Market and Business ReviewMarket and Business Review

DEFENCE21%

DIGESTION12%

FRUIT8%

LUXURY3%

TREATS12%

HEALTHY GROWTH15%

DRINKS2%

HEART HEALTH10%

DAIRY FREE1%

NATURAL 2%

OTHER NATURAL HEALTH

0%

LOW FAT8%

ORGANIC6%

Total Dairy – all mults €147.6m, +1.6% MAT € 30.8m, -7% 12 w € 10.6m, -11.6% 4 w

Source: ACNielsen Scantrack, 12 Wks to 25/01/09

€6. 4m (-10%)

€0.6m (-22.2%)

€3.7m (+7.8%)

€3.2m (-5.6%)

€1.7m (+19.1%)

€0.4m (-1.7%)

€0.5 (2.8%)

€0.1m (-6.8%)

€2.5m (-12.5%)

€2.6m (-12.8%)

€0.8m (-17.0%)

€3.7m (-9.3%)

€4.5m (-11.6%)

Organic is the fastest growing segment at +27% MAT, +19% 12w, +10% 4w

0%

1%

2%

3%

4%

5%

6%

7%

27-J

an-08

24-F

eb-0

8

23-M

ar-0

8

20-A

pr-0

8

18-M

ay-0

8

15-J

un-08

13-J

ul-08

10-A

ug-0

8

07-S

ep-0

8

05-O

ct-08

02/1

1/200

8

30-N

ov-0

8

28-D

ec-0

8

25-J

an-09

PL

Glenisk Goats

Glenisk Kids

Glenisk Organics

Source: ACNielsen Scantrack, MAT to 25/01/09

Glenisk Monthly Total market ShareGlenisk Monthly Total market Share

4.5%

78% 76% 78% 80% 81% 81% 81% 79% 78%73% 77% 80% 81%

9%9% 8% 7% 8% 7% 8% 12% 13% 21% 16% 14% 13%

9% 12% 11% 9% 8% 8% 6% 5% 5% 3% 4% 3% 3%4% 4% 3% 4% 4% 4% 4% 4% 4% 3% 4% 3% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Jan-08 Feb-08

Mar-08

Apr-08

May-08

Jun-08 Jul-08 Aug-08

Sep-08

Oct-08 Nov-08

Dec-08

Jan-09

Org

anic

Mar

ket

Val

ue

Sh

are

%

Private Label

Yeo Valley

Rachels

Glenisk

Source: ACNielsen Scantrack, MAT

25/01/09

Total Mults€7.4m, +27.2% MAT€1.7m, +19.1% 12 w€ 0.6m, +10.1% 4w

Organic Yogurt Market PositionOrganic Yogurt Market Position

50000

100000

150000

200000

250000

300000

Wk1

Wk3

Wk5

Wk7

Wk9

Wk11

Wk13

Wk15

Wk17

Wk19

Wk21

Wk23

Wk25

Wk27

Wk29

Wk31

Wk33

Wk35

Wk37

Wk39

Wk41

Wk43

Wk45

Wk47

Wk49

Wk51

2008 2009 B09

Source: Internal - Weekly Gross Sales

Glenisk Weekly Sales (€)Glenisk Weekly Sales (€)

Actions Review Actions Review

NPD – Glenisk 0% fatNPD – Glenisk 0% fat

Glenisk 4 packs sales

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

Q1 08 Q2 08 Q3 08 Q4 08 Q1 09

Tropical Fruit 0%

Straw /Promomgranate 0%

Raspberry 4x125g

Straw berry 4x125g

Blueberry 4x125g

Natural 4x125g

Incremental sales

- vs - - vs -

Low Fat 4 pks Promo: Extra Fill vs. Low Fat 4 pks Promo: Extra Fill vs. MultibuysMultibuys

• Better uptake in sales (during & after promo)

New Lines with Extra Fill New Lines with Extra Fill

Promotions

Guerrilla Sampling

PR

On-packPartnerships

Glenisk presents…

NPD

Website relaunch

NEW!

Loyalty Programme+

Main Actions for 2009Main Actions for 2009

Baby Baby Sugar Free Sugar Free Fromage FraisFromage Frais

Natural Health21.6%

Diet Yogurts9.8%

Luxury3.2%

Corners9.4%

Desserts26.2%

Children13.0%

Traditional6.2%

Active Health Drinks10.5%

Total UK Dairy MarketTotal UK Dairy Market

MA

T V

alu

e S

har

e

Source: ACNielsen Scantrack, MAT 24/01/09

Natural & Greek21.1%

Flavoured Bio6.8%

Active Health Yogurts47.0%

Organic21.3%

Soya & Dairy free3.8%

Natural Health SegmentNatural Health Segment

Organic MAT value Organic MAT value share of total Dairy share of total Dairy market is 4.6%market is 4.6%