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7/28/2019 Market Research Report : Dairy Market in India 2013-Sample
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Insert Cover Image using Slide Master ViewDo not distort
–May 2013
7/28/2019 Market Research Report : Dairy Market in India 2013-Sample
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Executive Summary
Market Consumption of
dairy
products
has
grown
considerably
worldwide
Indian dairy market was valued at INR XX tn in 20__ and is estimated to reach INR YY tn by 20__
Drivers &
—Growing Income and Consumption
—Rapid Urbanization
—Favorable Demographics
—Rise in Bovine Po ulation
—Inadequate Supply of Feed
and Fodder
—Shortage of Cold Storage
Units
Challenges
—Growth of Sub Segments and Other User Industries
—Marketing
Campaigns—Growing Retail Market
—Poor Supply Chain and
Distribution Facility
—Rise in Packaging Costs
Exhibition and Events
Increased Global Attention
Product InnovationTrends
Major Players
Corporate Activities
2DAIRY MARKET IN INDIA 2013.PPT
Company A Company
B
Company
C
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•Macro‐Economic
Indicators
•Introduction
•Market Segmentation
•Consumer Insi hts
•Import & Export
•Drivers &
Challenges
•Government Rules & Policies
•Government Participation
•Competitive Landscape
•Strate ic Recommendations
3DAIRY MARKET IN INDIA 2013.PPT
•Appendix
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Economic Indicators (1/3)
Gross Fiscal Deficit: Monthly
INR bn
600f
e
400
300
200
db
a
Exchan e Rate: Monthl
0
Feb‐12Jan‐12Dec‐11Nov‐11Oct‐11Sep‐11
55.0
USD/INR
p
54.0
54.5 ut
s
r
q
4DAIRY MARKET IN INDIA 2013.PPT
53.5
Apr 2013Mar 2013Feb 2013Jan 2013Dec 2012Nov 2012
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Global consumption of dairy products has grown remarkably
in the last few years
Global Market
– Overview
• Consumption of protein based food a Consumption share of milk
ems are w ness ng upwar ren n
the global market
• Milk and
other
dairy
products
hold
an
important position in normal diet and
out of total global beverage
consumption
• World milk production in 20__ was
found to be xx mn tonnes
Chan e in Global Protein Consum tionCountr Ranks – Production‐wise 2011
bBA
80%
d
100%
e
s
t B E
D
C
ARank Country Milk Production (mn tonnes)
1st EU‐27 xx
nd
b
c
40%
20%
r
q
60%
Dairy consumption
3rd USA xx
4th China xx
5th Russia Xx
5DAIRY MARKET IN INDIA 2013.PPT
20__
a0% p
19__
between 19__
and
20__6
th
Brazil xx
Note*: EU (European Union)
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The Indian dairy market is expected to witness remarkable
growth…
Indian Market
– Overview
(1/3)
• Indian dairy industry is huge and has gained substantial growth momentum in the last few years
• Dairy products have gained popularity amongst consumers due to various factors such as increasing
income
levels,
hectic
lifestyle
and
convenience
associated
with
its
consumption Being the world’s largest producer and consumer of dairy products, India represents one of the most lucrative dairy
markets
• In comparison to other products such as wheat and rice, milk penetration amongst consumers is ~99%
• In 20__, Indian dairy market was valued around INR XX tn
ar e ze row
INR tn
6
5 +11.7%F
E4
3
2
3.6C
BA
6DAIRY MARKET IN INDIA 2013.PPT
0
20__20__e20__e20__20__20__20__
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Domestic milk consumption is very high in both urban as
well as rural market
Market Segmentation
– Rural
and
Urban
Share of Consumer Expenditure on Dairy Products (2012)
A
Urban Consumers Rural Consumers
D
• Expenditure on dairy
products account for a
significant share in the
consumer’s wallet
B
YX
C
• Increased affordability is
one of the reasons behind
this growing trend
Consumption Share of Milk (2012)
Urban Consumers Rural Consumers
P
BA
S
,
amount of milk produced
gets consumed
domestically
• Demand for processed and
7DAIRY MARKET IN INDIA 2013.PPT
Q R
high in
the
urban
market
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Consumer Insights on Dairy Products (1/10)
Sample Size 55Survey Duration &
Period 3 Weeks – May 2013
Sample Sources Social Media Websites and
Other Related Forums
Quantitative Representation Used Percentage
• Survey on milk and dairy products was
conducted on social media sites and other
related forums
Profile of Respondents – Age Wise (years)
41 &
above
36‐40
31‐35
25‐30
18‐24
• vera survey as een ep c ose‐en e o
capture specific information according to
requirements
•The survey has been conducted amongst a
cd
e b
major Indian cities including Mumbai, Delhi,
Kolkata, Pune, Hyderabad, Bangalore among
others
8DAIRY MARKET IN INDIA 2013.PPT
a
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Consumer Insights on Dairy Products (2/10)
Q: Do you consume dairy and processed dairy
products?
Options
Q: How
often
do
you
consume
them?
1) Yes
2) No
1) Daily
2) Alternate days
3) Weekly
Consumption Share of Dairy Products
b
Frequency of Consumption
d
e
a
c
9DAIRY MARKET IN INDIA 2013.PPT
Yes No Daily Alternate days Weekly
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Consumer Insights on Dairy Products (4/10)
Options
Q: What type of dairy products do you prefer
consuming?
Q: If you consume both, which one do you prefer
more?
1) Liquid milk
2) Processed dairy products
3) Both
1) Liquid milk
2) Processed dairy
products
Consumption Pattern Preference‐wise Share of ‘Both’ Category
Processed dairy products
Liquid milk
45
%
c
25
30
35
x y
5
10
15b
a
10DAIRY MARKET IN INDIA 2013.PPT
BothProcessed
dairy productsLiquid
milk
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SAMPLE
Import of Major Types of Dairy and Processed Dairy
Products (1/5)
Whole Milk
‘000 unitINR mn
300 C
ValueVolume
f E
D
B
AMajor
Importing
Nations
– Value
Wise
(2011)
500
1,000
1,500
,
200
100
S
DRQ
B
P
A
d
c
b
a
Skimmed Milk
00
20__20__20__20__
Major Importing
Nations
– Value
Wise
(2011)
u pS
R
Q
P
6,000
8,000
‘000 unitINR mn
200
150
E
ValueVolume
t
sr
q
U
0
2,000
4,000100
50
0
20__
W
H
20__
V
G
20__
U
F
20__
T
11
Note: HS Code 04022910 (Whole Milk), HS Code 04021010 (Skimmed Milk)
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Drivers & Challenges – Summary
DriversChallenges
Rapid Urbanization
Inadequate Supply of Feed and Fodder
Shortage of Cold Storage Units
Favorable Demographics
Rise in Bovine Population
Deficit in Power Supply
Poor Supply Chain and Distribution
Facility
row o u egmen s an er
User Industries
Marketing Campaigns
Rise in Packaging Costs
Growing Retail Market
12DAIRY MARKET IN INDIA 2013.PPT
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Trends – Summary
Exhibition and X
Increased Y Attention
`Key Trends Product
Z
Growth
of
A
Cor orate Activities
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Competitive Benchmarking (1/5)
Public Trading Comparables (FY 2012)
Company A Company B Company C Company D Company E
Market Capitalization
(INR mn)XX XX XX XX XX
Share Price (INR) XX XX XX XX XX
EV/EBITDA (x) XX XX XX XX XX
EV/Revenue (x) XX XX XX XX XX
PE Ratio XX XX XX XX XX
14DAIRY MARKET IN INDIA 2013.PPT
Note: Top 5 Public companies based on the Market Capitalization; Market Capitalization, Share Price and PE ratio is as of 17/05/2013
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SAMPLE SAMPLE
Competitive Benchmarking (2/5)
Key Ratios of Top 3 Companies – Operational Basis (FY 2011) (1/3)
% Net MarginOperating Margin
11.04
30.39
7.30
21.73
10
20
30
. 1.41
0
CompanyCCompany BCompany A
• xx
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SAMPLE
Public: Domestic Company – Player A (1/5)
Company Information Offices and Centres – India
Corporate Address xx
Tel No. xx
Fax No. xx
Website xx
Year of Incorporation xx
Ticker Symbol xx
Stock Exchange xxHead OfficeCity A
Key People
Category Products/Services
ame es gna on
Other Food Products xx
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SAMPLE
Public: Domestic Company – Player A (2/5)
F nanc a Snaps ot Key Rat os
Particulars
y‐o‐y change
(2012‐11)2012 2011 2010 2009
Profitability RatiosOperating Margin ‐3.31 7.37% 10.69% 11.63% 14.80%
Net Profit/Loss Total Income
2000 150
INR mn INR mnd
cb
Net Margin ‐6.73 4.02% 10.75% 12.08% 7.61%
Profit Before Tax Margin ‐5.22 6.52% 11.74% 15.66% 11.00%
Return on Equity ‐7.25 5.51% 12.76% 13.22% 9.02%
Return on Capital Employed ‐2.22 8.50% 10.73% 12.11% 16.70%
Return on Working Capital ‐7.92 20.82% 28.74% 28.25% 56.05%
Return on Assets ‐1.89 6.67% 8.56% 10.77% 14.08%
0
500
1000
0
50
100
2012
D
2011
C
2010
B
2009
A
Financial Summary
• The company incurred a net profit of INR 63.7 mn in FY 2012, as compared
to net profit of INR 142.4 mn in FY 2011
• The company reported total income of INR 1585.4 mn in FY 2012,
re isterin an increase of 19.7% over FY 2011
Return on Fixed Assets ‐4.90 26.02% 30.92% 33.44% 41.15%
Cost RatiosOperating costs (% of Sales) 3.47 92.50% 89.03% 87.70% 84.70%
Administration costs (% of
Sales) 5.78 33.11% 27.33% 22.91% 25.64%
Interest costs % of Sales ‐0.24 0.82% 1.06% 1.21% 1.74%
• The company earned an operating margin of 7.37% in FY 2012, a decrease
of 3.31 percentage points over FY 2011
• The company reported debt to equity ratio of 0.32 in FY 2012, a decrease
of 7.22% over FY 2011
Liquidity RatiosCurrent Ratio 0.43% 2.49 2.48 4.42 2.60
Cash Ratio ‐14.77% 0.53 0.63 1.76 1.09
Leverage RatiosDebt to Equity Ratio 7.22% 0.32 0.30 0.01 0.02
Key Financial Performance Indicators
Indicators Value (dd/mm/yyyy)
Market Capitalization (INR mn) XX
Total Enterprise Value (INR mn) XX
De t to Capita Ratio 5.46% 0.24 0.23 0.01 0.02
Interest Coverage Ratio ‐12.08% 9.10 10.35 10.14 8.78
Efficiency RatiosFixed Asset Turnover 23.09% 3.47 2.82 2.72 2.69
Asset Turnover 14.00% 0.89 0.78 0.88 0.92
Current Asset Turnover 6.29% 1.66 1.56 1.78 2.26
17
XX
PE Ratio
(Abs) XX Working
Capital
Turnover5.98% 2.78 2.62 2.30 3.66
Capital Employed Turnover 14.65% 1.02 0.89 1.02 1.13
Improved Decline
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SAMPLE
Public: Domestic Company – Player A (3/5)
Key Business Segments Key Geographic Segments
ExportsIndiaProcessed and Preserved FoodsTraded Goods
50%
100%
FED
C
B
A
50%
100%
TR
S
P
Q
U
2012201120102009 201120102009 2012
Business Highlights
Description News
Overview •XX
18DAIRY MARKET IN INDIA 2013.PPT
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SAMPLE
Public: Domestic Company – Player A (4/5)
Description News
Business Highlights
Global Presence • XX
Qualit Assurance • XX
xpans ons •
19DAIRY MARKET IN INDIA 2013.PPT
P bli D ti C Pl A SWOT A l i
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SAMPLE
Public: Domestic
Company
– Player
A
– SWOT
Analysis
(5/5)
• xx • xx
WS
TO
• xx• xx
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Appendix
Ratio Calculations
Operating Margin (Operating
Income/Revenues)*100
Ratio Calculations
Current RatioCurrent Assets / Current
Liabilities
Net Margin (Net Profit / Revenues) *100
Profit Before Tax Margin (Income Before
Tax
/ Revenues
*100
Cash Ratio
{(Cash & Bank Balance +
Marketable Securities) / Current
Liabilities)}
Debt to E uit
Total Liabilities / Shareholders
Return on Equity (ROE) et ncome are o ers
Equity)*100
Return on Capital (ROCE) EBIT / (Total Assets – Current
Liabilities)*100
qu y
Debt to Capital Ratio{Total Debt / (Shareholders
Equity + Total Debt)}
Interest Coverage Ratio EBIT / Interest Expense
Return on Working Capital (EBIT / Working Capital) *100
Return on Assets (EBIT / Total Assets)*100
Return on Fixed Assets (EBIT / Fixed Assets) *100
Fixed Asset Turnover Sales / Fixed Assets
Asset Turnover Sales / Total Assets
Operating Costs (% of Sales) (Operating Expenses / Sales) *100
Administration Costs (% of Sales)
(Administrative Expenses / Sales) *100
Current Asset Turnover Sales / Current Assets
Working Capital Turnover Sales / Working Capital
+
21DAIRY MARKET IN INDIA 2013.PPT
Interest Costs (% of Sales) (Interest Expenses
/ Sales)
*100
Capital Employed Turnover
Total Debt)
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Sources of Information
Secondary Research
Print Medium
Primary Research
Interviews
Journals / Magazines
Business Magazines
Electronic Medium
Industry Stakeholders
Industry Experts
Surveys Conducted in Social / Technology Focused
Company Websites
Government Websites / Resources
Online
MagazinesOnline Journals Articles
Premium Databases
Social Networking Space
22DAIRY MARKET IN INDIA 2013.PPT
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Thank you for the attentionDairy Market – India report is part of Netscribes’ Food & Beverage Series.
For any queries or customized research requirements please contact:
Phone: +91 33 4064 6214
E‐Mail: [email protected]
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