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8/16/2019 Market Growth
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Online exams in India - Future plans
The majority of exam authorities (68%) said they want to implement online
exams in the future. This alls for a lot of e!ort on the part of the entire struture
that will help in the transition. "oin# forward$ Indian hi#her eduation needs to
e e&uipped with trained teahers$ infrastruture$ tehnolo#y that an adapt toIndian re&uirements$ whih in turn alls for a lot of experimentation$ inno'ation
in assessment tehni&ues$ tehnolo#y up#rades and readiness to adopt han#es
and failures.
xhiit * +re online exams a part of Indian hi#her eduation,s plan ith almost
half the respondents elie'in# that less than /0% exams will e online in the
next 1 years$ and nearly 0% loo2in# to #o online in the next two years$ the #ap
or opportunity is tremendous. It estalishes the need to share 2nowled#e$
experiene and eliefs aout the entire proess of #oin# online. It also 3rmly
estalishes that impro'ement is assessment usin# tehnolo#y is the way to #o.
The opportunity is hu#e
The Indian 4i#her eduation se#ment has nearly /5 million students. Ta2in# into
onsideration the a'era#e numer of exams and the ost of exams we estimate
the uni'ersity exam mar2et to e in the ran#e of s 5$/00 7 6$00 million. e
elie'e this is a onser'ati'e estimate$ as internal exams and other aspets are
not inluded in the estimate. imilarly$ ased on estimates of the numer of
exams and the students who appear for these entrane exams$ we elie'e the
'alue of the entrane exam mar2et is in the ran#e of s. 9/$100- 5$:00 million.
;o dout a onser'ati'e estimate$ as e'en for the hi#her 3#ure$ we ha'e notonsidered erti3ation exams suh as
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is the hesitation on the part of students. 4owe'er$ the exerise of ta2in# exams
online will yield many ene3ts to students. To rid#e the pereption #ap etween
uni'ersity o=ials and students$ @alue;otes onduted a nationwide sur'ey of
500 students from aross Tier I$ Tier II and Tier III ities$ studyin# mostly at
#raduate and post#raduate le'els. The aim was to apture the students,
awareness$ readiness and experienes with online examinations.
High awareness and readiness but low experience with online exams
The sur'ey re'ealed that an o'erwhelmin# majority of students (:%) are aware
of online assessments.
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rate was pe##ed at 1.6% in 100:$ aordin# to Internet orld tats. ith
students ein# one of the lar#est se#ments with Internet aess$ uni'ersities
aross the world ha'e a #ood reason to mo'e to online assessment.
nline assessment" Increasing scope
+s learnin# ta2es on myriad forms$ so does assessment. In
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lassroom assessment most throu#h real-time$ ollaorati'e learnin#
opportunities.
H xpensi'e authorin# tools are pro'in# to e a onern$ espeially for exams
that need to #o eyond ojeti'e type &uestions. hile this is a i# hallen#e for
exam authorities$ onstant inno'ations and impro'ements in authorin#tehnolo#ies that ha'e een witnessed o'er the last few years will ater to these
re&uirements too. The #rowth of open soure learnin# appliations o!er a ost
e!eti'e means for uni'ersities to experiment with online assessment. H
enetration of moile phones has inreased$ with a rise in smartphone adoption.
This results in #reater aessiility to learnin# and assessment tools$ irrespeti'e
of #eo#raphial di!erenes
Customi#ed as per regional needs
H Dni'ersities in the de'elopin# world are still stru##lin# with aess to
2nowled#e$ infrastruture and aeptane. The #rowth is slow. This is of oursenot to say that e!orts are la2in#. The 'olumes are so lar#e that it de3nitely
ma2es omplete eonomi sense for uni'ersities to #o online and this is reEeted
in the numer of uni'ersities that are runnin# pilots.
H The primary dri'er to adopt online assessment may 'ary dependin# upon the
re&uirements of a re#ion. For instane rural areas where onentration of
population is low$ ha'e found that students prefer online assessments so that
they do not ha'e to tra'el.
The Indian hi#her eduation se#ment has nearly /5 million students. Ta2in# into
onsideration the a'era#e numer of exams and the ost of exams$ we estimate
the uni'ersity exam mar2et to e in the ran#e of s. 5$/00 7 6$00 million. e
elie'e this to e a onser'ati'e estimate$ sine we ha'e not onsidered*
H in-ourse assessment
H re-e'aluations
H re-tests
H any form of informal assessment
H di!erent fee strutures and osts for di!erent ate#ories of students
H exam failities in forei#n loations
ntrane exams on the li2es of IIT-J$ "+T$ 4
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the potential is hu#e. "i'en the ao'e$ the atual mar2et opportunity is li2ely to
e lose to the hi#h-end of our estimate ran#e. Further as we ha'e seen$ there is
onsiderale #rowth in hi#her eduation and enrollments are set to rise$ at a
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i>in# the Information Tehnolo#y (IT) ar2et
+ordin# to the researh onsultany I?