Maricielo Villas Project Brief - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/MARICIELO... · 2013-02-12 · Mark is an avid movie fan and is building a growing DVD collection

Maricielo Villas

Project Brief

Project Overview

• Location: Corner of Quirino Ave. and Casimiro Ave., Las Pinas City

• Land Area: 1.8 Has

• Project Type: Medium Rise Development Condominiums

• Product Type:

– 1 Medium Rise with 4 Residential floors with Lower Ground Parking

– 4 Medium Rise with 5 Residential floors with Lower Ground Parking

• Unit Types: 2br and 3br units

• Total Units: 516 units

• Total Parking Slots: 324 slots

• Building Footprint: Approx. 40%

• Open Spaces: Approx. 60%

• Price Range: Php 2.06M - Php 4.30M

Competitive Landscape

• Cavite side is flanked by townhouse developments

• 68% of identified townhouses have been absorbed

• Maricielo Villas has resort-inspired amenities unique to the area and price is competitive.

VISTA RIVA

P37,687/SQM.

VICTOR TOWNHOMES

P36,735/SQM.

JEANETTE TOWNHOMES

P32,671/SQM.

RHONAVILLE

P34,648/SQM.

BERNICE

P33,891/SQM.

CARMEL

P59,502/SQM.

GREENLANE

P36,257/SQM.INFINITY

P22,788/SQM.

Competitive Landscape

• Sucat side is flanked by condominium developments

• 61% of identified condominiums have been absorbed

• Maricielo Villas is competitively prices and has larger unit space.

FIELD RESIDENCES

P70,933/SQM.

AVIDA SUCATP64,421/SQM. FOUNTAIN BREEZE

P47,412/SQM.

CHATEAU ELYSEE

P61,083/SQM.

BELLA VISTA

P43,500/SQM.

AMVEL MANSIONS

P70,283/SQM.

LUXUREVILLE

P59,218/SQM.

KASSEL

P38,011/SQM.

AVIDA ALABANG

P75,328/SQM.

Maricielo Villas:

A timely development

Maricielo Villas is a breath of fresh air

in the stifling heat of real estate competition in

Las Piñas City.

The mid-rise structure is the middle ground between

high rises and the townhouses. For the prospects

vacillating between the two, it will afford them the best

of both development types.

Maricielo Villas will infuse new and better

inventory to the market.

-Hype on the resort living amenities, de-stress everyday while maintaining a trailblazing career in the CBD.

-Choice of access points to get to anywhere you want. Turn the whole of the South into your playground.

- Visibility of the project will play an important role in the integrated marketing communications of the project: sellers will find it convenient pointing out the location of the project to prospects.

-Hype on the resort living amenities that are not offered by other developments in the area esp. the pocket developments.

-With DMCI, you are taken care of with upgraded property management service and with the knowledge that your home is built by the country’s first triple A quality builder.

- Emphasize the benefits of living in a medium dense community: exclusivity and privacy is maintained.

How do we stay on top?

From MakatiTake EDSA heading to Baclaran. Make a left to Roxas

Boulevard to get to Coastal Road. Once on Coastal Road head

for Alabang Zapote Road then make a left turn to Qurino

Avenue. Project site is on the right.

From CaviteHead to Aguinaldo Highway. Head straight to Alabang Zapote

to get Quirino Avenue. Project site is on the right.

How to get there:

Key Distances - Schools

St. Joseph’s Academy 2.00 KM 5 mins

University of Perpetual Help - Rizal 4.00 KM 10 mins

St. Paul College Parañaque 4.00 KM 10 mins

St. Andrew’s School 4.00 KM 10 mins

Elizabeth Seton School 5.00 KM 15 mins

Southville International School 6.00 KM 15 mins

San Beda College Alabang 9.00 KM 20 mins

Key Distances - Hospitals

Las Piñas District Hospital 0.50 KM 3 mins

Jasmin Emergency Hospital 0.60 KM 3 mins

Christ the King General Hospital 1.00 KM 5 mins

A. Zarate Medical Center 1.50 KM 5 mins

Las Piñas Doctors Hospital 5.50 KM 15 mins

Alabang Medical Center 8.00 KM 15 mins

Asian Hospital 11.00 KM 20 mins

Key Distances -Business Districts

Alabang CBD 8.60 KM 20 mins

Filinvest CBD 10.00 KM 25 mins

Makati CBD 15.00 KM 30 mins

Key Distances - Airport

NAIA 1 via C5 extension 6.50 KM 10 mins

Domestic Airport via C5 extension 8.50 KM 15 mins



Key Distances Commercial Establishments

SM Bacoor 3.00 KM 10 mins

SM Center Las Piñas 3.00 KM 10 mins

SM Sucat via C5 Extension 3.00 KM 10 mins

SM Southmall 7.00 KM 15 mins

Alabang Town Center 9.00 KM 20 mins

Festival Mall Alabang 10.00 KM 25 mins

SM MOA 11.00 KM 25 mins

Key Distances - Churches

Christ the King Las Piñas 1.50 KM 5 mins

St. Joseph Church Las Piñas 2.00 KM 5 mins

St. Andrew’s Church Las Piñas 4.50 KM 10 mins

Value PropositionValue PropositionWhat: The only resort-inspired, medium density,

condo village with an invigorating mix of

resort-style amenities

Where: found at the corner of Quirino Avenue and Casimiro Avenue, Las Pinas City

How: that features Spanish-Mission inspired architecture and upgraded community amenities and facilities

Who: for the young upwardly-mobile families

Why: aspiring to live in a secure and serene environment

When: in times of increasing compromises in order to cope with the fast paced demands of life.

Target Markets

Primary Target Market – Early Nesters

Start-up young families or married couples between 30s to 40 years of age with 1-2 kids, from toddler to elementary level, occupying from middle to top management positions in reputable companies. May own 1 car, career-driven yet still want to be there during their

children’s formative years.

Mark and Joanna are married for 6 years and were blessed with 2 adorable children, Jonie, 5, &

Marga, 4. The couple works in Alabang while the kids attend school at St. Joseph’s Academy

where the parents attended school when they were younger. The couple also enrolled the kids in

a ballet class at a nearby dance studio, this gives them time to catch up during the weekends.

Mark is an avid movie fan and is building a growing DVD collection while Joanna is into

jewellery crafting.

When Mark & Joanna decided to move out from their rented apartment, they’re hoping to find a

place where security and tranquillity is present in the community. They wanted to make sure that

they will be with their children to guide them and nurture them during their formative years.

They believe that the type of community where they will nurture their children’s growing up

years is a very important factor to consider for their children to become well mannered, and

disciplined, like them.

Emotional Need Benefit Activity Link to Amenity/ies

As a new parent, you want to have a home where you can picture your kids growing up in.

Your new home is not a four walled structure where you and your kids are cooped day in and day out. You can go out, mingle with other people in the community and have an active lifestyle.

-Spend time with your family and friends at the pool.

-Keep up with your health regimen with an early morning or a late night walk.

-Swimming Pool

-Garden Trail

- Fitness Gym

As a working parent, you want to have peace of mind while at work, knowing that your kids are safe and secure.

You no longer worry about the safety of your kids while at work, because the community works for you in securing your kids.

Focus on your career and have trailblazing results at work.

- Perimeter fence.

-Fire safety systems

-CCTV Cameras at strategic locations.

-24-hour security with roving personnel.

As an upwardly mobile person you want to make the most out of your career to secure the future of your family.

You no longer have to battle the early morning rush. You can spend more time with the family.

-You can have the luxury of staying in a few more minutes in bed.

- You can drop off your kids in school.

-Accessible location.

-Proximity to your place of work, and schools via major thoroughfares.

As a career minded individual, you want a home where you are able to relax and de-stress after a long day at the office.

Your new home is not just a place to park your shoes at night, it is a home where you can have a stay-cation, with the resort-living ambience.

-You can be alone with your thoughts and commune with nature at the landscaped park.

-Dive in for an invigorating swim at the pool.

-Landscaped park

-Swimming Pool

Needs – Benefit Analysis

Secondary Target Market Full Nesters/ Upgraders from

Las Pinas City /Cavite

Married couples between the ages of 40-50 years old, with grown up kids, occupying top management position in multinational

companies or leading local firms, could also be entrepreneurs; have children studying in reputable schools / private schools. They may already have a primary house (or renting), located within the

vicinity. Seeking for harmony and work-life balance.

Target Markets

Roy is an entrepreneur. After his stint as an engineer in Dubai. He is now into electronic

gadgetry, that is why he invested his earnings on his own consumer electronics distribution

company in Alabang. He wants to make up for the time he spent away from his family by

spending as much time as possible with them. He is married to Ana, an events coordinator who

is always on the go. During the time that Roy is working abroad, she put her career on hold and

took care of the kids. Now that Roy is back and the kids have grown, it’s time that she gets to

follow her career path.

Lisa and Danny are teenagers who study in nearby schools, they appreciate the sacrifices that

their parents made in order for them to get the good things in life. Lisa is a photography

enthusiast and is looking forward to taking pictures of the waterscapes in their new home.

Danny likes swimming. He hopes to join the Philippine Swimming Team one day.

Emotional Need Benefit Activity Link to Amenity/ies

Working parents need to leave home early. You worry about your children’s security, though they are already in their teenage years.

You can be rest assured that your children are safe and secure at home.

You can focus on your work since you no longer have to worry about the welfare of your children.

-Perimeter fence.

-Fire safety systems

-CCTV Cameras at strategic locations.

-24-hour security with roving personnel.

As a parent, you want to be there to support your children in their quest to the grown up world at the same time make the most memories while they are still under your care. You want to be closer to them, something you were not able to do due to lack of amenities in your previous home.

You can reaffirm your relationship with your family in the relaxing ambience that the development is known for.

-Commune with nature, watch the calming waterscapes while spending time together

- Catch up with each other on an after dinner stroll.

-Garden Trail

-Landscaped Trail

-Waterscapes

-Greenery

As a career driven individual, you want a home that is accessible to your work, city living facilities and areas of interest for an out of town vacation.

Your home is accessible to your work, commercial areas, transport terminals, schools, and hospitals.

-Stay in bed longer knowing that you have the easiest route to work.

-Have breakfast with the kids and catch up with their school activities.

-Buy fresh produce at the local market for a healthy diet.

-Have a spur of the moment, out of town getaway with the family for a great bonding moment.

-Accessible location

-Proximity to major thoroughfares for an out of town vacation.

Needs – Benefit Analysis

Reasons to Believe: Reasons to Believe:

The Maricielo Villas AdvantageThe Maricielo Villas Advantage

Maricielo Villas is not just a place to park your shoes at the end of a long day, it is a home where:

• you spend quality time with your kids and watch them grow up to be healthy individuals,• you reaffirm your relationship with your spouse and remember the reasons why you decided to build a family and grow old together,• you can invite your friends over for a night cap, or a full blown party,• you can wind down and gather your thoughts so you can be ready and effective for the next day in your trailblazing career.

The Maricielo Villas Advantage:The Maricielo Villas Advantage:

Resort Living: A vacation that lasts a lifetimeResort Living: A vacation that lasts a lifetime

Maricielo Villas puts forward an invigorating mix of resort living amenities that you can share with family and friends. It is a home that de-stresses you every single time you walk out the door for a rejuvenating stroll around the amenities complex.

For the active family, they can keep up with their health regimen with a revitalizing jog by the park and swim a few laps at the swimming pool.

For the laid back family, they can take an early morning or late night walk around the landscaped park and garden trail or soak up the sun while lounging at the pool decks.

Life in Maricielo Villas is a vacation that lasts a lifetime.


ResortResort--Style Building FeaturesStyle Building Features

Being another innovative DMCI Homes project, Maricielo Villas hasthe unique DMCI Homes Resort Living Signature Features:

1. Breezeway: to enhance the flow of natural ventilation and lighting. This feature encourages air circulation and natural lighting which also allows you to save on energy consumption.

2. Garden Atrium: These areas are lush verdant vegetation that improves not only aesthetics of your home but also maintain fresh air.

3. Single Loaded Corridors: the piece de resistance of DMCI Homes Resort Living Signature features. These corridors open up to a balcony overlooking the landscaped atrium. This feature is a far cry from the usual residential building feature where your unit opens up to face another unit’s door. With this feature, you will no longer have that usual cooped up feeling.

Life in Maricielo Villas is light and bright.


Secure Environment: Unwind with peace of mind Secure Environment: Unwind with peace of mind

Maricielo Villas puts forward a safe and secure haven for you and your family, with the following security measures in place:

• electrified perimeter fences• 24-hour security service• CCTV cameras in strategic areas• roving security personnel• security room located at the lower ground floor of the buildings


Distinct Architecture: a Spanish HeritageDistinct Architecture: a Spanish Heritage

The Spanish Mission Architecture blends in seamlessly with the Las PinasCity government requirement to restore the historical area and to help in promoting the officially declared National Cultural Treasure: Parish Church of St. Joseph’s Bamboo Organ, by blending in the area.

Maricielo Villas’ distinct Spanish Mission Architecture is reminiscent of summer vacations spent soaking up the sun and lazy afternoons spent catching up with friends over lemonades.

Maricielo Villas is composed of 5 mid-rise buildings. Each building consists of 4-5 residential floors with lower ground floor parking level with scenic elevator. Spanish Mission-inspired architecture details are carefully planned to ensure that spaces are efficient and functional.

Living in Maricielo Villas is like being part of a history that unfolds daily.


Accessible Location : HassleAccessible Location : Hassle--Free CommutesFree Commutes

Maricielo Villas is located at the corner of Quirino Ave., and Casimiro Ave., Las Pinas. It is approximately 300 meters near the Alabang Zapote Road, and 1km near the C5 Extension Road.

Maricielo Villas has 4 major access routes: Quirino Avenue, AlabangZapote Road, Manila-Cavite Coastal Road, and C5 Extension are the major thoroughfares that lead you so you can be at work with minutes to spare to get your cup of coffee or catch up with your colleagues.

Maricielo Villas gets you as far away from the hustle and bustle of urban living so the stresses of the commute and the long drives melt away as you come home, yet still be accessible to the conveniences of city living.

Your home is a springboard where you can be in your destination with minutes to spare.


YYour home works for you.our home works for you.

Maricielo Villas will do the work for you while you concentrate onreaffirming relationships, making memories and living life with

fully-functional indoor amenities:

1. Entertainment/Game Room2. Lounge Areas3. Convenience Store4. Water Station5. Laundry Pick-up Station 6. Multi-Function Hall

Maricielo Villas ensures a hassle-free resort living with laundry service area, way finding signage, an automatic fire prevention system,garbage holding area, and the reliable service of our Property

Management officeIn Maricielo Villas, your home works for you.


A proud A proud project of DMCI Homesproject of DMCI Homes

DMCI Homes is the country’s premiere triple A builder and developer that

provides upwardly mobile young families with high quality, safe

homes in fully serviced communities near the urban areas.

With more than 50 years heritage of building some of the country’s most

recognized landmarks, DMCI offers the same expertise and world-class

standards in every DMCI Homes Project.

Our passion to build projects with only the highest quality is relentless.

With more than half a century of experience in building, DMCI Homes

has the unique distinction of providing first rate construction techniques

that allow our company to build better homes faster.

Project in FocusSegovia

Architectural BackgroundMaricielo Villas is developed in compliance to Republic Act

No. 8003 identifying Historical Corridors in Las Piñas

An act declaring the following areas

in the Municipality of Las Piñas as Tourist Spots:

• Asinan Area

• Las Piñas Church

• Bamboo Organ

• Las Piñas Bridge

• Father Diego Cera Bridge

• District Hospital

Site Development Plan

Indoor & Outdoor Amenities

• Convenience Store

• Laundry Services Area

• Lounge Area

• AV Room

• Gym

• Function Hall

• Private Function Room

• Cascading Kiddie Pool

• Adult Pool

• Pool Deck

• Reflecting Pool

• Children’s Playground

• Linear Park 1

• Linear Park 2

• Thematic Fountains

• Landscaped Walkways

Building Features

• Balconies in all units

• Garden Atriums

• Single-loaded Corridors

• Breezeways

• Scenic Elevators

Development Features

SECURITY: GUARDED ENTRANCE GATE

PERIMETER WALL

ELECTRIFIED FENCE

ROVING SECURITY PERSONNEL

UTILITIES: ELEVATOR FOR EVERY BUILDING

OVERHEAD WATER TANK

UNDERGROUND CISTERN

PROVISION FOR CABLE TV, TELEPHONE LINE

CENTRALIZED GARBAGE DISPOSAL AREA

SEWAGE TREATMENT FACILITY

� SECURITY FOR COMMON AREAS

� HOUSEKEEPING SERVICES FOR COMMON AREAS

� UTILITIES APPLICATION ASSISTANCE

� MOTOR VEHICLE REGISTRATION ASSISTANCE

� GENERAL MAINTENANCE OF COMMON AREAS

� ASSISTANCE IN MINOR JOBS IN RESIDENTS’ UNITS

� PROVIDES GENERAL INFORMATION ON SUPPLIERS AND ACTIVITIES

WITHIN THE VICINITY OF THE PROJECT

� ACTS AS LIAISON BETWEEN THE DEVELOPER AND THE OWNER

� EVENTS ORGANIZING

PMO SERVICES

Segovia Facade

Entrance Gate

Segovia boasts of Breezeways that allow the natural flow of air and light to permeate the building.

Single-loaded corridors provide for maximum

privacy and open up to a thematic atrium.

The atrium is a welcome addition of lush greenery and refreshing water

feature right in the centre of the building.

Segovia Building LayoutSegovia Building Layout

Segovia Floor PlansSegovia Floor Plans

44 Units Available for Sale




2 Bedroom Unit

2 Bedroom Unit

2 Bedroom Unit

2 Bedroom Unit

Unit Inventory

Mix:

Total Number of

Units

Approx. Gross

Area (sqm)

2BR (37.0 sqm) 174 48.50 – 61.00

2BR (42.0 sqm) 168 55.50 – 67.00

2BR (45.5 sqm) 38 62.50 – 73.50

2BR (49.5 sqm) 78 70.00 – 80.00

2BR (51.0 sqm) 28 61.00 – 64.50

3BR (65.0 sqm) 30 83.00 – 85.50

Total Residential 516

Total Parking Slots 324 slots 12.50

Unit MixUnit Mix

Building2BR

(37.0 sqm)

2BR (42.0 sqm)

2BR (45.5 sqm)

2BR (49.5 sqm)

2BR (51.0 sqm)

3BR (65.0 sqm)

Total

Segovia 44 35 8 8 95

Pontevedra 40 10 34 10 94

Madrid 45 44 20 109

Sebastian 35 34 10 10 89

Almeria 55 54 10 10 129

Total 174 168 38 78 28 30 516

Unit Mix per BuildingUnit Mix per Building

Unit Mix and Pricing*Unit Mix and Pricing*

Unit

Description

Unit Area

(Sqm.)

Total

Number of

Units

Min. Total

Area (Sqm)

Max. Total

Area (Sqm.)

Min. List Price

(Php)(with Vat, where

applicable)

Max. List

Price (Php)(with Vat, where

applicable)

Inner Unit 37 44 50.5 61 2,061,000 2,306,000

Inner Unit 42 35 55.5 67 2,365,000 2,749,000

Corner Unit 45.5 8 64.5 73.5 2,674,000 3,265,000

Corner Unit 51 8 70 80 3,388,000 3,793,000

Segovia

*1.The prices of parking slot is not included in the pricelist. Parking slots are sold separately.

2.Above prices are subject to change without prior notice.3.The unit areas may change based on the final construction drawing.4.Prices indicated are exclusive of closing fees. 5.The unit number is also the number of service area located at the roof deck. Allocation is 1:16.Prices may include VAT, if and where applicable.

7.The availability plans are intended to give a general idea of the project and as such are not to be relied upon as statements of fact. These drawings are based on current plans.8.Buyer’s can verify their fatucal correctness and subsequent changes, if any. The contents herein are subject to change without prior notice and do not constitute an offer or contract.All floor plans contained herein are not to scale.

Unit FinishesUnit FinishesRESIDENTIAL AREA

2-BEDROOM UNITS 3-BEDROOM UNIT

37.0 42.0 45.5 49.5 51.0 65.0

FLOOR FINISHES

Living, Dining and Kitchen Ceramic tiles with baseboard

Bedrooms Vinyl planks with baseboard

Balcony Ceramic tiles with pebble washout

Toilet Unglazed ceramic tiles

WALL FINISHES

Interior Walls Painted finish

Toilet Painted plain cement finish above tile

CEILING FINISHES

Living, Dining and Kitchen Painted plain cement finish

Bedrooms Painted plain cement finish

Toilet Painted plain cement finish

KITCHEN AREA Granite finish kitchen countertop with cabinet system

DOORS

Entrance Door Wooden panel door on metal jamb

Bedroom Door Wooden door on metal jamb

Toilet Door Wooden door with louver on metal jamb

Balcony Door Aluminum framed glass panel (where applicable)

RESIDENTIAL AREA 2-BEDROOM UNITS 3-BEDROOM UNIT

37.0 42.0 45.5 49.5 51.0 65.0

WINDOWS Aluminum framed glass panel

FINISHING HARDWARE

Main Door Lockset Lever type keyed lockset

Bedroom Lockset Lever type keyed lockset

Toilet Lockset Lever type privacy lockset

TOILET AND KITCHEN FIXTURES

Water Closet Top flush, one-piece type

Lavatory Wall hung type Under Counter Type (48 sqm)Under counter type and wall-hung with

semi pedestal

Kitchen Sink Single Bowl Single Bowl with Drain Board

Kitchen Faucet Lever Type

Shower Head and Fittings

Exposed bath and shower mixer

Soap Holder White, Recessed type

Unit FinishesUnit Finishes

Project MilestonesProject Milestones

PARTICULARS DATE

Start of Demolition December 14, 2010

Advance Project Briefing February 14, 2011

Release of Segovia Bldg. Pricelist February 14, 2011

Project Soft Launch February 24, 2011

Effectivity of Segovia Bldg. Pricelist February 26, 2011

Segovia Bldg. RFO Date June 2012

Payment Terms

• Minimum down payment of 10% of List Price with discounts and pay terms stated in the Memo#08-EO-GA-06 dated April 29, 2008.

• RFO date for Segovia Building is on June 2012

Thank You and Happy Selling!

Documents

Maricielo Villas Project Brief - dmcibrokers.comdmcibrokers.com/wp-content/uploads/2013/02/MARICIELO... · 2013-02-12 · Mark is an avid movie fan and is building a growing DVD collection