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Taufeeque Ahmad
PERSENTATION ON RASNA ‘S MAKET ENVIRONMENT
Chairman & M.D. : Mr. Piruz
Khambatta
Establishment Year : 1984 Nature of Business : Manufacturer &
Exporters Level to Expand : International
Rasna is a brand owned by Poima Industries which introduced and nurtured the concept of soft drinks concentrate (SDC) in Indian market .
It was the first brand in the country that provided consumers real fruit like flavor & taste .
Rasna is proud to receive the Superior Taste Award 2008 instituted by The International Taste & Quality Institute, Belgium .
Rank no.1 in the beverage category as Most Trusted Brand of India by Economic Times
Cola Cola – introduced as a non aerated cola at Re.0.50 per glass for the first time in the world.
Rasna claims 97.2% market share in non carbonated soft drink concentrate powder (afaqs.com).
Company
Demographic
Economic
Technological
Political & legal
Social & Cultural
Customers
Market Intermediaries
Suppliers
Competitors
Public
CustomersCustomers
Suppliers
SuppliersCompetitorsCompetitors
IntermediariesIntermediaries
The MicroenvironmentThe Microenvironment
Rishi Galav Herbs and Herbal Products (Gwalior)
SCAT material Lemon Grass ( Jodhpur)
Jagshar International (Gujrat)
Retail stockiest (2500)
7 Distributing Branches
35 Depots across India
Sunfill (Coca-cola), 2%
Tang(Kraft Food) ,0.5%
Sugar free D’lite (Zydus Cadila), 0.2%
Kissan Mr. fruit (HUL) ,0.1%
(afaqs.com)
Individuals Householders
DemographicDemographic
TechnologicalTechnological
Scio-CulturalScio-
Cultural EconomicEconomic
PoliticalPolitical
Forces that ShapeOpportunities
and Threats to a Company
Forces that ShapeOpportunities
and Threats to a Company
Rasna Utsav Rasna Nimbu Pani Rasna Orange Rasna Mango Rasna Cola-ColaRasna Fruitplus Rasna mango Rasna orange Rasna lemon Rasna pineapple Rasna 1 ka 2 Rasna mango Rasna orange
Ahmadabad Delhi Mumbai Chennai Kolkata
Delhi Lucknow Ghaziabad Dehradun Ambala Ludhiana Chandigarh Parwanoo Jammu Kolkata Bhubaneswar Patna Ranchi Guwahati Ahmadabad Bangalore
Jaipur Nagpur Indore Raipur Jabalpur Mumbai Bhiwandi Pune Goa Chennai Trichi Alwaye Secunderabad Vijayawada
Communication :-through attractive banners, posters , news papers etc
Activities promotion Outdoor TV channels Celebrity promotion Anupam Kher
Kapil Dev Karishma Kapoor Hrithik Roshan Vivian Richards Paresh Rawal Johny Lever
I LOVE YOU RASNA TO SHARAT EK GHOONT