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Mark Stiegler Emmanuel Cabrera Buchun Song Saseepan Nagarajan Chunki Kim Sunwook Kim

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Page 1: Mark Stiegler Emmanuel Cabrera Buchun Song Saseepan Nagarajan Chunki Kim Sunwook Kim

Group 12: Bissell PowerForce® Bagless Upright Vacuum 6579-2

Mark StieglerEmmanuel Cabrera

Buchun SongSaseepan Nagarajan

Chunki KimSunwook Kim

Page 2: Mark Stiegler Emmanuel Cabrera Buchun Song Saseepan Nagarajan Chunki Kim Sunwook Kim

Product History•The average Vacuum design has not changed significantly over 20 years…

1990

2010

•Dyson 1995

•6579-2 Manufacturing Date: 2008

•The fact that nothing was really special about the 6579-2 model made it cheaper than other vacuums.

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Page 3: Mark Stiegler Emmanuel Cabrera Buchun Song Saseepan Nagarajan Chunki Kim Sunwook Kim

Revisions and MotivationProposed Creation of a product family: Spring Influenced

Retractable Cord System:

•Mounted on the exterior of the vacuum.•Added user convenience•Cost is not affected by much.

Small Metal Chain to Replace the Current

Rubber Belt:•Slightly more costly than the last revision.•Chain belt would likely last the lifetime of the vacuum cleaner•Parts needed:• Small Steel Chain• Teethed Gears• Chain Guard

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Page 4: Mark Stiegler Emmanuel Cabrera Buchun Song Saseepan Nagarajan Chunki Kim Sunwook Kim

Advantages & DisadvantagesDisadvantages:

•Slight production cost increase.(limited to around 15%)•Use of Grease and other Metals sparking environmental concerns.•New Production Processes

Influenced Factors:Societal: Convenience Economical: Frequency of maintenance Environmental: Introduction of new & Recycled Materials

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Advantages:•Less Overall Maintenance•Use of Recycled Metal vs. Rubber•Saved time for lazy Americans

Page 5: Mark Stiegler Emmanuel Cabrera Buchun Song Saseepan Nagarajan Chunki Kim Sunwook Kim

Where to go from here…There will be a need for gathering additional

Information.Bissell might want to weigh out the benefits of

outsourcing and purchasing some materials. Additional marketing research will be needed

to see if customer is willing to pay an extra $10 for added convenience and reduced lifetime maintenance costs.

Technology already exist so only design revisions are needed for implementation of new model.

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