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Pacific Marinelife Institute launched a new design for its Seastar Marine Tourism Rating in April 2011. The new simplified rating‟s logo retains the marine theme with the recognisable seastar and is designed to be more easily interpreted by the travelling public, as well as still strongly associate the marine adventure certification program with the Institute. Available exclusively to members of the Institute‟s Adventure Network, Seastar Marine Tourism Ratings allow travellers and agents to easily recognise the quality of a marine tourism adventure, as well as be confident that operators who display the Seastar are actively involved in conservation programs and offsetting their eco footprint. At the same time as launching the new Seastar Rating brand, the Institute rolled out a revised Standards and audit system for the program, that aimed to retain the high quality of product in the program, but make it easier for the Member Operators to comply with the audit and minimum standard requirements. “We listened to the concerns of many operators that the time taken to meet the compliance requirements of the many certification programs was becoming harder to justify”, Institute Director David Joyce said when launching the revised program. “Our aim has always been to make it easy for the travelling public to identify the quality of different marine tourism products, improve the standards within the industry and encourage tour operators to play an active role in marine conservation and research”. Seastar Rated businesses are required to comply with 7 Essential Standards, play an active role in Pacific Marinelife Institute research and conservation programs, offset a percentage of their eco footprint and allow travellers to be part of marine ecosystem protection. Seastar Marine Tourism Rating is awarded in 18 different categories that include Sport Fishing Adventure, Whale Adventure and Dive Expedition. Marine Travel TRADE May 2011. Marine Travel Trade. A Pacific Marinelife Institute Publication. Explore and Protect. Seastar Rating Logo Updated Adventures on show at Sanctuary Cove The 23rd Sanctuary Cove International Boat Show is on this month from the 19th - 22nd. Not only is it a showcase of boats and marine equipment, many marine adventures display during the show. Read more on page 3. Medallions for marine adventure crew Marine adventure crews around the Pacific, including Australia can now apply for a Pacific Marinelife Institute Marine Crew Medallion. The crew medallions are designed to recognise the experience of each crew member and when be used in the marketing materials of the operator, make it easier for agents to determine the quality of crew. Read more on page 4. 2011 O2G Challenge Oceans 2 Green Program will launch its 2011 O2G Challenge in May. Marine adventure operators, travel agents and service providers can take up the O2G challenge to offset 20 percent of their eco footprint in 2011. Oceans 2 Green allows businesses to offset their carbon emissions, as well as diving, fishing and vessel impacts; through a series of rehabilitation programs. More on page 5. LATEST PRODUCT NEWS FOR THE MARINE TOURISM INDUSTRY AND ADVENTURE TRAVEL AGENTS Finance solutions for your new location. Finance solutions for Business I Equipment I Marine I Motor Vehicle I Home Phone Dale Joyce on 0407 738 644. ASIC Lic. 385211

Marine Travel Trade May 2011

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Marine Travel Trade is a newsletter for the adventure travel agents and the marine tourism industry. With the latest news, product udpates, staff appointments and business profiles. A Pacific Marinelife Institute publication.

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Page 1: Marine Travel Trade May 2011

Pacific Marinelife Institute launched a

new design for its Seastar Marine

Tourism Rating in April 2011. The new

simplified rating‟s logo retains the marine

theme with the recognisable seastar and

is designed to be more easily interpreted

by the travelling public, as well as still

strongly associate the marine adventure

certification program with the Institute.

Available exclusively to members of the

Institute‟s Adventure Network, Seastar

Marine Tourism Ratings allow travellers

and agents to easily recognise the

quality of a marine tourism adventure, as

well as be confident that operators who

display the Seastar are actively involved

in conservation programs and offsetting

their eco footprint.

At the same time as launching the new

Seastar Rating brand, the Institute rolled

out a revised Standards and audit

system for the program, that aimed to

retain the high quality of product in the

program, but make it easier for the

Member Operators to comply with the

audit and minimum standard

requirements.

“We listened to the concerns of many

operators that the time taken to meet the

compliance requirements of the many

certification programs was becoming

harder to justify”, Institute Director David

Joyce said when launching the revised

program. “Our aim has always been to

make it easy for the travelling public to

identify the quality of different marine

tourism products, improve the standards

within the industry and encourage tour

operators to play an active role in marine

conservation and research”.

Seastar Rated businesses are required

to comply with 7 Essential Standards,

play an active role in Pacific Marinelife

Institute research and conservation

programs, offset a percentage of their

eco footprint and allow travellers to be

part of marine ecosystem protection.

Seastar Marine Tourism Rating is

awarded in 18 different categories that

include Sport Fishing Adventure, Whale

Adventure and Dive Expedition.

MarineTravel TRADE May 2011. Marine Travel Trade. A Pacific Marinelife Institute Publication. Explore and Protect.

Seastar Rating Logo Updated Adventures on show at Sanctuary Cove

The 23rd Sanctuary Cove International

Boat Show is on this month from the

19th - 22nd. Not only is it a showcase of

boats and marine equipment, many

marine adventures display during the

show. Read more on page 3.

Medallions for marine adventure crew

Marine adventure crews around the

Pacific, including Australia can now

apply for a Pacific Marinelife Institute

Marine Crew Medallion. The crew

medallions are designed to recognise

the experience of each crew member

and when be used in the marketing

materials of the operator, make it easier

for agents to determine the quality of

crew. Read more on page 4.

2011 O2G Challenge Oceans 2 Green Program will launch its

2011 O2G Challenge in May. Marine

adventure operators, travel agents and

service providers can take up the O2G

challenge to offset 20 percent of their

eco footprint in 2011. Oceans 2 Green

allows businesses to offset their carbon

emissions, as well as diving, fishing and

vessel impacts; through a series of

rehabilitation programs. More on page 5.

LATEST PRODUCT NEWS FOR THE MARINE TOURISM INDUSTRY AND ADVENTURE TRAVEL AGENTS

Finance solutions for your new location.

Finance solutions for Business I Equipment I Marine I Motor Vehicle I Home Phone Dale Joyce on 0407 738 644. ASIC Lic. 385211

Page 2: Marine Travel Trade May 2011

The Challenge is coming. June 2011. Making fishing adventures even more rewarding.

A Pacific Marinelife Institute Event

Oceania Sportfish Trophy

Page 3: Marine Travel Trade May 2011

Sanctuary Cove on Queensland‟s Gold

Coast is home to one of the best marine

lifestyle showcases in the southern

hemisphere from May 19 – 22, 2011.

Amongst the millions of dollars of small

and luxury boats, it is also the prefect

place to showcase some of the region‟s

marine adventures. For travel agents

and businesses who operator away

from the „agency hubs‟ of the capital

cities or in remote locations, it is also

the prefect place to do business.

Travel agents living in Brisbane, Gold

Coast or Sydney can take advantage of

meeting some of the operators and in

many cases stepping on board their

vessels or ones, very similar to those

used by these charter and expedition

companies.

Displaying at this year‟s Sanctuary

Cove International Boat Show is The

Great Escape Charter Company that

operates a boutique expedition boat in

the Kimberley's in Western Australia.

Also on show is a number of the charter

yacht companies including Whitsunday

Escape, Cumberland Yacht Charters,

Charter Yachts Australia, Queensland

Yacht Charters (Whitsundays) and

Whitsunday Rent - A - Yacht. Tourism

Tasmania is also showcasing some its

marine adventure wonders.

Sanctuary Cove International Boat

Show is open 9am - 5pm Thursday 19th

– Sunday 22nd May. Online ticket

prices start at $A22 one day adult;

$A40 two-day adult; children 14 years

and under have free entry. For details:

www.sanctuarycoveboatshow.com.au

Publishing Editor: David Joyce, P: 0412761016, E: [email protected]. Marine Travel Trade is published monthly by the Pacific Marinelife Institute P/L. ABN 12 009 767. 68/88 Cotlew Street, Southport, Queensland, Australia 4215. All mail to: PO Box 721 Southport QLD 4215. Web: www.marinelifetraveller.blogspot.com. Email: [email protected]

New voices for marine tourism adventures

Our Pacific Region has certainly taken

hits during an eventful first four months of

2011. Many favourite tourism destinations

and tour operators are struggling. So we

thought it timely to launch Marine Travel

Trade News.

Marine Travel Trade will focus on the

latest news, product developments and

specials from the marine tourism industry

and help improve knowledge within

domestic and international travel agents

about this diverse and sometimes

specialised adventure industry .

Marine Travel Trade will also keep agents

up to date with the latest news from the

Institute‟s very own expedition products,

volunteer programs and certification

schemes. And while trade is the focus of

this monthly publication, Pacific Marinelife

Institute is also launching in June a new

digital magazine targeting consumers

called - Marinelife Traveller.

Right along Australia‟s East Coast and

east into the Pacific, tourism is trying to

recover. We hope these new voices for

an industry that is vital to each and every

economy and environment, go someway

to helping promote that we are open for

business and ready to welcome.

David Joyce

Publishing Editor

Pacific Marinelife Institute

[email protected]

Adventures on show at Sanctuary Cove International Boast Show

EDITOR‟S VIEW + NEWS

Marine Travel Trade I Page 3

News. Appointments. Product Updates. It is all in MarineTravelTrade. Do not miss an issue.

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Page 4: Marine Travel Trade May 2011

NEWS

Page 4 I Marine Travel Trade

New Green Island GM The Quicksilver Group has announced

the appointment of Sue O‟Donnell as

Green Island Resort‟s new General

Manager. Green Island Resort is a

beautiful 46 room eco-sensitive resort

located 45 minutes from Cairns on the

Great Barrier Reef.

Blue Lagoon Cruises Fuel Levy

Blue Lagoon Cruises in Fiji will introduce

a FJ$25 per person per day fuel

surcharge. Applicable to all passengers

aged 15 years and over, the surcharge

applies to all reservations embarking on

or after 23rd May. For more information

visit: www.bluelagooncruises.com

Marine Crew Medallion Pacific Marinelife Institute has launched

a new Marine Crew Medallion to award

crew, captains and guides as they reach

experience milestones. Medallions will

be awarded after 1 year, 5, 10 and 25

years of experience in categories such

as Adventure Skipper, Gamefishing

Deckhand, Sportfishing Guide, Scuba

Dive Instructor and Helmet Dive Guide.

Each category, in addition to the years of

experience will require minimum number

of days or dives, and all crew will be

required to meet minimum training

standards. As well, all Medallion holders

will be required to support Institute

research projects and abide by a set of

essential standards.

Operators can promote the Medallion

Status of their crew, and agents as well

as travellers will be able to use the

Medallions to identify the experience and

environmental commitment of the people

guiding their adventure. For more

information contact David Joyce at,

[email protected].

Passions new dive site available soon

Passions of Paradise, the Cairns based

sailing adventure operating to the Great

Barrier Reef has a new dive site and it

was a hit with a group of travel and tour

agents when they encountered sharks,

turtles, fish and breathtaking coral on a

recent trip. Long Bombie has not been

dived by many people, yet Passions of

Paradise will have the moorings finished

soon so the location can be shared with

everyone. For more information visit:

www.passions.com.au

2011 Dive Fiesta in Fiji to prove popular

2011 Fiji Dive Fiesta will be hosted in

Kadavu, Beqa and the Pacific Coast

from 21 - 28 May 2011. Sponsored by

Tourism Fiji, Air Pacific and FIHTA Dive

Committee, the event is expected to

attract a large number of international

dive specialists, tour consultants and

wholesalers. For more information

contact Tourism Fiji‟s Senior Marketing

Officer Thomas Valentine via email:

[email protected]

2011 O2G Challenge Oceans 2 Green Program will launch its

2011 O2G Challenge in late May. Marine

adventure operators, travel agents and

service providers can take up the O2G

challenge to offset 20 percent of their

eco footprint in 2011. Oceans 2 Green

allows businesses to offset their carbon

emissions, as well as diving, fishing and

vessel impacts; through a series of

rehabilitation programs. Visit the O2G

page on the Institute‟s blog for the latest:

www.pacificmarinelife.blogspot.com

Blog Network going live Marinelife Blog Network will be fully live

by June 2011. The first of the blogs are

already live, and when completed will

offer readers easy access to travel,

marine conservation, boating, dive,

fishing and dolphin news. Part of the

network includes blogs for different

sectors of the marine industry. Updated

weekly, and linked from the weekly or

monthly e-newsletters, the blogs offer a

great outlet for operators and agents to

post news and the latest offers. Visit:

www.pacificmarinelife.blogspot.com.

New Adventure Guides New marine adventure guides will target

adventure travellers, divers and anglers.

Published by Marinelife Media, a division

of the Pacific Marinelife Institute, each

annual guide will be updated quarterly

and available on Issuu and linked from

the Institute‟s e-newsletters. Special

edition guides such as „Island Stays in

the Pacific‟ or „OnH2O Destinations‟ will

also be published each year. Institute

Project Partners receive free listings,

while Adventure Network members

receive a premium listing. Resorts and

other service providers in each region

can advertise in the guides. For more

information on being part of the guides,

contact David Joyce on 0412 761 016 or

[email protected].

Finance solutions for Business I Equipment I Marine I Motor Vehicle I Home Phone Dale Joyce on 0407 738 644. ASIC Lic. 385211

No matter if it is computers or desks

Page 5: Marine Travel Trade May 2011

Kekoa Sportfishing Adventures

Sport and game fishing is simply what Capt Luke Fallon and

his wife Kelly live and breathe. With the beautiful 56ft custom

Sportfisher, Kekoa as their base, they offer liveaboard barra

and gamefishing adventures off Queensland‟s Cape York and

on the Great Barrier Reef.

Between April and June Kekoa is based along the Cape York's

western coastline south of Weipa. From customised tenders

anglers fish the rivers for Barramundi, Mangrove Jack, Salmon,

Tarpon, Fingermark and Estuary Cod.

Kekoa is the prefect sportfishing base, offering a personalised

experience for up to four anglers. Specifically designed for its

dual sportfish and game fishing role, Kekoa has a plush air-

conditioned saloon with deep leather lounges, inlaid coffee and

dinning table and the latest entertainment systems. Forward

are comfortable four-berth and double cabins, with access to

well appointment ensuites.

From September, Luke moves Kekoa to the reefs around the

famous Lizard Island to chase and release the giant black

marlin the region is renowned for. The northern Great Barrier

Reef also offers the opportunity for some spectacular

snorkelling, diving and spear fishing. The thrills and excitement

all captured on camera by Kelly and the memories posted on

her well respected Black Marlin Blog.

For more information:

Kekoa Sportfishing Adventures

5 Seastar Rated Gamefishing and Sportfishing Expedition

Phone: 0428 789 840

Web: www.kekoa.com.au

Askari - Hardcore Gamefishing

Askari is a beautiful 56ft Assegai custom Sportfisher, built for

one purpose, to put Hardcore clients in the middle of giant

black marlin action off Cairns. In only a short number of

seasons, Askari with experienced Captain Corey Hard at the

helm has achieved an impressive tally of tag and releases.

Available for charter off Cairns from September to November

for the Great Barrier Reef‟s heavy tackle season, and Port

Stephens from February to March or Gold Coast from May to

June for some light tackle gamefishing; Askari and the

Hardcore Team will impress any angler.

Step aboard Askari and you are in gamefishing heaven. The

vessel is the best of Australian craftsmanship. Inside the

saloon is a welcoming place after a day‟s fishing off the edge of

the reef or to watch the action during the day through the large

motorised windows, that when opened, means you are still part

of the action happening outside in the cockpit. The food

created by the team is impressive, as is the day‟s fishing action

captured from one of the many onboard cameras and replayed

on the large LCD TV during the evening.

Well appointed accommodation will suit both a family or group

of friends. The latest in communications will keep you in touch

with world and Askari‟s range and comforts means it can fish

out into the yet to be explored Coral Sea.

For more information:

Hardcore Gamefishing - Askari

5 Seastar Rated Gamefishing Expedition

Phone: 0433 747 413

Web: www.hardcoregamefishing.com.au

PROFILE

Marine Travel Trade I Page 5

cars, boats or buses. Talk to PMIFBS.

Finance solutions for Business I Equipment I Marine I Motor Vehicle I Home Phone Dale Joyce on 0407 738 644. ASIC Lic. 385211

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Page 6: Marine Travel Trade May 2011

Hervey Bay Whale Watch

Australian whale watching pioneers Brian and Jill Perry were

the first to offer adventures to watch the gentle giants in the

Bay in 1987. Since then, their Hervey Bay Whale Watch, and

themselves, have collected a combined 30 awards.

Hervey Bay Whale Watch‟s Quick Cat II is an eco friendly

catamaran that has three viewing decks, with disable access to

the main and foredeck. The large foredeck is accessed by

ramps and has a tiered viewing area. Both the lower and upper

rear decks have curved rails to make it easier to view the

whales, and two large bow spits give passengers the chance to

watch the dolphins bow riding when conditions are favourable.

Other innovations on board include a hydrophone so that

passengers can hear the whale‟s songs, and underwater

cameras that beam vision of the whales to screens around the

vessel. Passengers can purchase some of the day‟s footage

after each trip as a great memento of their Hervey Bay whale

watch adventure.

Hervey Bay Whale Watch offers two half day whale watching

adventures each day from mid-July to November, departing at

7am and 1pm. Every young passenger receives a guide to

Hervey Bay Whale Watching. Morning/Afternoon tea, including

their famous home-made muffins is included, as is Courtesy

pick-up and a whale sighting guarantee.

For more information:

Hervey Bay Whale Watch

5 Seastar Rated Whale Adventure

Phone: 07 4128 9611

Web: www.herveybaywhalewatch.com.au

Pennicott Wilderness Journeys Tasmania‟s southern coastal wilderness is truly breathtaking

and one of the best ways to experience its wonders is with one

the Pennicott Wilderness Journeys.

Robert Pennicott and his wife Michaye Boulter have been

operating Bruny Island Charters out of Adventure Bay since

October 1999, and started operating Tasman Cruises out of

the historic Port Arthur region in 2007. Using a fleet of rigid hull

Inflatables, they specialise in offering their clients tours that

reveal the splendour and wonders of Southern Tasmania.

The company‟s custom built marine „eco cruises‟ are ideal for

viewing the spectacular coastline and abundant sea and

coastal wildlife. Covered open-aired tiered seating means an

excellent all-round view and connection with the environment.

The vessels which have unequalled sea-keeping abilities are

safe, comfortable and gentle on the environment.

Pennicott Wilderness Journeys‟ three hour adventure tours

around Bruny Island or from Port Arthur to Eaglehawk Neck will

provide your clients with the chance to see Australia‟s high sea

cliffs, enter deep sea caves and join in the search for abundant

sea and costal wildlife such as seals, dolphins and birds of

prey. From September to December and again between April

and May, there is the chance to observe humpback and

southern right whales on their migration.

For more information:

Bruny Island Charters Tasman Cruises

03 62931465 03 6250 2200

www.brunyislandcruises.com.au www.tasmancruises.com.au

Both adventures are 4½ Seastar Rated Marine Adventures

PROFILE

Page 6 I Marine Travel Trade

Is it time for a new home. Talk to PMIFBS.

Finance solutions for Business I Equipment I Marine I Motor Vehicle I Home Phone Dale Joyce on 0407 738 644. ASIC Lic. 385211

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Page 7: Marine Travel Trade May 2011

Photo courtesy of: Seawalker @ Green Island

Where’s your next marine adventure....

Seawalker Green Island 5 Seastar Rated Helmet Dive Adventure Green Island Dive Centre Phone: 0407 581 096 www.seawalker.com.au

Queensland Scuba Dive Company Reefhabitat Project Partner Berth 91 Mariners Cove Marina, Gold Coast Phone: 61 7 5564 0058 www.qldscubadive.com.au

Hervey Bay Whale Watching 5 Seastar Rated Whale Adventure Urangan Harbour, Hervey Bay Phone: 61 7 4128 9611 www.herveybaywhalewatch.com.au

That’s Awesome 4½ Seastar Rated Whale Adventure Urangan Harbour, Hervey Bay Phone: 1800 653 775 www.awesomeadventure.com.au

Bruny Island Charters 4½ Seastar Rated Marine Adventure Adventure Bay, Tasmania Phone: 61 3 6293 1465 www.brunyislandcruises.com.au

Tasman Cruises 4½ Seastar Rated Marine Adventure Port Arthur, Tasmania Phone 61 3 6250 2200 www.tasmancruises.com.au

Calypso Mango Charters Premium Seastar Gamefishing Adventure Marina Mirage, Port Douglas Enquires: Marinelife Expeditions 0412 761 016

Askari Charters 5 Seastar Rated Gamefishing Expedition Cairns Marlin Marina, Cairns Phone: 0433 747 413 www.hardcoregamefishing.com.au

Sea Probe Fishing Charters 5 Seastar Rated Reef Fishing Adventure Southport Broadwater, Gold Coast Phone: 0400 312 330 www.seaprobecharters.com

Coral Sea Charter Company 5 Seastar Rated Reef Fishing Expedition Mackay Marina, Mackay Phone: 61 7 4955 5032 www.coralseacharter.com.au

Kekoa Sport and Gamefishing 5 Seastar Rated Sportfishing Expedition 5 Seastar Rated Gamefishing Expedition Cairns Marlin Marina, Cairns Phone: 0428 789 840 www.kekoa.com.au

For more information contact: Pacific Marinelife Institute www.marinelifetraveller.blogspot.com

Seawalker @ Green Island. Click to visit - www.seawalker.com.au.

Page 8: Marine Travel Trade May 2011

Offsets that make a real difference to our oceans and coastal ecosystems.