BA 499 – Sarah, Kambria, Kelsey, Bita

Market Analysis and Strategy

Objective: To provide a fun and unique experience for each customer

Goal: To keep occupancy at or above 85% all year long

Services: Treehouse and/or cabin rentals along with numerous activities

Company Analysis

How are we different?

What kind of image do you want to portray?

What position in the market do you want to hold?

Company Analysis Cont.

Target Market Segments

Customer Analysis

Economic Environment Trends6 in 10 respondents had

taken a vacation in the U.S. in the last year

Young adults (especially 25-34) are a key segment for travel marketers

25-34 year-olds are spending the most per household on travel

Conditions Analysis

SubstitutesRV parks,

campgrounds, outdoor resorts (Sunriver), outdoor activities

Are these substitutes a threat?

Conditions Cont.

Who are your major competitors?

Where are they and what do their markets look like?

Competitor Analysis

Why do consumers buy their products?

What are their strengths and weaknesses?

Competitor Analysis Cont.

CRMCustomer history and preferencesMonthly newsletter

AdvertisingPartnerships with outdoor retailers and

outdoor recreational service companiesK C K's Shop & Outdoor Equipment & Wyatt’s

Outdoor

Package DealsBundle treehouse reservations with outdoor

activities

Marketing Strategy