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Brand Advertisingthe featuring of a particular brand in media vehicles in order to build strong,long-term consumer attitudes towards it.

Your brand is more than a representation of your company; in the minds of consumers, your company IS your brand.Your brand is more than your logo and your slogan; it is the connection you make

with the consumer.

Retail Advertising : Advertising that promotes local company's and merchandisers' goods and services.

direct response- Promotional method in which a prospective customer is urged torespond immediately and directly to the advertiser, through the use of a 'device' provided in the advertisement.

b2b advertisers are promoting their products, services and companies to peopleat work, rather than in a personal context.

institutional advertisingDefinitionThe promotional message aimed at creating an image, enhancing reputation, building goodwill, or advocating an idea or the philosophy of an organization, instead

of sales promotion. When employed by an organization to market itself (insteadof its products), it is called corporate advertising.

non profit..The marketing of a product or service in which the offer itself is not intendedto make a monetary profit for the marketer.

public service announcement: Advertisement carried free of charge by mass mediato publicize a message in public interest.

advertiser The company, organization, or individual who pays for advertising space or time to present an announcement or persuasive message to the public.

advertising agency An organization that provides a variety of advertising related services to clients seeking assistance in their advertising activities.

The Media is employed to carry advertising messages to potential audiences or target markets for products, services, organizations, or ideas.

The SuppliersTarget audience The number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle.

interactivity...offering a mix of Web design/development, Internet advertising/marketing, or e-business/e-commerce consulting.

integrated marketing communications A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service,

or organization are relevant to that person and consistent over time.

globalization - Name for the process of increasing the connectivity and interdependence of the world's markets and businesses .Supplier Official provider of goods or services in exchange for designated recognition

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