces and territories across canada with more than 900 members. New economic development marketing strategy leverages “this Way Up” themeThe Town’s Economic Development Office is developing a new three-year economic development marketing strategy for Milton that will build on the highly successful “Milton this Way Up” campaign. the 2011-2013 marketing strategy
aims to raise Milton’s profile and promote Milton’s identity as the ideal place for business and investment driven by its tremendous assets, through the themes Knowledge Lives Here, Milton Makes It Happen, and The Art of Better Living. Additional themes will be developed to point to Milton’s excellent location and geographical attributes. the new campaign will employ a variety of media including print, multimedia, and web to communicate its message, as well as a launch event to engage the local business community in the program. The Town has contracted local agency, BANG! Creative, to develop and implement the new marketing strategy, who, along with consultant Brian o’connor of reed Jones, consulted with stakeholders in 2011 to gauge perceptions of Milton as a desirable place to invest. A balance of industrial/commercial and residential growth is vital to the long-term economic stability of the community, and helps ensure tax revenues. Milton has witnessed consistent industrial, commercial and institutional development over the past five years, averaging more than 1.1 million square feet of new construction valued at $135 million annually. the new marketing strategy aims to encourage continued economic growth in Milton.
“this way uP” markEting camPaign garnErs national rEcognition
MAR-APR.indd 16 2/16/2012 11:27:35 AM
biz-2-biz traDE show
6th Annual Biz-2-Biz trade show fEaturing thE aPril businEss aftEr hours
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March / April 2012 17
Join us for the chamber’s one day Biz-2-Biz trade show featuring the April Business After Hours, specially designed for business-to-business promotion.
Tuesday, April 17, 2012Country Heritage Park, Gambrel Barn8560 Tremaine RoadShow Hours: 3:00 PM - 7:00 PMBusiness After Hours: 4:30 PM - 7:00 PM
the Milton chamber of commerce is organizing its 6th Annual Biz-2-Biz trade Show, which will heighten awareness of local connections for businesses - just across the street or just across town. interest in the 6th business-to-business show is proving to be keen. At this one-day, business networking event on Tuesday, April 17, from 3:00 p.m. – 7:00 p.m., we look forward to a wide cross-section of businesses including computer, internet and web services/supplies, business consultants, graphic designers, financial and insurance services, health and wellness specialists and many more businesses. Through this event, the Chamber will be sending out a strong message that buying locally can provide advantages for businesses such as growth for the local economy, more competitive pricing, faster turnaround, meeting rush needs, and reduced transportation charges, to name just a few.
why takE Part in thE biz-2-biz traDE show?
savE timE reach a large pool of potential customers – all in one place and all on one day.
connEct! Make important connections with other businesses as both customers and suppliers.
savE monEy sit back and let us bring the customers to you through our many promotional initiatives designed to induce business to attend this event.
Do businEss locally You may be pleasantly surprised at the breadth of businesses available across the street or just across town. Milton is growing and so should you!Milton is experiencing major residential and business growth, shouldn’t you be part of it and prosper?
afforDability Boothing for chamber Members begins at $150 (plus Hst) for an upper level table and $250 (plus Hst) for a lower level draped booth. for more information about boothing cost and size please visit the Milton chamber of commerce website www.miltonchamber.ca.
show tiPstake advantage of this show by offering: • One-day only show deals • Free product samples • Coupons/vouchers for free or discounted products or services • Business card prize draws
the Biz-2-Biz trade show takes place at Country Heritage Park, located at 8560 Tremaine Road, Milton. Admission and parking are free. this year’s event is open to the public and all members of the business community. for a full list of exhibitors or for more information on the Biz-2-Biz trade Show, visit the Chamber’s website at www.miltonchamber.ca or call 905-878-0581.
MAR-APR.indd 17 2/16/2012 11:27:36 AM
2011 community awarDs gala
Help celebrate Milton’s finest
18 March / April 2012
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Help recognize the outstanding citizens and business people who make an outstanding impact in our community by attending the Milton chamber of commerce 2011 community Awards Gala.
2011 community awarDs gala catEgoriEs: • Citizen of the Year • Business Person of the Year • Business of the Year (99 employees or less) • Business of the Year (100 employees or more) • Entrepreneur of the Year • Lifetime Achievement • Civic Improvement • Joyce Hagevik Volunteer of the Year
the Annual community Awards Gala is the chamber’s most prestigious and elegant affair. the Gala celebrates the special citizens of the Milton community by honouring them at a “Black Tie” dinner and an Official Awards ceremony. With support from local businesses, the Chamber has acknowledged Milton’s finest since 1973 with this festive evening of celebration and recognition. The 2011 Community Awards Gala, “A Night of Honour and celebration” will take place on Friday, April 13, 2012 at Granite ridge Golf club. A seafood appetizer bar and cocktails begin at 6:00 p.m. then a gourmet dinner is served at 7:30 p.m. Join us in celebrating Milton’s best at the community Awards Gala – the “must attend” event in April! Buy a ticket or book a table and bring your colleagues, friends or family for an evening of fun. Tickets are $85 (including HST), call the chamber of commerce at 905-878-0581 to purchase your tickets or for more information about the event. Sponsorships are still available, please contact the Milton chamber at for more information at 905-878-0581.
community awarDs gala sPonsorsPlatinum sPonsorMinMaxx realty inc.
Platinum mEDia sPonsor the canadian champion
golD sPonsors cogeco cable dufferin Aggregates Gavcom Media Productions roxul inc.
silvEr sPonsors Kwik Kopy Design & Print Centre Prosperity oNe credit Union
bronzE sPonsors Albatross restaurant at Granite ridge Golf club - Jimmy d. Halton region – Business development centre
friEnD sPonsors dundeeWealth Granite ridge Golf club Mccuaig insurance Ltd. Miltowne insurance services inc. raymond James Ltd. – tim Niblett robert (Pie) Lee insurance Agency
Michael Shepherd, Business Person of the year 2010 and Chamber President Melissa Coulson.
MAR-APR.indd 18 2/16/2012 11:27:38 AM
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March / April 2012 19
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Many group benefit plans provide emergency health insurance for travelers. But what if the traveler is your dependent child, whose destination is a post-secondary school outside your home province? With Chamber Plan, dependent students are covered. To qualify, your firm must include one of the Chambers Plan’s health benefits in its group benefit plan. And the employee has to be insured for family, rather than individual benefits. This extends coverage to a spouse and dependant children. Under the Chamber Plan, family benefits include all dependant children up to age 21. Over that age, dependants whom are full time students are cover up to age 25 (age 26 in Quebec). When an eligible dependant is at school outside the employee’s normal province of residence, the Chamber Plan can provide emergency medical benefits. An emergency would include an accident or an acute illness, but not routine medical services. regular check-ups are predictable appointments must be scheduled at home! the plan will cover many expenses arising from an emergency, if the student contacts the out-of-country coordinator at the outset. the experts at the emergency centre will help the student find appropriate treatment and will work with the student’s medical practitioners to consider repatriating the student as quickly as possible. Benefits also include help with travel arrangements, a bedside visit by a parent, and return of vehicle services. However an emergency unfolds, the chambers Plan’s emergency medical benefits provide a safety net for students enrolled outside their home territory. if you have a family member planning on
studying abroad, be sure you sent then off to school with details of this coverage. Include your firm number, your employee certificate number, and the toll-free contact information, for the emergency contact number. Once you’ve done your homework, your child can concentrate on school confident that they know what to do, even in a medical emergency far from home.
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MAR-APR.indd 19 2/16/2012 11:27:39 AM
ExPanD your salEs
competing and winning in international markets
20 March / April 2012
When the global recession hit, it walloped the aerospace industry. tourist travel collapsed. Business flying was curtailed. orders vanished. But that wasn’t the story at Alta Precision Inc., a fast-growing, family-owned maker of landing gear parts in Montreal. sales barely dipped and have since recovered completely. At the height of the downturn, Alta was even able to secure a major new customer in europe. Alta has reaped the benefits of a strategy to become a global competitor in the aerospace industry. It refined its product line, invested to boost operational efficiency and aggressively tackled foreign markets. It’s all added up to a more robust, innovative and productive business that’s a model for other canadian entrepreneurs to follow as they confront intensifying global competition. “If you have just two or three customers, you’re vulnerable,” says Guillermo Alonso, Jr., who took over from his father as Alta’s president in 2006. “For us, being international has meant security. our backlog of orders is healthy.” Alta’s current success stands in contrast to the company’s fortunes just a few years ago. At the beginning of the decade, Alta faced big troubles. The 9/11 attacks had just taken place, and the airline business was on life support. the economy was being wrenched by the dot-com stock collapse, and customers were becoming increasingly demanding.
the company had done well supplying Montreal-based aerospace concerns like Bombardier, CAE and Pratt & Whitney since Alonso’s father, Guillermo, Sr., founded it in 1979. But the sudden cascade of new challenges made change a necessity. Alta started knocking on doors in the U.s. and in 2003, won its first big deal, a military contract. the U.s. now accounts for 50% of sales. Just as important, the sales helped recession-proof the company because they diversified Alta’s sources of income. Alta’s experience reflects that of many small and medium-sized canadian companies. Going international is often not just about expanding; it’s about survival. But how do you compete internationally? is it even the right step? those dilemmas are top of mind for many business executives who approach carl Gravel for assistance. “Many entrepreneurs see immense risks, and it makes them hesitate,” Gravel says. “Our job is to show them that yes, there are risks, but you can manage them.” Gravel is national director of global competitiveness at Bdc. He heads a support team that helps canadian companies seeking to build their businesses internationally. Before heading into international markets, Gravel says, companies must ensure their fundamentals are in order, in areas such as sales and marketing, innovation strategy and operational efficiency.
The last one is the most important, he says. “If you’re not competitive locally, it’s going to be hard to work internationally.” that means investing to boost productivity even when things are tough, Gravel says. He also encourages companies to look at countries beyond the U.S., including emerging markets, which have shown high rates of growth in the economic recovery. Another potential market: multinationals operating in canada. Going global doesn’t necessarily require exporting directly to international markets, he says. it can also mean selling into global supply chains, much as Alta has done as a supplier to major canadian aerospace concerns. this can eventually open doors to new markets where these multinationals operate. entrepreneurs need to proceed with care when expanding internationally, says Dominic Deneault, co-author of Le Québec sur le podium (French only), a study of 25 successful large and small Quebec businesses operating abroad. the biggest mistake he has seen is companies failing to adapt their business model or product and service portfolio to their targeted foreign market. “You have to make sure you fit the needs of your client,” says Deneault, who is a corporate strategist at deloitte inc. in Montreal. “that means you have to redesign your product or service and adapt your marketing pitch, operational processes, strategy, branding—
Article provided by Business Development Bank of Canada
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March / April 2012 21
often your entire value chain.” Apart from a solid global competitiveness strategy, business leaders also need internal fortitude, Deneault adds. That means ambition, tenacity and an appetite for risk. Back at Alta, Alonso and his family (his father is still involved in the business as chairman, while sister Sonia is vice-president of administration) realized they had to retool their business as they went international. “customers are more demanding. it used to be that quality and on-time delivery were the most important things in our industry,” Alonso says. “Today, quality and delivery are givens. If you don’t have those, you aren’t even selected. Now, it’s price, price, price. And you can’t reduce your price without changing the way you do things.” Alta responded by focusing on adding value in the area where the company excelled—making landing gear. It dropped
aircraft engines and fuselages from the product line-up. “We want to become the best in the world at supplying landing gear parts.” Alta also hired Bdc consulting to implement a lean manufacturing program, which aims to streamline production and improve international competitiveness with a just-in-time manufacturing process. Since 2000, Alta has grown from 30 employees to 75, and plans to expand to 120. “If we didn’t have the international sales, we would have struggled a lot more than we did,” Alonso says. “Now we are ready for the upturn of the economy.” global comPEtitivEnEss basics Before you start eyeing a lucrative new international market for your business, you need a plan. Poor planning and execution are the culprits in nearly three-quarters of
failed corporate expansions, says business strategist dominic deneault. Here are some important elements of a globalization plan. 1) funDamEntals You should be sure your fundamentals are in good shape and can be replicated from country to country before embarking on an international expansion. that means focusing on such things as your sales and marketing, supply chain, operational efficiency and innovation strategy. You also need to be sure you’ve got the financial capacity to stay the course until sales start rolling in. 2) stratEgy Are you expanding as part of a carefully thought-out growth strategy—or just for growth’s sake? Good reasons for going global can include diversification, pursuing market leadership, acquiring complementary assets, developing new competitive advantages and creating synergies with current operations. 3) tEnacity entrepreneurs who successfully navigate international waters often have a specific mix of personal qualities—tenacity, ambition and an appetite for risk. “The first international venture often doesn’t work,” Deneault says. “That can lead entrepreneurs to question their international ambitions. If they don’t have the ambition, tenacity and a burning desire to learn from mistakes, they may have a problem.”
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it’s back! We were very pleased with the positive response to our print component of the marketing campaign for escarpment country™ tourism: Explore!”…. An updated new supplement will be printed to compliment the online Visitor’s Guide. this high quality publication will serve to support the website and drive business to your door. in conjunction with the highly visible escarpment country™ signage along the Milton/Campbellville Hwy 401 corridor, it is the perfect venue to advertise your business to visitors to the area. Points of distribution for the escarpment country™ tourism: Explore! will include: Visitor & Community Info Centre Milton, Conservation Halton, Milton Hotels, Halton Region Headquarters, Milton Public Library and more. In addition, “Explore!” will be a featured insert in the May issue of the Milton chamber of commerce Business News with a circulation of 2150. the online Visitor’s Guide will maintain its popular format. We are offering each and every advertiser the opportunity for self-promotion through free editorial. there is so much to do and see in this community! Let’s remind readers of how wonderful it is to live and play in escarpment country ™. content will focus on the many attractions and happenings in the Milton/campbellville area. full colour pictures of local sights will adorn the pages, along with relevant editorial. Once again, we will include reference maps showing locations of
adverting businesses. Both “explore!” and the online escarpment country™ Visitors Guide provides the perfect promotional venue for YoUr business or service that directly benefits from Milton residents and the tourists visiting our community. if you would like more information please contact: [email protected] or call 905-878-0581
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Let’s think about Golf! Sunshine, warm breezes, a little exercise…sharing a few laughs with friends and business associates…great food, prizes, fUN! What are you waiting for? if you have not yet joined us for the annual chamber of Commerce Golf Tournament—this is our 23rd!!—then you are missing out on a great day and a great opportunity! Let’s face it--the chamber Golf tournament is a genuine excuse to get out of the office to share quality networking time with business associates, clients, fellow workers and friends. if you are a really good golfer, you can go for the trophy. If you are just an occasional Sunday golfer, you can vie for the duffers’ trophy. there’s a place and a prize for everyone! Mark your calendars—Tuesday, June 12th, 2012 at Granite Ridge Golf Course—and then send in your entry form (available at www.miltonchamber.ca). if you are a single golfer, we’ll fit you into a foursome. We are anticipating a great turnout this year, so don’t wait too long!
sPonsorshiP oPPortunitiEs We are seeking corporate sponsors who recognize the value of reaching out to 288 golfers who are Milton’s leaders in business and government and who want to support the work of the Milton chamber. We have developed a roster of sponsorship options and benefits. A number of last year’s sponsors have indicated they are returning, so opportunities are limited, Cogeco Cable, our Presenting Sponsor; Miltowne Insurance Services Inc., Scorecard Sponsor; Roxul Inc., Ball Contest Sponsor. Please contact Golf tournament chair carol McDonald (905-875-1795) for more details. We also offer hole sponsorships at $100 which include signage and recognition on the score sheet and in the golf program. or if you have a product or service you would like to donate, we might be able to fit you in as specialty Hole sponsor or Auction donor. In short, even if you can’t join us for golf, there is an opportunity to get some excellent visibility for you and your company at the chamber Golf tournament.
MAR-APR.indd 23 2/16/2012 11:27:44 AM
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