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The Philippines Hotel Investment Market

Market Introduction & Trends - The Philippine Tourism Industry

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Presented on 9 November 2010 at the Philippine Tourism Investment Forum by Katrina Craig-Panlilio, Managing Director, Hotel in a Box

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Page 1: Market Introduction & Trends - The Philippine Tourism Industry

The Philippines Hotel Investment Market

Page 2: Market Introduction & Trends - The Philippine Tourism Industry

International Arrivals & Receipts (US$ B)

Arrivals are expected to increase by nearly 16% in 2010

Page 3: Market Introduction & Trends - The Philippine Tourism Industry

International Visitors in 2010

In 2009 there were 91,000 visitors from the United Kingdom

Page 4: Market Introduction & Trends - The Philippine Tourism Industry

Reasons for Visiting

The share of leisure travelers is likely to increase with the opening of new resorts in key destinations

Page 5: Market Introduction & Trends - The Philippine Tourism Industry

What’s the Attraction?

Beaches Diving Bird-watching

Festivals Retirement

Medical Tourism

Page 6: Market Introduction & Trends - The Philippine Tourism Industry

Domestic Tourism Explosion

Domestic visitor numbers to increase by 19.1% in 2010

Page 7: Market Introduction & Trends - The Philippine Tourism Industry

Most Popular Destinations

Baguio/Banaue- .73 M

Manila- 1.44 M

Puerto Galera- .50 M

Boracay- .65 M

Camarines Sur- 1.23 M

Cebu- 1.61 M

Bohol- .32 M

Davao- .70 M

Page 8: Market Introduction & Trends - The Philippine Tourism Industry

Domestic Airline Growth

Page 9: Market Introduction & Trends - The Philippine Tourism Industry

Metro Manila Hotel Occupancy Rates

For the first 6 months of 2010, De Luxe hotel occupancy rate is up 8.35% to 71.5%

Page 10: Market Introduction & Trends - The Philippine Tourism Industry

Business Process Outsourcing Expansion

Page 11: Market Introduction & Trends - The Philippine Tourism Industry

Growth in Office Space in Metro Manila

Page 12: Market Introduction & Trends - The Philippine Tourism Industry

Metro Manila Hotel Room Inventory

Page 13: Market Introduction & Trends - The Philippine Tourism Industry

New Hotels in Emerging Business Districts

Eastwood Richmonde Hotel (2010)

138 Rooms

Alabang Bellevue Hotel (2003/09)

470 Rooms

Entrata Hotel (2011)420 Rooms

Page 14: Market Introduction & Trends - The Philippine Tourism Industry

Leading Philippine Hotel Developers

Page 15: Market Introduction & Trends - The Philippine Tourism Industry

Leading Philippine Hotel Developers

Page 16: Market Introduction & Trends - The Philippine Tourism Industry

International Brands in the Philippines

Page 17: Market Introduction & Trends - The Philippine Tourism Industry

Branded Resort Projects in the Pipeline

Banyan Tree integrated resort being developed in Coron, Palawan

600 total keys, 3 spas, marina and town centre

Six Senses Resort planned for Hermana Mayor Island, Zambales

Luxury Villas already reserved by celebrities

Page 18: Market Introduction & Trends - The Philippine Tourism Industry

Resort Residential and Condohotel Market

Driven by expatriates living in Manila and HK, overseas Filipinos and a domestic market that is familiar with the condohotel model.

Page 19: Market Introduction & Trends - The Philippine Tourism Industry

Summary The major listed developers are actively increasing

investment in the hotel market. Some are rolling out their own brands.

Top-end hotel projects are being funded as components of mixed-use developments or cross financed by residential / condohotel sales

Business activity is dispersing to the suburbs and provinces and new resort destinations are springing up

Need direct flights from the U.K. and Europe plus improvement of airports

Investment constrained by restrictions on foreign ownership of land and Illiquid investment market but IPOs and REITS are exit opportunities