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8/3/2019 Mardi Stewart
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Leading the Way in
Internal Communications
21-23 February 2012
Mardi StewartDirector²Internal and Strategic Communications
National Communications Branch
Dep
artment of Immigration and Citizenship
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National Communications Branch
Revitalising internal communication within a government setting
Developing a communication strategy for a diverse organisation
Bridging the gap between senior executives and staff
How to achieve results in a complex environment
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Top seven tips for internal communication
Have some quick and solid wins
Get to know your key internal stakeholders, they matter
Become known (for all the right reasons)
Build trust by doing the right thing
Build solid relationships with key influencers
Keep up momentum²keep things interesting
Always evaluate what you are doing and why
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Department of Immigration and Citizenship
In the current financial year the department will:
administer a permanent migration program of 185 000 places
issue more than four million visas
facilitate about 30 million crossings of the Australian border by
passengers and crew
welcome about 14 000 refugees and humanitarian entrants.
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
National Communications Branch
Media liaison
Major public information campaigns
Internal and strategic communication
Publications and digital productions
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
2009 staff survey
Low scores regarding communication between senior leaders and
employees and senior and executive leadership visibility.
The statement µwithin my agency the most senior leaders are
sufficiently visible¶ was agreed to by 38% of staff compared with
50% across the Australian public service.
Only 29% of employees surveyed agreed with the statement µin
my agency, communication between senior leaders and other
employees is effective¶ compared with 37 per cent across the
Australian public service.
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
2009 staff survey
One in two employees was critical of information andcommunication received from leadership.
Comments included µthere is a big communication gap, with wallsbetween leadership and employees¶ and µwe find out more aboutwhat¶s going on from the grapevine than from official channels or
management¶
Staff wanted to see and engage with our executive and senior leaders more often
Our leaders needed to be more visible to staff.
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Staff demographic profiles
55 per cent of staff work in state and territory offices
43 per cent of staff work in the national office in Canberra
63 per cent of staff are female
The average employee age is 40 years and
26 per cent of staff identify as being from a culturally diverse
background
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
immEnews
A revitalised, web-based interactive staff newsletter
Easier to read and interesting for time-starved employees
Cheaper to produce with its web-based format.
Leading the Way in Internal Communications
Mardi Stewart
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Leading the Way in Internal Communications
Mardi Stewart
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Leading the Way in Internal Communications
Mardi Stewart
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Leading the Way in Internal Communications
Mardi Stewart
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Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
immEnews Feedback
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Our Story
An opportunity for sections and teams across the department to
film video clips on who they are and what they do.
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
The Switch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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National Communications BranchAlways evaluate what communication you are
doing and ask why it matters.
Leading the Way in Internal Communications
Mardi Stewart
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National Communications Branch
Leading the Way in Internal Communications
Mardi Stewart
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Mardi Stewart
Director²Internal and Strategic CommunicationsNational Communications Branch
Department of Immigration and Citizenship
www.facebook.com/departmentofimmigrationandcitizenship
www.twitter.com/SandiHLogan
www.flickr.com/diacimages