Slide 1
BUYING AND SELLING AT ONE PLACE
Market is understood as the place where buyer and seller meet
and transact in goods and services.
On the basis of area:- local, national ,international, rural and
urban markets.On the basis of volume:-wholesale and retail marketOn
the basis of commodities:-capital market, stock market.On the basis
of transaction:- spot market and future marketon the basis of sex:-
male and female
Types of market3Marketing is the process of communicating the
value of a product or service to customers, for the purpose of
selling the product or service. It is a critical business function
for attracting customers.Marketing can be summed up as consisting
ofSales in a planed wayCreation of customerCreation of demand and
satisfying it.MEANING OF MARKETINGNature of marketing
Consumer oriented Starts with consumer and ends with the
consumerGuiding elementSystemExchange processGoal orientedDynamic
processFunction of marketingFunction of exchangeBuying or
assembling sellingFunction of physical supplyTransportationStorage
of goodsFacilitating functionFinancingRisk takingMarket
information
OB JECTIVE OF MARKETINGTo create customer for the businessTo
satisfy the needs of the customerTo determine marketing-mix that
will satisfy the needs of the customersTo generate adequate profits
for the businessTo earn goodwill for the businessTo raise standard
of living of the people
Management defined as the organization and coordination of the
activities of an enterprise in accordance with certain policies and
in achievement of clearly defined objectives
MANAGEMENT
ADMINISTRARIVE LEVELEXECUTIVE LEVELSUPERVISORY LEVEL
MARKETING MANAGEMENTMarketing managementis a business discipline
which is focused on the practical application ofmarketingtechniques
and the management of a firm's marketing resources and
activities.
NIKESHVIJAY
