Market Orientation in India Financing & Marketing Implications

Pradeep GopalakrishnaP.V. Viswanath

FIN 680D/ FIN 360AMAR 680V/ MAR 356E/ INB 670C

Fall 2008

Course Focus

This course will look at the evolution of companies in India as the country moves towards being a more open and market-oriented economy. We will look at the changing financial framework in which these firms operate; how it has helped, hindered and changed firms' strategies. In particular we will look at the move from a planned economy to an economy driven by consumer and investor needs and demands

Course Focus

We will also look at how India is preparing to be a future economic power, including the challenges and opportunities facing Indian leaders. Infrastructure, both financial and physical will be addressed.Students will visit firms in several industries, financial institutions, cultural and historical sites, and business schools.

Topics

General Introduction– India – History and Culture– India -- Economy

• Themes– Economic Resurgence post-1991– RTI

Financial Infrastructure– Visits: National Stock Exchange, Reserve Bank of India– Companies: Goldman Sachs, Bharat Heavy Electricals (BHEL)

Topics

Physical Infrastructure– Visits: Federation of Indian Export Organizations, Special

Economic Zone: Mindspace – Companies: Jet Air

 Marketing– Companies: Mode Research/ GFK Research (Mkt Research),

Dentsu (Ad Agency)

Topics: Industry Studies

Retail– Visits: Pantaloon, Subhiksha

Aviation– Companies: Jet Airways

IT/ BPO– Companies: TCS, Infosys

Manufacturing– BHEL

Visits

Bombay– National Stock Exchange– Reserve Bank of India– Federation of Indian Export Organizations– Jet Airways– Mode Research/ GFK Research (Mktg. Research)– Pantaloon (fashion outlets and other retail)

Visits

Bangalore– Infosys– Tata Consulting Services (TCS)– Goldman Sachs– Subhiksha– BHEL– Dentsu Advertising– Indian Institute of Mgmt/ Technology (IIM/ IIT)

Course Structure

We will have online discussions based on texts throughout the term.In addition, we will, tentatively, have five in-class meetings:Oct. 6Oct. 27Nov. 10Nov. 24Dec. 1

Course Requirements

Participation in Online DiscussionsReport on a topic of choice (to be selected with me) and powerpoint presentation on Dec. 1 (for graduate students only)Brief write-up (about two pages) on the trip as a whole plus more focused descriptions of two specific visits, not in the same industry/area (two pages per visit).

Bombay: Gateway of India

Marine Drive: Queen’s Necklace

Bombay: Ganesh Chaturthi

Bangalore: Temple Procession

Bangalore Street

Bangalore: State Legislature