CORPORATE

PROFILE

Market Buzz is an experienced

Communications agency, providing

strategic consultancy to businesses

operating in the Middle East region

APPROACH

• Serve as the outsourced PR & communications department, combining our own

PR expertise and marketing resources with the outsourced strengths of

experienced freelancers, providing access to a wide network of industry

professionals

• Building relationships with media and target market segments, based on mutual

trust and respect

• Assist our clients in identifying value-creating opportunities and develop

strategies to capture that value

CORE STRENGTHSInnovative:

No preconceived ideas in PR or marketing, suiting most budgets

Leveraging new media to add value and extend messaging

Focused:

Our forte is Middle East, IT-centric; our team understands and provides important local

expertise to players in the regional tech sector

Strong ties with regional technology media (English & Arabic) and business publications

Passionate:

Our team works with a passion for its clients; going beyond contractual obligations

Personalised attention to each client

Flexible and cost effective:

As a small agency, decision-making is swift and effective, providing the flexibility to work

within restricted budgets

Using outsourced freelance expertise when needed, reducing overheads

Discover the rewards of successful

communications with MBI’s flexible

& cost-effective ideas

SERVICES

Strategic

Strategic Communications planning (facilitating and writing communications plans,

identifying market segments, opportunities, lead generation ideas and advice)

Managing PR and looking at value creating opportunities for other communications

platforms including:

Events (organising launches, exhibitions, promotions and/or corporate event

management)

Marketing (based on target objectives and market segments)

KEY COMPETENCIESSince most of our clients are B2B vendors and providers, we use key tools to help promote

them:

Conference and speaking opportunities

Place comments/articles related to technology

Contribute regularly to feature articles related to our clients expertise

Round table discussions

Customer reference stories

Social media management and guidance

Media relations and managing informal briefing opportunities

In addition, we provide logistics support for events organisation, below the line production, and

strategic communications advice.

We cover the Middle East region with a stronger focus on UAE-based regional publications,

online portals across the region, focused on editors that cover technology and business.

CORPORATE COMMUNICATIONS

PR & Communications

Communications plans including PR & marketing

PR plans including managing media centre

Social Media management

Identifying appropriate social media platforms to suit target audience for event

Managing content

EVENT SERVICES

Managing Venue & Logistics

Sourcing appropriate venues and coordinating for layout, menu selection, etc

Organising audio-visual, designers, photography, entertainment etc

Coordinating with clients and partners for appropriate branding

Travel and transportation

Invitation Management including

• Distribution of invitations

• Cleaning database and following up

Production / Below the line

Design and production of signage including roll up/pop up banners, stage and

background signage, etc

Design and Production of flyers, leaflets, posters, etc

ADDITIONAL SERVICES

Research

Managing Market research (customer feedback and local trends)

Building and/or managing customer/client databases

Creative

Design & production of corporate identities and quality communication messages in

print and online

Social Media and Internet

Creating and managing Social media accounts as part of overall communications

strategy

Assisting with setting up and managing blogs and web sites

Personal Passion drives each team

member to work for and on behalf

of each of MBI’s clients

SERVICES

Strategic

Strategic Communications planning (facilitating and writing communications plans,

identifying market segments, opportunities, lead generation ideas and advice)

Managing PR and looking at value creating opportunities for other communications

platforms including:

Events (organising launches, exhibitions, promotions and/or corporate event

management)

Marketing (based on target objectives and market segments)

CLIENT INTERVIEWS / COVER STORIES

CUSTOMER REFERENCES

NEWSPAPER ARTICLES

FEATURE ARTICLES – TECH PUBLICATIONS

AWARDS

MBI = delivering real value for money

Every Time