Mark ThompsonAccount Manager/Rayovac Industrial

800-331-4522 ext.48441

Rayovac is the Wholesale Market Leader & The Best Value for All of Your Power and Lighting Needs

Why Rayovac…

Rayovac delivers a complete program

- Maximizing our ability to exceed your battery and flashlight requirements Rayovac is the Industrial Market Leader

- Rayovac at 61%, Energizer at 26% Duracell at 10%

“Rayovac Lasts as long as the competition”- Standardized (ANSI) tests continue to prove our Great Performance!

Ideal, convenient packaging

- Re-closable Alkaline Battery Contractor Packs- Simple Shrink Wrapped Options

Flashlight leaders

- Affordable price points to meet the requirements of Industry, Construction and Sports Year round promotional programs

- Continually rewarding loyal customers

Rayovac Delivers More Value

- #1 Industrial Battery Brand- Continue to Deliver Same Great Performance

You Expect and Deserve- Costs You Less- You owe it to Yourself to Try Rayovac Today!

3

Since 1906, Rayovac batteries have been delivering superior value to the end-user. We spend less on advertising and more on making sure you keep more money in your pocket. All the while, we continue to deliver the same great performance you expect and deserve.

Independent Study Confirms: Rayovac is #1

Source: Matousek Study Top 100 Industrial/Electrical Distributors

Industrial Alkaline $ Market Share Industrial Flashlight $ Market Share

Total C & I Market $220 Million

Rayovac Dollar Share 61%

Average of all ANSI C18.1 Performance tests

American National Standards Institute Tests… show that Rayovac Alkaline Batteries last as long as our major competitors

Rayovac alkaline batteries…- Are manufactured in the USA!- Have a 7 year shelf life!- Have individual “best use by dates” on every battery

9893

10299 9997 99 99 97 98 98

101

0

20

40

60

80

100

AA AAA C D 9V ALL

% o

f Ray

ovac

Duracell Coppertop Energizer Max Rayovac

Message…We all make a competitive high performance alkaline battery!

2% -3% performance difference is rarely detected by the end-user!

Current Market Sample ANSI positions

100% 100% 100% 100% 100% 100%102%

97%

101%102%

100%102%

100%99% 99%

102%100% 100%

60%

70%

80%

90%

100%

110%

AA AAA C D 9V Mkt Wt

% o

f R

ay

ov

ac

Rayovac Duracell Energizer

100%

110%

120%

130%

140%

150%

1998 1999 2000 2001 2002 2002MaxPlus

2003 2004 2006 2008

% o

f R

ayo

vac

1998

Rayovac

Duracell Coppertop

Energizer Max

Rayovac1998 = 100%

Alkaline AA Performance ANSI

(Simulating cameras, toys, games, radios)

Test Trends

8

Dollar % Chg vs. YAG

-5.5

26.5

-9.4

-12.8

3.9

-14.9

TTL Gen Bats ROV Gen Bats ENR Gen Bats DUR Gen Bats PVT LBL Gen Bats A/O

Dollar Sales Share

15.8%

31.4%40.7%

10.4%1.6%

Dollar % Chg vs. YAG

-5.5

26.5

-9.4

-12.8

3.9

-14.9

TTL Gen Bats ROV Gen Bats ENR Gen Bats DUR Gen Bats PVT LBL Gen Bats A/O

Dollar Sales Share

15.8%

31.4%40.7%

10.4%1.6%

TTL US FDM w WM Gen Bats is $2.2B, down -5.5% vs. YAG for L52 weeks.

Dollar % Chg vs. YAG

-5.5

26.5

-9.4

-12.8

3.9

-14.9

TTL Gen Bats ROV Gen Bats ENR Gen Bats DUR Gen Bats PVT LBL Gen Bats A/O

Dollar Sales Share

15.8%

31.4%40.7%

10.4%1.6%

Rayovac is up 27% while Duracell and Energizer are down an average of 11%, declining 2X’s faster than the Total Market

Rayovac is Winning in the Marketplace!

Dollar % Chg vs. YAG

-5.5

26.5

-9.4

-12.8

3.9

-14.9

TTL Gen Bats ROV Gen Bats ENR Gen Bats DUR Gen Bats PVT LBL Gen Bats A/O

Dollar Sales Share

15.8%

31.4%40.7%

10.4%1.6%

Source: Nielsen FDM wWM 52 WE Oct 24, 2009

Ideal, Convenient Packaging

Reclosable Contractor Packs

Easy to use Shrink Wrapped BULK options

All packaging options available in every

standard size

ROUGHNECK FLEX360

• High Performance LED• 130 Lumens• Grips to anything to make the job trouble-free.• Clamp on to a 2x4 or your work bench• Use the Magnet to illuminate from a metal

beam or car hood• Flexible head ensures beam is exactly where• you need it• Rotates 180 degrees• Pivots 90 degrees• Run Time: 12 hrs (high) 50 hrs (low)• Beam Distance: 130 meters / 415’• Spot to Flood• Toolbox Tough• Runs on 3AA Batteries, Included

• SRP: $29.99

RNC3AA-B

4 Watt 3C 200 Lumen LED

SE4W3C

• 7090XRE Cree LED lasts for 100,000 hours

• Water Resistant

• Yields an amazing 190 lumens (High) and 85 Lumens (Low)

• Powered by 3 C Batteries

• Run Time: 100 Hours

• Anodized Aluminum Body finished by CNC Machine

• Rubber Comfort Grip

• Titanium Color

Long range bright LED, 4W and 180 Lumen metal LED. Similar lights cost in excess of $100.00

1W Mini LED Flashlight• High Performance LED lasts for 100,000 Hours

• 80 Lumens

• Run Time: 10 Hours

• Impact Resistant: 9’ Drop Test

• Water Resistant

• 2 Modes: High and Low

• Powered by 3 AAA Batteries (included)

• Anodized Aluminum Body Finished by CNC Machine

• Rubber Comfort Grip

• Includes Holster

SE3AAAMN-B

New Battery Technology10 year service life (in smoke alarms)Meets building codes requiring a 10 year smoke alarm battery!

Part #: R9VL-1Case Quantity: 12

Turn back your clock, change your smoke detector battery to Rayovac’s 9V Lithium and don’t do it again for 10 years!Quickly becoming a mandatory requirement for smoke detectors by many states and municipalities in the US

14

Commercial MRO Market

Hotel usage (I.e. remotes, smoke detectors, pen lights)drive battery size breakdown for this segment.

Beepers and flashlights are key applications for commercial buildings.

Could use this to show high prevalence of AAA’s used in the Commercial MRO Market. Our AAA performance is great!

15

Contractors Market

In addition to flashlights, beepers are a major application.

16

BUYING PROCESSThe decision makers for batteries could be the equipment and supplies buyer or this buyer

and the office manager. There are differences in battery purchasing responsibilities.

Responsible for Purchasing Batteries?

Decision Maker Combination

Equipment & Supplies Buyer Only

Equipment & Supplies Buyer andOffice Manager

Beepers

YES

NO

YES

Flashlights &Testing Equipmt

YES

YES

SOMETIMES

Regardless of decision maker, contractors perceive batteries as a tertiary, commodity item and purchase on an As Needed basis.

Contractors Market

17

Industrial MRO Market

Relatively high share of AAA and AA driven by beepers as well as other equipment (e.g. flashlights, testing equipment, scanners.)

Industrial MRO end users perceive

batteries as a tertiary, commodity item that

is part of a

larger supplies bundle. As a result,

batteries are purchased decentrally (I.e.

location by location)

and typically on an as needed basis.

18

Education / Prisons Market

Battery size share reflects the wide variety of applications within this market.Flashlights & beepers are still the biggest applications.

Primarily K-12-Often individuals buying batteries and being reimbursed

Universities, colleges and Federal/State prisons-Typically government institutions that require multiple bids and contracts-Purchase centrally via purchasing department

Batteries are purchased both centrally (via

the purchasing department) and

decentrally,

depending upon the size of the end-user

organization.

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PURCHASE METHOD BY MARKET

Energy/ Comm’l Industrial Education/ Trans- TotalUtilities Healthcare MRO Contractors MRO Prisons portation Sample

Market Size $58.6M $32.8M $15.2M $12.7M $17.9M $14.3M $11.0M $162.5M

Direct 1% 0% 0% 0% 0% 0% 1% 1%

Pseudo-Direct 7% 14% 0% 0% 0% 0% 0% 5%

Bid 7% 14% 0% 0% 10% 27% 15% 10%

Blanket 18% 21% 0% 3% 17% 16% 15% 15%

As Needed 67% 51% 100% 97% 73% 57% 69% 69%

TOTAL 100% 100% 100% 100% 100% 100% 100% 100%

Given the tertiary role of batteries and the relatively low purchase volumes, nearly 2/3 of the total market is “as needed.”