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MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

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Page 1: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE
Page 2: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

MARKET TRENDS & MARKET ACCESS

Aiden Essery

CMA Economic Policy Adviser

Carl Gibson

CMA Chief Executive

Presenters

Page 3: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

THE COST OF ILLNESS

In 2020 the Australian

Government willspend over $80

Billion on Medical Care

Cardiovascular

Almost 1 in 3 deaths

A NationalCrisis

50% of all Australians

have a chronic disease

Obesity

Around 63% of Australians

are overweight or obese

DiabetesOver

1 millionHospitaliaations

Page 4: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

CMA INDUSTRY AUDIT

Number OneAustralia has become the

largest exporter of Nutrition and Health Food to China.

Healthy GrowthThe Complementary Medicines industry

continues to outpace growth in the broader economy.

Assisting in Your HealthOne third of Australians using Complementary Medicines do so to manage the symptoms

of a chronic disease.

$5.2 billion IndustryVitamin & Dietary Supplements: $2.94 billion

Sports Nutrition: $1.11 billionHerbal / Traditional Products: $0.72 billion

Weight loss: $0.43 billion

7 out of 10 PeopleMost Australians (73%) have

used at least one form of complementary medicine in

the last year.

Page 5: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

TRENDING INGREDIENTS

Page 6: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

Weight Management and Wellbeing

Sports Nutrition

Herbal and Traditional Products

Vitamins and Dietary Supplements

Source: EuroMonitor (2019)

HEALTHY PEOPLE: HEALTHY GROWTH

5,000

6,000

Page 7: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

Weight Management and Wellbeing

Sports Nutrition

Herbal and Traditional Products

Vitamins and Dietary Supplements

Source: EuroMonitor (2019)

HEALTHY PEOPLE: HEALTHY GROWTH

5,000

6,000

Page 8: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

OUR EXPORT CHALLENGE

CMA Challenge Double Exports in two years$400 million to $800 millionExports Today: $900 Million

CMA Next Challenge Double Exports again in two years

Page 9: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

MADE IN AUSTRALIA

The ability for industry to use ‘Made in Australia’ claims was Under Threat

After CMA Campaign Government will now introduce Stop gap measures

Page 10: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

AUSTRALIA: WORLD LEADING EXPORTS

XX

OTHER6.5%

SOUTHKOREA5.2%

OCEANIA13%

CHINA70% VIETNAM

5.3%

Page 11: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

THE EXPORT OPPORTUNITYXX

INDIA

CHINAINDONESIA

MALAYSIAKOREA

Page 12: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

Source: China Chamber of Commerce for Import and Export Medicines and Health food Products (CCCMHPIE)

AUSTRALIATHE NUMBER ONE CHOICE FOR CHINA

Australia has become the largest source of Nutrition and Health Food Imports with an import volume ofAU $940 million (US $670 Million)

60.8% Australia

year-on-year growth

Page 13: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

Size of China Import Market:

2018: US$3billion

2023: US$8 billion

CMA (2019)Source: China Chamber of Commerce for Import and Export Medicines and Health food Products (CCCMHPIE)

AUSTRALIATHE NUMBER ONE CHOICE FOR CHINA

Australia22%

USA20%

Germany9%

Thailand6%

Indonesia5%

Japan5%

Taiwan 5%

Malaysia 4%

Korea 4%Canada 3%

Others18%

Potential for Australia

AU$2.6 Billion by 2023

Page 14: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

22-24 June 2020NECC, Shanghai

The Most Important Expo in Asia

NPC HEALTHPLEX 2020

Page 15: MARKET TRENDS & MARKET ACCESS - 1300 Carl Aide… · Vitamins and Dietary Supplements. Source: EuroMonitor (2019) HEALTHY PEOPLE: HEALTHY GROWTH . 5,000. 6,000. OUR EXPORT CHALLENGE

CMA EXPORT EVENTSFebruary 2020: Austrade Business Week in India

8-10 April 2020: International Natural Health & Nutrition Expo, Shanghai

22-24 June 2020: NPC HealthPlex Expo 2020, NECC ShanghaiJoin the CMA Australian Pavilion

8 October 2020: CMA Annual Conference & Industry Awards