Marcus Magazine - Spring 2012

Marcus Magazine - Spring Quilt Market Issue 2012

Spring 2012 - Quilt Market Issue!

Welcome to our special QUILT MARKET issue of Marcus Magazine! Here you'll find our highlights for Spring 2012, including Quilt Market introductions and more! We look forward to seeing all of you in Kansas City, in BOOTH 1309 -1319. Following Market, sure to visit us online every month for the latest fabrics, projects and product news, and to register for the Retailer-Only section if you haven't already. Our customer service department is ready to assist you by phone at 800-548-8295, or email [email protected]. Here's to a successful show and a great season! Lisa Shepard Stewart Marketing Manager / Editor

[email protected]

THE MILL GIRLS 1830-1850

Contents… 3 Quilt Market Highlights 4 The Mill Girls 5 Designer Footwear 5 Stephanie Dell 'Olio 5 Helen Weinman 6 Molly B's Studio 6 Experts - Paula Barnes 7 Pam Buda Introduction 8 Freebie - Hip 2 B Square Quilt 9 Studio 37 & Modern Quilting 10 BOM Review 11 Judie Rothermel / Vicki Bellino

©Marcus Fabrics 2012. Portions maybe reproduced for educational and promotional use only. 980 Avenue of the Americas, New York, NY 10018 800-548-8295 [email protected] www.MarcusFabrics.com

ROAD WELL TRAVELED / Studio 37


Quilt Market Highlights - Kansas City

Visit Us in BOOTH #1309-1319

We have an exciting array of fabrics, BOMs and special events, including:

Wednesday, May 16 - FabShop Quilt Market Kickoff Dinner

Stephanie Dell 'Olio, President of Marcus' Retail Division, is one of several invited guest panelists at this season's FabShop Quilt Market Kickoff Dinner! Join Stephanie and other industry leaders as they discuss the state of the industry. 6:00pm Register for the dinner

Thursday, May 17 - Schoolhouse Sessions

• Pam Buda: Room 2215A 11:00- 11:30 • Nancy Rink for KC Star Quilts: 1:55 to 2:10 in Room 2204 • Helen Weinman: Room 2505A 4:25- 4:50 • Paula Barnes & Mary Ellen Robison of Red Crinoline Quilts: Room 2505A 4:55 - 5:25

INDRA RAMPERSAUD Customer Service Manager PATI VIOLICK

Director, Advertising & Marketing

REGINA STORMS Export Sales Manager

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We look forward to seeing you in Kansas City!


KC Star Quilts Announces Book Release —

Away from Home: Quilts Inspired by the Lowell Factory Girls

by Nancy and Oliver Rink

As you already know, Nancy Rink is the talented owner of Nancy Rink Designs, and has become a favorite quilt designer for Marcus. This time she not only created the BOM program for Judie Rothermel's THE MILL GIRLS collection - she and her husband Oliver have also teamed up to write all of the all the historical narrative for Away From Home. Oliver is an noted historian, and has taught Early American History at California State University Bakersfield for the past 30+ years, making him the perfect partner for Nancy's Away from Home project!

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Visit Nancy Rink Designs at Quilt Market Booth # 1316

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President, Marcus Retail Division

Stephanie Dell 'Olio

Reflects on 25 Years with Marcus As we celebrate the many accomplishments of designer and quilt historian Judie Rothermel, we are reminded that 2012 marks another milestone in the company's history. Stephanie joined Marcus 25 years ago as a salesperson, and her role has evolved to her current position as the President of the Retail Division. Having a lifelong interest in sewing, fabrics and design, Stephanie is proud to share her anniversary with Judie. Remembering her first Quilt Market in 1987, Stephanie tells us that the company exhibited with a single booth and a single collection, CENTENNIAL, designed by Judie Rothermel. "We have witnessed the full circle of sewing: for necessity in vary-ing economic circumstances, through creating for the sake of creating, and cycling back to our collective desire to repurpose and "make-do" in a creative way, which really combines the first two stages," she says.

Beyond the Quilts:

Designer Footwear Check out Marcus' Freebies & Features online for this great free project, designed by Miriam Rawson, using a mix of Faye Burgos' HIGH DEFINITION prints!

Share this designer look with your customers for all of the season's upcoming special occa-sion! Miriam re-designs a pair of mules that are already comfortably "broken in", but the project is also perfect for newly-purchased shoes... Put together a fashion-forward workshop to bring in new customers, demonstrating print mixing as one of the fun and creative elements of quilt design, Then incorporate rhinestones, overdyeing and other fun embellishment tech-niques for easy add-on sales!

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Helen Weinman has turned her longtime passion for quilting and fabrics into a multi-faceted business, wearing the hats of shop owner, instructor, designer of both patterns and fabrics,

author and consultant to quilt shops! Owning a quilt shop for over 20 years has given her keen insight as to what elements in

design are needed to make a stunning quilt.

Overall, Helen has earned a reputation for being a strong motivator, inspiring others to achieve success, whether one is a hobbyist or the

owner of a quilting business. And, her BY THE SEA collection for Marcus further illustrates her talent for knowing what works in the market. Be sure to attend Helen's schoolhouse session on Thursday, May where she'll share some of her proven merchandising tips.

Helen Weinman Shares Merchandising Tips at Schoolhouse


The New Essentials

Like anything based in history, learning more about how our favorite reproduction colors came about can give us a greater appreciation for this very important fabric category. Many of these colors are represented in PAULA BARNES BASICS and new PAULA BARNES COMPANIONS collections. Here's what Paula had to share:

• Dating back to 2600 BC or earlier, fabrics were dyed using two plants, indicum (meaning from India) and woad. Both produced shades of blue. An archaeological site in Denmark showed the use of woad probably in the first century.

• An alternative purple color was produced using murex, which was very expensive. Because of its high cost, sometime during the third century other dyes were produced; however the emperor of Byzantium, Theodosius, made it illegal for anyone other than the royal family to wear purple, a crime punishable by death.

• Later during the 1200's lichen was used in Florence, Italy to create purple dyes along with weld, an European plant which was used to produce a yellow dye.

• During the 1500's insects became a source for dying fabrics. Mayans ground up insects to produce a red dye known as cochineal red. Pope Paul 11 used kermes insects to create a scarlet color dye know as "cardinal purple".

• In the 1700's England began growing indigo because it was expensive to import. By mixing iron salt prussiate of potash, they created what was called Prussian Blue.

• Madder dye which produces a red color was (and still remains) one of the most popular natural dyes. The earliest textile believed to have been dyed with madder root was found in the tomb of King Tut. • Mordants used to help the fabric take the dye were metal salts that contained iron, tin and chromium. Alum was most commonly used to expand madder into a range of colors from red to rust. Iron was used with madder as well as logwood to darken or dull colors, producing blacks to dark browns, while tin produced bright reds, oranges and yellows. It wasn't until the late 1800 that natural dyes began to be replaced with synthetic dyes when William Henry Perkin developed a mauve color dye. Synthetic dyes were less expensive to produce, forever changing the way fabric dyes were made.

(Read more from our Experts online at www.MarcusFabrics.com/features/quilting_experts)

Appreciating Early Fabric Dyes with Paula Barnes

"Since 1987 the Marcus Fabrics company has been the benchmark for reproduction quilting fabrics. From their beginning in 1911 the attention to detail has been a hallmark of the fabric designs and this continues with the new Molly B's Studio brand." L.N., Australia "Marcus Fabrics came out with a collection of reproduction fabrics that is very strong… The collection is called Basics, Borders and Backgrounds and has perfect reproduction prints. Nice small prints, nice bigger borders prints and stripes and the colors are right on." C.M.,Virginia

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Visit Red Crinoline Quilts at Quilt Market Booth #1310

Timeless designs & colors with extended availability • Perfect for BOM programs, Saturday Samplers, retreat projects and more!

BASICS, BORDERS & BACKGROUNDS

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SPRING 2012 Designer News!

Introducing PAM BUDA of Heartspun Quilts

Pam Buda shares her enthusiasm with quilters through her patterns and projects, and now through her first collection for Marcus Fabrics! Motivated by her Midwestern roots and a lifelong interest in fabrics, Pam finds inspiration in the lives of early prairie women, and the important role quilting & sewing played in their lives. For HEART OF THE PRAIRIE, her first collection with Marcus, Pam chose to mirror the popu-lar colors of the era -- Indigo blues, double pinks, and sage greens. "All blend nicely with each other as well as in pairs, i.e., blue/pink, pink/green, blue/green, providing lots of creative combinations in quiltmaking. Lots of fun and different period neutrals add to the mix for even more possibilities," she says. Pam has devel-oped a devoted following for her patterns, book, website, blog and the Club, making this the perfect time to launch a Pam Buda fabric collection to complete the merchandising mix.

Download Pam's FREE Quilt Pattern at www.MarcusFabrics.com

Visit Heartspun Quilts at Quilt Market Booth 1306-1308

What's significant about this photo is that the family purposely brought their treadle sewing machine outside to be included in the picture. They were very proud to own one and wanted to show it off. It was life changing to own one, hard to come by (getting it all the way from "the big city" to the middle of no-where, and costly. The sod house is another example of prairie life. (Photo: Nebraska State Historical Society)

"All blend nicely with each other as well as in pairs,

i.e., blue/pink, pink/green, blue/green, providing lots of creative combinations

in quiltmaking."

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Hip 2 B Square QUILT Fabric Requirements: Floral 5/8 yd Ribbon Stripe 5/8 yd Geo Lime 5/8 yd Geo Orange 5/8 yd Diamond 5/8 yd

Melon Texture 1½ yds (MARCUS MIXERS) Backing 3 yds Your choice

Cutting Guide: Cut (3) 7½" wide strips x WOF Cut (3) 7½" wide strips x WOF Cut (3) 7½" wide strips x WOF Cut (3) 7½" wide strips x WOF Cut (3) 7½" wide strips x WOF

Cut (4) 3½" wide strips x LOF Cut (2) 5½" wide strips x LOF Cut in half to form (2) 54" lengths

INSTRUCTIONS: (All seams are 1/4 unless otherwise noted) 1. From the 7½" wide strips of each of the five print fabrics, cut varying lengths, from 4" to 8". Join the pieces, varying the sizes as well as the prints, using the picture as a rough guide. Note that turning the stripe in both directions add visual interest. Press seams to one side. Create five pieced strips in this fashion, trimming each to 48½" long. (NOTE: Remnants from all prints can be pieced together for the back, or make a coordinating pillow) 2. Arrange the melon texture print strips between the pieced sections as shown in the picture, with the two 5½" strips at the ends and the (4) 3½" strips in between. Join strips to the pieced sections. Press seams to one side. 3. Square the edges of the quilt top. Center your quilt top, right side up, over a piece of batting that is a little larger than the quilt top. Pin. Sew the quilt top to the batting using a ⅛" seam allowance, so that these stitches will not be visible on the finished quilt. Trim the batting down to the same size as quilt top. 4. With right sides together, join the two backing pieces as shown, then cut backing to approx. 60" x 52". Place backing fabric on top of quilt top with right sides of fabric facing each other. Pin layers together. Trim backing to the size of the quilt. Sew around the quilt, leaving an opening about 6" along one side. Trim corners. Turn the quilt right side out by pulling it through this opening, turning the corners out carefully with a point turner. 5. Carefully press the quilt on both sides; turn in the 6" opening and press. Topstitch all around the outer edges of the quilt, using 1/4 inch seam allowance, neatly stitching the opening closed. Lightly machine quilt as desired.

Cut the 3 yds backing in half (each 54" long) then sew the halves together

Approx Size: 48" x 57"

www.MarcusFabrics.com

by Lisa Shepard Stewart

(WOF means "width of fabric"); (LOF means "length of fabric")

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It's been described as the natural evolution in quilting, and according The Modern Quilt Guild an international organi-zation, modern quilting is a reflection of one's own style and personality. Even as some say it has its roots in rebellion ("break-the-rules" quilting), a set of principles that define and guide the movement, is beginning to shape the concept of the modern quilt. In general, modern quilts would share some of these characteristics, to name just a few:

• Asymmetry in quilt design • Frequent use improvisational piecing • Bold colors, on-trend color combinations & graphic prints • Simple, minimalist design using geometric shapes We know that the modern style is bringing in new quilt enthusiasts daily, and although the creative goal is freedom of expressions, it can be a daunting task for newbies to select coordinating fabrics with confidence. STUDIO 37 collections strike the balance between the traditional coordination of a fabric line, and the ability to mix and match for a unique look, between creativity and user-friendliness. If you're ready to introduce or expand the modern theme in your shop, let Marcus show you the way, and make Studio 37 your source for fabrics that bridge the gap, allowing every quilter a chance to reflect her or his own style, whatever it might be...

the Modern Side of Marcus

HIP 2 B SQUARE

BOLD MOVES

ROAD WELL TRAVELED

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Current Block-of-the-Month Programs

THE MILL GIRLS Fabric: Judie Rothermel

Program: Nancy Rink Designs

FREEDOM RINGS Fabric: Paula Barnes

Program: Red Crinoline Quilts

AMISH WITH A TWIST Fabric: Centennial Solids

Program: Nancy Rink Designs AUNT GRACE FIRST PLACE

Fabric: Judie Rothermel Program: Vicki Bellino / Bloom Creek

VINTAGE ROUGE Fabric: Faye Burgos

Program: Vicki Bellino / Bloom

CIVIL WAR JOURNALS Fabric: Judie Rothermel

Program: Homestead Hearth

Top Ten Reasons To Try A BOM Project:

If you've never tried a Block-of-the-Month quilting project, this is a great time to consider one! BOM's, as they're called, are popular for lots of reasons, and we've listed them here for those who need a little extra encouragement!

• The project is broken down into smaller, more attainable goals, so you'll enjoy a feeling of accomplish-ment each month.

• Some shops offer pay-as-you-go pricing, so you can more easily budget for a major creative project.

• You'll enjoy the camaraderie of those with similar quilting interests.

• You can avoid the stress of last-minute marathons sessions at your machine.

• It's another fun excuse to visit your favorite quilt shop on a regular basis!

• Many BOM quilts are designed with a variety of block styles, so you can master different ones and expand your overall quilting knowledge.

• By working gradually, you'll be able to control the usual sewing room clutter when working on a project all at once. Blocks & cut pieces can be stored in clean pizza boxes, plastic zipper bags, or other methods.

• The month-to-month pace of the project allows you to immerse your-self in each section and focus on it differently than you would when you make an entire quilt at once.

• The chances of ending up with yet another UFO are lessened because you can see your progress - a BOM quilt project has a beginning, a mid-dle and foreseeable end!

• Marcus has more BOM's in the works for 2012 - at least one is sure to suit your style and your schedule!

(Share this with your customers!)

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Marcus Magazine - Spring 2012