Market Milk Industries In India.ppt

8/10/2019 Market Milk Industries In India.ppt

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Presented by,S.Arul,

BTF-10-003.


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India- Worlds largest milk producer. 17% of total milk production.Worlds largest consumer of dairy products.

Annual growth rate 5.01%.132 million tonnes in 2012-13.White revolution and New EconomicPolicy(1992).30 per cent of Indian dairy production ishandled by the organised sector and 70 percent by the unorganised sector.


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Milk from cow to the retail outlet in a standard form with consumer preference.Raw milk, standardised milk, pasteurised milk,homogenised milk, skimmed milk and other MILKPRODUCTS.Market milk from small scale level to industry levelinvolves these sterps include: collection, processing,

storing and marketing.


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Dairy cattle are brought in twice a day and milked.The cattle from farm are fitted with microchip collarsthat register each individual cow as she enters themilking shed.This microchip identification allows the productionfigures to be collected and collated by computer for eachcow.

Each cow has her complete production figures kept foreach lactation.


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Milking is done.Milk is stored at 4 c.

At the milk industry ,

milk are pumped to the holding tanks where series oftests.


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Pasteurisation of milkHomogenisation of milkCream seperation

Standardisation of milk


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Dairy as a co-operative sector.Kaira District Co-operative Milk ProducersUnion(KDCMPU) fore-runner.

Anand Milk Union Industry(AMUL).8.5 lakh liters of milk per day.National Dairy Development board(NDDB) in 1965replicate this pattern throughout country.


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Primary Dairy Cooperative society- village level consistsof members who supply milk to the society at regularbasis.District Cooperative Milk Producers Union-district level.Primary societies are members.Procurement, processingand marketing is done.Cooperative federation-State level. Centeralised

marketing,purchase and quality control.


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Cheese: processed cheese, cheese spreads, mozzarella,flavoured and spiced cheese, is placed at around Rs 3bn.

Growth rate around 15%. AMUL brand 60% share in global market.Ice-cream:Estimated turn-over around Rs.10 Bn/ Yr. 60Mn litres. Growth rate 15%.

Dairy-Whiteners: Turn-over around Rs.2750 Mn.


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Strength:Enhanced milk productionImproved purchasing power of the consumer.

Highly trained and qualified manpower. Weakness:

Tropical climate conditions.Seasonal fluctuations in milk production pattern.Lack of marketing avenues.


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Oppurtunties:Increasing demand of fluid milk.Expanding market for traditional dairy products.

By-products utilisation.Threats:

Introduction of foreign products in Indian market.Poor microbiological quality of milk.


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Dynamics of market channels must be carried on.Marketing efficiency.Buying and selling behavior of consumers.

References:Marketing milk industry in India/ Indian society of Agr-Business professionals.Milk and Dairy Sector/ R.K.Gupta.

Annual Report / Department of Animal Husbandry,Dairying And Fisheries.

Documents

Market Milk Industries In India.ppt