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No need to force-fit that sponsorship opportunity to your brand. This presentation will address the process that industry-leading, marketing-savvy corporations are using to craft the right affiliations and experiences for their brands and will include a Louis Vuitton case study that illustrates the concept.
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DON’T ANSWER THAT PHONE
Our Services
SPONSORSHIPPARTNERSHIP
RESEARCH & MEASUREMENT
CONSULTINGPR & CONTENT
SOCIAL MEDIA
EXPERIENTIAL
ACTIVATION
Our ServicesExperiential
Content/PR
Media relations Editorial content Celebrities
endorsement E-influence Lobbying
Media partnerships Branded TV progr. Cross media
strategies Product pl. Brand TV channels Radio programming Web channels
Social Media Community
Management Viral Marketing Advergaming Mobile Marketing Seeding Blogger relations Live measurement Design
Live events Grassroots programs Hospitality POS animations Street Marketing Product Sampling Internal incentives Creative OOH Guerilla Marketing
Consulting/Research/ Measurement
Benchmarks and Competitor
Analysis Press Reviews Sport and Entertainment Market
Intelligence Sponsorship Brand Objectives
Analysis Sponsor Return Projections Return on Sponsorship Investment Sponsorship Suitability Analysis Sponsor Visibility Analysis Event Effectiveness Analysis Sponsor Identification
We work with great brands and institutions all over the world
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What is Sports Marketing?
Selling of Sport…or Through Sport
Selling of Sport
Stadium Naming
Sponsorship
US Olympic Committee
National Football League
Selling Through Sport
Athlete Endorsement
Sports Media Buy
Team Sponsorship
Stadium Naming
DON’T ANSWER THAT PHONE
WHY?
How does the sports sponsorship industry currently work?
Sponsorship Sellers
Agents
Properties
Media
Agencies
Person With Phone
Parent of Athlete
BUYER
Proposals
Not to worry…We have a screener/template!
Sponsorship Checklist
Best Better Poor
Cost/ROI
Geography
Target Audience
Seasonality
Media
Culture and Positioning
BUT…
You will only see what comes to you!!!
Sponsorship
Promotion
P.R.Social
Experiential
Advertising
Recommended Processes• Objectives
• Strategies
Recommended Processes
Sponsorship
Need to:• Engage• Support
Demographics/Target• Support Promotion• Have Hospitality• Support Creative• Be Efficient, ROI, KPI’s
Shopping List
Assets Needed:
• Geography
• Hospitality
• Promotion
• Media• Budget
• Compatibility
SearchIEG
Sports Marketing Consulting Agencies
Sports Biz Journal
Event Guides
Leagues
The Pile on your Desk
Ranking of …
•Existing portfolio of sponsorships•Potential addition or replacement
ACTDON’T JUST RE-ACT
Case Study