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MARKET DYNAMICS FOR CANADIAN BEEF John Masswohl Director of Government & International Relations October 2019 www.cattle.ca

MARKET DYNAMICS FOR CANADIAN BEEF Britain... · MARKET DYNAMICS FOR CANADIAN BEEF. John Masswohl. Director of Government & International Relations. October2019

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Page 1: MARKET DYNAMICS FOR CANADIAN BEEF Britain... · MARKET DYNAMICS FOR CANADIAN BEEF. John Masswohl. Director of Government & International Relations. October2019

MARKET DYNAMICS FOR CANADIAN BEEF

John MasswohlDirector of Government & International Relations

October 2019

www.cattle.ca

Page 2: MARKET DYNAMICS FOR CANADIAN BEEF Britain... · MARKET DYNAMICS FOR CANADIAN BEEF. John Masswohl. Director of Government & International Relations. October2019

2019 Exports Up & Imports Down

45,000 fewer tonnes of beef in the Canadian market so far in 2019

Page 3: MARKET DYNAMICS FOR CANADIAN BEEF Britain... · MARKET DYNAMICS FOR CANADIAN BEEF. John Masswohl. Director of Government & International Relations. October2019

0.0

0.5

1.0

1.5

2.0

2.5

3.0

04 05 06 07 08 09 10 11 12 13 14 15 16 17 18p

Billi

on $

Canadian Beef Export ValueU.S. Mexico China+HK Japan S. Korea

SE Asia Russia MENA Other

Source: Statistics Canada, CanFax

050

100150200250300350400450500

04 05 06 07 08 09 10 11 12 13 14 15 16 17 18p

Thou

sand

Ton

nes

(Pro

duct

wei

ght)

Canadian Beef Export VolumeU.S. Mexico China+HK Japan S. Korea

SE Asia Russia MENA Other

Source: Statistics Canada, CanFax

Where is Canada Beef Going?

Page 4: MARKET DYNAMICS FOR CANADIAN BEEF Britain... · MARKET DYNAMICS FOR CANADIAN BEEF. John Masswohl. Director of Government & International Relations. October2019

4 © Canadian Cattlemen’s Association. All Rights Reserved.

REMOVING BARRIERS CREATES VALUE

Page 5: MARKET DYNAMICS FOR CANADIAN BEEF Britain... · MARKET DYNAMICS FOR CANADIAN BEEF. John Masswohl. Director of Government & International Relations. October2019

5 © Canadian Cattlemen’s Association. All Rights Reserved.

76% of Canadian Beef Exports Go to NAFTA Partners

Page 6: MARKET DYNAMICS FOR CANADIAN BEEF Britain... · MARKET DYNAMICS FOR CANADIAN BEEF. John Masswohl. Director of Government & International Relations. October2019

CUSMA / AKA NAFTA 2.0

© Canadian Cattlemen’s Association. All Rights Reserved.6

Signed Nov 30, 2018

Needs to be approved by the three legislatures• Has been ratified by Mexico• Canada has committed to moving in step with

the US• Canadian election yesterday• US Administration still negotiating with

Congress

We are OK with whatever pace occurs IF the original NAFTA remains in place

Page 7: MARKET DYNAMICS FOR CANADIAN BEEF Britain... · MARKET DYNAMICS FOR CANADIAN BEEF. John Masswohl. Director of Government & International Relations. October2019

© Canadian Cattlemen’s Association. All Rights Reserved.7

First six months of 2019 to China triple same period in 2018

Still only 7% of Cdn beef exports

Lots of volatility / risk

China suspended Cdn beef & pork on June 24

CHINA

Page 8: MARKET DYNAMICS FOR CANADIAN BEEF Britain... · MARKET DYNAMICS FOR CANADIAN BEEF. John Masswohl. Director of Government & International Relations. October2019

8 © Canadian Cattlemen’s Association. All Rights Reserved.

JAPANTwo CPTPP tariff cuts since last December

Catch up to Australia

Exemption from 50% safeguard tariff

Removal of UTM restriction

Page 9: MARKET DYNAMICS FOR CANADIAN BEEF Britain... · MARKET DYNAMICS FOR CANADIAN BEEF. John Masswohl. Director of Government & International Relations. October2019

9 © Canadian Cattlemen’s Association. All Rights Reserved.

EUROPE - CETACETA has been in effect since Sept 21, 2017• 65,000 tonnes of duty-free access for Canadian beef to EU• Unlimited duty-free access for EU beef to Canada

In 2019:

Canada has shipped: *1,008 tonnes beef to EU (730 to the UK)*1,314 tonnes pork to EU (172 to the UK)

EU has shipped: * 4,296 tonnes beef to Canada (1,739 from UK)*14,253 tonnes pork to Canada ( 222 from UK)