Mater ia l g i r l…Syma, Jobedha, Humawin, Nhadia.

Group 24

Our song choice;Marina and t h e Diamond s- Pr imadonna

Our p e r f o rmer ; Jobehda Begum

Our p er f o rmer ; Jobehda Begum

Marina and t h e Diamond sNot a band, but Marina and her fans.

A electro/techno-pop genre.

The song depicts our artist as spoilt, diva-ish and a perfectionist; dresses, mature make up, diamonds and glitter.

This will connect with the audience – particularly the young female audience - because our artist will be ultimate alter ego they always wished to be/have.

Similar to artists such Katy Perry, Lana Del Ray, Florence and The Machine and Kate Bush.

Insp i ra t i on f r om d i f f e r en t mu s i c v i d eo s .

Madonna – Material Girl;http://youtu.be/_gWqc7pTNn0

Madonna – Vogue;http://youtu.be/GuJQSAiODqI

Rita Ora – Party and Bullshit;http://youtu.be/dOOxlVUC08Q

Cheryl Cole – Under The Sun;http://youtu.be/qr1bkbWKevE

Carly Rae Jepson – Call Me Maybe;http://youtu.be/fWNaR-rxAic

Christina Aguilera – Candymanhttp://youtu.be/-ScjucUV8v0

Idea s f o r mu s i c v i d eo ;

Created a young, fun, bubbly female artist. With a new Vibe to inspire independent young women. Inspired by Lilly Allen, who has her own style of fashion, and attitude towards music.We don’t want our music video to be similar to the original one. Its going to be produce showing a new modern fun theme than the artist just laying in bed singing. We will have a short party scene of friends having a good banter, dancing and misbehaving which will be our base track. This will be taken from different angles and edited in a exciting way, for instance, the edits will be of splits screens, quarterly dissolving images etc.We also want our artist to show some uncoordinated-ness, to contradict her diva-ness, e.g, have shots of her spinning and falling over.

Our mu s i c v i d e o i d ea s ;

Our main audience would be aged 14 – 28 due to the fact that it may appeal to younger audience because of the connotations within the music video. Due to it obviously having female connotations it would appeal to females more. However, both might be attracted to the song. I would say that our music video will appeal to both working class and middle class; working class more because they can live their alter ego through the music video.

Audienc e

This is Priya, she is 20 years old. Currently studying graphics at uni, She listens to indie, pop and funky house. Shops in Tesco and Asda, value make food, good savings. More money to shop in the high streets and charity shops do good vintage clothing. She’d like to see in a music video the artists itself having fun and not just lyrics being sung but showing another meaning.

This is Lucia age 18, studying art and history. She likes to listen to anything with a upbeat rhythm. Loves shopping in Top Shop, ASOS and many more places with hit fashion she says. In a music video she’d like choreography dancing performed, so you remember the song and artists.

Our music video would follow Andrew Goodwin’s theory of disjuncture and/or illustration. We would have shots consisting of both. This will keep the audience entertained because they will follow the music video with the lyrics and see the link between the two.

Musi c v i d eo

Record label under Atlantic Records.

The label works with indie rock bands that are often unsigned or signed with small label.

Worked with Marina and the Diamonds before.

Small record label.

Not that many artists with them.

Chop Shop Record s

Loca t i on s

Produc t i on s c h edu l eTuesday 23th Wednesday

24th Tuesday 30th

Filming in the photography studio

Telephone box/Piccadilly Circus

Filming at Victoria Park

Camera, Projector, Lighting

Camera,Coloured lighting

Camera, Lighting

No Props, only make up and costume

Party stuff, costumes, make up, PROPS

Props still pending, costume and make up

2 hours maximum

4 hours maximum

All day (pending)

Risk a s s e s smen t- Don’t fall in the fountains. -Be careful of office workers who do not want to be disturbed whilst we are filming in a city area.-Filming in a forest, make sure to do it in daytime or know your way round the forest.-Do not get in the way of people in the park.-Be careful in the dark, when filming in Piccadilly Circus.-The lighting in the projection is not too bright for the performer- might damage their eyes.

Animat i c ;http://candipop12group24.blogspot.co.uk/2012/10/planning-animatic.html

http://candipop12group24.blogspot.co.uk/2012/10/planning-video-test-shot.html

Tes t Video Sho t ;