NADAguidesMarket InsightsMarine Industry

Q3 2015

Industry Overview

Marine Market Update

Boat sales continued to rise partly due to

the warm weather in many of the States,

which has extended the selling season.

New boat shipments in 2015 are

expected to exceed 2014.

Looking forward to the winter months,

temperatures are expected to be below

average with a strong El Niño on the

way. We expect above normal levels of

precipitation across the Southern Tier

and up the East Coast to southern New

England. Boat show attendance was up

in 2015 from recent years and dealers

are excited for 2016.

Power Boats Personal Watercraft Sailboats

-2.9% -5.1% -3.0%Edition-Over-Edition Change in Average Retail

Marine Values

The marketplace is experiencing a downward movement of used prices heading into the

winter months. Higher demands in jet drive aluminum boats show a slight increase in

values this quarter.

July-August 2015 Edition Versus September-October 2015 Edition

Edition-Over-Edition Change in Values by Category

Boat Type Trade-In Average Retail High Retail

Catamaran -4.3% -3.3% -2.8%Houseboats -4.5% -3.3% -4.2%Inboard Boats -3.3% -3.7% -4.2%Inflatable Boats -3.5% -3.2% -4.0%Jet Drive Boats - Aluminum 3.2% 2.7% 0.9%Jet Drive Boats - Fiberglass -4.3% -4.0% -4.1%Monohull Sailboats -2.1% -2.0% -2.5%Outboard Boats - Aluminum -2.3% -3.6% -4.2%Outboard Boats - Fiberglass -3.5% -3.0% -3.9%Personal Watercraft - Jet Drive -6.2% -5.1% -5.0%Pontoon Boats -3.8% -3.2% -3.5%Power Cat -3.6% -3.0% -3.1%Stern Drive Power Boats -2.9% -3.4% -3.4%Trimaran Boats -4.6% -3.7% -3.3%Utility/Jon -5.2% -5.1% -5.4%V-Drive Boats -2.2% -2.7% -3.2%

Marine CategoriesNADAguides.com Category Views By Month in 2015

Marine BrandsYoY Change in Research of Top Marine Brands on NADAguides.com

The figures below are based on consumer traffic on NADAguides.com and are calculated

by comparing the percentage change of consumer interest, for the top 20 researched

manufacturers, January-September 2014 as compared to January-September 2015.

Power Boat BrandsNADAguides.com Top Researched Brands in 2015 Year-To-Date

Outboard Brands

Stern Drive Brands

Power Boat BrandsNADAguides.com Top Researched Brands in 2015 Year-To-Date

Inboard Brands

Personal Watercraft Brands

Model YearsNADAguides.com Top Researched Model Years by Category

Stern Drive Boats

Pontoon Boats

Web Traffic by RegionRegional Distribution of NADAguides.com Traffic

Power Boats

Personal Watercraft

The NADAguides marine data is based on national averages; however, our analysts

recognize the significance of regional variance by unit type. The following charts represent

consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered

as a comparison to the year-to-date 2015 traffic.

Fuel Price DataA view of the national average fuel prices and year-over-year change is supplied to provide

support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

On-Highway Diesel Fuel Prices

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

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