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Ice Cream Market – India
April 2015
2
Executive Summary
Market Overview
Drivers & Challenges
Competitive Landscape
Drivers Lucrative Nature of Business
Rise of Buyers in Impulse Segment
Rising Income Levels and Increasing Middle Class
Strengthening of Distribution Network
Low Per Capita Consumption of Ice Cream
Growing Awareness towards International Brands
Trends
Challenges Rise in Input Costs
Erratic Power Supply
Key Players
Company A Company B Company C
Company D Company E Company F
Ice cream industry is one of the growing sectors in India that has attracted a number of players
Increasing disposable income and changing lifestyle have contributed to its rising demand
Increasing Number of Exclusive Ice Cream Outlets
Introduction of New Variants
Growth of Premium Ice Cream and New Flavors
Entry of International Brands
ICE CREAM MARKET IN INDIA 2015.PPT
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•Macroeconomic Indicators
•Introduction
•Market Overview
•Market Segmentation
•Manufacturing Process
•Distribution Channel
•Value Chain Analysis
•Export and Import
•Drivers & Challenges
•Trends
•Government Regulations and Policies
•Competitive Landscape
•Consumer Insights
•Strategic Recommendations
•Appendix
ICE CREAM MARKET IN INDIA 2015.PPT
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Ice cream is one of the fastest growing food categories in India with Apr to Jun being the peak season
Indian Ice Cream Market – Overview (1/3)
Ice Cream Market in India – Market Size and Growth
2018e 2017e 2015e 2019e
x
2014 2016e
INR bn
• Text
ICE CREAM MARKET IN INDIA 2015.PPT
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All the players are putting their best foot forward to attract consumers
Indian Ice Cream Market – Overview (2/3)
Company-wise Market Share - Ice Cream Category
• Text
ICE CREAM MARKET IN INDIA 2015.PPT
Company-wise Retail Market Share
b
a d
c
Hindustan Unilever
Amul
Others
Mother Dairy
y
x
Others
Amul
Note: The figures are for the year 2012-13
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‘Natural’ ice cream has become a huge hit with the Indian middle class for its unique flavor and affordable price
Indian Ice Cream Market – Overview (3/3)
ICE CREAM MARKET IN INDIA 2015.PPT
• Text
Share of Global Brands - Ice Cream Category
b
a
c
d
Swirl’s
Baskin-Robbins
Other Global Brands
Natural
Note: The figures are for the year 2012-13
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• Text
Unorganized sector enjoys deeper penetration in the rural and semi-rural areas in India
Indian Ice Cream Market – Segmentation
ICE CREAM MARKET IN INDIA 2015.PPT
Structure-wise Segmentation (2013)
y
x
Organized
Unorganized
• Text
Region-wise Segmentation (2013)
c
a d
b
East
North
West
South
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Ice Cream – Value Chain Analysis
ICE CREAM MARKET IN INDIA 2015.PPT
• Text • Text • Text
Description
Inputs Research & developme
nt
Distribution
Consumers
• Text
• Text • Text • Text
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Export and Import of Ice Cream (2/2)
Major Exporting Nations – Value-Wise (2014)
Major Importing Nations – Value-Wise (2014)
Others
Maldives
Singapore
Sri Lanka
Seychelles
Nepal
Others
France
New Zealand
United Arab Emirates
Switzerland
Thailand
Note: HS Code 21050000 – Ice cream a & other edible ice whether or not containing cocoa
ICE CREAM MARKET IN INDIA 2015.PPT
• Text
• Text
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Impact
Impulsive buyers indulge in having ice creams more often rendering growth of the overall sector
Rise of Buyers in Impulse Segment
• Text
Share of Impulse Buying – HUL (2014)
ICE CREAM MARKET IN INDIA 2015.PPT
b a
Impulse Buying
Others
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Porter’s Five Forces Analysis
Competitive Rivalry
• Text
Bargaining Power of Suppliers
• Text
Bargaining Power of Buyers
• Text
Threat of Substitutes
• Text
Threat of New Entrants
• Text
Impact Low
Impact High
Impact High
Impact High
Impact High
ICE CREAM MARKET IN INDIA 2015.PPT
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Key People
Products and Services
Company Information Offices and Centers – India
Corporate Headquarter
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Category Products/Services
Name Designation
Public: Domestic Company – ABC (1/5)
Head Office
SAMPLE
ICE CREAM MARKET IN INDIA 2015.PPT
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Financial Snapshot Key Ratios
Financial Summary
• The company earned a net profit of INR mn in FY 2014, as compared to net profit of INR mn in FY 2013
• The company reported total income of INR mn in FY 2014, registering an increase of over FY 2013
• The company earned an operating margin of in FY 2014, an increase of percentage points over FY 2013
• The company reported debt to equity ratio of in FY 2014, a decrease of percentage points over FY 2013
Key Financial Performance Indicators
Indicators Value (--/--/20--)
Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)
Improved Decline
Net Profit/Loss Total Income
0
100,000
200,000
300,000
0
5,000
10,000
15,000
INR mn
2014 2013 2012 2011
INR mn Particulars
y-o-y change (2014-13)
2014 2013 2012 2011
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios Operating costs (% of Sales) Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios Current Ratio
Cash Ratio
Leverage Ratios Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Public: Domestic Company – ABC (2/5)
ICE CREAM MARKET IN INDIA 2015.PPT
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Key Business Segments Key Geographic Segments
2012
%
2011 2014 2013
i
h
g
g
f
e
d
c
b
a
2014 2013 2012 2011
%
Outside India India
Public: Domestic Company – ABC (3/5)
Business Highlights (1/2)
Description News
Overview •Text SAMPLE ICE CREAM MARKET IN INDIA 2015.PPT
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Public: Domestic Company – ABC (4/5)
Business Highlights (2/2) Description News
Manufacturing Facility • Text
Global Presence • Text
Quality Assurance • Text
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Public: Domestic Company – ABC (5/5)
T O
W S
SAMPLE
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Private: Domestic Company – ABC (1/5)
Key People
Products and Services
Company Information Offices and Centers – India
Name Designation
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Category Products/Services
Head Office
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Ownership Structure
Name No. of Shares held
Ownership structure corresponds to Date of AGM: 30/09/2013
Shareholders of the Company
Bodies corporate
Directors or relatives of directors
Private: Domestic Company – ABC (2/5)
SAMPLE
ICE CREAM MARKET IN INDIA 2015.PPT
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Financial Snapshot Key Ratios
Particulars y-o-y change
(2013-12) 2013 2012 2010 2009
Profitability Ratios Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios Operating costs (% of Sales) Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios Current Ratio
Cash Ratio
Leverage Ratios Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Private: Domestic Company – ABC (3/5)
Improved Decline
Financial Summary
• The company earned a net profit of INR mn in FY 2013, as
compared to net profit of INR mn in FY 2012
• The company reported total income of INR mn in FY 2013,
registering a decrease of% over FY 2012
• The company earned an operating margin of % in FY 2013, an
decrease of percentage points over FY 2012
• The company reported debt equity ratio of in FY 2013, an
increase of % over FY 2012
0
100
300
0
200
400
5
10
15
20
25
30
INR mn INR mn
2013 2012 2011 2010
Total Income Net Profit/Loss
ICE CREAM MARKET IN INDIA 2015.PPT
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Business Highlights
Private: Domestic Company – ABC (4/5)
Description News
Overview • Text
Network • Text
Certifications • Text
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Private: Domestic Company – ABC – SWOT Analysis (5/5)
• Text • Text
• Text • Text
T O
W S
SAMPLE
ICE CREAM MARKET IN INDIA 2015.PPT
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Consumer Insights on Ice Cream Market (1/3)
ICE CREAM MARKET IN INDIA 2015.PPT
Gender Wise - Age Split
100%
Male 36 and above
Male 31-35 Male 26-30 Male 18-25 Male below 18
Female 36 and above
Female 31-35
Female 26-30
Female 18-25
Female below 18
Preference Share of Flavors (Percentage share)
Black Currant Butterscotch Chocolate Two-in-One Strawberry Vanilla Kesar Pista Tutti Frutti Others
Do not Prefer Prefer Prefer Least Prefer Mostly
Note: Other flavors includes mango, rum and raisin, dry fruit, pineapple dark chocolate
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Thank you for the attention
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Ice cream Market – India report is part of Netscribes’ Retail and Services Series. For any queries or customized research requirements, contact us at:
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ICE CREAM MARKET IN INDIA 2015.PPT