Market Insight User Guide 17 - claas-supplier.net

Market Intelligence, CLAAS KGaA

Daniela Chorlay‐Frodermann (CT)Martin Fischer (CSLG)Gerald Strauß (KG)Hendrick Schulze‐Düllo (KG)

Market Insight User GuideVersion 17.0 (05.03.2020)

Table of Contents (TOC)

0. How to Use the User Guide

1. Quick Start Instruction

2. Market Data – Introductiona. Legal Guidelines for Data Useb. Market Definitionc. Market and Product Data Definitions –

Region Structured. Level of Detail provided for each Product

Group

3. Market Insight – Web Portala. Web Portal – Analysis for Microsoft

Officeb. SAP Portal – Market Insight Reportsc. Access to Market Insight Web-Portald. Using Market Insight Web Portal e. User Interface Controls

4. Market Insight – Analysis for Excela. Accessb. Prompt Dialogc. Prompt Dialog – Add Line(s)d. First Data Viewe. Design Panelf. Data View & Analysis

i. Filterii. Sort & Swap Axesiii. Hierarchyiv. Calculationsv. Chartvi. Show Compact Version of Tablevii. Repeat Membersviii. Save Offline Versionix. Save Active Workbookx. Conditional Formattingxi. Implementing Multiple Queries

5. Market Insight – Standard Analysisa. Machine Classificationb. Potential Composition c. Potential Developmentd. Performance Analysis

6. Market Insight – Special Topicsa. Machine Extracting Telehandler Retails

for AG and Model Classesb. Extracting Wheel Loader Retails for AG

and Model Classesc. Model Segmentation for Tractorsd. AEM – North America Datae. Green Book

i. Prompt Dialogii. Green Book: Different Select

Menus iii. Green Book: Filter Function iv. Green Book: Filter Function for

Fiskal Yearf. LTGMD – Long Term Global Market Data

i. LTGMD Entryii. LTGMD Structure

g. Market Radar

7. Market Data – Providera. Sources of Market Information by

Quantity Typei. Data Provider Systematics

International Ltd. (SIL)ii. CEMA & VDMAiii. Hargrove & Associatesiv. AEM – North America

06.03.20202 Table of Contents

How to Use the User Guide

06.03.20203 General Introduction

Click on this button to return to the

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Quick Start Instruction (1/2)

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Enter values into the prompts dialog:1. Country hierarchy: The countries are classified in multiple ways.

The standard value is geographically (GEO) but they can also, for example be organized by the BUSS.

2. For the product family or product main group you can either enter a number or select a product with the variable selection button ATTENTION: The numbers for the product family and product main group are different.

3. Quantity Type: There are four different main quantity types: Shipments (SHP): Products physically leaving the factory with a final destination.Retail contracts: New order with a known customer and a signed contract.Invoice, Retail delivery: Physical handover of the machine to final customer with handover declaration.Registrations: When a machine is handed over to the end user and is registered by national traffic (registration) offices or agencies.

Launch Analysis for Excel

Start Market Insight over the Knowledge Management System or use the following link: https://portal.claas-online.com/irj/portal

1

21.

2.

3.3

Please note: The fiscal year starts on the 1st October of this year and ends on the 30th September of the next year. If your period is in another range, the data may be incomplete.You can add a line to each value by clicking on this button:

!

Quick Start Instruction (2/2)

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How to save an offline version:1. Select the “CLASS” menu2. Click on the “Save offline version” – Button

3. Select “OK”

4. Save the offline version with a name that tells other people what the excel file contains and that includes the date at which the file was made.

5

How to open the Design display panel for further analysing options:

1. Select the “Analysis” menu2. Click on the “Display” – Button 3. The Analysis Tool will open on the right side, if you

your selection contains a cell from the table.4. You can drag a data source field to the Columns,

Rows or Background filter.The features you have pulled into the Columnand Row sections will appear in your table. The data in the table will be sorted by the order the fields are in these two sections.The data will be filtered by the selections in the Background filter.

6Changing the settings from point 3:1. Select the “Analysis” menu2. Click on the “Prompts” – Button3. The prompts dialog from point 3 will open where you can change the

settings

4

Legal Guide Lines for Data Use

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TOC

Accessibility: Data disclosure rules for Europe and North America due to anti-trust rules (12 month disclosure time) for shipments and some registration data

only total industry volumes (TIV) and CLAAS units are visible in case of closed regions and periods CLAAS sector codes still available for undisclosed shipment data no competitor and model information available within disclosure periods

Reliability: data quality of shipments, registrations and retails differs from market to market and product group stock-machinery is not visible (possible difference between retails, registrations and shipments per FY) not necessarily final destination (forwarding to other country possible, in case of shipments) significant time lag between reported shipment and import or retail delivery possible (depending on source, shipment is

counted with leave of customs warehouse or factory)

Usability: Common ownership of data by participating manufacturers!

forbidden to share with third parties(importers, dealers*, …)!

only authorized for a CLAAS internal use! (COM access for importers/dealers?)

unauthorized sharing of data will lead to cancelation of Market Insight access

User Roles: 1 Administrator (full access, upload, user access control) [change requests always to be forwarded to Gerald Strauß, Bernd Lengers or Hendrik Schulze-Düllo)

2 Team (full access, upload of new data)3 Basic (read only, differentiated by quantity type, product group, country) * fully CLAAS owned dealers are allowed

Confidentiality for Market Insight Data“It is the responsibility of the recipients to treat Market Insight industry data as proprietary. Industry data are not to be divulged outside CLAAS company/dealer organization. An exception would be to provide data to a consultant contracted by the company, provided the consulting firm signs a non-disclosure agreement regarding the data. Participants should inform those in their company who have access to the data of this policy. All reports should be identified as confidential. It is the responsibility of all participants to institute steps to enforce confidentiality, including practices such as a shredding hard copy reports no longer needed and protecting individual passwords.”

Market Definition

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TOC

The “Total (comparable) market” is the full market of CLAAS’s existing product groups and includes all models/specifications within the existing definition

*independent of product specifications

Full ag-Machinery

Market

Total (comparable)

market

Adressablemarket

mea

sura

ble

non-

mea

sura

ble

McHale UK, IE

TM: Total (comparable) market

M: Market (SOP, MTP)

TR <50 HP EU 28 and NA <40

HP PTO

measurable:SIL-brands as far as no registrations are available. CEMA units for LW and GL

non-measurable:not participating in SIL-exchange, only im-export statistics, low quality data, guess of experts…

non-measurable market (NM)

measurable market (MM)

“Full ag-machinery market”includes all farm machinery for arable, livestock and V&O farming (incl. e.g. milking-parlours etc.)

The “Addressable Market” is the market which is currently served with the actual CLAAS product range and excludes

e.g. in Europe Tractors <50HP*

Differs from market to market!

Market Data – Introduction

Market and Product Data Definitions

Quantity types

Retail contract: New order coming in with customer known and contract signed. When a valid contract is signed by an end customer (a rental company is also seen as a customer). Even when a contract is under condition (financing/subsidies).

Shipments: Physically leaving factory to final destination. When a product is finally assembled and physically leaves the factory source or the customs warehouse for its final destination, which can be to an importer, a dealer, a company branch or direct to the end user. The shipment of the product may not be necessarily at the same time as the invoice.

Invoice, Retail delivery: Physical handover of the machine to final customer with handover declaration.

Registrations: When a machine is handed over to the end user and is registered by national traffic (registration) offices or agencies.

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TOC

Product family Product main group

Combine harvesterCombines

Compact combines

Corn cob harvesterSelf-propelled corn cob harvester

Trailed corn cob harvester

Forage and transport wagon

Forage wagons

Transport wagons

Forage harvesters Forage harvesters

Forage harvesting machinery

Disk mowers

Drum mowers

Tedder

Swather

High-density balers High-density balers

Round Balers Round Balers

Square Balers Square Balers

Telehandler Telehandler

Tractors Standard tractors

Product family and group structure


Country hierarchy – GEO region <=> BUSS region

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1) BUSS also divided by subsidiaries and importer markets

BUSS1 regionsGEO regions

Constant over time Derived from geographical circumstances

Changing over time Derived from BUSS sales organization Different versions available: latest version is

BUSS 2018


Level of Detail provided for each Product Group (1/2)

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TOC

Retails RegistrationsShipments

Product Main Group Model Brand HP Model Class Attribute 1 Attribute 2 Attribute 3

Combines

Compact Combines

Self-propelled Cornpicker

Forage Harvester

Standard tractors1

Invoice

1) Standard tractors contain all tractor types


Level of Detail provided for each Product Group (2/2)

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TOC

Product Main Group Model Brand HP Model Class Attribute 1 Attribute 2 Attribute 3

Round balers

Square balers

High-density balers

Drum mowers

Disc mowers

Tedders

Swathers

Self-propelled mowers

Forage wagons

Telehandlers

Transport logistics

Components / Assemblies

EASY

Retails RegistrationsShipments InvoiceMarket Data – Introduction

Regular reports/analysis Possible to save the reports as file Complex reports/analysis Full use of Excel and PowerPoint

functionality

Market Insight – Web Portal <=> Analysis for Microsoft Office

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SAP Business Information Warehouse (BW)

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Analysis for Microsoft Office

Analysis for Excel

Analysis for PowerPoint

Market Data Storage and Management

Market Insight – Web Portal

Access to Market Insight Web-Portal

1. Open Mozilla Firefox

2. Type in the web link: https://portal.claas-online.com/irj/portal

3. Enter your Windows User-ID and Password

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insert user ID(Windows login)

insert Windows password

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Use Mozilla Firefox for Market Insight!

SAP Portal – Market Insight Reports

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pre-customized analysis in Analysis for Excel

Access to Microsoft Analysis for Excel

Analysis for Excel

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SAP Portal externhttps://portal.claas-online.com/irj/portal

Use Mozilla Firefox for Market Insight!

Market Insight – Web Portal

User Interface Controls

Check box:

A check box permits the user to make multiple selections from a number of options. Check boxes are shown on the screen as a square box that can contain white space (for false) or a tick mark (for true). Inverting the state of a check box is done by clicking the mouse on the box.

Expand / collapse tray:

With the button in the upper right corner of the navigation panel you can collapse respectively expand the tray.

Expand / collapse menu bar:

In the upper right corner of the navigation panel is a little triangle. By clicking on this field, the navigation panel collapses to the left side of the screen. To expand the navigation panel, click once again on the triangle.


Unchecked check box Checked check box

When this icon is shown, the tray is expanded, and by clicking this button, the tray will collapse.

When this icon is shown, the tray is collapsed, and by clicking this button, the tray will expand.

Expand navigation panel

Collapse navigation panel

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User Interface Controls

Change language:

You have the possibility to change the language of the user interface of the Web Portal. To change the language, click on thelink “Personalize” in the upper right corner of the screen.

A new popup window opens. Switch to the User Profile-view by clicking in the menu on the link “User Profile” and then click on the “Modify”-button.

If you want to logout, klick on “Log off”

Choose your preferred language and save the changes by clicking the “Save”-button. Now you can close this popup-window. If the language does not switch automatically, refresh the Browser by clicking the “F5”-Button on your keyboard.


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Please always choose English, so that all reports will be shown properly. If this does not work, you also have to change the language in your browser settings to English!

Analysis for Excel - Access

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Open Analysis for Excel from the Web Portal by clicking on:

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Analysis for Excel

Market Insight – Analysis for Excel

Prompt Dialog

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Prompts dialog: You get the prompts dialog when opening Analysis for Excel or by clicking on

finally press OK to run the selection and view data

choose time period of interestchange the size of the window (Cursor: )

click on top of the window to move itEither choose product by

implementing number or by variable selection.

11: Combines21: Self-propelled Forager26: Tractors31: Round Baler32: Square Baler33: High-density Baler…

save individual selection (will be possible with Analysis 2.2)hide variable

specify values

variant settings (edit name, delete variants)

Add line(s)

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Prompt Dialog – Add Line(s)

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Add line(s): Two options for adding new lines to variables rows:1) Click on the right side of the row to add a single line

2) Click on the right side of the green cross

Same function as 1)

display options (e.g. key, text, both, etc.)

select/unselect all Members

Click OK and all selected Members will be displayedin the main prompt dialog.

Select each member individualyor in range (all Members > 21)

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First Data View

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Change displayed data

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Design Panel

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Display: Show/hide Design Panel and analyzing options by clicking on

Search field: You can search for a numeric or character string

Data source: You can move a data source field by drag and drop to

another section on the Analysis tab to add it to the crosstab. If you move a field to another section, its name is

displayed in both sections.

contains all fields that are currently displayed in columns

contains all fields that are currently displayed in rows

contains all fields that are currently defined as background filters

Operates similar to a pivot table

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Data View

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*For more detailed information, click on the symbols

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Sort dataEnter values for query parameters and variables

Define filter criteria for data

Define hierarchy options such as expansion level and parent

member positions Visualize the data

Inserts calculations with measure


Filter

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Filter: You open the Filter by clicking on

1. Select a cell belonging to a dimension in the crosstab and choose “Filter” “Edit”.If you select this option, the filter is applied to the members of the selected dimension.

2. Select a cell belonging to a measure in the crosstab and choose “Filter” “Filter by Measure” “Edit”. If you select this option, the filter is applied to all dimensions in the analysis, from the outermost to the most detailed one. The other options are that the filter is applied to the most detailed Dimension in Rows or Columns.

TOCBackData View


Sort & Swap Axes

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Sort: You can sort data by clicking on

You can sort data by values (smallest to largest and largest to smallest) and members (A to Z and Z to A).

Swap Axes: You can swap axes by clicking on in the Display area.

If you select “ascending sorting”, the data is sorted from smallest to largest. Ascending sorting for members results in sorting from A to Z.

If you select “descending sorting”, the data is sorted from largest to smallest. Descending sorting for members results in sorting from Z to A.

This helps you to visualize the workbook differently and according to your needs.

In the default setting, data is sorted in the hierarchy levels of the crosstab. Select the “Break Hierarchies” option to sort data across the entire hierarchy.

TOCBackData View


Hierarchy

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Hierarchy: for working with hierarchical presentations in your analysis click on

You can display multiple dimensions in a crosstab as a flat presentation or as a hierarchy.

Example of a flat presentation (“Hierarchy” “Show Levels..” „Level 3“)

Example of a Level 1 hierarchy (“Hierarchy” “Expand to Level” „Level 1“)

Example of a Level 3 hierarchy (“Hierarchy” “Expand to Level” „Level 3“)

TOCBackData View


Calculations (1/2)

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Calculations: Inserts calculations with measure.Data of calculations will be updated automatically within Analysis for Excel

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Select cell with measure text (e.g. “Period”)

Select Calculations


Calculations (2/2)

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Advanced Calculations: You have the possibility to insert different advanced calculations which are automatically actualized when changing data or actualizing data. You need two different periods for that.

1. Select both captions of the periods with CTRL on which the calculations shall be based and then click on in the “Analysis” ribbon. You can only do calculations with the quantity types (e.g. shipments) within a specific time (e.g. period).

2. Click on „Add Calculation“ to choose which arithmetic operation shall be conducted. You can add, substract, multiply ordivide the different columns. In addition, you can also calculate the percentage difference as well as the percentage share. For the arithmetic operations it is important (except add and multiply), which column you select first!


Chart

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Chart: Insert a chart by clicking on

1. Select a cell of the crosstab you want to visualize in a chart. If you want to visualize only a subset of the crosstabdata, you can use Microsoft Excel functionality. If you change the data displayed in the crosstab, e.g. with a filter, the chart is adapted automatically.

2. Choose “Analysis” “Insert Chart”

3. Modify the chart with Microsoft Excel options

a. Select only a part of the data: Right mouse click on chart Select data

b. Change chart type:Right mouse click on chart Change Chart Type

TOCBackData View


Show Compact Version of Table

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To increase visibility of data and to show only relevant level of detail/region or brand/model of interest, you can transform the table into a compact version.

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Show Compact Version of Table

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To increase visibility of data and to show only relevant level of detail/region or brand/model of interest, you can transform the table into a compact version.

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Repeat Members (1/2)

When you want to export data to Excel (offline-version) and you want to fill all cells, so that you can set additional filters afterwards, please use one of the following alternatives:

Alternative 1: „Crosstab” “Repeat Members”

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TOC


Repeat Members (2/2)

Alternative 2:

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1. open components in the Display panel

2. open the drill down of relevant query [DS_?]

3. Klick on Crosstab

4. Activate “Repeat Members”

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Save Offline Version

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Offline Version: You have the possibility to save an offline version of your data.

Select the CLAAS menu

A local copy of the file is generated (without any connection to the BW or Excel macros)

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Save Active Workbook

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When you want to save your datasheet and to have full access to Market Insight data, you have to activate „Store Prompts with Workbook“ (2) in Analysis Components. You can finish your backup with the standard „Save as“ (3) function of excel.

1. open components in the Display panel

2. Click on Store prompts with Workbook

3. Click on Save as

If you open your workbook in the following month, the workbook activates the analysis start sheet and actualize your calculated data

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Conditional Formatting (1/3)

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Conditional Formatting: Inserts specific Analysis for conditional formatting.Formatting will be updated automatically by changing data. Excel conditional formatting will not be updated automatically.

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Select Conditional Formatting in

Analysis Ribbon

Define format

conditions



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Conditional Formattting: You have the possibility to use Conditional Formatting in your reporting which updates automatically when changing data or loading new data.

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1. Select the to be formatted data table with your cursor and click on in the “Analysis” ribbon.

2. With a click on “New…” the following menu appears in which you can specify your own Conditional Formatting:

a) Choose a name for your Conditional Formatting.

b) Choose the column on which the Conditional Formatting shall be applied on.

c) Choose the format of the Conditional Formatting (e.g. status symbol ,background , value or trend ).

d) Define the color/form of the Conditional Format .

e) Define the rules, the Conditional Formatting shall follow. Possible operators are the following:

f) Enter the respective values for your rule and click“Add” to activate the rules.

g) Activated rules can be edited or deleted here.

a)

b) c)

24,69 24,69

d)e)

f)

g)



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Conditional Formatting:

TOC

3. You can save several Conditional Formattings and activate them on different columns. Furthermore, saved Conditional Formattings can be edited, deactivated or deleted afterwards.

4. The saved Conditional Formattings can also be applied to other data queries. They are automatically updated when the data in the tables changes.

5. When e.g. changing the product group or updating the data, the Conditional Formatting is saved and applied automatically.

CAUTION: This does only work for the Conditional Formatting in the„Analysis“ Ribbon. The normal Excel Conditional Formatting is not updated automatically when changing the data.

Compact combines

Combines


Implementing Multiple QueriesIf you want to implement more than one data query (Data table) to show different Product groups, time horizons or table resolutions in one document, you can insert more than one Data Query. Please follow the following steps:

1. Insert new data query:

a) Point the cursor in a cell or on an additional worksheet where you would like to place the new data query

b) insert additional data query (choose: Area => CLAAS => CLAAS Sales companies => Market Insight => Market Insight)

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Implementing Multiple Queries

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You can now edit both data tables in different ways by editing the display design panel individually.

You now have two possibilities:

1. basic selection equivalent in all data queries (but individual structures and filters per query possible

2. different data prompts selections for all data queries, e.g. if you want to display different time horizons

active

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Implementing Multiple Queries

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Info: By storing the file locally and opening it by Analysis for Excel, the Prompts menu will be opened again, either asking for editing one basic prompt or individual prompts per query.

two queries without merged variables:two queries with merged variables:

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Implementing Multiple Queries (Query information)

Implementing background and filter information for each new query:

Click into the cell where you would like to input an info field (around the query) and then:

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select query

select query

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Implementing Multiple Queries (Query information)

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Two queries with accordant information are displayed:

Info: This also works on more than one data sheet in an excel file. Without merging variables in the Components menu, the Prompts filter panel will hence increase to a huge size.

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Standard Analysis – Analysis for Excel

06.03.2020 Market Insight – Standard Analysis43

You have the possibility to open pre-customized analysis in Analysis for Excel:

Select one of the standard analysis from the menu

The selectedstandard analysisopens in Analysis for Excel

TOCBackOverview: Structure

Analysis for Excel

Machine Classification


1) Machine Classification:

Select the product group you require.

You can copy the information you need or save an offline version of the data.

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Content:

all available models (of shipments brands) are classified according to CLAAS internal model class definitions

Potential Composition


2) Potential Composition per Model Class Group:

Summarized in model class groups

and the same as without grouping model classes:

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Content:

illustrates % model class composition in comparison to previous period. Development of CLAAS shares per model class also visible

Potential Development


3) Potential Development per Model Class: Diagram for each model class

List ofcompetitors

4) Potential Development per Model Class Group: The same as 4) with summarized model classes

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Content:

development of % share of model class on total shipment volume and share of brands per model class. Last 12 month rolling and previous 9 fiscal years.

Performance Analysis


5) Performance Analysis: Select at least one product family or product main group or you will get an error message.

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Special Topics

Extracting only Agricultural Telehanders: (this is only possible for the quantity type “Retails”)

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you can select the Telehandlers that are retailed in AG-Business from the total market volume on a Retail base. Therefore you have to change the Quantity Type from Shipments (SHP) to Retails (REE) in the Prompts menu. Further on, Data Origin has to be adapted to HAI (H) (standing for the data provider Hargrove and Associates).

afterwards you can add Attribute 1 by the pivot function in the Excel file

This will lead to a visibility of different types of end usages

Market Insight – Special Topics

Special Topics

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Model classes for Telehandlers: (this is possible for the quantity type “Shipments” and “Retails”)

to change the model classes from lift height (in meters) to lift capacity (in tons) you have to open the prompts menu and select “A” (for alternative classification) instead of the “S” (for Standard classification) in the field Model Classification Type

standard classification

alternative classification


Special Topics

Extracting only Agricultural Wheel Loaders: (this is only possible for the quantity type “Retails”)

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you can select the Wheel loaders that are retailed in AG-Business from the total market volume on a Retail base. Therefore you have to change the Quantity Type from Shipments (SHP) to Retails (REE) in the Prompts menu. Further on, Data Origin has to be adapted to HAI (H) (standing for the data provider Hargrove and Associates).

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Special Topics

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Model classes for Wheel Loaders: (this is possible for the quantity type “Shipments” and “Retails”)to change the model classes from tipping load (in kg) to engine power (in hp) you have to open the prompts menu and select “A” (for alternative classification) instead of the “S” (for Standard classification) in the field Model Classification Type

standard classification

alternative classification

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Special Topics

Model Segmentation for Tractors:On a shipment base, there is an additional way for a model classification for all available shipment information on tractors. As far as reported by the Shipments exchange, CLAAS and competitive models are classified into our own model segments (which are defined by CLAAS Tractor SAS (Model segmentation available for shipment data starting with Feb. 2014).

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TOC

change Model classification type to “alternative classification” (A)

afterwards just implement “Model class” into the rows or columns of the pivot table

shipments will be shown accordant to model segments

explanation of model segments


AEM – North America Data

• https://portal.claas-online.com/irj/portal

• You have to open another SAP Portal to use the AEM data

• The function with the other SAP Portal is similar

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• For the AEM data you have to use other parameters for the Excel Analysis (red)

• Lower Power flag must be empty

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• The advantage of the AEM data is, that many GEO admin codes are available

• This information is great to get a high Analysis precision

• The Geo admin codes are for the different states, regions, divisions and local communities

• You can use a filter for e.g. a better overview

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1.

2. Choose the regions

For example:

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AEM – North America Data Model Classes

With AEM data you also have the possibility to choose special product families

You can use a filter for e.g. a better overview

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6.

1.

2.

3.

4.

5.7.

8.

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AEM – North America Data Attributes

• With AEM data you can also choose special attributes

• You can use a filter for e.g. a better overview

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1.

2.

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Green Book

• Fixed numbers of retails of the past years of different manufacturer

• Much bigger periods to choose

• All product groups without tractors and forage harvesting machinery (in progress)

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Klick

3. Excel begins to open

1.2.


Prompt Dialog

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• The particularity of the Green Book is that you can choose one ore more fiscal years

• The fiscal years are available from 1919

• The specify value are less than in the common prompts menu

• Choose , so you can have an individual period

• You can filter your individual period afterwards

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Green Book: Different Select Menus

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1. Brands 2. Region 3. Product Main Group 4. Quantity Type

Click to expand more fiscal years

Afterwards click to choose a second fiscal yearYou can choose anynumber of fiscal years!

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Green Book: Filter Function (e.g. Country)

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1. 2.

3.4.

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Green Book: Filter Function for Fiscal Year

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Green Book: Easiest alternative Filter Function for Fiscal Year

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1. Click on „Individual Selection“ 2. Select your favorite fiscal years

You can search a year

Or enter a Key to find a year

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LTGMD – Long Term Global Market Data

• Objective of the model is to estimate the future development of the world agricultural machinery market until 2028 based on actual data 2013, 2014, 2015, 2016, 2017, 2018 and latest estimation of 2019

• The model is based on projections for Total Ag Equipment Market for CLAAS relevant product groups (and substitutes) in strategic world regions and selected countries

• The baseline data 2013-2019 is provided by CLAAS Market Research Department and regards the CLAAS Fiscal Year from 1st October to 30th September of the following year

• First projections for 2022, 2025 and 2030 are based on a linear follow up of last LTGMD Analysis

• Calculated results will be verified by Market Research and be sent to Product- and Country specialists within the CLAAS group – external Sources and Agricultural Key Trigger Indicators are taken into account

• The results will be the basis for this year`s Strategic and Mid Term Planning

• Unit prices are calculated on base of dealer net basis. Price projections for 2025 and 2030 are estimated without inflation rate

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LTGMD Entry

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Click here for choosing Hierarchy e.g. GEO_REGION or BUSS_Region

Click here for filter Countries; if you do not choose any filter the table may doesn‘t work because of the data size

Click here for choosing FY

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LTGMD Structure

LTGMD report can be used for future market information, with the information of forecast sources

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Estimated Data; based on research of MI

Year of estimation‚

Confirmed Data; based on Green Book data

Like in common Market Insight application, there is the option to insert more data information for deeper analysis (e.g. Model class)

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Sources of Market Information by Quantity Type

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Market dataRetails Shipments Invoice Registrations

Source

Systematics Int. Ltd. (SIL)

TR (in EU) *** TR, MD, BB, RB, CB, SPF (worldwide, restricted in North America)**

TR (mainly EU)*

Hargroves & Associates (HAI)

TH*** TH***

AEM TR, BB, RB, CB, MD, SPF, GL, LW (only North America)**

CEMA GL, LW

VDMA SPF, BB, RB, MD, … TR (only Germany)

AXEMA TR, MD, BB, RB, CB, LW, SPF (only France) (Auftragseingang)

TR, MD, BB, RB, CB, LW, SPF, … (only France)?

AEB MD, TR, SPF (Retails forwestern brands in Russia)

Local reg-agencies

ASM (production unitsRuss Fed)

Import/Export - + - -

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*) in some cases with disclosure rules (brand and model infos are not visible directly); **) 12-month data disclosure rules in specific regions; ***) general data disclosure

Grey data are planned to be implemented in the futureMarket Data – Provider

Data Provider Systematics International Ltd (SIL)

Systematics International is an independent data processing company, dedicated to providing the highest quality statistical reports to manufacturing industries worldwide, thereby facilitating their decision-making processes and achieving the best possible outcomes.

To achieve this, they have formed strategic alliances with trade associations and established independent contacts in local markets. Combining this local market knowledge with the latest technology enables us to harvest data from trade associations and a wide variety of other sources in various formats and organize it into standardized databases.

They can deliver a broad range of data processing, cleansing and analysis solutions to their clientele, that includes most of the agricultural, construction, material handling and mobile crane equipment manufacturers.

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Market Data – Provider

Level of Detail provided by SIL-Data Exchange

Shipment reporting on monthly level (monthly upload of SIL-file incl. quality check):

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Vehicles designed to deliver tractive effort (or torque) at slow speeds, for the purpose of hauling agricultural implements.

Excluded are: Walk-behind tractors, lawn mowers, construction equipment, trucks, telehandlers, SP sprayers, feeder wagons etc.Tractors

Machines which take quantities of raw or finished materials and bind them with rope or metal straRotor or wires into packages. Classification into small HD-balers (MARKANT range), round-balers & big-balers.

Excluded are self propelled baler. Balers

Power-operated machines (including header) that combines the operations of cutting and chopping Maize, grass or wood and loading the crop into transport vehicles

Excluded are: mounted, trailed and stationary machinesSP Foragers

Power-operated harvesting machines that pick up harvesting material and separates the grain from the straw (including Header)

Excluded are: stationary, pull-typed and mounted (tractor on top) combines, plot combines and self propelled corn pickerCombines

brand model source country

model class (12) HP drive (CC, NC) year and month

brand model source country

model class (7) HP year and month

brand model source country HP (0- >500) year and month

Drive (Knicklenker, Raupe, Allrad, Zweiradantrieb)

Type: K, N, V, X

brand model type (big, round,

compact) chamber (fix, variable)

wrapper source country model class (5, 5, 1) year and month

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List of Participants in SIL-Exchange

• AGCO• AGCO-Allis• AGCO-Deutz• ARBOS• CASE IH• Challenger• CLAAS• Dafeng King• Deutz-Allis• Deutz-Fahr• Fendt• Fiatagri• IH (historic only)• John Deere• Laverda• Massey Ferguson• New Holland• Oeverum• Rosenlew• Rostselmash• Tafe• Valtra

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• AGCO• CASE IH• CLAAS• Deutz-Fahr (historic)• Fendt• Fiatagri• Hesston (historic)• John Deere• Krone• Laverda• Massey Ferguson (historic)• Mengele (historic only)• New Holland• Rostselmash

• AGCO• CLAAS• Carraro• Case IH• Challenger• Deutz-Fahr• Escorts• Fendt• Fiat• Hürlimann• JCB• John Deere• Lamborghini• Landini• Mahindra• Massey Ferguson• Mc Cormick• New Holland• Steyer• Same• Tafe• Valtra• Versatile• Valpadana

• AGCO• CASE IH• Challenger• CLAAS• Deutz-Fahr• Fendt• Ferraboli• Fiat/Fiatagri• Fortschritt• Gallignani• Greenland• Hesston• John Deere• Krone• Kubota• Kuhn• Kverneland• Laverda• Lely• Massey Ferguson• New Holland• Poettinger• Taarup• Vicon• Welger• Zweegers

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Data Provider CEMA & VDMA

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Information concerning total markets of Greenline and Loaderwagon comes once a year from CEMA. This information is used to define the measurable and therefore SOP-relevant market. Heavily dominated by the European manufacturer. Shipments are only recorded once a year in mid July. Period: 01.07. - 30.06. (without North America)

Loaderwagon:

CLAASPÖTTINGERKRONELELYVICONSTRAUTMANNBERGMANNSCHUITEMAKER

Loaderwagon is reported for rotor, rake and combiwagon

Greenline:

CLAASKUHNKRONEPÖTTINGERFELLALELYJOHN DEERE (only products ex Arc le Grey, mainly trailed mowers)JF KVERNELAND (as VICON or KVERNELAND TAARUP)DEUTZ FAHRGreenline is recorded for drum mowers, disc mowers, tedders und swathers.

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Data Provider Hargrove and Associates, Inc.

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Hargrove & Associates, Inc. 100 North 6th Street, Suite 306B, Minneapolis, MN 55403 USA +1 612 436 5500

• providing Retail and Shipment data for Telehandler worldwide

• providing AEM data for AG-machinery markets in North America (currently not included in Market Insight)


Level of Detail provided by Hargrove & Associates (Telehandler)

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• providing full industry volumes per country (retails and shipments), including different types of end usage• since Jan. 2015 the type of end usage is visible on retail level, AG-market hence can be quantified exactly• closed exchange no brands visible• classification via lift height and lift capacity (tons)

measurable:

AGCOBobcatCarelift Equip. LimitedCase CorporationCat - JLG AllianceClaas EuropeCNH New Holland Latin AmericaComamoterDieciDoosan Gehl CompanyHaulotte Group

JCB EuropeJLG Kramer-Werke GmbHLiebherr CECELoad Lifter Mfg. LTD.Manitou Merlo SpAMustang ManufacturingNew HollandPettibone CorporationSkyjack, Inc.Terex AWP GenieTobroco Machines

non-measurable: Weidemann, Saez, Paus, Magni, Genie, Ausa

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AEM - North America

• Association of Equipment Manufacturers

• United States-based trade association for companies that manufacture equipment for industries such as agriculture, construction, mining, and utility

• based in Milwaukee, Wisconsin since 1939

• https://www.aem.org/

• The data for the USA and Canada are displayed on Sub-County level

• CLAAS uses the data of: and AEM model classes

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Documents

Market Insight User Guide 17 - claas-supplier.net