Mark CalzaveriniAffiliate Marketing Manager at Directflights.com

• Born in Surrey 32 years ago to an Italian father and an English mother

• Attended the University of Surrey, graduated in (BSc) Computing & IT

• Worked in Paris for Pixmania and Easyvoyage

• Worked in Barcelona for Accenture and SEO start-up

• Currently live in London and work with travel start-up Directflights.com while setting up my own company

Enjoy all the good things in life! Travelling, Movies, Cooking, DJ Hero and Cycling

About Me

http://tiny.cc/7vrtkhttp://tiny.cc/kkbvg

About Me

• Reasons for choosing RHUL (or any other university):

• My choice of (Msc) International Management

• How was Royal Holloway helpful? Better understanding of organisations

• Favourite subjects? Advertising and Business Ethics

• Friends

Reputation - Teaching quality - Course content - Campus life - International scope - Resources available - Cost

About MeMy RHUL experience

• Is a subset of Internet Marketing, a.k.a. Performance Marketing

• What is it about? Driving sales through third parties (I place your banner on my site and you pay me)

• Anything from mobile phones, holidays, dating, adult, finance, gaming, to retail

• Different models: CPC, CPA, CPL Also CPM

• Affiliates (Publishers), Advertisers (Merchants) and Networks

• Agencies and technology solution providers

• Other areas to consider within Internet Marketing: Web Design and Creative, SEM (SEO), Display advertising (Behavioural re-targeting - Criteo), E-mail Marketing,Social Media, Mobile, Brand strategy consultancy, Online Reputation Management(tripadvisor example)

About MeAffiliate Marketing

About MeWho Is Using Affiliate Marketing?

About MeMy Day To Day Tasks

27/02/12

• Don’t worry if you don’t know what to do, but do know what you don’t want to do

• There are no right or wrong profiles. If you have the right skills, employers generally just want someone who can do the job well and quickly

• Understand that as a recent graduate you are more likely to start at the bottom of the ladder

• Technology is changing rapidly, this means opportunity

• Money is not as good as banking, but the job is much more satisfying!

• The more IT literate, the better

• Transferrable skills

About MeIs Internet Marketing For You?

• Use the Careers Service at Royal Holloway, you will miss it when you’re gone!

• Read Marketing Week, NMA,Brand Republic + other specialised media in the country of interest (AdAge in the USA, Stratégies in France, etc)

• Ensure your cv and cover letter are tailored to the industry sector

• Work your network

• Use technology - Especially Linkedin and increasingly Twitter, but also visualCV.com

• Stay positive!

About MeJob Hunting Tips

There are ONLY seven ways to get rich:

1. Inherit it2. Marry it3. Invest for it4. Get lucky, the lottery or win it5. Work for a company6. Break the law: Steal, deal or con7. Entrepreneur/Work for yourself

The best way to become wealthy – honestly, ethically, legally and morally – is number 7.

BE AN ENTREPRENEUR AND WORK FOR YOURSELF!

Source: Get Rich Click! By Marc Ostrofsky

About MeWant To Become Rich?

• What Colour Is Your Parachute? By Richard Nelson Bolles

• Great Answers to Tough Interview Questions by Martin J Yate

• The 7 Habits of Highly Effective People by Stephen R. Covey

• How to Get Into Marketing & PR by Annie Gurton

• How To Get Into Advertising by Andrea Neidle

• www.prospects.ac.uk and www.milkround.com for Graduate jobs and Internships

• www.affiliates4u.com for Performance Marketing

• Thank You for Smoking – The best persuasion movie ever!

• Mad Men – Season 5 starting very soon.

Useful Sources

27/02/12

Thank You

merci

gracias

obrigado

شكرا

danke

תודה

謝謝

감사합니다

ขอขอบคุ�ณคุ�ณ ありがとう

grazie

спасибо

dank u wel

cảm ơn bạn

teşekkür ederimtack

शु�क्रि�या�

salamat

dziękuję

شکری آپکا

mulţumesc

kiitos

köszönöm

hvala

diolch

σας ευχαριστώ