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Visit Finland Road Show 2013
• Northern China & Chongqing
• Shanghai
• Hong Kong & South China
• Japan
• USA
Marketing Update
Northern China & Chongqing Danye LIU / Sep 30, 2013
Market Info & Review, Beijing I Northern China reported by Danye Liu, Beijing
• Market Info 2013
– Finnair new sales team since June and will cancel seven flights during
Chinese New Year (Jan 27 - Feb 9, 2014)
– New Ambassador and Visa Consul since September
– New China Travel Law will be effectived since Oct 1st
– Travel season: May holiday, summer vacation, Oct holiday, Lunar New
Year
– 1-2 countries package is preferred by key TOs e.g. Mono Finland, FI+SW
• Summer: HEL, TPE and TUK (new topics like family, golf, photographing)
• Winter: RVN, KEM, IVO and HEL (Finnish art studio, Cooking school ...)
– Target group: government/company groups, young and middle aged,
family
• Government /MICE grups are reduced due to Chairman XI’s announcement –
Simple Rule
Trend 2014
• Tailor-made groups, FIT travelers (apps for mobile, Chinese info and
etc.)
• Promotion on social media e.g. Wechat, Weibo and etc.
• Outbound travelers will be 94.3mio pax, +15% and expenditure
117.6bio, +20% in year 2013, estimated by China Tourism Institute
Market Info & Review, Beijing II Northern China reported by Danye Liu, Beijing
• Summer Campain - June to August, 2013
– CITS, CYTS, Utour
– VF, VS, TallinkSilja Line
– Date: June - August 2013
– Helsinki, Tampere (Angry Bird Park),
– Turku (Moomin World) and cruise
• Winter Campain - December to Janurary, 2013
– CITS, CYTS, Utour, Caissa, Ctrip and Compass Travel
– VF, VS, Rovaniemi region, Kemi, HEL, STO, Viking, TallinkSilja ...
– Date: December - January 2013
– Rovaniemi, Kemi, Helsinki, Stockholm and cruise
Market Info & Review, Chongqing Northern China reported by Danye Liu, Beijing
• Market Info - Finnair since May 10th, 2012 (4 flights per week)
– Population: 8mio/downtown, 29.4mio/city
– Finland = unknown (Hot destination = FR, DE, IT, CH and GB)
– Local TOs relay on wholesales in Beijing, except Comfort Travel
– Popular products: 4 Nordic countries/10 days/cny18000, 4-5 European
countries/12 days/cny20000
– Travel season: late May to early Oct, Lunar New Year, summer vacation
– Target group: government/company groups, middle aged wealthy people
• Summer Campain - June to August, 2013
– Chongqing New Asia International Travel Service
– Date: June - August 2013
– Helsinki, Provoo, Turku and cruise
• Trend 2014 - Nordic countries plus Russia
Thank you!
Danye LIU
Marketing Representative, Beijing & Chongqing
Fisit Finland
Sina Weibo: www.weibo.com/ourfinland
2013 Visit Finland Road Show VF Shanghai
8
Visit Finland Shanghai
Traditional
Travel Agency
Online
Travel Agency
（Web & APP)
Free
Independent
Traveller
Distribution Channel
9
Visit Finland Shanghai
Year
Travel Season and Demand
10
Visit Finland Shanghai Trends
Quality Customize
d
Experience
More
Distribution
Channels
Group
Downsize Online
Environment
Thanks David Wu
Visit Finland Representative China: Shanghai
9.10.2013 11
Hong Kong & South China
Hong Kong
Guangzhou Shenzhen
There’s still a border between
Hong Kong and mainland China
HongKonger holds SAR passport which
allow them travel in Europe visa free
These are the #3 and # 4 city in China
both are very active in self-funded travel
Northern light and Santa are two main forces drive
our tourists to visit Rovaniemi and Lapland.
The market has a basic knowledge of Northern
Finland already
The travel agents tend to dig out more “real
Lapland experience” in these two years
* in unique cottage experience
* in observing the Lapland scenery
* in touch with the nature of Lapland (don’t make
it too hard)
As well, they want to explore more Lapland summer
For so long, Rovaniemi – Kemi – Ivalo is the basic
structure for the tour, mainly in winter.
Agents now they hope to explore new routing
including Levi/Ylläs, Kuusamo/Ruka, many South
China agents hope to find Lapland DMC to plan
new itinerary for them.
For summer, package links up Rovaniemi with
Salla-Savukoski and Oulanka is a new direction
our agents want to explore more
Lapland in autumn? Any idea?
11.4.2008 Alatunniste teksti
JAPANESE MARKET
SHIGEYOSHI NOTO
JAPAN GROWING MATURED WELL KNOWN
11.4.2008 Alatunniste teksti
Northern Lights business from JAPAN
Anniversary
NEXT STEP
WINTER AUTUMN
US Travel Market
Europe remains a “dream come true” destination for Americans. It’s appealing for its diversity, history, culture, people and food
US travelers to Europe live mostly in the Middle Atlantic States (30%), the South Atlantic States (25%) and Pacific States (14%). New York is the largest source of visitors to Europe (17%), followed by California (11%).
Most Americans travel in May-September as couples, they tend to be middle-aged – older, wealthier, active baby boomers, and better-educated than the average, and stay 18.3 days
US Travel market
According to many US tour operators there’s a growing interest in off-
the-beaten path destinations
Europe is an important market for the cruise industry with 10.9 percent market share of the global cruise market. River cruises gaining more popularity
Off-season travel (November-April) is catching on
Norwegian will add new routes between Scandinavia and Los Angeles, Oakland-San Francisco and Orlando and New York in spring 2014. Currently they operate six weekly flights from Scandinavia to New York.
American Airlines merger issues has resulted in a shorter season for Chicago-Helsinki route
U.S. citizen outbound travel totaled 29.4 million YTD
U.S. travel to overseas markets was up two percent in
June but flat for the year (14.5 million). U.S. travel to
overseas locations accounted for 49 percent of U.S.
outbound international travel.
In 2012 Scandinavia’s market share of U.S. travel to
Europe was just over nine percent
Market update
MARKET SHARE
Current Trends
55% of U.S. consumers expect to travel for leisure (AMEX), and 77% among affluent travelers
The majority of U.S. leisure travelers (87%) expect to spend more money on trips in 2013/2014, allocating 74 % to airfare and plan to fly to at least one destination in 2014.
Preplanning is down from 2012, (-57%)
Research reported by PhoCusWright says that $6.7 billion in travel was booked by smart phones and tablets in 2012. PhoCusWright projects that figure will approach $23 billion in 2014 and account for 16 percent of the online travel market.
U.S. citizens now have 13,125,829 issued passports
