1 09 March 2012

Municipal support for Health Literacy?

Local challenges & opportunities for health promotion

Mariken Leurs PhD

RIVM Centre for Healthy Living

2 Municipal support for Health Literacy? | 09 March 2012

Content

1. Introduction

RIVM Centre for Healthy Living

2. Local public health policy process

3. Local health literacy examples

3 Municipal support for Health Literacy? | 09 March 2012

Content

1. Introduction

RIVM Centre for Healthy Living

2. Local public health policy process

3. Local health literacy examples

Municipal support for Health Literacy? | 09 March 20124

RIVM Centre for Healthy Living mission statement

…to contribute to the health

of all Dutch citizens by

supporting

health promotion professionals

with a website and direct support

(gatherings, training, coaching)

Municipal support for Health Literacy? | 09 March 20125

strenghtening local health promotion

●Municipality

●Neighborhoods

●Schools

●Work

●Leisure time

No reinvention of existing wheels, quality promotion & investingin local craftmanship to fit the wheels to the right bike

Municipal support for Health Literacy? | 09 March 20126

Healthy Municipality Manual

Windows of opportunity?

Partners?

Neighborhood analyses?

Which interventions?

Timing Policy cycle

Social Marketing

Municipal support for Health Literacy? | 09 March 20127

Health behavior themes:

● Linked to local policy cycles

● Integrated approaches

● Inspiring examples

● Intervention - advice

18 mei 2011

Alcohol

Tobacco

Mental Health

Injuries

Sexual health

Obesity

Sport & Exercise (2012)

Municipal support for Health Literacy? | 09 March 20128

Important: Policy realisation

Municipal support for Health Literacy? | 09 March 20129

Healthy ageing for young people focusses on:

● Learning how to chose

● Learning how to learn

● Learning how to live

Context: at home – at school - with friends / in club s

Healthy learning & living

Municipal support for Health Literacy? | 09 March 201210

Prosperity

Municipal support for Health Literacy? | 09 March 201211

Divorce….

Municipal support for Health Literacy? | 09 March 201212

Leisure time…

Municipal support for Health Literacy? | 09 March 201213

More leisure time…

Municipal support for Health Literacy? | 09 March 201214

Dutch youth

….according to Google-images

Municipal support for Health Literacy? | 09 March 201215

Dutch youth

….volgens Google-afbeeldingen

Municipal support for Health Literacy? | 09 March 201216

….…starts with the parents !

A healthy life style of youth ….

Municipal support for Health Literacy? | 09 March 201217

And can be strenthened

at school!

Municipal support for Health Literacy? | 09 March 201218

Municipal support for Health Literacy? | 09 March 201219

Municipal support for Health Literacy? | 09 March 201220

Whole school health

Integrated approach:

• Orientation & Organisation

• School profile

• Selection & realisation of

Intervention

• Evaluation

Municipal support for Health Literacy? | 09 March 201221

Success factors

● What’s the trending topic at school?

● Who has innovative ideas?

● Who are the formal and the informalleaders?

● What works?

● How does it fit?

● Is it entertaining & inspiring?

● 1+1 = 3+

With respect for the expertise of all partners involved!

Municipal support for Health Literacy? | 09 March 201222

Whole school health promotion

Promotion with ‘vignet’

-Now for primary schools

� Commitment by schools

To be developed for

- secundary Schools (VO) &

- vocational colleges (MBO)

Municipal support for Health Literacy? | 09 March 201223

Municipal support for Health Literacy? | 09 March 201224

RIVM together with the Dutch Youth Institute (NJi)& the Dutch centre for youth health care (NCJ)

Collaboration with Dutch Institute for sport & exercise (NISB) and Movise (welfare)

Municipal support for Health Literacy? | 09 March 201225

Database with health promotion interventions

Over 2400 interventions

Quality assessment:

● Manual & process evaluation?

● Theory based?

● Effect – evaluation?

#RecognisedHealthy

� 166 interventions(#ErkendGezond)

Reinvention of existing wheels nolonger necessarye vinden!

18 mei 2011

Municipal support for Health Literacy? | 09 March 201226

Database with health promotion interventions

Over 2400 interventions

Quality assessment:

● Manual & process evaluation?

● Theory based?

● Effect – evaluation?

#RecognisedHealthy

� 166 interventions(#ErkendGezond)

Reinvention of existing wheels nolonger necessarye vinden!

18 mei 2011

Municipal support for Health Literacy? | 09 March 201227

Health promotion for seniors:137 projects for 65+; only 7 recognised

Erkende Leefstijlinterventies

1. In de put, uit de put 55+ : mental health

2. Vallen verleden tijd : fall reduction

3. Focus on balance : fear reduction for fall-accidents

4. In Balance : Fall reduction project

5. Halt! U valt: Fall reduction project

6. Voor Elkaar in de Buurt : social participation

7. Exercise garden for seniors : outdoor exercise

Municipal support for Health Literacy? | 09 March 201228

Health promotion for juniors:24 recognised & 22 well described (total 624)

Erkende Leefstijlinterventies

Municipal support for Health Literacy? | 09 March 201229

Trendingtopic #YouthImpulsHealthyLiving

● New government programme targetting youth

● Via schools & social media

● Participation, co-creation & crowd-sourcing

● Empowerment of schools & promotion use of recognisedintervention

● Empowerment of youth using

to resist unhealthy choices

2,5 years, starting this summer

Municipal support for Health Literacy? | 09 March 201230

What & how to include for maximum impact?

What are the opportunities for the Dutch North? How to contribute & how to use??